Dedham Logo Design

Virtually every new Dedham organization realizes that they are in need of a logo, yet few entrepreneurs fully comprehend the vital role their logo will take in their financial success, or precisely why one logo performs better than another. A company logo has an instant and sustaining impact on the success of a business, pick the correct one and it can make the door swing and cash register ring, choose the wrong one and it can be a barrier and an impediment for the life span of a company. The logos included in the ImageCo portfolio help Dedham businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be comprehended in just a glance.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and equally emotive at any size.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a business logo needs to be enduring and will feel relevant today, tomorrow, and forty years from now.

Retro logo design of a bike produced for a Dedham coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually launching in an old section of the area and really wanted to project a nostalgic atmosphere without appearing as monotonous or low energy. I achieved both of these jobs via designing a symbol concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo design with a microscope slide and germs made for Dedham medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and effects of diseases, mainly the field of medicine which works with the clinical examination of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I remember where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be excessively literal with a design and to a degree, this design approaches the company it serves quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more attention grabbing and much more memorable.

logo layout with a jumping environment-friendly frog created for a family members fun facility in Dedham.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to include a handful of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a mountain, a trail, a stream, and a tree - designed for Dedham traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field because travel photographers don’t capture locations or things but rather convey emotional experiences by means of the photos they capture. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I made an effort to do something comparable to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Dedham logo design but also to reveal the depth of her work and in the way that she perceives the world through the lens of her camera.

 Dedham logo design with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I really relish and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my customer, even though he loved the concept, didn’t care for my choice of birds. This particular guy really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his aversion for this specific breed of sea bird.

When I turn a concept over to a client I encourage them to talk about it with friends and colleagues and family as well as with folks that they don’t even know so as to get impartial point of views on the merit of a design. Fortunately, he discussed it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a strange creature in the design world given that the people that tend to hire a professional to design their logo understand how essential a logo is for their company so they are way more invested in the final result. Every logo project possesses it’s share of hurdles, but the most significant obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Dedham publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it is the most crucial part of a published book given that it is often the initial thing a person sees in the bookstore. Concerning a publisher, it’s the opportunity they will likely ever get to spotlight their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many instances one of the things individuals tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company located in LA and while I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to affording a sense of flight and it was certainly a winner.

 Dedham logo design utilized for advertising and also a label layout for Vintage Situation features an old-fashioned font style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, which looked to be older cases. For this business logo design I sought to come up with a logo that had a fluid vintage feel to it and could be used for every thing from a web page to a label on brand new cases that seemed like they were from another point in time.

Logo design created for an orthodontist in Dedham, layout include an arc with lines intersecting via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging and difficult logo design jobs considering that it seems that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to company marketing, if restaurants approached their advertising in the same way dental practices do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dentist logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo design includes 4 characters staggered in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe how people ought to think or feel they don’t understand the purpose of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself will never have the likelihood to be comprehended.

Logo style developed for a hair style studio including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which conveyed a spirit of serenity and class for their new hair salon. I created a concept which did not go the obvious course of designing merely a stylized orchid but rather delivered a logo that suggested an orchid in the pattern of a swirl incorporated in to the letter O in the title and by putting attention on the logo design along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a logo is in most cases the incorrect path and in this case, the design ended up not being about the orchid but instead placed the importance on the feeling that they really wanted to project to their clients.

Arabian steed logo style produced for a horse ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed an original custom logo concept customized to symbolize the unique physical traits of the Arabian type of horses. By having a distinctive head shape and higher tail carriage, the Arabian is one of the most quite easily identifiable horse breeds in the entire world.

Las Cafe logo layout a tiny restaurant, design contains a modified manuscript typeface which hovers above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, layout includes a changed manuscript font style which hovers above a group of elaborate lines and also dots.

Logo layout for a software application designer the design features and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in quite a few cases the meaning behind a company logo is equally as important as how it brands the company it stands for.

Develop logo design created for a Dedham indoor designer, design feature a series of red circles that converge as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Dedham interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, investigates, collaborates, and manages such tasks. Interior design is a multifaceted occupation that involves conceptual development, space planning, site examinations, programming, investigation, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words progressed have actually been modified to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Dedham logo design project was undertaken for a leadership specialist that aids business professionals to become more successful at supervising people, expectations, and productivity.

A logo layout featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market was primed for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a place to sell off their secondhand goods to other sports enthusiasts. I tailored their Dedham business logo dsign using an illustration which garners the interest of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo design has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really designed for an Dedham regional farm it was in reality developed for a products broker, and this particular logo design was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate a brand mark that projects self-confidence, success, and luxury.
Logo created for using an indicator for the dining establishment (Brewgrrs), it is an ornate script font style that is evocative a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the owner to create a logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.