Malden, Massachusetts Logo Design

Nearly every new Malden business realizes that they need a logo, however few new business owners thoroughly realize the essential role their business logo will perform in their financial success, or the reason that one logo works better than another. A logo has an immediate and lasting influence on the viability of a business, choose the right one and it will make the door swing and phone ring, choose the incorrect one and it can be a barrier and a hindrance for the life span of an organization.

The logos included in the ImageCo portfolio help Malden, Massachusetts companies succeed, they are effective in any given situation and the reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos don’t demand scrutiny, they can be understood in just a glance.
  2. Scalability: from labels to movie screens a scalable logo design will continue to be legible and equally emotive at virtually any size.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a logo design should be enduring and should feel as relevant today, tomorrow, and thirty years from now.
Retro logo layout of a bike developed for a Malden, Massachusetts coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually launching in an old section of the city and hoped to project a nostalgic tone without appearing as boring or low energy. I fulfilled each of the tasks by creating a company logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo design with a microscope slide and also germs made for Malden, Massachusetts medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the triggers and effects of diseases, especially the branch of medicine which deals with the clinical assessment of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it serves quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more attention grabbing and more unforgettable.

logo style with a leaping environment-friendly frog made for a household enjoyable facility in Malden, Massachusetts.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for doctors, dental professionals, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to integrate a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo including a group of birds, a mountain, a path, a stream, and a tree - made for Malden, Massachusetts travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t capture locations or things but rather convey emotional journeys by means of the pictures they record. The idea behind this logo concept was to utilize negative space to project more than what was visible upon initial view, which I think is quintessential of most good photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I tried to do something comparable to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Malden logo design but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 Malden logo layout with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I really relish and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my customer, while he liked the concept, didn’t care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his contempt for this specific variety of sea bird.

When I turn a design over to a client I encourage them to discuss it with friends and colleagues and family as well as with people that they don’t actually know so as to get honest viewpoints on the worthiness of a design concept. Fortunately, he shared it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world because the people that have a tendency to hire an expert to create their business logo recognize how vital a logo design is for their business so they are way more vested in the outcome. Every logo job possesses it’s share of hurdles, but the most significant challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Malden, Massachusetts book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, yet it really is the most vital part of a published book due to the fact that it is usually the initial thing a person sees in the book shop. With regard to a publisher, it’s the opportunity they will likely ever get to spotlight their label and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems that in many cases one of the aspects people tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service located in LA and although I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a feeling of airline flight and it was undoubtedly a success.

 Malden logo design used for marketing as well as a label layout for Vintage Case includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, which seemed to be much older cases. For this business logo design I tried to come up with a logo that provided a fluid vintage feel to it and could easily be used for every thing from a web page to a label on brand new cases that looked like they were from a different era.

Logo design created for an orthodontist in Malden, Massachusetts, layout include an arc with lines intersecting through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most difficult logo design jobs due to the fact that it appears that almost every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business branding, if dining establishments approached their advertising in the exact same way dental offices do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo design features 4 characters surprised in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo which conveyed that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain exactly how people ought to think or feel they don’t understand the purpose of a logo. If people have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that explains itself will never have the chance to be understood.

Logo style produced for a hair design workshop featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that carried a sense of relaxation and class for their new hair studio. I created a design which did not go the obvious course of creating merely a stylized orchid but rather crafted a business logo that suggested an orchid in the pattern of a swirl featured in to the letter O in the name and by putting emphasis on the logo design using the figure of a hummingbird floating above the image itself. The obvious path in designing a logo is generally the wrong path and in this case, the design ended up not being about the flower but alternately put the attention on the emotion that they wanted to project to their customers.

Arabian horse logo layout developed for a horse cattle ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original logo design customized to display the unique physical traits of the Arabian breed of equines. By having a different head form and high tail posture, the Arabian is one of the highly easily identifiable horse types in the whole world.

Las Coffee shop logo style a tiny dining establishment, layout contains a changed script font style which hovers over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, design consists of a customized manuscript font which hovers above a team of elaborate lines and dots.

Logo layout for a software program designer the layout attributes as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the company and in quite a few cases the substance supporting a logo is just as important as how it serves the enterprise it represents.

Progress logo layout created for a Malden, Massachusetts interior designer, design feature a series of red circles that converge as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Malden, Massachusetts interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, investigates, collaborates, and manages such projects. Interior design is a diverse profession that includes conceptual development, space planning, site assessments, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of words progressed have actually been customized to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Malden, Massachusetts logo design project was done for a leadership advisor that enables business professionals to become more effective at supervising people, expectations, and profitability.
A logo layout featuring an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market place was ready for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a spot to market their used products to other sports enthusiasts. I tailored their Malden business logo dsign utilizing an illustration which garners the attention of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo style has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually developed for an Malden, Massachusetts regional farm it was in reality devised for a commodities broker, and this trademark was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to create an identity that projects self-assurance, financial success, and wealth.

 Malden Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout function for ostensibly facing arrowhead as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they desired, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to discover any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where the target is. Fortunately, in this instance, I hit a bullseye with the 1st shot.

Logo created for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate script typeface that is reminiscent of a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the proprietor to produce a logo design that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.