Easton Logo Design

Every new Easton venture realizes that they require a logo, but few entrepreneurs fully recognize the essential role their logo can make in their financial success, or why one business logo functions more effectively than another. A logo has an immediate and long-term influence on the growth of a company, pick the right one and it will make the door swing and phone ring, choose the wrong one and it can be a barrier and a hindrance for the life of an organization. The logos featured in the ImageCo portfolio help Easton businesses prosper, they are effective in any given situation and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be understood in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will remain legible and just as emotive at any scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a business logo needs to be ageless and should feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bike produced for a Easton coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually launching in an old section of town and really wanted to project an old-fashioned vibe without appearing as monotonous or low energy. I fulfilled both of these tasks by designing a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo layout with a microscope slide as well as germs created for Easton clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the root causes and outcomes of diseases, mainly the branch of healthcare that works with the clinical assessment of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Generally I try not to be overly literal with a concept and to a point, this design approaches the company it serves rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more focus grabbing and more memorable.

logo style with a jumping environment-friendly frog made for a household enjoyable facility in Easton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for surgeons, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for advertising. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a group of birds, a hill, a trail, a stream, and also a tree - developed for Easton travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche profession because travel photographers tend not to capture locations or things but rather reveal emotional experiences by means of the photos they record. The thought behind this logo concept was to utilize negative space to communicate more than what was visible upon first glance, which I think is representative of almost all good photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I made an effort to do something comparable to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Easton logo design but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Easton logo layout with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I honestly enjoy and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my customer, even though he liked the concept, really did not care for my choice of birds. This man truly loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this particular breed of sea bird.

When I turn a design over to a customer I encourage them to talk about it with friends and family as well as with individuals that they don’t even know so as to get objective viewpoints on the benefit of a design concept. Fortunately, he discussed it with his family members and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world given that the people that have a tendency to hire an expert to design their business logo comprehend how essential a logo is for their business so they are way more invested in the outcome. Every logo job has it’s allotment of obstacles, but the largest obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Easton publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, however it is the most essential part of a published book considering that it is ordinarily the very first thing a person views in the book store. Regarding a publishing company, it’s the optimal opportunity that they will ever have to publicize their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many instances 1 of the things consumers tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to imparting a good sense of airline flight and it was certainly a victory.

 Easton logo layout utilized for advertising and a tag layout for Vintage Instance features an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that appeared to be much older cases. For this logo concept I strove to come up with a logo that offered a fluid retro feel to it and could be utilized for every thing from a web site to a label on brand new cases that seemed like they were from another generation.

Logo produced for an orthodontist in Easton, style include an arc with lines converging via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo jobs due to the fact that it appears that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to company marketing, if dining establishments approached their branding in the exact same way dental offices do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dental business logos because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo design features 4 personalities staggered in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo which communicated that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain specifically how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself will never have the chance to be comprehended.

Logo style created for a hair design workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that carried an atmosphere of peace and class for their new hair studio. I came up with a design which did not go the obvious path of crafting merely a stylized orchid but instead designed a business logo which implied a flower in the pattern of a swirl featured in to the letter O in the title and by placing attention on the logo design using the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a business logo is frequently the wrong course and in this case, the design ended up not being about the orchid but instead placed the main focus on the emotion that they really wanted to forecast to their customers.

Arabian horse logo design developed for a horse cattle ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct business logo concept customized to manifest the unique physical traits of the Arabian type of horses. With an unique head form and high tail posture, the Arabian is one of the most immediately identifiable equine breeds in the world.

Las Coffee shop logo design a tiny restaurant, layout contains a changed script font style which hovers over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, design includes a modified manuscript font which floats over a group of elaborate lines and dots.

Logo design for a software application designer the style functions as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However it meant something to the business owner of the company and in quite a few cases the substance behind a logo is equally as important as how it serves the organization it stands for.

Develop logo layout created for a Easton indoor designer, design attribute a series of red circles that intersect and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Easton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, coordinates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location examinations, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word advanced have actually been customized to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Easton logo design assignment was carried out for a leadership coach that assists business leaders to develop into more effective at overseeing people, expectations, and profitability.

A logo design including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was primed for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a place to sell their previously owned goods to other sports enthusiasts. I created their Easton logo dsign along with an illustration which garners the interest of vehicles and projects an image that evokes the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo layout has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really produced for an Easton area farm it was actually developed for a products broker, and this company was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to create an identity that projected assurance, effectiveness, and wealth.
Logo design designed for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is evocative a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to develop a logo design which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.