Fitchburg, Massachusetts Logo Design

Every new Fitchburg organization realizes that they require a logo, but few new business owners thoroughly grasp the vital role their company logo will play in their success, or the reason that one logo design works more effectively than another. A logo design has an immediate and long-term effect on the prosperity of a business, select the right one and it will make the door swing and cash register ring, select the incorrect one and it will be an obstacle and an impediment for the life span of an organization.

The logos included in the ImageCo portfolio help Fitchburg, Massachusetts companies succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos do not demand deliberation, they can be comprehended in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will be legible and just as emotive at every dimension.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo must be ageless and will feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle developed for a Fitchburg, Massachusetts coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually launching in an old part of town and hoped to cast an old-fashioned atmosphere without coming across as uninteresting or low energy. I accomplished both tasks by creating a custom logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo layout with a microscopic lense slide and germs made for Fitchburg, Massachusetts medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and consequences of diseases, mainly the field of healthcare which deals with the clinical examination of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the only instance I remember where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be extremely literal with a design and to a degree, this design approaches the company it serves quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more focus grabbing and a lot more meaningful.

logo layout with a jumping green frog created for a family fun center in Fitchburg, Massachusetts.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to feature a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a flock of birds, a mountain, a route, a stream, and also a tree - created for Fitchburg, Massachusetts travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche sector due to the fact that travel photographers tend not to shoot places or things but rather reveal emotional experiences through the pictures they capture. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon first glance, which I think is quintessential of most good photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I tried to do something much the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Fitchburg logo but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Fitchburg logo style with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I seriously enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the client, even though he liked the concept, really did not care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his contempt for this particular kind of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with colleagues and family members as well as with individuals that they don’t even know so as to get honest point of views on the value of a design concept. Fortunately, he discussed it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world because the people that tend to hire an expert to create their logo recognize how important a logo design is for their business so they are much more invested in the outcome. Every logo design job has it’s share of difficulties, but the greatest obstacle is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Fitchburg, Massachusetts book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, yet it really is the most necessary part of a printed book considering that it is usually the very first thing a person sees in the book shop. With respect to a publishing company, it’s the absolute best opportunity that they will ever get to advertise their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many cases one of the aspects people often tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline located in LA and although I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to confering a sense of airline flight and it was surely a winner.

 Fitchburg logo style made use of for advertising and marketing as well as a tag layout for Vintage Instance features an archaic font layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that appeared to be much older cases. For this business logo concept I sought to come up with a logo that had a fluid old-fashioned feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that appeared like they were from another point in time.

Logo produced for an orthodontist in Fitchburg, Massachusetts, style include an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo design jobs considering that it seems that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to business advertising, if restaurants approached their branding in the same way dentists do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually really love doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo made for a family nonprofit, the logo features 4 characters startled in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that conveyed that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe specifically how individuals should think or feel they don’t understand the objective of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that describes itself will never have the likelihood to be understood.

Logo design developed for a hair design workshop featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that projected an atmosphere of serenity and connection for their new hair studio. I came up with a design that didn’t go the obvious direction of designing simply a stylized orchid but instead delivered a company logo which implied an orchid in the formation of a swirl blended into the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a logo is oftentimes the incorrect direction and in this case, the design ended up not being about the flower but instead put the main focus on the perception that they wanted to forecast to their patrons.

Arabian equine logo design developed for a horse ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct custom logo design customized to exemplify the unique physical traits of the Arabian breed of equines. With an unique head form and very high tail carriage, the Arabian is one of the very most easily recognizable horse breeds in the entire world.

Las Coffee shop logo design a little dining establishment, layout contains a customized manuscript font style which hovers above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, layout contains a modified manuscript font which floats above a team of ornate lines and also dots.

Logo design for a software programmer the design attributes and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the company and in many cases the symbolism behind a logo is just as important as how it brands the company it stands for.

Advance logo design developed for a Fitchburg, Massachusetts indoor developer, design attribute a collection of red circles that intersect and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fitchburg, Massachusetts interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, coordinates, and manages such projects. Interior design is a diverse profession that involves conceptual development, area planning, location assessments, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and also A in middle of words advanced have actually been modified to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Fitchburg, Massachusetts logo design project was completed for a management coach that assists business leaders to become more efficient at overseeing people, expectations, and profitability.
A logo style featuring an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market was ready for an outdoor sporting store that functions as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a location to market their used equipment to other sports enthusiasts. I created their Fitchburg logo design dsign along with an image that garners the attention of traffic and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo layout has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually designed for an Fitchburg, Massachusetts area farm it was in reality designed for a commodities broker, and this particular logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create a image that projects esteem, financial success, and prosperity.

 Fitchburg Logo design for a nonprofit, Transforming Factor Solutions - the logo layout function for ostensibly encountering arrow and the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where the target is. Luckily, in this instance, I hit a bullseye with the first go.

Logo design designed for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is reminiscent of a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the business owner to produce a logo design which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.