Acute Care 360 ImageCo, Easthampton, Massachusetts, MA,

ImageCo, Easthampton, Massachusetts, MA,

Evolv Design logo designed by ImageCo, Easthampton, Massachusetts, MA,

Red Panda Publishers logo designed by ImageCo, Easthampton, Massachusetts, MA,

Easthampton, Massachusetts, MA,

ImageCo, Easthampton, Massachusetts, MA,
ImageCo, Easthampton, Massachusetts, MA,

Mid Valley Pathology logo designed by ImageCo, Easthampton, Massachusetts, MA,

FSA OK logo designed by ImageCo, Easthampton, Massachusetts, MA,

Emerald Heights logo designed by ImageCo, Easthampton, Massachusetts, MA,

Club Sapphire logo designed by ImageCo, Easthampton, Massachusetts, MA,

Downtown Dogs logo designed by ImageCo, Easthampton, Massachusetts, MA,

School board logo designed by ImageCo, Easthampton, Massachusetts, MA,

Ferry Street Coffee Company logo designed by ImageCo, Easthampton, Massachusetts, MA,

Stoney Forensic logo designed by ImageCo, Easthampton, Massachusetts, MA,

Smart kernels logo designed by ImageCo, Easthampton, Massachusetts, MA,

POINTERS ON DETERMINING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design firm offers a money back guarantee try to remember that they can’t reimburse the time you invest which is eminently more precious than your money is.

PORTFOLIO

Some designers talk a good game but inevitably a design firm can only be determined by the quality of their design work, if the work in their portfolio does not contain actual examples chances are they won’t be able to produce a quality logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s objective is to mirror your unique vision for your organization. If a designer isn’t focused on actualizing your vision, the thing they are actually focused on is how quickly they can get paid.

Easthampton LOGO DESIGN​

For over 20 years ImageCo has been helping business owners establish memorable brands. We’ve done logo design work for builders, educational institutions, heart surgeons, party planners, cafes, retail stores, and practically every other kind of business you can imagine. What makes us different compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be employed as an electrical sign. Because of our sign first method our designs can, and have been utilized in everything from fashion labels to billboards. Our sign first technique ensures that our logo designs are just as successful whether they are used in television commercials or website apps, they are consistently recognizable, comprehended, and always remembered no matter of scale or purpose.

American Made ★ Design

Something which truly sets ImageCo apart from many of the design agencies that you might possibly have encountered online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are brought on board to perform, we perform in-house. Regardless of the type of project we undertake, business logo, website design, trade show banners, or electric sign, we do not, and never will farm out our customer’s work to companies located outside the United States. Whenever you contact us at 1-855-IMAGECO the party that picks up the phone is ImageCo’s owner and designer, not an agent that increases the cost of your project and dictates the terms of how you and I conduct business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

Every new Easthampton organization understands that they probably need a logo, however few new business owners entirely recognize the essential role their organization’s logo can make in their becoming successful, or the reason that one logo design works far better than another. A business logo has a critical and sustaining influence on the growth of a business, go with the right one and it will make the door swing and cash register ring, select the wrong one and it can be a barrier and an impediment for the life span of an organization. The logos presented in the ImageCo portfolio help Easthampton companies prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs don’t need consideration, they can be comprehended in merely a look.
  2. Scalability: from business cards to store signs a scalable logo will remain legible and just as emotive at any dimension.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or company they brand.
  5. Relevance: a logo design should be enduring and should feel equally relevant today, tomorrow, and forty years from now.

understanding branding

Brand – It is a verb as well as a noun, it’s an identifying mark as well as the act of noting something to ensure that it can be distinguished, its genesis originates from the mark branded onto livestock. Today a brand indicates virtually anything with a motive, regardless of whether it be profit or politics, a brand is an inherent aspect of specifying the value of a specific thing in the public’s mind.

Branding – Is sort of like advertising and marketing’s attractive cousin, they are each from the same family, the distinction being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest targeted at a target market, it’s goal is to produce a mental image that the audience will connect to.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When a person says the names Lamborghini or Mustang what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and that is what makes individuals want those brands. Brand image is why individuals get most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you reflect on the beginning of many branding companies you’ll discover that they are quite often re-branded advertising companies. When somebody claims they are in marketing many people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that concentrates on a type of visual design which helps shape the perception of a company, a product or an institution. Brand identity designers create logo designs, sign designs, product packaging, and also collateral material such as cards, stationery, and brochures. Some identity designers also develop web sites as well as user interfaces. The necessary duty of a brand identity designer is to develop the visual cues as well as a psychological tone with the goal of affecting activities, outcomes and also perceptions.

