Lowell Logo Design

Virtually every new Lowell business knows they are in need of a logo, however few new business owners thoroughly realize the pivotal role their organization logo can play in their success, or exactly why one logo works better than another. A business logo has an immediate and lasting impact on the growth of a company, go with the correct one and it will make the door swing and phone ring, choose the incorrect one and it can be an obstacle and an impediment for the longevity of an organization. The logos included in the ImageCo portfolio help Lowell companies succeed, they are effective in any given situation and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos don’t require consideration, they can be grasped in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and just as emotive at virtually any size.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo design must be ageless and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo design of a bicycle created for a Lowell coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening in an older part of town and wanted to project a vintage tone without coming across as stodgy or low energy. I accomplished the two tasks by means of creating a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo layout with a microscopic lense slide as well as bacteria designed for Lowell clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and effects of diseases, especially the branch of healthcare which deals with the clinical assessment of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the only instance I remember in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be overly literal with a concept and to a point, this design approaches the company it represents rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more interest grabbing and even more meaningful.

logo design with a jumping green frog designed for a family members fun center in Lowell.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to include a couple springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a path, a stream, as well as a tree - created for Lowell traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to shoot locations or things but rather communicate emotional experiences through the photos they record. The thought behind this logo design was to utilize negative space to reveal more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be revealed with just words. I tried to do something very similar to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Lowell logo but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Lowell logo style with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I seriously enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my customer, even though he loved the concept, didn’t care for my choice of birds. This man truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this specific variety of sea bird.

When I turn a concept over to a customer I urge them to talk about it with colleagues and family as well as with people that they don’t actually know so as to get honest opinions on the value of a concept. Fortunately, he talked about it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a strange animal in the design world because the people that are inclined to hire a professional to create their business logo recognize how vital a logo design is for their organization so they are way more invested in the outcome. Every logo project possesses it’s allotment of hurdles, but the most significant challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Lowell publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, however it is the most crucial part of a published book because it is in most cases the initial thing a person sees in the book store. With regard to a publishing company, it’s the best opportunity that they will likely ever have to advertise their brand and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many cases one of the things consumers tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline based in LA and although I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a sense of airline flight and it was undoubtedly a victory.

 Lowell logo design made use of for advertising and marketing and also a label style for Vintage Instance includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, which looked to be much older cases. For this business logo design I sought to come up with a logo that possessed a fluid nostalgic feel to it and could easily be used for anything from a web site to a label on brand new cases that looked like they were from another era.

Logo design produced for an orthodontist in Lowell, style include an arc with lines converging through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo design projects because it appears that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to company branding, if restaurants approached their branding in the very same way dental practices do every one of their logo designs would be a picture explaining anything they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo design features 4 characters surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo which communicated that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain exactly how individuals should think or feel they don’t understand the mission of a logo. If you have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the chance to be comprehended.

Logo design developed for a hair layout studio including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which related a spirit of peace and class for their new hair salon. I created a design which didn’t go the obvious direction of crafting merely a stylized orchid but rather designed a logo design which suggested a flower in the pattern of a swirl incorporated into the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a logo design is in most cases the wrong course and in this case, the design ended up not being about the flower but instead put the main focus on the feeling that they really wanted to project to their clients.

Arabian horse logo style produced for a steed ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct custom logo concept styled to embody the unique physical traits of the Arabian type of equines. By having a different head form and very high tail posture, the Arabian is one of the most easily recognizable equine breeds in the world.

Las Coffee shop logo layout a tiny restaurant, style includes a changed script font style which floats above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, layout contains a changed manuscript typeface which floats over a team of elaborate lines as well as dots.

Logo layout for a software programmer the design functions and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in quite a few cases the meaning behind a logo design is just as important as how it brands the enterprise it represents.

Advance logo layout produced for a Lowell interior designer, layout attribute a collection of red circles that converge and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lowell interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, collaborates, and oversees such projects. Interior design is a diverse profession that involves conceptual development, area planning, location inspections, programming, investigation, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of the word advanced have actually been modified to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Lowell logo design assignment was carried out for a leadership expert that aids business leaders to become more efficient at managing people, expectations, and productivity.

A logo layout featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was prepared for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a place to market their pre-owned items to other sports enthusiasts. I designed their Lowell business logo dsign using an illustration which pulls in the interest of traffic and projects an image that evokes the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo design has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really produced for an Lowell area farm it was really devised for an investments broker, and this logo design was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to develop a image that projected confidence, effectiveness, and prosperity.
Logo design developed for using an indication for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is reminiscent of a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the proprietor to design a logo design which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.