Everett Logo Design

Every new Everett business knows they need a logo, but few new business owners thoroughly grasp the crucial role their logo will perform in their financial success, or why one logo works far better than another. A company logo has an immediate and long term impact on the success of a company, pick the correct one and it can make the door swing and phone ring, select the wrong one and it can be a barrier and an impediment for the life of a company. The logos presented in the ImageCo portfolio help Everett companies succeed, they are effective in any given scenario and the reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be realized in just a glance.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and equally emotive at virtually any scale.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a business logo needs to be enduring and should feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bike developed for a Everett coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were opening in an old section of the city and wanted to project an old-fashioned vibe without coming across as uninteresting or low energy. I fulfilled both of these tasks by developing a trademark design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide as well as bacteria developed for Everett medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and effects of diseases, especially the branch of healthcare that works with the laboratory evaluation of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more attention grabbing and even more meaningful.

logo layout with a leaping eco-friendly frog developed for a household fun center in Everett.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to include a couple springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo featuring a group of birds, a mountain, a path, a stream, and also a tree - created for Everett travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area because travel photographers don’t capture places or things but instead reveal emotional journeys through the images they capture. The thought behind this logo composition was to make use of negative space to convey more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I tried to do something very similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Everett logo design but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 Everett logo style with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I seriously take pleasure in and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my customer, while he liked the concept, really did not care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his contempt for this specific breed of sea bird.

When I turn a concept over to a customer I encourage all of them to talk about it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get unprejudiced assessments on the value of a concept. Fortunately, he talked about it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a weird animal in the design world because the people that have a tendency to hire an expert to design their logo understand how important a logo design is for their business so they are way more vested in the outcome. Every logo design job has it’s share of hurdles, but the greatest obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Everett publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, but it really is the most important part of a printed book because it is in most cases the primary thing a person sees in the book shop. With respect to a publishing company, it’s the absolute best opportunity they will ever get to spotlight their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it looks like that in many cases 1 of the things consumers usually tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline situated in LA and while I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to imparting a spirit of air travel and it was surely a winner.

 Everett logo style utilized for marketing and also a tag style for Vintage Case includes an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be vintage cases. For this brand design I sought to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be utilized for anything from a web site to an insignia on brand new cases that seemed like they were from a different era.

Logo design produced for an orthodontist in Everett, design consist of an arc with lines converging via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo design jobs considering that it appears that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business branding, if dining establishments approached their advertising in the same way dentists do every one of their logos would be a picture trying to explain something they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo includes 4 personalities surprised in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe precisely how individuals should think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that describes itself will never have the chance to be understood.

Logo style developed for a hair style workshop including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that carried a spirit of serenity and elegance for their new hair salon. I came up with a concept that did not go the obvious path of creating just a stylized orchid but alternatively crafted a logo that suggested an orchid in the pattern of a swirl integrated in to the letter O in the title and by placing attention on the logo design along with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a logo design is oftentimes the incorrect path and in this case, the design ended up not being about the flower but alternately laid the focus on the feeling that they really wanted to forecast to their clients.

Arabian steed logo design developed for a horse cattle ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct creative logo design fashioned to epitomize the unique physical traits of the Arabian breed of horses. With an unique head form and high tail posture, the Arabian is one of the highly easily identifiable equine types in the entire world.

Las Cafe logo layout a small dining establishment, layout consists of a modified manuscript font style which hovers over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, design consists of a customized manuscript font which floats above a group of elaborate lines as well as dots.

Logo style for a software application designer the style attributes and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. But it meant something to the business owner of the business and in quite a few cases the substance supporting a company logo is just as important as how it brands the enterprise it stands for.

Advance logo design produced for a Everett interior developer, style feature a collection of red circles that converge as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Everett interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, coordinates, and manages such ventures. Interior design is a multifaceted occupation that involves conceptual development, space planning, site assessments, programming, study, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V as well as A in middle of the word progressed have actually been customized to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Everett logo design job was undertaken for a management consultant that enables business leaders to become more successful at managing people, expectations, and profitability.

A logo layout featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was prepared for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a location to sell off their previously owned items to other sports enthusiasts. I tailored their Everett business logo dsign using an illustration which garners the interest of traffic and projects an image that invokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually composed for an Everett area farm it was actually designed for a products broker, and this particular company logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce a graphic that projects trust, effectiveness, and wealth.
Logo design created for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked directly with the proprietor to design a logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.