Concord Logo Design

Every new Concord company understands that they are in need of a logo, but few new business owners fully grasp the essential role their organization logo can take in their success, or the reason that one logo design works more effectively than another. A business logo has an immediate and long-term impact on the prosperity of a business, choose the right one and it will make the door swing and phone ring, choose the incorrect one and it can be an obstacle and a hindrance for the life span of a business. The logos presented in the ImageCo portfolio help Concord businesses prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not demand contemplation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and equally emotive at every scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a business logo must be timeless and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo layout of a bicycle produced for a Concord coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually opening in an older part of the area and wanted to visualize a vintage vibe without coming across as boring or low energy. I fulfilled both of these tasks via developing a logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo style with a microscopic lense slide and bacteria developed for Concord medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and outcomes of diseases, especially the field of medicine that deals with the clinical assessment of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I recall where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Usually I attempt not to be extremely literal with a design and to a degree, this design approaches the company it represents quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more attention grabbing and a lot more unforgettable.

logo style with a leaping eco-friendly frog designed for a household enjoyable facility in Concord.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to integrate a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design including a flock of birds, a mountain, a route, a stream, as well as a tree - made for Concord traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t capture places or things but instead communicate emotional experiences through the images they capture. The idea behind this logo composition was to make use of negative space to project more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be conveyed with just words. I attempted to do something very similar to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Concord logo design but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Concord logo style with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I seriously enjoy and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his aversion for this specific variety of sea bird.

When I turn a design over to a customer I encourage them to talk about it with friends and family members as well as with individuals that they don’t actually know so as to get unbiased viewpoints on the value of a design concept. Fortunately, he shared it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a weird creature in the design world because the people that have a tendency to hire an expert to design their logo comprehend how important a logo design is for their business so they are much more invested in the final result. Every logo design job has it’s share of difficulties, however the greatest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Concord publication author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, yet it is the most vital part of a published book given that it is usually the first thing a person views in the book shop. For a publishing company, it’s the optimal opportunity they will likely ever have to spotlight their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it looks like that in many occurrences one of the things consumers usually tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a good sense of air travel and it was surely a winner.

 Concord logo style used for marketing and also a tag design for Vintage Situation features an archaic font style design.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which seemed to be vintage cases. For this brand concept I strove to come up with a logo that offered a fluid nostalgic feel to it and could be utilized for everything from a web site to an insignia on brand new cases that looked like they were from a different generation.

Logo design developed for an orthodontist in Concord, design consist of an arc with lines intersecting through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo projects considering that it appears that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to small business marketing, if dining establishments approached their branding in the very same way dentists do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo includes 4 characters surprised in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate exactly how people should think or feel they don’t understand the goal of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that explains itself will never have the opportunity to be understood.

Logo style produced for a hair design workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that carried a feeling of tranquility and elegance for their new hair salon. I created a design which did not go the obvious direction of crafting merely a stylized orchid but alternatively designed a logo design that implied a flower in the pattern of a swirl integrated in to the letter O in the title and by placing emphasis on the concept along with the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a company logo is more often than not the wrong route and in this case, the design ended up not being about the flower but alternately laid the focus on the perception that they wanted to forecast to their patrons.

Arabian steed logo style created for a horse cattle ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind company logo concept customized to exemplify the unique physical traits of the Arabian type of equines. By having a distinctive head shape and very high tail carriage, the Arabian is one of the most quite easily recognizable horse breeds in the entire world.

Las Coffee shop logo style a little dining establishment, design contains a customized script font style which hovers above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, design consists of a modified manuscript font style which floats above a team of luxuriant lines and dots.

Logo style for a software application designer the layout attributes and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the business and in quite a few cases the significance supporting a logo is just as important as how it brands the organization it stands for.

Progress logo style created for a Concord indoor developer, style attribute a collection of red circles that intersect and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Concord interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, coordinates, and oversees such ventures. Interior design is a diverse occupation that includes conceptual development, area planning, site examinations, programming, analysis, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and A in middle of words advanced have been customized to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Concord logo design project was performed for a leadership advisor that helps business professionals to develop into more effective at supervising people, expectations, and productivity.

A logo layout including an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was prepared for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a spot to market their secondhand goods to other sports enthusiasts. I designed their Concord logo design dsign with an image which pulls in the interest of traffic and projects an image that wakens the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really produced for an Concord area farm it was in reality created for a commodities broker, and this particular trademark was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design a brand mark that projected assurance, effectiveness, and prosperity.
Logo design created for the use of a sign for the restaurant (Brewgrrs), it is an ornate script font style that is reminiscent of a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the business owner to produce a logo design which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.