Lawrence, Massachusetts Logo Design

Virtually every new Lawrence business person realizes that they require a logo, but few entrepreneurs entirely comprehend the pivotal role their logo design will perform in their becoming successful, or exactly why one logo performs far better than another. A business logo has an immediate and sustaining impact on the growth of a company, choose the correct one and it can make the door swing and cash register ring, go with the wrong one and it will be a barrier and a hindrance for the life span of a business.

The logos included in the ImageCo portfolio help Lawrence, Massachusetts businesses prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos do not demand deliberation, they can be grasped in merely a look.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and equally emotive at any size.
  3. Versatility: logos which operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a business logo should be timeless and should feel as relevant today, tomorrow, and twenty years from today.

Retro logo layout of a bicycle created for a Lawrence, Massachusetts coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening up in an older section of the city and wanted to cast a retro atmosphere without appearing as stodgy or low energy. I accomplished the two jobs by designing a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo design with a microscope slide and bacteria developed for Lawrence, Massachusetts medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and effects of diseases, especially the branch of medicine that works with the clinical evaluation of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more interest grabbing and more unforgettable.

logo layout with a leaping environment-friendly frog made for a family fun center in Lawrence, Massachusetts.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for doctors, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to feature a couple of springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a flock of birds, a mountain, a trail, a stream, and also a tree - designed for Lawrence, Massachusetts traveling digital photographer.

Travel Don't Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t capture places or things but rather reveal emotional experiences through the photos they capture. The thought behind this logo concept was to use negative space to project more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I tried to do something much the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable ¬†Lawrence logo but also to reveal the depth of her work and in the way that she sees the world through the lens of her camera.

 Lawrence logo design with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I honestly enjoy and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my client, even though he loved the concept, didn’t care for my choice of birds. This particular guy genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this particular type of sea bird.

When I turn a concept over to a customer I urge them to discuss it with friends and family members as well as with individuals that they don’t even know so as to get neutral viewpoints on the benefit of a design concept. Fortunately, he shared it with his whole family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a strange animal in the design world because the people that tend to hire an expert to create their logo understand how vital a logo is for their organization so they are much more vested in the final result. Every logo design job has it’s portion of obstacles, however the biggest challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Lawrence, Massachusetts publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, nevertheless it is the most crucial part of a published book considering that it is usually the very first thing a person sees in the bookstore. Regarding a publisher, it’s the best opportunity that they will ever get to publicize their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many cases one of the traits folks usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a sense of air travel and it was undoubtedly a victory.

 Lawrence logo layout made use of for advertising and a tag style for Vintage Instance features an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that appeared to be much older cases. For this logo design I tried to come up with a logo that provided a fluid nostalgic feel to it and could be used for everything from a web page to a label on brand new cases that looked like they were from another point in time.

Logo developed for an orthodontist in Lawrence, Massachusetts, layout consist of an arc with lines intersecting via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo design projects due to the fact that it seems that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to business marketing, if restaurants approached their advertising in the very same way dental practitioners do every one of their company logos would definitely be a picture explaining something they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo design includes 4 characters staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which conveyed that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate precisely how people should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that explains itself will never have the chance to be comprehended.

Logo design developed for a hair style studio featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which related a sense of peace and class for their new hair studio. I created a design that did not go the obvious path of crafting merely a stylized orchid but instead delivered a logo that suggested a flower in the pattern of a swirl integrated into the letter O in the name and by putting emphasis on the concept along with the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a logo is frequently the incorrect direction and in this case, the design ended up not being about the flower but instead put the focus on the emotion that they really wanted to project to their clients.

Arabian horse logo design created for a horse ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind brand design fashioned to display the unique physical traits of the Arabian breed of horses. By having an unique head shape and higher tail posture, the Arabian is one of the very most quite easily identifiable equine breeds in the entire world.

Las Cafe logo layout a small dining establishment, design contains a customized script typeface which hovers over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, layout consists of a changed script font style which hovers over a group of ornate lines as well as dots.

Logo design for a software designer the design attributes and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. But it meant something to the business owner of the business and in many cases the meaning behind a logo is just as important as how it brands the business it represents.

Evolve logo design produced for a Lawrence, Massachusetts interior designer, design attribute a collection of red circles that intersect and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lawrence, Massachusetts interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, researches, coordinates, and manages such tasks. Interior design is a diverse occupation that includes conceptual development, area planning, location examinations, programming, analysis, interacting with the stakeholders of a project, construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of the word advanced have actually been customized to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Lawrence, Massachusetts logo design assignment was performed for a management coach that helps business leaders to become more efficient at supervising people, expectations, and profitability.

A logo design featuring a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly knew the market was primed for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a location to sell their pre-owned items to other sports enthusiasts.
I tailored their Lawrence business logo dsign with an illustration which seizes the interest of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.

Logo design MQ farms, this logo design has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually developed for an Lawrence, Massachusetts area farm it was actually developed for a products broker, and this particular creative logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to develop an identity that projects self-assurance, financial success, and luxury.

 Lawrence Logo design for a nonprofit, Transforming Factor Solutions - the logo design function for externally encountering arrowhead and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of realizing where exactly the target is. Luckily, in this instance, I nailed a bullseye with the 1st try.

Logo designed for using a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to develop a business logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.