Lawrence, Massachusetts Logo Design

Nearly every new Lawrence company knows they require a logo, yet few entrepreneurs entirely realize the key role their logo will take in their success, or why one business logo functions better than another. A company logo has an immediate and lasting influence on the prosperity of a business, go with the correct one and it can make the door swing and cash register ring, select the wrong one and it will be an obstacle and a hindrance for the life span of a company.

The logos featured in the ImageCo portfolio help Lawrence, Massachusetts companies prosper, they are effective in any given situation and the main reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logo designs do not require consideration, they can be understood in just a glimpse.
  2. Scalability: from labels to movie screens a scalable logo design will continue to be legible and equally emotive at virtually any size.
  3. Versatility: logos which work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a business logo needs to be timeless and should feel as relevant today, tomorrow, and twenty years from today.
Retro logo style of a bicycle produced for a Lawrence, Massachusetts coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were opening up in an old section of the city and hoped to project a nostalgic atmosphere without coming across as stodgy or low energy. I fulfilled both tasks via designing a logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo design with a microscopic lense slide as well as bacteria designed for Lawrence, Massachusetts medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the root causes and outcomes of diseases, especially the field of healthcare which deals with the laboratory examination of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it represents very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more focus grabbing and much more memorable.

logo style with a leaping eco-friendly frog developed for a household enjoyable facility in Lawrence, Massachusetts.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for physicians, dental practices, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to include a handful of springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for marketing. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a path, a stream, and a tree - designed for Lawrence, Massachusetts traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t shoot locations or things but rather project emotional experiences through the photos they record. The thought behind this logo composition was to use negative space to convey more than what was visible upon first view, which I think is quintessential of most professional photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I attempted to do something very similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Lawrence logo but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 Lawrence logo design with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I truly relish and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my client, while he liked the concept, really did not care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his aversion for this particular type of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and family members as well as with other people that they don’t actually know so as to get unbiased opinions on the value of a concept. Fortunately, he talked about it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Business logos are a weird animal in the design world because the people that have a tendency to hire an expert to design their logo design realize how vital a logo design is for their business so they are way more vested in the end result. Every logo project possesses it’s allotment of difficulties, but the biggest challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Lawrence, Massachusetts book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it really is the most important part of a printed book due to the fact that it is usually the first thing a person sees in the book store. With respect to a publisher, it’s the opportunity they will ever have to advertise their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many occurrences one of the items individuals usually tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company based in LA and while I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a sense of airline flight and it was surely a victory.

 Lawrence logo layout utilized for advertising as well as a tag layout for Vintage Situation includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which appeared to be much older cases. For this custom logo design I tried to come up with a logo that possessed a fluid nostalgic feel to it and could be used for anything from a web page to a label on brand new cases that looked like they were from another era.

Logo developed for an orthodontist in Lawrence, Massachusetts, layout consist of an arc with lines intersecting via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging logo jobs because it seems that each and every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to company branding, if restaurants approached their branding in the exact same way dental professionals do every one of their company logos would be a picture explaining something they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dental logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo features 4 characters startled in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo design which conveyed that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate precisely how people ought to think or feel they don’t understand the purpose of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the chance to be understood.

Logo design produced for a hair style workshop featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that communicated an atmosphere of calmness and class for their new hair salon. I came up with a concept that didn’t go the obvious course of creating merely a stylized orchid but alternatively crafted a business logo that implied an orchid in the formation of a swirl featured into the letter O in the title and by placing attention on the concept using the figure of a hummingbird floating above the image itself. The obvious path in creating a business logo is in most cases the incorrect route and in this case, the design ended up not being about the flower but instead placed the attention on the emotion that they wanted to project to their clients.

Arabian horse logo layout created for an equine cattle ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind logo concept customized to exemplify the unique physical traits of the Arabian type of horses. By having a distinctive head form and very high tail carriage, the Arabian is one of the very most easily recognizable equine lineages in the world.

Las Cafe logo design a small restaurant, design contains a customized script font style which floats over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, design consists of a customized manuscript typeface which hovers over a group of ornate lines and also dots.

Logo style for a software designer the design functions and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in quite a few cases the symbolism behind a logo is just as important as how it brands the business it stands for.

Develop logo style created for a Lawrence, Massachusetts interior developer, style feature a series of red circles that converge as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lawrence, Massachusetts interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, collaborates, and oversees such tasks. Interior design is a diverse profession that consists of conceptual development, area planning, location assessments, programming, study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and A in center of the word advanced have actually been modified to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lawrence, Massachusetts logo design assignment was performed for a management consultant that assists business leaders to become more efficient at overseeing people, expectations, and productivity.
A logo design including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was prepared for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a place to sell their secondhand equipment to other sports enthusiasts. I tailored their Lawrence business logo dsign utilizing an image that seizes the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo style has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really composed for an Lawrence, Massachusetts regional farm it was really created for a commodities broker, and this business logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to design a brand mark that projected self-assurance, financial success, and prosperity.

 Lawrence Logo design for a not-for-profit, Transforming Factor Solutions - the logo design function for ostensibly encountering arrow as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it gives a designer the flexibility to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of realizing where the target is. Thankfully, in this instance, I struck a bullseye with the very first try.

Logo design made for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script font style that is similar to a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the business owner to produce a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very legible from over a block away.