Franklin Logo Design

Nearly every new Franklin venture knows they need a logo, however few new business owners thoroughly realize the pivotal role their organization logo can play in their success, or exactly why one business logo functions more effectively than another. A company logo has an instant and long term impact on the success of a company, pick the correct one and it will make the door swing and phone ring, select the wrong one and it will be an obstacle and a hindrance for the life of a company. The logos featured in the ImageCo portfolio help Franklin companies prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will remain legible and equally emotive at any scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo needs to be ageless and should feel relevant today, tomorrow, and twenty years from now.

Retro logo design of a bike produced for a Franklin coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening in an old section of the community and wished to visualize an old-fashioned tone without appearing as stodgy or low energy. I achieved each of the jobs via designing a company logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo design with a microscope slide as well as bacteria developed for Franklin medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and effects of diseases, especially the field of healthcare which deals with the clinical assessment of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be overly literal with a design and to a degree, this design approaches the company it serves very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more focus grabbing and much more memorable.

logo design with a jumping green frog designed for a family members enjoyable center in Franklin.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for surgeons, dental practices, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to include a few springs into the design but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for promotion and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo featuring a flock of birds, a hill, a route, a stream, and a tree - created for Franklin travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to shoot places or things but rather convey emotional experiences through the photos they record. The idea behind this logo design was to use negative space to communicate more than what was visible upon first view, which I think is representative of most good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be revealed with just words. I made an effort to do something the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Franklin logo design but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Franklin logo layout with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I truly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the client, even though he loved the concept, really did not care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his scorn for this specific type of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with colleagues and family members as well as with folks that they don’t even know so as to get unprejudiced judgements on the value of a design concept. Fortunately, he discussed it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a strange animal in the design world given that the people that tend to hire a professional to design their logo design recognize how essential a logo design is for their company so they are way more invested in the end result. Every logo job possesses it’s allotment of obstacles, but the largest challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Franklin publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it really is the most crucial part of a published book since it is usually the very first thing a person views in the bookstore. Regarding a publishing company, it’s the opportunity that they will ever get to spotlight their brand and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it looks like that in many cases one of the things individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company based in LA and although I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a sense of airline flight and it was surely a victory.

 Franklin logo layout utilized for advertising and a tag style for Vintage Case features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which appeared to be older cases. For this custom logo concept I tried to come up with a logo that provided a fluid retro feel to it and could be utilized for anything from a website to a label on brand new cases that appeared like they were from a different era.

Logo developed for an orthodontist in Franklin, style include an arc with lines intersecting with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most difficult logo jobs because it appears that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to business branding, if dining establishments approached their branding in the exact same way dental professionals do every one of their company logos would be a picture explaining something they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentist logos because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo design includes 4 characters staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize exactly how individuals should think or feel they don’t understand the goal of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo style created for a hair layout studio including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which related an atmosphere of serenity and connection for their new hair salon. I created a concept which didn’t go the obvious course of designing simply a stylized orchid but instead created a logo which implied a flower in the pattern of a swirl featured into the letter O in the name and by putting attention on the logo design with the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a business logo is usually the incorrect direction and in this case, the design ended up not being about the orchid but instead placed the importance on the emotion that they really wanted to transmit to their customers.

Arabian equine logo style developed for a steed cattle ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original logotype design styled to embody the unique physical traits of the Arabian kind of equines. With an unique head form and high tail posture, the Arabian is one of the very most easily recognizable equine types in the whole world.

Las Coffee shop logo style a tiny dining establishment, layout includes a customized manuscript font which hovers over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, layout contains a modified script font which floats over a group of ornate lines and also dots.

Logo style for a software designer the design attributes and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in quite a few cases the substance supporting a logo design is just as important as how it serves the enterprise it stands for.

Evolve logo layout developed for a Franklin interior designer, style attribute a series of red circles that intersect as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Franklin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, coordinates, and manages such ventures. Interior design is a multifaceted occupation that includes conceptual development, area planning, location evaluations, programming, analysis, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and A in center of words progressed have been changed to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Franklin logo design job was done for a leadership consultant that assists business leaders to become more efficient at managing people, expectations, and profitability.

A logo design including a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was ready for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of passions, a spot to market their used items to other sports enthusiasts. I designed their Franklin logo design dsign utilizing an image that garners the interest of vehicles and projects an image that evokes the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo design has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really produced for an Franklin area farm it was in reality devised for a commodities broker, and this logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to make a brand mark that projects esteem, success, and affluence.
Logo created for making use of an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is similar to a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the owner to create a logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.