Featured SIGNS & LOGOS

Retro logo layout of a bicycle produced for a Easthampton coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were launching in an older section of the area and wished to project a nostalgic atmosphere without coming across as stodgy or low energy. I achieved the two tasks by means of creating a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo style with a microscopic lense slide and germs made for Easthampton clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the triggers and consequences of diseases, mainly the branch of healthcare that deals with the clinical assessment of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be excessively literal with a concept and to a degree, this design approaches the company it represents quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more attention grabbing and more unforgettable.

logo design with a jumping green frog designed for a family enjoyable facility in Easthampton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to incorporate a couple springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a hill, a path, a stream, and also a tree - created for Easthampton traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector due to the fact that travel photographers don’t capture places or things but instead convey emotional experiences through the images they capture. The idea behind this logo design was to use negative space to convey more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I tried to do something similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Easthampton logo design but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 Easthampton logo style with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I genuinely enjoy and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the client, while he liked the concept, really did not care for my choice of birds. This guy truly loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his contempt for this particular variety of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and family as well as with people that they don’t even know so as to get unbiased assessments on the benefit of a design concept. Fortunately, he talked about it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a weird creature in the design world because the people that have a tendency to hire an expert to design their business logo realize how vital a logo is for their organization so they are much more vested in the result. Every logo job possesses it’s portion of difficulties, but the largest obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Easthampton book author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, however it is the most crucial part of a published book considering that it is ordinarily the primary thing a person sees in the bookstore. Regarding a publisher, it’s the opportunity that they will ever get to publicize their product and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many instances one of the items people tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company located in LA and while I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a spirit of air travel and it was undoubtedly a success.

 Easthampton logo layout made use of for marketing as well as a tag design for Vintage Instance includes an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which seemed to be older cases. For this custom logo concept I tried to come up with a logo that had a fluid retro feel to it and could easily be used for every thing from a web site to a label on brand new cases that seemed like they were from another point in time.

Logo design developed for an orthodontist in Easthampton, style include an arc with lines converging with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo design jobs because it appears that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to small business marketing, if dining establishments approached their advertising in the exact same way dental practices do every one of their logos would definitely be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo includes 4 personalities surprised in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo design which communicated that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain exactly how people should think or feel they don’t understand the goal of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself will never have the opportunity to be comprehended.

Logo style created for a Easthampton hair design workshop including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which projected a spirit of simplicity and connection for their new hair studio. I came up with a concept that didn’t go the obvious course of creating simply a stylized orchid but rather created a logo design that implied a flower in the formation of a swirl incorporated in to the letter O in the name and by placing attention on the concept along with the silhouette of a hummingbird floating above the image itself. The obvious path in designing a logo design is frequently the incorrect route and in this case, the design ended up not being about the flower but alternately laid the importance on the feeling that they wanted to forecast to their patrons.

Arabian equine logo layout developed for a horse ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original logo concept tailored to epitomize the unique physical traits of the Arabian breed of horses. By having a distinctive head shape and very high tail carriage, the Arabian is one of the very most immediately identifiable horse breeds in the world.

Las Cafe, A Easthampton restaurant logo design a small restaurant, style includes a modified script font which hovers above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, style consists of a changed manuscript font which floats over a group of ornate lines and also dots.

Logo layout for a software application designer the layout functions as well as legendary Easthampton component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the business and in many cases the symbolism supporting a company logo is just as important as how it brands the organization it represents.

Advance logo layout developed for a Easthamptoninterior designer, design function a series of red circles that intersect and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Easthampton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, collaborates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, location examinations, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions in Easthampton, the characters for letter V as well as A in center of the word progressed have actually been modified to tie straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Easthampton logo design job was undertaken for a leadership specialist that assists business professionals to become more effective at overseeing people, expectations, and productivity.

A Easthampton business logo design including an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was ready for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a spot to sell their secondhand goods to other sports enthusiasts.

I tailored their Easthampton business logo design utilizing a graphic which pulls in the attention of vehicles and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.

Logo design MQ farms, this Easthampton company logo style has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really developed for an Easthampton regional farm it was really created for a commodities broker, and this company logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to generate a graphic that projected esteem, success, and wealth.

 Easthampton Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout attribute for outwardly facing arrow and also the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where exactly the target is. Fortunately, in this instance, I struck a bullseye with the 1st shot.

Logo design designed for using an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font style that is evocative a renowned Easthampton sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the proprietor to design a logo design that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Easthampton, Massachusetts, MA,
Logo designed by ImageCo, Easthampton, Massachusetts, MA,
Logo designed by ImageCo, Easthampton, Massachusetts, MA,
Logo designed by ImageCo, Easthampton, Massachusetts, MA,
Electrical sign design for Easthampton restaurnat designed by Easthampton Sign Company
Easthampton logo design and brand identity design for Easthampton retailers
Logo designed by ImageCo, Easthampton, Massachusetts, MA,
Logo designed by ImageCo, Easthampton, Massachusetts, MA,
Logo designed by ImageCo, Easthampton, Massachusetts, MA,
Logo designed by ImageCo, Easthampton, Massachusetts, MA,
Logo designed by ImageCo, Easthampton, Massachusetts, MA,

Logo designed by ImageCo, Easthampton, Massachusetts, MA,

Logo designed by ImageCo, Easthampton, Massachusetts, MA,

Logo designed by ImageCo, Easthampton, Massachusetts, MA,

Logo designed by ImageCo, Easthampton, Massachusetts, MA,

Logo designed by ImageCo, Easthampton, Massachusetts, MA,
Logo designed by ImageCo, Easthampton, Massachusetts, MA,
Logo designed by ImageCo, Easthampton, Massachusetts, MA,
Logo designed by ImageCo, Easthampton, Massachusetts, MA,
Logo designed by ImageCo, Easthampton, Massachusetts, MA,
Logo designed by ImageCo, Easthampton, Massachusetts, MA,
Logo designed by ImageCo, Easthampton, Massachusetts, MA,
Logo designed by ImageCo, Easthampton, Massachusetts, MA,
Logo designed by ImageCo, Easthampton, Massachusetts, MA,
Logo designed by ImageCo, Easthampton, Massachusetts, MA,