Lowell, Massachusetts Logo Design

Each and every new Lowell business knows they need a logo, however few new business owners thoroughly understand the vital role their logo will make in their financial success, or why one logo design works far better than another. A company logo has an immediate and long term impact on the prosperity of a business, pick the correct one and it will make the door swing and cash register ring, go with the wrong one and it can be a barrier and an impediment for the life span of a company.

The logos featured in the ImageCo portfolio help Lowell, Massachusetts companies prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logos don’t demand consideration, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and equally emotive at every size.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo must be lasting and should feel relevant today, tomorrow, and twenty years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bike developed for a Lowell, Massachusetts coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening in an older section of the area and really wanted to visualize a retro vibe without appearing as stodgy or low energy. I accomplished the two tasks via creating a symbol concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo layout with a microscopic lense slide as well as bacteria made for Lowell, Massachusetts clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and effects of diseases, especially the field of medicine that works with the laboratory assessment of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the sole instance I call to mind in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it serves very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more interest grabbing and a lot more meaningful.

logo style with a jumping green frog made for a household enjoyable facility in Lowell, Massachusetts.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for doctors, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to feature a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design including a group of birds, a mountain, a trail, a stream, as well as a tree - developed for Lowell, Massachusetts traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche area because travel photographers tend not to shoot locations or things but rather reveal emotional experiences by means of the pictures they record. The thought behind this logo concept was to use negative space to communicate more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I tried to do something very similar to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Lowell logo but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Lowell logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my client, even though he loved the concept, didn’t care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this particular breed of sea bird.

When I turn a design over to a client I encourage them to share it with friends and colleagues and family members as well as with folks that they don’t even know so as to get unprejudiced viewpoints on the worthiness of a design. Fortunately, he talked about it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a weird creature in the design world because the people that tend to hire a professional to create their logo realize how vital a logo design is for their organization so they are way more vested in the end result. Every logo design job possesses it’s share of difficulties, but the most significant challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Lowell, Massachusetts publication author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it is the most important part of a printed book considering that it is ordinarily the primary thing a person sees in the bookstore. With respect to a publisher, it’s the optimal opportunity that they will likely ever have to advertise their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many instances one of the aspects individuals often tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company situated in LA and while I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of air travel and it was surely a success.

 Lowell logo design made use of for advertising and a tag design for Vintage Situation includes an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that seemed to be older cases. For this business logo design I tried to come up with a logo that had a fluid old-fashioned feel to it and could be utilized for anything from a web page to an insignia on brand new cases that seemed like they were from another generation.

Logo design developed for an orthodontist in Lowell, Massachusetts, style consist of an arc with lines intersecting with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most difficult logo jobs considering that it appears that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to small business marketing, if dining establishments approached their branding in the very same way dental professionals do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually enjoy doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo features 4 personalities staggered in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo that communicated that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain exactly how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that explains itself won’t have the opportunity to be comprehended.

Logo layout produced for a hair style workshop including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which communicated a spirit of simplicity and elegance for their new hair salon. I came up with a design which did not go the obvious direction of designing just a stylized orchid but rather created a logo which implied an orchid in the formation of a swirl integrated in to the letter O in the title and by placing attention on the logo design along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a business logo is usually the wrong route and in this case, the design ended up not being about the orchid but instead placed the importance on the emotion that they really wanted to project to their clients.

Arabian equine logo design created for a steed ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original company logo design tailored to illustrate the unique physical traits of the Arabian breed of equines. By having an identifiable head form and higher tail posture, the Arabian is one of the most immediately recognizable horse lineages in the entire world.

Las Coffee shop logo design a small restaurant, design includes a modified script font style which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, style contains a modified manuscript font style which floats over a team of ornate lines and also dots.

Logo design for a software program programmer the style features and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in many cases the meaning behind a logo is equally as important as how it serves the business it stands for.

Progress logo style produced for a Lowell, Massachusetts indoor designer, style feature a collection of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lowell, Massachusetts interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, researches, coordinates, and oversees such tasks. Interior design is a diverse profession that includes conceptual development, area planning, site assessments, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and also A in middle of words progressed have been customized to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lowell, Massachusetts logo design project was done for a leadership expert that assists business leaders to become more successful at overseeing people, expectations, and productivity.
A logo layout including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market was ready for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a place to sell their secondhand equipment to other sports enthusiasts. I designed their Lowell business logo dsign utilizing an image that pulls in the attention of vehicles and projects an image that invokes the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo design has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually composed for an Lowell, Massachusetts area farm it was in reality developed for an investments broker, and this logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to make a graphic that projected esteem, effectiveness, and affluence.

 Lowell Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout feature for ostensibly dealing with arrow as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they desired, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where exactly the target is. Fortunately, in this particular instance, I struck a bullseye with the 1st go.

Logo developed for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script font that is evocative a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the owner to produce a logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.