Acute Care 360 ImageCo, Gardner, Massachusetts, MA,

ImageCo, Gardner, Massachusetts, MA,

Evolv Design logo designed by ImageCo, Gardner, Massachusetts, MA,

Red Panda Publishers logo designed by ImageCo, Gardner, Massachusetts, MA,

Gardner, Massachusetts, MA,

ImageCo, Gardner, Massachusetts, MA,

ImageCo, Gardner, Massachusetts, MA,
Mid Valley Pathology logo designed by ImageCo, Gardner, Massachusetts, MA,

FSA OK logo designed by ImageCo, Gardner, Massachusetts, MA,

Emerald Heights logo designed by ImageCo, Gardner, Massachusetts, MA,

Club Sapphire logo designed by ImageCo, Gardner, Massachusetts, MA,

Downtown Dogs logo designed by ImageCo, Gardner, Massachusetts, MA,

WSBA logo designed by ImageCo, Gardner, Massachusetts, MA,

Ferry Street Coffee Company logo designed by ImageCo, Gardner, Massachusetts, MA,

Stoney Forensic logo designed by ImageCo, Gardner, Massachusetts, MA,

Smart kernels logo designed by ImageCo, Gardner, Massachusetts, MA,

Memorable Logos That Tell Stories and Connect Emotionally

Crafting a brand identity or a logo that is both memorable and tells the story of who you are or what you actually do is a monumental task. The challenge is to generate a design concept that is simplistic enough to be understood at a glimpse and conveys enough information that it can express who you are. However no logo design can absolutely tell your story or explain your business, and going down that road frequently makes for a brand identity design that performs neither. However, in experienced hands, it is possible to strike a balance between both and create a logo that both informs and emotes and reaching that sweet spot is what every business should hope for from their logo designer.

ImageCo is one person, Tim Garner, I am a freelance branding specialist. For over 20 years I ‘ve been creating memorable logos and brand identity designs that tell stories and resonate with customers. However don’t take my word for it, just check out my brand portfolio and discover for yourself. I do not claim that I’m the best designer in the world, however, I do know what Iam doing and my customers tend to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often stated with such emphasis by people operating in the branding sector, that a person might question why so many people in branding agencies hate logo designs as much as they appear to. It is definitely true that your logo is not your brand, however what does that make a brand that has no logo? One thing is certain, it all but guarantees that a brand with no logo will be faceless and quickly forgotten.

Without a logo, a company’s brand is nothing more than a fading memory because people would have nothing to anchor their brand experiences too.

Some people compare a business’s logo to a smile or a handshake which is somewhat accurate, however it’s also a lot more than that. A logo is a brand’s anchor and it also serves as the cornerstone of a business’s brand image. A logo serves as an anchor due to the fact that the entire brand experience is secured to it. It is also a brand’s cornerstone, since a cornerstone is the first stone placed when building the foundation of the structure above it, and once laid it will serve as the guiding reference point for every building block that comes after it. A logo works in the same way, it is a foundational element that supports the business it represents, and it also serves as a reference that guides a brand as it develops.

ImageCo is a brand identity business and our goal is to help our clients lay that cornerstone as well as set that anchor. We help companies look established, more polished, and more knowledgeable. This ensures that our clients will always stand out, and are not only worthy of a seat at the table, but look like they ought to be seated at the head of that table.

Gardner LOGO DESIGN​

For over twenty years ImageCo has been helping entrepreneurs grow memorable brands. We have undertaken brand identity design work for mechanics, educational institutions, heart surgeons, party planners, coffee shops, retail stores, and practically every other kind of business you can think of. What makes us different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every logo design project as though it will be utilized as an electric sign. As a result of our sign first technique our identity designs can, and have been used in everything from fashion labels to electrical signs. Our sign first technique ensures that our logo designs are equally reliable whether they are used in television commercials or web headers, they are consistently recognizable, understood, and always remembered irrespective of scale or function.

American Made ★ Design

The thing that really sets ImageCo apart from many of the design companies that you might have come across in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are brought on board to perform, we perform ourselves. Irrespective of the type of design project we take on, brand identity design, web site, trade show exhibition, or retail sign, we do not, and never will farm out our client’s work to 3rd parties located outside the US. Whenever you contact us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not a broker that increases the cost of your design project and imposes the conditions of how my customers and I conduct business.

QUALITIES OF A POWERFUL LOGO DESIGN

Every new Gardner company knows they probably need a logo, however few start ups entirely comprehend the pivotal role their company logo can play in their becoming successful, or precisely why one business logo performs more effectively than another. A logo has an immediate and long-term influence on the viability of a company, pick the correct one and it can make the door swing and cash register ring, choose the incorrect one and it will be a barrier and an impediment for the life of an organization.

The logos presented in the ImageCo portfolio help Gardner companies succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos do not require contemplation, they can be grasped in just a look.
  2. Scalability: from business cards to retail signs a scalable business logo will be legible and just as emotive at virtually any size.
  3. Versatility: logos which function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or company they represent.
  5. Relevance: a business logo needs to be timeless and will feel equally relevant today, tomorrow, and thirty years from today.

understand your brand

Brand – It’s a verb as well as a noun, it is an identifying mark and also the act of noting something so that it can be identified, its origin comes from the brand burned onto livestock. Today a brand indicates pretty much anything with an objective, whether it be revenue or political parties, a brand is an innate aspect of specifying the worth of a specific thing in the public’s mind.

