Mansfield, Massachusetts Logo Design

Virtually every new Mansfield venture knows they are in need of a logo, but few new business owners entirely understand the vital role their logo design will play in their success, or why one business logo works far better than another. A business logo has an instant and long-term impact on the success of a business, select the right one and it can make the door swing and phone ring, go with the incorrect one and it will be an obstacle and a hindrance for the life span of a company.

The logos featured in the ImageCo portfolio help Mansfield, Massachusetts businesses succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos do not demand consideration, they can be comprehended in just a glance.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and just as emotive at virtually any size.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo design needs to be enduring and will feel relevant today, tomorrow, and forty years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike developed for a Mansfield, Massachusetts coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening up in an older part of the community and wished to project a nostalgic atmosphere without coming across as boring or low energy. I accomplished each of the tasks by designing a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo layout with a microscope slide and germs designed for Mansfield, Massachusetts clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the root causes and effects of diseases, mainly the field of healthcare that deals with the laboratory assessment of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be overly literal with a design and to a point, this specific design approaches the company it serves very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more attention grabbing and much more meaningful.

logo style with a jumping green frog developed for a family fun facility in Mansfield, Massachusetts.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for health care providers, dental experts, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to include a couple of springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for advertising. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo featuring a group of birds, a hill, a trail, a stream, and a tree - created for Mansfield, Massachusetts traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field because travel photographers don’t capture locations or things but instead convey emotional journeys through the images they capture. The thought behind this logo composition was to utilize negative space to reveal more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I made an effort to do something similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Mansfield logo but also to illustrate the depth in her art and in the way that she sees the world through the lens of her camera.

 Mansfield logo style with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I seriously relish and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the client, while he liked the concept, didn’t care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his aversion for this particular variety of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with friends and colleagues and family as well as with people that they don’t even know so as to get objective opinions on the worthiness of a concept. Fortunately, he discussed it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logos are a weird animal in the design world because the people that are inclined to hire an expert to design their logo realize how crucial a logo is for their business so they are way more vested in the end result. Every logo design job has it’s share of hurdles, but the largest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Mansfield, Massachusetts publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, however it really is the most critical part of a printed book due to the fact that it is often the initial thing a person sees in the book shop. For a publisher, it’s the best opportunity they will likely ever get to publicize their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it looks like that in many instances one of the traits folks usually tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service based in LA and while I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a good sense of airline flight and it was undoubtedly a victory.

 Mansfield logo design utilized for advertising and also a label layout for Vintage Situation features an old-fashioned typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that seemed to be older cases. For this brand concept I strove to come up with a logo that possessed a fluid old style feel to it and could be used for every thing from a web page to a label on brand new cases that looked like they were from a different generation.

Logo design created for an orthodontist in Mansfield, Massachusetts, style consist of an arc with lines intersecting with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging and difficult logo projects considering that it seems that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to small business advertising, if dining establishments approached their advertising in the exact same way dental offices do every one of their logos would be a picture trying to explain something they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually really love doing dental logo designs because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo design features 4 personalities startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo design which communicated that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize how individuals ought to think or feel they don’t understand the objective of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that illustrates itself will never have the opportunity to be understood.

Logo layout produced for a hair style studio including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that conveyed a feeling of contentment and class for their new hair studio. I created a concept which did not go the obvious path of making merely a stylized orchid but instead designed a company logo which suggested a flower in the formation of a swirl integrated into the letter O in the title and by placing attention on the concept along with the figure of a hummingbird floating over the image itself. The obvious path in creating a business logo is in most cases the incorrect route and in this case, the design ended up not being about the flower but alternately placed the attention on the emotion that they really wanted to transmit to their patrons.

Arabian steed logo layout produced for an equine cattle ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind logo design styled to display the unique physical traits of the Arabian pedigree of horses. With a distinctive head shape and very high tail posture, the Arabian is one of the most quite easily recognizable horse lineages in the whole world.

Las Coffee shop logo design a tiny dining establishment, design contains a changed script font which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, layout contains a modified manuscript typeface which hovers over a group of elaborate lines and also dots.

Logo style for a software application designer the layout attributes as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in many cases the substance behind a logo is just as important as how it brands the organization it stands for.

Advance logo style created for a Mansfield, Massachusetts interior developer, layout function a collection of red circles that intersect and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Mansfield, Massachusetts interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, explores, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, site examinations, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word progressed have actually been modified to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Mansfield, Massachusetts logo design assignment was done for a leadership specialist that enables business professionals to develop into more efficient at managing people, expectations, and profitability.
A logo design featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market was primed for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a spot to sell their pre-owned products to other sports enthusiasts. I created their Mansfield logo dsign using an illustration that garners the interest of traffic and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually composed for an Mansfield, Massachusetts regional farm it was really created for an investments broker, and this business logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to develop a brand mark that projected assurance, success, and luxury.

 Mansfield Logo design for a nonprofit, Turning Factor Solutions - the logo style feature for externally dealing with arrowhead and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they desired, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where exactly the target is. Thankfully, in this case, I hit a bullseye with the 1st shot.

Logo designed for using an indication for the restaurant (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked directly with the business owner to create a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.