Framingham, Massachusetts Logo Design

Nearly every new Framingham company realizes that they need a logo, but few new business owners thoroughly understand the essential role their business logo will make in their becoming successful, or exactly why one logo design performs far better than another. A business logo has an immediate and long term effect on the growth of a business, go with the correct one and it can make the door swing and phone ring, select the wrong one and it will be a barrier and an impediment for the life span of a company.

The logos included in the ImageCo portfolio help Framingham, Massachusetts companies succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logos don’t demand consideration, they can be comprehended in merely a glance.
  2. Scalability: from labels to movie screens a scalable business logo will remain legible and equally emotive at every scale.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo should be timeless and should feel as relevant today, tomorrow, and forty years from now.
Retro logo style of a bike developed for a Framingham, Massachusetts coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually launching in an old part of the area and hoped to visualize a vintage tone without appearing as stodgy or low energy. I achieved both of these tasks by creating a logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo style with a microscope slide as well as bacteria made for Framingham, Massachusetts medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and effects of diseases, especially the field of healthcare that deals with the clinical examination of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the sole instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be excessively literal with a concept and to a point, this design approaches the company it serves rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more attention grabbing and more meaningful.

logo layout with a jumping eco-friendly frog developed for a family members enjoyable center in Framingham, Massachusetts.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to integrate a couple springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design featuring a group of birds, a hill, a trail, a stream, and also a tree - made for Framingham, Massachusetts travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche sector due to the fact that travel photographers don’t capture locations or things but rather reveal emotional journeys by means of the pictures they record. The idea behind this logo concept was to use negative space to project more than what was visible upon initial view, which I think is representative of most professional photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I made an effort to do something much the same to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Framingham logo but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Framingham logo layout with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely savor and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the client, while he liked the concept, really did not care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his hatred for this specific variety of sea bird.

When I turn a concept over to a customer I urge them to discuss it with friends and colleagues and family members as well as with folks that they don’t even know so as to get unbiased judgements on the worthiness of a concept. Fortunately, he discussed it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world because the people that tend to hire an expert to create their logo design comprehend how essential a logo design is for their company so they are way more vested in the final result. Every logo design project possesses it’s portion of hurdles, however the biggest challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Framingham, Massachusetts book publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it is the most vital part of a printed book given that it is in most cases the very first thing a person sees in the bookstore. For a publisher, it’s the most ideal opportunity they will ever have to advertise their product and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many cases 1 of the traits consumers often tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline situated in LA and while I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a spirit of air travel and it was undoubtedly a victory.

 Framingham logo style utilized for advertising and marketing and also a label layout for Vintage Case features an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that appeared to be vintage cases. For this logo design I attempted to come up with a logo that had a fluid nostalgic feel to it and could easily be used for anything from a web site to an insignia on brand new cases that looked like they were from another generation.

Logo developed for an orthodontist in Framingham, Massachusetts, layout consist of an arc with lines intersecting with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo design projects considering that it seems that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to small business branding, if restaurants approached their advertising in the exact same way dental practitioners do every one of their logo designs would be a picture explaining something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo features 4 characters surprised in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name provided a unique opportunity to do a logo design which communicated that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate exactly how people should think or feel they don’t understand the goal of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself will never have the chance to be comprehended.

Logo style produced for a hair style workshop including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that carried a spirit of peace and class for their new hair salon. I created a design that didn’t go the obvious course of crafting just a stylized orchid but instead crafted a logo design that implied an orchid in the pattern of a swirl integrated into the letter O in the name and by putting emphasis on the logo design with the figure of a hummingbird hovering over the logo itself. The obvious path in creating a business logo is usually the incorrect direction and in this case, the design ended up not being about the orchid but instead put the attention on the feeling that they wanted to project to their patrons.

Arabian equine logo style created for an equine cattle ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a unique custom logo concept tailored to embody the unique physical traits of the Arabian kind of equines. By having a distinctive head shape and higher tail carriage, the Arabian is one of the very most quite easily identifiable horse types in the entire world.

Las Cafe logo design a small dining establishment, layout consists of a modified script font which floats above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, layout contains a modified manuscript font which hovers over a team of luxuriant lines as well as dots.

Logo layout for a software designer the design functions and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However it represented something to the owner of the company and in many cases the symbolism supporting a logo is just as important as how it brands the business it stands for.

Advance logo style produced for a Framingham, Massachusetts indoor designer, design function a collection of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Framingham, Massachusetts interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, researches, collaborates, and oversees such projects. Interior design is a diverse occupation that consists of conceptual development, space planning, location evaluations, programming, study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and also A in center of words advanced have been changed to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Framingham, Massachusetts logo design project was done for a management consultant that enables business leaders to become more efficient at handling people, expectations, and productivity.
A logo style featuring an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was primed for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a place to sell their secondhand items to other sports enthusiasts. I created their Framingham logo design dsign utilizing a graphic which garners the interest of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo design has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually created for an Framingham, Massachusetts area farm it was in reality devised for a products broker, and this particular business logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to make a graphic that projects confidence, success, and prosperity.

 Framingham Logo design for a not-for-profit, Turning Point Solutions - the logo style feature for outwardly encountering arrowhead and the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of knowing where exactly the target is. Fortunately, in this case, I hit a bullseye with the very first shot.

Logo developed for making use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script font that is similar to a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the proprietor to design a logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.