Branding – Is sort of like advertising and marketing’s sexy cousin, they are all from the exact same family, the distinction being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest aimed at a target audience, it’s goal is to produce an image that the target market will connect to.

Brand Image – An image planted and cultivated through advertising and marketing and identity design. When someone says the brand names Ferrari or Mustang what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and brand image is what makes people want those products. Brand image is why individuals identify with specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Agencies – If you look back at the origin of a lot of branding companies you’ll discover that they are frequently rebranded marketing and advertising agencies. When somebody says they are in marketing the majority of people will likely have an idea about the type of work they do anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that focuses on a type of visual design that helps form the image of a firm, a product or a company. Brand identity designers produce logo designs, signage designs, product packaging, as well as collateral material such as cards, stationery, and also sales brochures. Some visual designers also build sites as well as software interfaces. The vital function of a brand identity designer is to develop the visual cues as well as an emotional tone with the objective of influencing actions, results and also understandings.

Featured SIGNS & LOGOS

Retro logo layout of a bicycle developed for a Gardner coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually launching in an older section of the area and wished to project an old-fashioned feel without coming across as boring or low energy. I fulfilled the two tasks via designing a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo design with a microscopic lense slide as well as bacteria developed for Gardner medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the causes and consequences of diseases, mainly the branch of healthcare which deals with the clinical evaluation of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be excessively literal with a concept and to a point, this specific design approaches the company it represents fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more focus grabbing and much more unforgettable.

logo design with a leaping environment-friendly frog designed for a household enjoyable center in Gardner.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to include a few springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design including a group of birds, a mountain, a path, a stream, and a tree - made for Gardner traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field because travel photographers tend not to capture places or things but instead project emotional journeys by means of the photos they record. The thought behind this logo composition was to make use of negative space to reveal more than what was visible upon first view, which I think is representative of most professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I attempted to do something similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Gardner logo but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 Gardner logo style with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I really take pleasure in and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the client, even though he loved the concept, really did not care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this particular kind of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with friends and colleagues and family members as well as with individuals that they don’t even know so as to get objective viewpoints on the value of a design concept. Fortunately, he shared it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a weird animal in the design world given that the people that have a tendency to hire a professional to design their business logo realize how vital a logo is for their organization so they are much more invested in the outcome. Every logo job possesses it’s share of challenges, however the largest obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, style for Gardner publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, but it really is the most important part of a printed book due to the fact that it is often the initial thing a person sees in the bookstore. Concerning a publishing company, it’s the optimal opportunity they will ever have to promote their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many cases one of the aspects folks often tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company based in LA and while I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of flight and it was surely a winner.

 Gardner logo design utilized for advertising and marketing and also a label layout for Vintage Situation includes an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which looked to be older cases. For this brand design I attempted to come up with a logo that had a fluid vintage feel to it and could be used for everything from a website to an insignia on brand new cases that appeared like they were from a different era.

Logo produced for an orthodontist in Gardner, layout consist of an arc with lines converging via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo projects because it seems that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to company branding, if restaurants approached their branding in the very same way dental offices do every one of their logo designs would be a picture explaining anything they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dental business logos because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family nonprofit, the logo features 4 personalities surprised in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe exactly how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that illustrates itself won’t have the likelihood to be comprehended.

Logo style produced for a Gardner hair design workshop including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that conveyed an atmosphere of relaxation and elegance for their new hair salon. I created a design which did not go the obvious course of making simply a stylized orchid but instead delivered a business logo which suggested a flower in the formation of a swirl blended into the letter O in the name and by putting attention on the concept along with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a logo is oftentimes the incorrect direction and in this case, the design ended up not being about the flower but instead put the focus on the feeling that they really wanted to transmit to their clients.

Arabian horse logo style produced for a steed cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct business logo concept styled to illustrate the unique physical traits of the Arabian breed of equines. By having a distinctive head shape and higher tail posture, the Arabian is one of the most immediately recognizable equine lineages in the whole world.

Las Cafe, A Gardner restaurant logo layout a little restaurant, style consists of a changed script font which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, layout consists of a customized script font which hovers above a group of luxuriant lines as well as dots.

Logo layout for a software program designer the style functions and iconic Gardner aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in many cases the substance supporting a logo design is equally as important as how it serves the company it stands for.

Advance logo design developed for a Gardnerinterior designer, design attribute a series of red circles that intersect and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Gardner interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, collaborates, and oversees such ventures. Interior design is a diverse occupation that consists of conceptual development, space planning, location examinations, programming, investigation, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions in Gardner, the characters for letter V and A in middle of words progressed have actually been changed to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Gardner logo design project was completed for a management specialist that aids business leaders to become more successful at managing people, expectations, and productivity.

A Gardner business logo design including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market was primed for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a place to sell off their used equipment to other sports enthusiasts.

I created their Gardner business logo design using an image that garners the attention of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.

Logo style MQ farms, this Gardner company logo design has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually designed for an Gardner area farm it was in reality designed for a commodities broker, and this logo design was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to produce a brand mark that projected confidence, effectiveness, and luxury.

 Gardner Logo design for a not-for-profit, Turning Factor Solutions - the logo style function for externally facing arrow as well as the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to investigate any concept that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where the target is. Luckily, in this instance, I struck a bullseye with the 1st shot.

Logo design designed for making use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is similar to a popular Gardner sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the owner to develop a business logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.