Fitchburg Logo Design

Nearly every new Fitchburg company realizes that they are in need of a logo, yet few new business owners thoroughly understand the crucial role their company logo can perform in their becoming successful, or why one logo works more effectively than another. A business logo has an immediate and sustaining impact on the financial success of a company, pick the correct one and it will make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and a hindrance for the longevity of an organization. The logos presented in the ImageCo portfolio help Fitchburg businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be grasped in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and equally emotive at any scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a business logo needs to be lasting and should feel relevant today, tomorrow, and forty years from today.

Retro logo design of a bicycle produced for a Fitchburg coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually opening in an older section of town and hoped to project a retro atmosphere without appearing as monotonous or low energy. I accomplished each of the tasks via designing a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo style with a microscope slide and also germs created for Fitchburg medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and outcomes of diseases, mainly the field of healthcare which deals with the clinical evaluation of samplings of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it serves quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more focus grabbing and much more unforgettable.

logo style with a jumping eco-friendly frog created for a family members enjoyable facility in Fitchburg.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for doctors, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo featuring a group of birds, a mountain, a route, a stream, and also a tree - designed for Fitchburg traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t capture locations or things but rather convey emotional journeys by means of the images they capture. The thought behind this logo concept was to utilize negative space to communicate more than what was visible upon first view, which I think is quintessential of almost all good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I attempted to do something very similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Fitchburg logo but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 Fitchburg logo layout with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I genuinely savor and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my customer, while he loved the concept, didn’t care for my choice of birds. This particular guy truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his scorn for this particular kind of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with friends and family members as well as with other people that they don’t even know so as to get honest point of views on the worthiness of a design. Fortunately, he talked about it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a strange animal in the design world given that the people that tend to hire a professional to create their business logo understand how important a logo design is for their organization so they are much more vested in the outcome. Every logo project possesses it’s share of difficulties, but the greatest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Fitchburg book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, yet it is the most essential part of a published book considering that it is in most cases the first thing a person views in the book shop. For a publishing company, it’s the absolute best opportunity they will likely ever have to promote their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many occurrences 1 of the aspects individuals tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service situated in LA and while I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a sense of airline flight and it was surely a success.

 Fitchburg logo layout made use of for advertising and also a tag layout for Vintage Case includes an antiquated typeface design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that appeared to be older cases. For this custom logo design I strove to come up with a logo that possessed a fluid retro feel to it and could easily be utilized for every thing from a web page to a label on brand new cases that seemed like they were from another point in time.

Logo produced for an orthodontist in Fitchburg, layout include an arc with lines intersecting with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging logo design projects considering that it appears that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to business marketing, if restaurants approached their advertising in the very same way dental practices do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dental business logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo design features 4 characters staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which communicated that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize specifically how individuals should think or feel they don’t understand the goal of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the likelihood to be understood.

Logo layout created for a hair design studio featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which related an atmosphere of ease and elegance for their new hair salon. I created a concept which didn’t go the obvious course of designing simply a stylized orchid but alternatively crafted a logo which implied a flower in the pattern of a swirl blended into the letter O in the title and by putting attention on the concept with the figure of a hummingbird floating above the logo design itself. The obvious path in creating a business logo is usually the wrong path and in this case, the design ended up not being about the orchid but alternately placed the attention on the perception that they wanted to project to their patrons.

Arabian equine logo style developed for a steed ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created an original logo concept customized to symbolize the unique physical traits of the Arabian pedigree of equines. By having an unique head form and higher tail carriage, the Arabian is one of the very most easily recognizable equine lineages in the whole world.

Las Cafe logo design a tiny dining establishment, layout includes a changed script typeface which floats above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, style consists of a changed manuscript font which hovers over a group of ornate lines and dots.

Logo design for a software developer the layout attributes and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in many cases the substance supporting a logo design is equally as important as how it serves the company it stands for.

Develop logo style developed for a Fitchburg indoor developer, layout feature a series of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fitchburg interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, coordinates, and oversees such ventures. Interior design is a diverse profession that involves conceptual development, area planning, site evaluations, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words advanced have been customized to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Fitchburg logo design job was done for a management expert that helps business professionals to become more successful at overseeing people, expectations, and productivity.

A logo design including an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market place was prepared for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a location to sell their used goods to other sports enthusiasts. I created their Fitchburg business logo dsign utilizing an illustration which grabs the attention of vehicles and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo design has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually composed for an Fitchburg area farm it was really developed for an investments broker, and this logo design was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create a brand mark that projected self-assurance, effectiveness, and wealth.
Logo created for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script font style that is similar to a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the proprietor to create a business logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.