Holyoke Logo Design

Virtually every new Holyoke business knows they need a logo, however few entrepreneurs entirely are aware of the vital role their logo will play in their success, or the reason that one logo design functions better than another. A logo design has an instant and long term effect on the growth of a business, go with the correct one and it can make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and a hindrance for the life span of a business. The logos featured in the ImageCo portfolio help Holyoke companies succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be comprehended in just a glance.
  2. Scalability: from business cards to signboards a scalable business logo will continue to be legible and just as emotive at every scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design must be lasting and should feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bicycle created for a Holyoke coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were launching in an old part of the community and wished to project a vintage atmosphere without appearing as stodgy or low energy. I fulfilled each of the jobs via designing a trademark concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo layout with a microscope slide as well as bacteria developed for Holyoke medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and consequences of diseases, especially the field of medicine which works with the laboratory examination of specimens of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be excessively literal with a design and to a degree, this design approaches the company it serves quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more attention grabbing and a lot more meaningful.

logo design with a jumping eco-friendly frog created for a household fun facility in Holyoke.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for medical professionals, dentists, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to include a few springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I designed was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design featuring a flock of birds, a hill, a path, a stream, and a tree - developed for Holyoke travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche speciality due to the fact that travel photographers don’t shoot locations or things but instead project emotional journeys by means of the photos they capture. The thought behind this logo concept was to use negative space to convey more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I attempted to do something comparable to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Holyoke logo design but also to reveal the depth in her work and in the way that she perceives the world through the lens of her camera.

 Holyoke logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I really savor and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the customer, while he loved the concept, really did not care for my choice of birds. This particular man really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his hatred for this specific breed of sea bird.

When I turn a design over to a client I encourage all of them to share it with friends and family as well as with individuals that they don’t actually know so as to get unbiased point of views on the worthiness of a design. Fortunately, he shared it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a strange creature in the design world given that the people that are inclined to hire an expert to create their logo design recognize how crucial a logo design is for their organization so they are way more vested in the result. Every logo design project has it’s share of obstacles, however the largest obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Holyoke publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, nevertheless it really is the most vital part of a printed book because it is ordinarily the primary thing a person sees in the book store. With regard to a publisher, it’s the opportunity they will likely ever get to promote their label and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many cases 1 of the traits folks often tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline located in LA and while I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to affording a sense of airline flight and it was definitely a success.

 Holyoke logo design utilized for advertising as well as a tag layout for Vintage Case includes an archaic font style design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which seemed to be vintage cases. For this custom logo design I strove to come up with a logo that provided a fluid retro feel to it and could be utilized for every thing from a website to a label on brand new cases that appeared like they were from another point in time.

Logo produced for an orthodontist in Holyoke, design include an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo design jobs considering that it appears that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to company advertising, if dining establishments approached their advertising in the exact same way dentists do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo design includes 4 characters startled in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize specifically how people should think or feel they don’t understand the objective of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the opportunity to be comprehended.

Logo style produced for a hair design studio including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which related a feeling of ease and connection for their new hair studio. I created a concept that did not go the obvious route of creating just a stylized orchid but instead created a logo that suggested an orchid in the pattern of a swirl blended in to the letter O in the name and by placing attention on the concept with the figure of a hummingbird hovering above the logo itself. The obvious path in creating a company logo is more often than not the wrong direction and in this case, the design ended up not being about the orchid but alternately laid the importance on the feeling that they wanted to forecast to their customers.

Arabian steed logo design created for a steed cattle ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original logo concept customized to exemplify the unique physical traits of the Arabian kind of equines. By having an identifiable head form and higher tail posture, the Arabian is one of the very most immediately identifiable horse breeds in the world.

Las Cafe logo style a little restaurant, design contains a modified script typeface which hovers over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, layout contains a changed script typeface which floats above a group of elaborate lines and also dots.

Logo layout for a software application designer the style attributes and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the company and in quite a few cases the meaning supporting a logo design is just as important as how it brands the organization it stands for.

Evolve logo design produced for a Holyoke interior developer, layout attribute a collection of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Holyoke interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, collaborates, and oversees such ventures. Interior design is a multifaceted profession that consists of conceptual development, space planning, site examinations, programming, analysis, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and A in center of words advanced have actually been customized to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Holyoke logo design project was undertaken for a leadership guide that aids business professionals to become more effective at handling people, expectations, and productivity.

A logo style including a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market was primed for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a spot to sell their pre-owned products to other sports enthusiasts. I tailored their Holyoke business logo dsign using a graphic that garners the interest of traffic and sends an image that evokes the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really designed for an Holyoke area farm it was really created for an investments broker, and this trademark was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to design a graphic that projected self-assurance, financial success, and prosperity.
Logo design designed for the use of an indication for the restaurant (Brewgrrs), it is an ornate script typeface that is similar to a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the owner to develop a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.