Grafton Logo Design

Every new Grafton venture understands that they are in need of a logo, but few new business owners fully comprehend the essential role their organization logo can take in their success, or the reason that one business logo works far better than another. A logo design has an instant and sustaining impact on the success of a business, go with the correct one and it can make the door swing and cash register ring, select the wrong one and it will be a barrier and a hindrance for the longevity of a company. The logos included in the ImageCo portfolio help Grafton companies succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos do not require deliberation, they can be comprehended in just a look.
  2. Scalability: from business cards to posters a scalable logo will be legible and equally emotive at virtually any size.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a logo should be enduring and should feel relevant today, tomorrow, and twenty five years from now.

Retro logo layout of a bicycle developed for a Grafton coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening up in an older part of the town and wished to visualize a nostalgic tone without appearing as boring or low energy. I achieved both of these jobs by means of developing a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo design with a microscopic lense slide and also bacteria made for Grafton clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and consequences of diseases, especially the branch of healthcare which works with the clinical evaluation of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the sole instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it serves quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more attention grabbing and more unforgettable.

logo style with a jumping environment-friendly frog created for a household fun facility in Grafton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for medical professionals, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to include a couple springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design including a flock of birds, a hill, a path, a stream, as well as a tree - created for Grafton traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche speciality due to the fact that travel photographers don’t capture locations or things but rather project emotional experiences through the pictures they record. The thought behind this logo concept was to use negative space to communicate more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I tried to do something very similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Grafton logo design but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 Grafton logo style with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I honestly relish and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his scorn for this particular breed of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and family members as well as with people that they don’t even know so as to get unprejudiced point of views on the benefit of a design. Fortunately, he discussed it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world given that the people that have a tendency to hire an expert to design their logo realize how important a logo is for their organization so they are way more vested in the end result. Every logo job possesses it’s share of challenges, however the largest obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Grafton book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it is the most vital part of a published book because it is in most cases the initial thing a person sees in the book store. Regarding a publishing company, it’s the absolute best opportunity they will ever have to promote their product and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems like that in many occurrences 1 of the aspects people tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline situated in LA and while I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a good sense of flight and it was undoubtedly a winner.

 Grafton logo layout made use of for marketing and a label design for Vintage Case includes an archaic font design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which appeared to be vintage cases. For this logo concept I sought to come up with a logo that offered a fluid nostalgic feel to it and could easily be used for everything from a web page to an insignia on brand new cases that seemed like they were from a different era.

Logo design developed for an orthodontist in Grafton, style include an arc with lines intersecting through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo design jobs considering that it appears that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to small business branding, if dining establishments approached their branding in the same way dental professionals do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo design includes 4 personalities surprised in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to summarize how individuals ought to think or feel they don’t understand the mission of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the chance to be comprehended.

Logo design produced for a hair design workshop including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that conveyed an atmosphere of ease and connection for their new hair salon. I created a design which didn’t go the obvious course of crafting just a stylized orchid but instead crafted a company logo which implied an orchid in the formation of a swirl incorporated in to the letter O in the title and by putting attention on the concept with the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a business logo is oftentimes the incorrect route and in this case, the design ended up not being about the orchid but alternately laid the importance on the emotion that they wanted to forecast to their clients.

Arabian horse logo style produced for a horse cattle ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct organization logo concept customized to symbolize the unique physical traits of the Arabian pedigree of equines. With an unique head shape and very high tail posture, the Arabian is one of the very most immediately recognizable equine types in the world.

Las Cafe logo style a tiny restaurant, style consists of a modified manuscript typeface which hovers over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, design consists of a customized manuscript typeface which hovers over a team of luxuriant lines and also dots.

Logo layout for a software program designer the layout functions and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the business and in quite a few cases the substance behind a company logo is equally as important as how it brands the organization it stands for.

Advance logo design created for a Grafton indoor developer, style feature a collection of red circles that intersect and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Grafton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, explores, coordinates, and oversees such tasks. Interior design is a diverse profession that involves conceptual development, space planning, site evaluations, programming, investigation, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word advanced have actually been modified to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Grafton logo design project was performed for a leadership coach that assists business professionals to become more effective at handling people, expectations, and profitability.

A logo style featuring a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a place to market their previously owned goods to other sports enthusiasts. I tailored their Grafton logo dsign utilizing a graphic that grabs the attention of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo layout has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually designed for an Grafton regional farm it was actually created for an investments broker, and this company logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to make a brand mark that projects self-assurance, financial success, and opulence.
Logo made for making use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font that is evocative a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the business owner to produce a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.