Lexington, Massachusetts Logo Design

Every new Lexington venture understands that they require a logo, however few new business owners fully are aware of the essential role their company logo will perform in their becoming successful, or why one logo design functions better than another. A logo design has an instant and long term impact on the success of a business, select the correct one and it can make the door swing and cash register ring, choose the wrong one and it can be a barrier and an impediment for the life of an organization.

The logos presented in the ImageCo portfolio help Lexington, Massachusetts companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logos do not require consideration, they can be grasped in just a look.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and equally emotive at every scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo design should be lasting and should feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bike developed for a Lexington, Massachusetts coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were opening in an old part of the community and hoped to project an old-fashioned tone without coming across as uninteresting or low energy. I fulfilled the two jobs by developing a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide and germs created for Lexington, Massachusetts clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the triggers and effects of diseases, mainly the branch of medicine that works with the laboratory evaluation of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the only instance I recall in which I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it represents fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more interest grabbing and even more meaningful.

logo design with a leaping eco-friendly frog developed for a family fun center in Lexington, Massachusetts.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a flock of birds, a mountain, a trail, a stream, as well as a tree - developed for Lexington, Massachusetts travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t shoot locations or things but instead reveal emotional journeys through the images they record. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I tried to do something comparable to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Lexington logo design but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Lexington logo layout with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I truly enjoy and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the client, while he loved the concept, really did not care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his contempt for this particular breed of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with colleagues and family members as well as with folks that they don’t even know so as to get honest point of views on the worthiness of a concept. Fortunately, he shared it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a weird creature in the design world given that the people that have a tendency to hire a professional to create their logo design realize how vital a logo is for their company so they are way more invested in the outcome. Every logo project has it’s share of obstacles, but the biggest challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Lexington, Massachusetts publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, however it really is the most crucial part of a printed book because it is usually the first thing a person sees in the book store. With regard to a publishing company, it’s the most ideal opportunity they will ever have to spotlight their label and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems that in many instances one of the items folks tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company situated in LA and although I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to confering a feeling of air travel and it was definitely a victory.

 Lexington logo style made use of for advertising and a label style for Vintage Instance features an antiquated font style style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which looked to be antique cases. For this custom logo design I strove to come up with a logo that offered a fluid vintage feel to it and could easily be used for every thing from a website to an insignia on brand new cases that looked like they were from a different generation.

Logo design developed for an orthodontist in Lexington, Massachusetts, style consist of an arc with lines converging via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging logo design projects due to the fact that it appears that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to small business marketing, if dining establishments approached their branding in the exact same way dental professionals do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dental care business logos because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo design includes 4 personalities staggered in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize exactly how people ought to think or feel they don’t understand the goal of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself will never have the chance to be understood.

Logo layout produced for a hair layout studio featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which projected a spirit of relaxation and class for their new hair studio. I came up with a design that didn’t go the obvious direction of designing simply a stylized orchid but alternatively delivered a company logo that suggested a flower in the pattern of a swirl incorporated into the letter O in the name and by putting attention on the concept with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a company logo is more often than not the wrong route and in this case, the design ended up not being about the flower but alternately laid the main focus on the perception that they wanted to transmit to their patrons.

Arabian equine logo design produced for a horse ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct brand concept styled to epitomize the unique physical traits of the Arabian pedigree of equines. By having a distinctive head shape and very high tail carriage, the Arabian is one of the very most immediately recognizable horse lineages in the world.

Las Cafe logo layout a small restaurant, design includes a customized manuscript typeface which hovers above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, style contains a modified manuscript font which hovers above a group of ornate lines and dots.

Logo layout for a software application programmer the design attributes and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However it symbolized something to the owner of the business and in quite a few cases the substance supporting a business logo is just as important as how it brands the company it represents.

Develop logo style developed for a Lexington, Massachusetts indoor developer, style function a collection of red circles that intersect and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lexington, Massachusetts interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, collaborates, and oversees such ventures. Interior design is a diverse occupation that consists of conceptual development, area planning, site examinations, programming, study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and A in center of the word advanced have been modified to tie straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Lexington, Massachusetts logo design job was done for a management coach that enables business leaders to become more efficient at managing people, expectations, and productivity.
A logo layout including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market was ready for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a place to sell their used products to other sports enthusiasts. I tailored their Lexington logo dsign with a graphic that grabs the attention of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo style has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really created for an Lexington, Massachusetts area farm it was actually devised for an investments broker, and this creative logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to create a graphic that projected trust, financial success, and wealth.

 Lexington Logo design for a not-for-profit, Turning Factor Solutions - the logo design attribute for ostensibly facing arrow and also the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to investigate any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where the target is. Thankfully, in this case, I struck a bullseye with the very first shot.

Logo developed for the use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font that is similar to a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the business owner to produce a logo design that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.