Acute Care 360 ImageCo, Dedham, Massachusetts, MA,

ImageCo, Dedham, Massachusetts, MA,

Evolv Design logo designed by ImageCo, Dedham, Massachusetts, MA,

Red Panda Publishers logo designed by ImageCo, Dedham, Massachusetts, MA,

Dedham, Massachusetts, MA,

ImageCo, Dedham, Massachusetts, MA,
ImageCo, Dedham, Massachusetts, MA,

Mid Valley Pathology logo designed by ImageCo, Dedham, Massachusetts, MA,

FSA OK logo designed by ImageCo, Dedham, Massachusetts, MA,

Emerald Heights logo designed by ImageCo, Dedham, Massachusetts, MA,

Club Sapphire logo designed by ImageCo, Dedham, Massachusetts, MA,

Downtown Dogs logo designed by ImageCo, Dedham, Massachusetts, MA,

School board logo designed by ImageCo, Dedham, Massachusetts, MA,

Ferry Street Coffee Company logo designed by ImageCo, Dedham, Massachusetts, MA,

Stoney Forensic logo designed by ImageCo, Dedham, Massachusetts, MA,

Smart kernels logo designed by ImageCo, Dedham, Massachusetts, MA,

TIPS ON IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design firm presents a money back guarantee try to bear in mind that they simply cannot reimburse the amount of time you commit which is much more valuable than your money is.

PORTFOLIO

Some design firms talk a good game but in the end a design firm can only be evaluated by the quality of their portfolio, if the work in their portfolio doesn’t contain actual examples odds are they won’t be able to deliver a premium logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s purpose is to mirror your personal vision for your organization. If a logo designer isn’t focused on actualizing your vision, the thing they are really focused on is how fast they will get paid.

Dedham LOGO DESIGN​

For over two decades ImageCo has been helping entrepreneurs develop memorable brand identities. We have performed branding work for mechanics, educational institutions, diamond miners, wedding singers, coffee shops, retail stores, and virtually every other kind of business you can envision. What makes us different compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be used as an electric sign. As a result of our sign first strategy our designs can, and have been employed in everything from fashion labels to neon signs. Our sign first technique ensures that our logo designs are just as reliable whether they are used in TV commercials or web headers, they are consistently identifiable, understood, and always remembered regardless of scale or function.

American Made ★ Design

The one difference which seriously sets ImageCo apart from many of the design agencies that you may have come across on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are enlisted to do, we do in-house. No matter the type of design project we undertake, brand identity design, business website, trade show exhibition, or electrical sign, we do not, and never will job-out our customer’s projects to organizations based outside the United States. When you contact us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not a middleman that marks up the cost of your project and determines the terms of how my customers and I conduct business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

Nearly every new Dedham entrepreneur knows they need a logo, however few start ups entirely understand the vital role their logo can make in their financial success, or exactly why one logo works far better than another. A business logo has an immediate and long term effect on the viability of a business, choose the right one and it can make the door swing and phone ring, choose the incorrect one and it can be a barrier and an impediment for the longevity of an organization. The logos included in the ImageCo portfolio help Dedham businesses prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be grasped in merely a look.
  2. Scalability: from label to retail signs a scalable business logo will stay legible and just as emotive at any dimension.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or organization they represent.
  5. Relevance: a business logo must be lasting and will feel equally relevant today, tomorrow, and thirty years from today.

understand your brand

Brand – It’s both a verb and a noun, it is an identifying mark and also the act of marking something to make sure that it could be identified, its foundation comes from the mark branded onto animals. Nowadays a brand represents basically anything with an objective, regardless if it be revenue or politics, a brand is an innate aspect of specifying the value of something in the consumer’s mind.

Branding – Is sort of like advertising and marketing’s attractive sister, they are each from the very same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest aimed at a specific audience, it’s goal is to create a mental image that the audience will relate to.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When somebody states the brand names Porsche or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and that is what makes people buy those products. Brand image is why individuals purchase most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you look back at the history of most branding firms you’ll find that they are frequently rebranded marketing and advertising firms. When a person claims they are in marketing lots of people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that concentrates on a type of visual design which helps form the perception of a firm, a product or an institution. Brand identity designers produce logo designs, sign designs, packaging, and collateral products such as business cards, stationery, and sales brochures. Some identity designers also develop sites and also software interfaces. The vital role of a brand identity designer is to develop the visual cues and a psychological tone with the goal of influencing actions, end results and assumptions.

select logos & signs

Retro logo design of a bicycle created for a Dedham coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening up in an older part of the area and really wanted to cast a retro tone without coming across as stodgy or low energy. I achieved both tasks via developing a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo style with a microscope slide and germs created for Dedham clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the causes and effects of diseases, especially the branch of medicine that works with the clinical assessment of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be extremely literal with a design and to a point, this specific design approaches the company it serves quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more attention grabbing and much more memorable.

logo design with a leaping eco-friendly frog developed for a family members fun facility in Dedham.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a group of birds, a hill, a route, a stream, as well as a tree - developed for Dedham traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t capture places or things but instead project emotional journeys through the pictures they capture. The idea behind this logo design was to utilize negative space to project more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I made an effort to do something comparable to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Dedham logo design but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Dedham logo design with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I honestly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the customer, while he liked the concept, really did not care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his aversion for this particular kind of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with colleagues and family members as well as with folks that they don’t even know so as to get objective point of views on the worthiness of a concept. Fortunately, he discussed it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a strange creature in the design world because the people that tend to hire a professional to create their logo design understand how essential a logo design is for their business so they are much more invested in the outcome. Every logo project possesses it’s share of hurdles, but the greatest obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Dedham book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it really is the most vital part of a published book given that it is often the primary thing a person sees in the book store. For a publishing company, it’s the absolute best opportunity that they will ever have to advertise their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many cases 1 of the traits individuals often tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service located in LA and although I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a spirit of air travel and it was definitely a winner.

