Acute Care 360 ImageCo, Lawrence, Massachusetts, MA,

ImageCo, Lawrence, Massachusetts, MA,

Evolv Design logo designed by ImageCo, Lawrence, Massachusetts, MA,

Red Panda Publishers logo designed by ImageCo, Lawrence, Massachusetts, MA,

Lawrence, Massachusetts, MA,

ImageCo, Lawrence, Massachusetts, MA,
ImageCo, Lawrence, Massachusetts, MA,

Mid Valley Pathology logo designed by ImageCo, Lawrence, Massachusetts, MA,

FSA OK logo designed by ImageCo, Lawrence, Massachusetts, MA,

Emerald Heights logo designed by ImageCo, Lawrence, Massachusetts, MA,

Club Sapphire logo designed by ImageCo, Lawrence, Massachusetts, MA,

Downtown Dogs logo designed by ImageCo, Lawrence, Massachusetts, MA,

School board logo designed by ImageCo, Lawrence, Massachusetts, MA,

Ferry Street Coffee Company logo designed by ImageCo, Lawrence, Massachusetts, MA,

Stoney Forensic logo designed by ImageCo, Lawrence, Massachusetts, MA,

Smart kernels logo designed by ImageCo, Lawrence, Massachusetts, MA,

POINTERS FOR FINDING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design agency presents a money back guarantee try to keep in mind that they simply cannot refund the time you invest which is eminently more precious than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a designer can only be evaluated by the quality of their design work, if the work in their design portfolio does not contain real life examples odds are they will not be able to produce a top quality logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s objective is to reflect your personal vision for your company. If a designer isn’t focused on realizing your vision, the thing they are really focused on is how soon they can get paid.

Lawrence LOGO DESIGN​

For over 2 decades ImageCo has been helping start ups and entrepreneurs develop notable brands. We’ve done logo design work for ranchers, universities, diamond miners, party planners, coffee shops, retail stores, and virtually every other kind of business concern you can imagine. What makes ImageCo unique compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every design as if it will be employed as an electric sign. As a result of our sign first approach our designs can, and have been utilized in everything from clothing labels to billboards. Our sign first approach guarantees that our logo designs are just as successful whether they are used in television commercials or website applications, they are consistently identifiable, comprehended, and remembered regardless of scale or use.

American Made ★ Design

The thing which really sets ImageCo apart from many of the design agencies that you may have encountered online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are retained to perform, we do ourselves. No matter the kind of project we take on, logo, web page, trade show exhibit, or retail sign, we do not, and never will contract out our client’s work to agencies based outside the US. When you phone us at 1-855-IMAGECO the person that answers the telephone is ImageCo’s owner and designer, not a broker that marks up the cost of your project and dictates the terms of how you and I do business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

Virtually every new Lawrence company knows they require a logo, yet few new business owners thoroughly realize the essential role their business logo will play in their financial success, or exactly why one business logo performs better than another. A logo has a critical and lasting influence on the prosperity of a company, pick the correct one and it will make the door swing and phone ring, choose the incorrect one and it can be a barrier and a hindrance for the longevity of a business. The logos presented in the ImageCo portfolio help Lawrence businesses prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be grasped in merely a glimpse.
  2. Scalability: from label to billboards a scalable logo will continue to be legible and just as emotive at virtually any scale.
  3. Versatility: logos which operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or company they brand.
  5. Relevance: a logo needs to be enduring and will feel equally relevant today, tomorrow, and thirty years from now.

understand your brand

Brand – It is a verb and a noun, it’s an identifying mark as well as the act of marking something to make sure that it can be recognized, its foundation originates from the brand burned onto animals. Nowadays a brand signifies practically anything with an objective, regardless if it be profit or political parties, a brand is an inherent aspect of specifying the worth of a specific thing in the consumer’s mind.

Branding – Is sort of like advertising and marketing’s sexy cousin, they are both from the exact same family, the distinction being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition aimed at a target audience, it’s objective is to develop an image that the audience will relate to.

Brand Image – An image planted and nurtured by advertising and marketing and also identity design. When somebody mentions the names Ferrari or Mustang what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and brand image is what makes people purchase those brands. Brand image is why individuals buy most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you reflect on the origin of many branding firms you’ll discover that they are quite often rebranded marketing companies. When someone claims they are in advertising and marketing many people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or heard are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that specializes in a type of visual design which helps form the image of a company, a product or an institution. Brand identity designers produce logo designs, sign designs, packaging, as well as collateral material such as business cards, stationery, and also sales brochures. Some identity designers also design web sites and user interfaces. The important role of a brand identity designer is to establish the visual cues as well as a psychological tone with the goal of influencing actions, results and also understandings.

Featured signs/logos

Retro logo layout of a bicycle created for a Lawrence coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually launching in an old part of the area and wanted to cast a vintage atmosphere without appearing as boring or low energy. I accomplished both jobs by creating a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo design with a microscope slide as well as bacteria made for Lawrence clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and consequences of diseases, especially the field of healthcare which deals with the clinical evaluation of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be overly literal with a concept and to a degree, this design approaches the company it represents quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more focus grabbing and a lot more unforgettable.

logo design with a leaping environment-friendly frog designed for a family enjoyable center in Lawrence.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to feature a couple springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo including a flock of birds, a hill, a trail, a stream, as well as a tree - created for Lawrence travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to capture locations or things but rather communicate emotional experiences through the images they capture. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon initial view, which I think is quintessential of most good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I attempted to do something the same to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Lawrence logo but also to reveal the depth in her art and in the way that she sees the world through the lens of her camera.

