Framingham Center Logo Design

Every new Framingham Center venture knows they need a logo, yet few new business owners entirely recognize the pivotal role their company logo can play in their financial success, or exactly why one business logo works more effectively than another. A business logo has an instant and lasting impact on the success of a business, select the correct one and it will make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and an impediment for the life of an organization. The logos presented in the ImageCo portfolio help Framingham Center companies succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will be legible and equally emotive at virtually any size.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a business logo needs to be enduring and will feel relevant today, tomorrow, and twenty years from today.

Retro logo design of a bike produced for a Framingham Center coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were launching in an old section of town and hoped to project an old-fashioned tone without coming across as monotonous or low energy. I accomplished both of these jobs by means of developing a sign concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo style with a microscopic lense slide as well as bacteria created for Framingham Center medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and consequences of diseases, mainly the branch of medicine which deals with the laboratory evaluation of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recollect where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be extremely literal with a design and to a point, this design approaches the company it serves fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more attention grabbing and a lot more memorable.

logo style with a leaping environment-friendly frog made for a household fun center in Framingham Center.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a flock of birds, a mountain, a path, a stream, as well as a tree - designed for Framingham Center traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector because travel photographers tend not to shoot places or things but instead project emotional experiences by means of the pictures they record. The thought behind this logo composition was to use negative space to communicate more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I tried to do something comparable to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Framingham Center logo design but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Framingham Center logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I truly savor and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the client, while he liked the concept, didn’t care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his aversion for this specific kind of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with colleagues and family as well as with other people that they don’t actually know so as to get impartial judgements on the value of a design concept. Fortunately, he talked about it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a weird animal in the design world because the people that are inclined to hire an expert to create their logo design recognize how essential a logo is for their business so they are much more invested in the result. Every logo design project has it’s portion of difficulties, but the greatest challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Framingham Center publication author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it is the most essential part of a printed book considering that it is usually the initial thing a person views in the bookstore. For a publishing company, it’s the absolute best opportunity they will ever get to publicize their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many occurrences one of the items folks usually tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a feeling of airline flight and it was surely a victory.

 Framingham Center logo design utilized for advertising and also a tag design for Vintage Situation includes an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that seemed to be much older cases. For this logo concept I strove to come up with a logo that offered a fluid old style feel to it and could be utilized for everything from a web page to a label on brand new cases that looked like they were from another generation.

Logo design created for an orthodontist in Framingham Center, style include an arc with lines intersecting with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most difficult logo jobs because it seems that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to business marketing, if dining establishments approached their advertising in the very same way dental professionals do every one of their company logos would be a picture explaining something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo design includes 4 characters staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe exactly how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that explains itself will never have the opportunity to be comprehended.

Logo style developed for a hair layout studio featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that communicated a sense of calmness and elegance for their new hair studio. I came up with a design which didn’t go the obvious route of crafting merely a stylized orchid but alternatively designed a company logo which suggested a flower in the pattern of a swirl blended into the letter O in the name and by putting attention on the logo design with the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a logo is frequently the wrong direction and in this case, the design ended up not being about the flower but alternately placed the main focus on the feeling that they really wanted to project to their clients.

Arabian equine logo style created for a steed cattle ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a unique business logo concept tailored to exemplify the unique physical traits of the Arabian kind of equines. With a distinctive head form and higher tail posture, the Arabian is one of the very most easily recognizable horse types in the entire world.

Las Cafe logo layout a tiny dining establishment, design contains a customized manuscript font style which hovers above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, layout includes a customized manuscript typeface which hovers over a team of elaborate lines and dots.

Logo style for a software application programmer the design functions as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However it meant something to the owner of the business and in many cases the symbolism supporting a business logo is equally as important as how it brands the company it represents.

Progress logo style produced for a Framingham Center indoor developer, layout feature a collection of red circles that converge and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Framingham Center interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, researches, coordinates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, site evaluations, programming, study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and also A in middle of the word progressed have been modified to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Framingham Center logo design job was completed for a leadership advisor that enables business leaders to develop into more efficient at managing people, expectations, and productivity.

A logo style including an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a place to market their pre-owned items to other sports enthusiasts. I tailored their Framingham Center business logo dsign using a graphic which garners the interest of traffic and sends an image that calls to mind the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo style has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually composed for an Framingham Center regional farm it was in reality designed for a commodities broker, and this business logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to make a graphic that projects assurance, success, and luxury.
Logo made for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the business owner to create a business logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.