Fall River Logo Design

Each and every new Fall River business understands that they need a logo, however few new business owners thoroughly grasp the key role their logo will take in their success, or exactly why one business logo functions better than another. A logo design has an immediate and sustaining effect on the prosperity of a business, choose the right one and it will make the door swing and cash register ring, select the incorrect one and it will be a barrier and a hindrance for the life span of a company. The logos featured in the ImageCo portfolio help Fall River companies prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t demand scrutiny, they can be understood in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and just as emotive at virtually any scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a company logo should be enduring and will feel relevant today, tomorrow, and twenty years from today.

Retro logo style of a bicycle created for a Fall River coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually opening in an old part of the city and really wanted to cast a vintage atmosphere without coming across as stodgy or low energy. I achieved both of these tasks by developing a custom logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide and also germs made for Fall River clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the causes and consequences of diseases, mainly the branch of healthcare which deals with the clinical assessment of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be extremely literal with a concept and to a point, this design approaches the company it represents quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more interest grabbing and even more meaningful.

logo style with a jumping green frog created for a family members enjoyable facility in Fall River.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for surgeons, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to integrate a couple springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design featuring a group of birds, a mountain, a route, a stream, as well as a tree - created for Fall River traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area because travel photographers don’t capture locations or things but rather reveal emotional journeys by means of the images they record. The thought behind this logo concept was to make use of negative space to project more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I tried to do something comparable to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Fall River logo design but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 Fall River logo design with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously savor and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my client, even though he liked the concept, really did not care for my choice of birds. This man truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his aversion for this particular kind of sea bird.

When I turn a design over to a customer I encourage them to share it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get neutral opinions on the worthiness of a design concept. Fortunately, he discussed it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a weird creature in the design world given that the people that have a tendency to hire an expert to design their logo recognize how vital a logo is for their business so they are much more vested in the outcome. Every logo design job possesses it’s share of hurdles, but the largest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Fall River publication author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, nevertheless it really is the most critical part of a printed book given that it is ordinarily the initial thing a person sees in the bookstore. Regarding a publisher, it’s the absolute best opportunity that they will likely ever have to spotlight their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many instances 1 of the items individuals tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline based in LA and while I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a sense of airline flight and it was definitely a success.

 Fall River logo style utilized for advertising and also a tag layout for Vintage Instance includes an archaic typeface design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which appeared to be older cases. For this logo concept I tried to come up with a logo that possessed a fluid retro feel to it and could easily be utilized for every thing from a website to an insignia on brand new cases that seemed like they were from another generation.

Logo design developed for an orthodontist in Fall River, layout consist of an arc with lines intersecting via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging and difficult logo projects considering that it appears that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to company advertising, if dining establishments approached their advertising in the same way dental practitioners do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family not-for-profit, the logo design features 4 personalities startled in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe precisely how people should think or feel they don’t understand the mission of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that explains itself won’t have the likelihood to be comprehended.

Logo layout developed for a hair design workshop including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which related a spirit of contentment and elegance for their new hair salon. I came up with a design that didn’t go the obvious path of creating just a stylized orchid but alternatively crafted a company logo that suggested a flower in the formation of a swirl blended in to the letter O in the name and by placing attention on the logo design along with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in designing a logo design is frequently the incorrect direction and in this case, the design ended up not being about the orchid but alternately placed the attention on the emotion that they really wanted to forecast to their patrons.

Arabian steed logo layout created for an equine ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created an original logo design styled to manifest the unique physical traits of the Arabian type of horses. By having an unique head form and high tail posture, the Arabian is one of the most easily identifiable horse breeds in the world.

Las Cafe logo design a small restaurant, design includes a customized script font which floats above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, design contains a changed manuscript font which floats above a team of elaborate lines and dots.

Logo style for a software application developer the design features and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the company and in many cases the substance behind a company logo is just as important as how it brands the organization it represents.

Evolve logo style produced for a Fall River interior designer, layout attribute a series of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fall River interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, coordinates, and oversees such projects. Interior design is a diverse profession that consists of conceptual development, space planning, location inspections, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V as well as A in center of the word progressed have actually been changed to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Fall River logo design job was performed for a leadership coach that helps business leaders to become more effective at managing people, expectations, and profitability.

A logo layout featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was primed for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a spot to sell their used products to other sports enthusiasts. I tailored their Fall River business logo dsign using an image which garners the interest of traffic and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo style has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually composed for an Fall River regional farm it was actually devised for an investments broker, and this business logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to produce a graphic that projected self-confidence, success, and affluence.
Logo developed for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is similar to a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the business owner to produce a logo design which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.