 Dedham logo style made use of for marketing and also a tag style for Vintage Situation includes an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which seemed to be much older cases. For this logo concept I strove to come up with a logo that had a fluid vintage feel to it and could easily be utilized for every thing from a website to a label on brand new cases that looked like they were from another point in time.

Logo developed for an orthodontist in Dedham, layout consist of an arc with lines converging through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo design projects considering that it seems that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to small business advertising, if restaurants approached their branding in the very same way dental offices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry logo designs simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo includes 4 characters startled in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo which conveyed that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe exactly how people should think or feel they don’t understand the objective of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that explains itself will never have the opportunity to be understood.

Logo layout produced for a Dedham hair layout workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that conveyed a sense of simplicity and elegance for their new hair studio. I created a design which didn’t go the obvious course of creating just a stylized orchid but rather crafted a logo which suggested an orchid in the pattern of a swirl blended into the letter O in the title and by putting emphasis on the logo design along with the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a logo is oftentimes the wrong course and in this case, the design ended up not being about the flower but instead placed the focus on the perception that they wanted to forecast to their patrons.

Arabian steed logo style produced for a steed ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind logo concept customized to exemplify the unique physical traits of the Arabian type of equines. With an unique head form and high tail carriage, the Arabian is one of the very most easily identifiable horse types in the whole world.

Las Cafe, A Dedham restaurant logo layout a little restaurant, design includes a modified manuscript font which floats over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, design contains a changed script typeface which hovers over a team of ornate lines as well as dots.

Logo style for a software program designer the layout functions as well as renowned Dedham element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the business and in quite a few cases the symbolism behind a logo is just as important as how it brands the business it stands for.

Advance logo design created for a Dedhaminterior developer, layout function a collection of red circles that intersect as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Dedham interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, coordinates, and manages such ventures. Interior design is a multifaceted profession that consists of conceptual development, area planning, site evaluations, programming, study, interacting with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions in Dedham, the characters for letter V as well as A in middle of words advanced have been changed to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Dedham logo design job was performed for a management guide that enables business leaders to become more effective at supervising people, expectations, and profitability.

A Dedham business logo design featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market place was ready for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a location to market their previously owned products to other sports enthusiasts.

I designed their Dedham logo design along with an image which garners the interest of vehicles and projects an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.

Logo style MQ farms, this Dedham company logo layout has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really produced for an Dedham area farm it was actually created for a commodities broker, and this particular brand was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to make a graphic that projects assurance, financial success, and affluence.

 Dedham Logo design for a nonprofit, Turning Factor Solutions - the logo style feature for ostensibly facing arrowhead and also the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where the target is. Luckily, in this particular case, I hit a bullseye with the first try.

Logo designed for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate script font style that is similar to a popular Dedham sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the owner to design a business logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Dedham, Massachusetts, MA,
Logo designed by ImageCo, Dedham, Massachusetts, MA,
Logo designed by ImageCo, Dedham, Massachusetts, MA,
Logo designed by ImageCo, Dedham, Massachusetts, MA,
Electrical sign design for Dedham restaurnat designed by Dedham Sign Company
Dedham logo design and brand identity design for Dedham commercial businesses
Logo designed by ImageCo, Dedham, Massachusetts, MA,
Logo designed by ImageCo, Dedham, Massachusetts, MA,
Logo designed by ImageCo, Dedham, Massachusetts, MA,
Logo designed by ImageCo, Dedham, Massachusetts, MA,
Logo designed by ImageCo, Dedham, Massachusetts, MA,

Logo designed by ImageCo, Dedham, Massachusetts, MA,

Logo designed by ImageCo, Dedham, Massachusetts, MA,

Logo designed by ImageCo, Dedham, Massachusetts, MA,

Logo designed by ImageCo, Dedham, Massachusetts, MA,

Logo designed by ImageCo, Dedham, Massachusetts, MA,
Logo designed by ImageCo, Dedham, Massachusetts, MA,
Logo designed by ImageCo, Dedham, Massachusetts, MA,
Logo designed by ImageCo, Dedham, Massachusetts, MA,
Logo designed by ImageCo, Dedham, Massachusetts, MA,
Logo designed by ImageCo, Dedham, Massachusetts, MA,
Logo designed by ImageCo, Dedham, Massachusetts, MA,
Logo designed by ImageCo, Dedham, Massachusetts, MA,
Logo designed by ImageCo, Dedham, Massachusetts, MA,
Logo designed by ImageCo, Dedham, Massachusetts, MA,