Marblehead Logo Design

Virtually every new Marblehead business understands that they require a logo, yet few entrepreneurs thoroughly comprehend the pivotal role their logo will perform in their financial success, or why one logo design performs better than another. A company logo has an instant and sustaining impact on the financial success of a company, pick the correct one and it will make the door swing and phone ring, select the incorrect one and it can be an obstacle and a hindrance for the longevity of a business. The logos presented in the ImageCo portfolio help Marblehead businesses succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not demand scrutiny, they can be understood in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and equally emotive at every dimension.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a logo needs to be lasting and will feel relevant today, tomorrow, and 20 years from now.

Retro logo style of a bicycle produced for a Marblehead coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were opening in an older section of town and really wanted to cast an old-fashioned atmosphere without appearing as uninteresting or low energy. I achieved each of the jobs by means of designing a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo design with a microscopic lense slide and also bacteria developed for Marblehead clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the root causes and effects of diseases, especially the branch of healthcare which deals with the laboratory evaluation of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall where I was able to integrate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be excessively literal with a concept and to a point, this design approaches the company it represents quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more focus grabbing and a lot more meaningful.

logo style with a leaping environment-friendly frog designed for a household enjoyable facility in Marblehead.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for health care providers, dentists, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to include a some springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design including a group of birds, a mountain, a route, a stream, as well as a tree - designed for Marblehead traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector because travel photographers don’t shoot places or things but rather project emotional experiences by means of the images they capture. The idea behind this logo concept was to use negative space to reveal more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I made an effort to do something much the same to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Marblehead logo but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 Marblehead logo style with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I really relish and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the customer, even though he loved the concept, really did not care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this particular breed of sea bird.

When I turn a design over to a client I urge all of them to share it with colleagues and family members as well as with people that they don’t actually know so as to get unprejudiced viewpoints on the value of a design concept. Fortunately, he talked about it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a strange creature in the design world given that the people that are inclined to hire a professional to design their logo comprehend how vital a logo design is for their organization so they are way more invested in the final result. Every logo job has it’s portion of difficulties, but the most significant challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Marblehead book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, but it really is the most necessary part of a printed book given that it is often the first thing a person views in the bookstore. With respect to a publisher, it’s the absolute best opportunity they will ever get to spotlight their brand and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many cases 1 of the aspects individuals usually tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service situated in LA and while I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a spirit of air travel and it was undoubtedly a victory.

 Marblehead logo layout made use of for marketing and a tag style for Vintage Instance features an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which looked to be older cases. For this business logo design I sought to come up with a logo that had a fluid nostalgic feel to it and could be utilized for anything from a web page to an insignia on brand new cases that seemed like they were from a different point in time.

Logo produced for an orthodontist in Marblehead, style include an arc with lines intersecting with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging and difficult logo design jobs due to the fact that it seems that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to business marketing, if restaurants approached their advertising in the exact same way dental practitioners do every one of their logos would be a picture explaining anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo created for a family members nonprofit, the logo design includes 4 characters staggered in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo that communicated that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate specifically how individuals ought to think or feel they don’t understand the purpose of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that explains itself will never have the chance to be comprehended.

Logo style developed for a hair layout workshop featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that carried an atmosphere of calmness and elegance for their new hair salon. I came up with a design which did not go the obvious route of making merely a stylized orchid but instead created a logo that suggested an orchid in the pattern of a swirl integrated in to the letter O in the title and by putting emphasis on the concept along with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a business logo is in most cases the wrong direction and in this case, the design ended up not being about the flower but instead put the focus on the feeling that they wanted to transmit to their customers.

Arabian horse logo style created for a horse cattle ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct creative logo design styled to manifest the unique physical traits of the Arabian kind of horses. By having a different head shape and high tail posture, the Arabian is one of the very most quite easily recognizable equine breeds in the whole world.

Las Cafe logo design a small dining establishment, style includes a modified manuscript typeface which floats over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, style contains a changed manuscript typeface which floats over a group of luxuriant lines and dots.

Logo design for a software programmer the style attributes and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the business and in many cases the significance behind a business logo is equally as important as how it brands the organization it stands for.

Develop logo style developed for a Marblehead indoor developer, design feature a collection of red circles that intersect and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Marblehead interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, coordinates, and manages such ventures. Interior design is a multifaceted profession that consists of conceptual development, area planning, site examinations, programming, investigation, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and also A in middle of the word advanced have been customized to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Marblehead logo design project was carried out for a management specialist that helps business professionals to develop into more successful at managing people, expectations, and profitability.

A logo style featuring an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of passions, a location to sell off their used goods to other sports enthusiasts. I tailored their Marblehead logo design dsign with an image that garners the interest of traffic and sends an image that wakens the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo layout has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually composed for an Marblehead area farm it was actually created for an investments broker, and this brand was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to generate a image that projected esteem, financial success, and opulence.
Logo design created for making use of an indication for the restaurant (Brewgrrs), it is an elaborate script typeface that is evocative a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the business owner to produce a logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.