Lexington Logo Design

Nearly every new Lexington venture realizes that they need a logo, yet few new business owners entirely realize the crucial role their company logo will make in their becoming successful, or the reason that one business logo performs far better than another. A company logo has a critical and long term effect on the success of a company, pick the right one and it will make the door swing and phone ring, go with the wrong one and it can be an obstacle and an impediment for the life of a business. The logos included in the ImageCo portfolio help Lexington businesses prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos do not require contemplation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and just as emotive at every dimension.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo should be ageless and will feel relevant today, tomorrow, and forty years from today.

Retro logo style of a bicycle created for a Lexington coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening up in an older part of the community and really wanted to project an old-fashioned tone without appearing as boring or low energy. I achieved both of these jobs by means of creating a trademark concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo layout with a microscope slide as well as bacteria created for Lexington clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and consequences of diseases, mainly the branch of medicine which deals with the clinical evaluation of samplings of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be overly literal with a design and to a point, this design approaches the company it serves very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more attention grabbing and more meaningful.

logo layout with a leaping environment-friendly frog created for a household fun facility in Lexington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a flock of birds, a hill, a trail, a stream, and also a tree - made for Lexington traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field because travel photographers tend not to capture locations or things but instead convey emotional journeys by means of the pictures they record. The idea behind this logo design was to make use of negative space to project more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be revealed with just words. I made an effort to do something very similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Lexington logo but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.

 Lexington logo design with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I honestly savor and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the customer, even though he loved the concept, really did not care for my choice of birds. This man truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his contempt for this specific variety of sea bird.

When I turn a design over to a client I encourage them to talk about it with friends and colleagues and family as well as with people that they don’t actually know so as to get unprejudiced opinions on the benefit of a design concept. Fortunately, he talked about it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a weird creature in the design world given that the people that tend to hire a professional to design their logo design understand how important a logo is for their organization so they are much more vested in the outcome. Every logo job possesses it’s allotment of challenges, however the biggest obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Lexington publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it really is the most important part of a printed book given that it is often the first thing a person sees in the book shop. With respect to a publisher, it’s the best opportunity they will ever have to advertise their product and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many cases one of the items individuals tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service located in LA and while I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to affording a sense of air travel and it was undoubtedly a victory.

 Lexington logo style utilized for advertising and marketing and a tag style for Vintage Situation features an archaic font layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that appeared to be antique cases. For this custom logo design I attempted to come up with a logo that provided a fluid vintage feel to it and could be used for everything from a web page to a label on brand new cases that looked like they were from another era.

Logo created for an orthodontist in Lexington, layout include an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging and difficult logo design projects considering that it appears that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to small business branding, if dining establishments approached their advertising in the same way dental professionals do every one of their logo designs would be a picture explaining something they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo features 4 personalities surprised in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize precisely how individuals should think or feel they don’t understand the purpose of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that explains itself won’t have the likelihood to be comprehended.

Logo style produced for a hair design workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which projected an atmosphere of calmness and class for their new hair studio. I came up with a concept that didn’t go the obvious path of making just a stylized orchid but alternatively designed a logo design that suggested a flower in the pattern of a swirl incorporated into the letter O in the title and by putting attention on the concept along with the figure of a hummingbird hovering over the image itself. The obvious path in creating a logo design is oftentimes the wrong path and in this case, the design ended up not being about the orchid but instead laid the main focus on the perception that they really wanted to forecast to their patrons.

Arabian equine logo design developed for a horse ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind creative logo concept styled to illustrate the unique physical traits of the Arabian pedigree of equines. With a distinctive head shape and higher tail carriage, the Arabian is one of the very most immediately identifiable equine types in the whole world.

Las Cafe logo style a little restaurant, layout includes a changed script font which floats above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, layout contains a customized manuscript font style which floats over a team of luxuriant lines and also dots.

Logo layout for a software application developer the design features as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the business and in many cases the meaning supporting a logo design is just as important as how it serves the organization it stands for.

Progress logo layout created for a Lexington interior developer, layout feature a collection of red circles that intersect and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lexington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, coordinates, and manages such ventures. Interior design is a diverse occupation that consists of conceptual development, space planning, site inspections, programming, investigation, interacting with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and also A in middle of the word advanced have been modified to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Lexington logo design project was completed for a management coach that aids business professionals to become more effective at managing people, expectations, and productivity.

A logo style featuring an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was prepared for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a spot to sell their previously owned products to other sports enthusiasts. I tailored their Lexington business logo dsign using a graphic which garners the interest of vehicles and projects an image that evokes the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really developed for an Lexington area farm it was actually designed for a products broker, and this particular logo was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to design a graphic that projected self-assurance, success, and wealth.
Logo developed for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is evocative a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the business owner to design a logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.