 Lawrence logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I really take pleasure in and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my customer, even though he loved the concept, didn’t care for my choice of birds. This man really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his scorn for this specific breed of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with friends and family members as well as with other people that they don’t even know so as to get objective viewpoints on the merit of a design concept. Fortunately, he talked about it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logos are a strange animal in the design world given that the people that tend to hire an expert to create their logo design understand how essential a logo is for their company so they are much more vested in the outcome. Every logo design project has it’s allotment of difficulties, however the greatest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Lawrence book publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, but it really is the most necessary part of a printed book due to the fact that it is usually the very first thing a person views in the book shop. Concerning a publishing company, it’s the absolute best opportunity that they will ever get to advertise their label and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many instances one of the items people usually tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service based in LA and while I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a feeling of flight and it was definitely a victory.

 Lawrence logo style made use of for advertising as well as a label style for Vintage Instance includes an antiquated font style design.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which appeared to be antique cases. For this brand concept I sought to come up with a logo that offered a fluid retro feel to it and could be utilized for every thing from a web site to a label on brand new cases that seemed like they were from another point in time.

Logo developed for an orthodontist in Lawrence, design consist of an arc with lines intersecting through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo projects considering that it seems that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to small business marketing, if restaurants approached their advertising in the exact same way dental practitioners do every one of their logos would be a picture trying to explain something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dental logos because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo design includes 4 characters surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that communicated that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe exactly how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that describes itself will never have the likelihood to be understood.

Logo layout created for a Lawrence hair design studio including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which communicated a feeling of ease and elegance for their new hair studio. I created a concept that did not go the obvious route of crafting merely a stylized orchid but instead designed a business logo that suggested a flower in the pattern of a swirl integrated in to the letter O in the name and by placing emphasis on the logo design using the figure of a hummingbird hovering above the logo itself. The obvious path in creating a company logo is more often than not the wrong path and in this case, the design ended up not being about the orchid but alternately placed the main focus on the perception that they really wanted to forecast to their patrons.

Arabian horse logo style created for a steed ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed an original brand design fashioned to display the unique physical traits of the Arabian breed of equines. With an identifiable head form and very high tail posture, the Arabian is one of the most quite easily recognizable equine lineages in the entire world.

Las Cafe, A Lawrence restaurant logo style a small restaurant, design consists of a customized script font style which floats over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, style contains a customized manuscript font style which hovers over a group of ornate lines and dots.

Logo style for a software application programmer the layout features and iconic Lawrence element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the business and in quite a few cases the symbolism supporting a logo design is equally as important as how it brands the business it represents.

Advance logo design developed for a Lawrenceindoor designer, layout function a series of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lawrence interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, explores, coordinates, and oversees such projects. Interior design is a multifaceted profession that involves conceptual development, area planning, location assessments, programming, investigation, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions in Lawrence, the personalities for letter V and also A in middle of words progressed have actually been modified to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lawrence logo design job was done for a management coach that aids business professionals to become more successful at supervising people, expectations, and profitability.

A Lawrence business logo style including a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly understood the market was ready for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a spot to sell off their previously owned equipment to other sports enthusiasts.

I tailored their Lawrence business logo design along with an image which pulls in the interest of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.

Logo style MQ farms, this Lawrence company logo layout has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually created for an Lawrence regional farm it was in reality designed for a products broker, and this company logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to create an identity that projects confidence, success, and opulence.

 Lawrence Logo design for a nonprofit, Turning Factor Solutions - the logo style feature for externally facing arrowhead and also the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of knowing where the target is. Fortunately, in this particular case, I struck a bullseye with the 1st go.

Logo design made for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate script font that is evocative a famous Lawrence sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the business owner to design a logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Lawrence, Massachusetts, MA,
Logo designed by ImageCo, Lawrence, Massachusetts, MA,
Logo designed by ImageCo, Lawrence, Massachusetts, MA,
Logo designed by ImageCo, Lawrence, Massachusetts, MA,
Electrical sign design for Lawrence restaurnat designed by Lawrence Sign Business
Lawrence logo design and brand identity design for Lawrence commercial businesses
Logo designed by ImageCo, Lawrence, Massachusetts, MA,
Logo designed by ImageCo, Lawrence, Massachusetts, MA,
Logo designed by ImageCo, Lawrence, Massachusetts, MA,
Logo designed by ImageCo, Lawrence, Massachusetts, MA,
Logo designed by ImageCo, Lawrence, Massachusetts, MA,

Logo designed by ImageCo, Lawrence, Massachusetts, MA,

Logo designed by ImageCo, Lawrence, Massachusetts, MA,

Logo designed by ImageCo, Lawrence, Massachusetts, MA,

Logo designed by ImageCo, Lawrence, Massachusetts, MA,

Logo designed by ImageCo, Lawrence, Massachusetts, MA,
Logo designed by ImageCo, Lawrence, Massachusetts, MA,
Logo designed by ImageCo, Lawrence, Massachusetts, MA,
Logo designed by ImageCo, Lawrence, Massachusetts, MA,
Logo designed by ImageCo, Lawrence, Massachusetts, MA,
Logo designed by ImageCo, Lawrence, Massachusetts, MA,
Logo designed by ImageCo, Lawrence, Massachusetts, MA,
Logo designed by ImageCo, Lawrence, Massachusetts, MA,
Logo designed by ImageCo, Lawrence, Massachusetts, MA,
Logo designed by ImageCo, Lawrence, Massachusetts, MA,