Holyoke, Massachusetts Logo Design

Nearly every new Holyoke business professional knows they are in need of a logo, yet few new business owners thoroughly realize the essential role their logo design will make in their becoming successful, or why one logo design functions more effectively than another. A company logo has an immediate and long-term impact on the success of a company, go with the right one and it can make the door swing and phone ring, select the wrong one and it will be an obstacle and a hindrance for the life span of an organization.

The logos included in the ImageCo portfolio help Holyoke, Massachusetts companies succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs do not require consideration, they can be comprehended in just a glance.
  2. Scalability: from business cards to posters a scalable logo design will be legible and just as emotive at any dimension.
  3. Versatility: logos which function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo needs to be enduring and will feel as relevant today, tomorrow, and twenty years from now.
Retro logo layout of a bicycle produced for a Holyoke, Massachusetts coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were opening in an old section of the area and hoped to cast a nostalgic vibe without appearing as stodgy or low energy. I accomplished both of these tasks by designing a logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo layout with a microscope slide and germs made for Holyoke, Massachusetts clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the triggers and outcomes of diseases, especially the branch of medicine that works with the clinical assessment of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Usually I try not to be excessively literal with a concept and to a point, this design approaches the company it represents very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more attention grabbing and much more memorable.

logo style with a jumping environment-friendly frog developed for a family members enjoyable facility in Holyoke, Massachusetts.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dentists, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to include a handful of springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design including a group of birds, a hill, a trail, a stream, as well as a tree - designed for Holyoke, Massachusetts travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche area because travel photographers tend not to capture places or things but instead communicate emotional experiences through the images they record. The idea behind this logo composition was to utilize negative space to reveal more than what was visible upon initial view, which I think is representative of most professional photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I tried to do something similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Holyoke logo but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 Holyoke logo layout with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I genuinely relish and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the customer, while he loved the concept, didn’t care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his aversion for this specific variety of sea bird.

When I turn a concept over to a customer I urge them to discuss it with colleagues and family as well as with folks that they don’t actually know so as to get impartial opinions on the worthiness of a design concept. Fortunately, he discussed it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a weird creature in the design world because the people that have a tendency to hire a professional to design their logo design recognize how crucial a logo is for their company so they are way more invested in the final result. Every logo design project has it’s allotment of challenges, but the greatest challenge is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Holyoke, Massachusetts publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, however it is the most necessary part of a published book due to the fact that it is in most cases the initial thing a person sees in the book shop. With respect to a publishing company, it’s the most ideal opportunity they will likely ever have to advertise their label and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many cases one of the aspects people often tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company based in LA and although I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to imparting a feeling of airline flight and it was undoubtedly a success.

 Holyoke logo layout made use of for advertising as well as a label design for Vintage Case includes an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which appeared to be much older cases. For this brand concept I strove to come up with a logo that provided a fluid retro feel to it and could be utilized for anything from a web page to a label on brand new cases that seemed like they were from another era.

Logo produced for an orthodontist in Holyoke, Massachusetts, design include an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo projects due to the fact that it appears that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to small business marketing, if restaurants approached their advertising in the exact same way dental professionals do every one of their company logos would be a picture explaining something they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family nonprofit, the logo features 4 personalities surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo that communicated that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself will never have the opportunity to be comprehended.

Logo design created for a hair style studio featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that carried an atmosphere of tranquility and elegance for their new hair studio. I came up with a design which did not go the obvious course of designing merely a stylized orchid but alternatively designed a company logo which suggested a flower in the pattern of a swirl featured in to the letter O in the name and by putting attention on the logo design using the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a company logo is frequently the wrong course and in this case, the design ended up not being about the flower but alternately laid the attention on the feeling that they really wanted to forecast to their customers.

Arabian horse logo style produced for a horse cattle ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logo design customized to epitomize the unique physical traits of the Arabian kind of horses. With a different head shape and higher tail posture, the Arabian is one of the very most immediately recognizable horse lineages in the entire world.

Las Cafe logo design a tiny dining establishment, style includes a customized script font style which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, layout contains a customized manuscript typeface which floats over a group of luxuriant lines and also dots.

Logo design for a software developer the design features as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in many cases the symbolism behind a company logo is just as important as how it brands the company it stands for.

Evolve logo layout developed for a Holyoke, Massachusetts interior designer, layout function a series of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Holyoke, Massachusetts interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, collaborates, and manages such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, location examinations, programming, research, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V as well as A in center of words progressed have been changed to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Holyoke, Massachusetts logo design project was carried out for a management advisor that assists business professionals to become more successful at handling people, expectations, and profitability.
A logo style including a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was primed for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a location to market their previously owned products to other sports enthusiasts. I created their Holyoke business logo dsign with a graphic which pulls in the interest of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo style has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually developed for an Holyoke, Massachusetts regional farm it was in reality created for an investments broker, and this trademark was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to design an identity that projected confidence, effectiveness, and prosperity.

 Holyoke Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout attribute for outwardly encountering arrow and also the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of recognizing where exactly the target is. Fortunately, in this particular instance, I struck a bullseye with the 1st try.

Logo design made for using an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the owner to design a logo design which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.