Acute Care 360 ImageCo, Marlborough, Massachusetts, MA,

ImageCo, Marlborough, Massachusetts, MA,

Evolv Design logo designed by ImageCo, Marlborough, Massachusetts, MA,

Red Panda Publishers logo designed by ImageCo, Marlborough, Massachusetts, MA,

Marlborough, Massachusetts, MA,

ImageCo, Marlborough, Massachusetts, MA,
ImageCo, Marlborough, Massachusetts, MA,

Mid Valley Pathology logo designed by ImageCo, Marlborough, Massachusetts, MA,

FSA OK logo designed by ImageCo, Marlborough, Massachusetts, MA,

Emerald Heights logo designed by ImageCo, Marlborough, Massachusetts, MA,

Club Sapphire logo designed by ImageCo, Marlborough, Massachusetts, MA,

Downtown Dogs logo designed by ImageCo, Marlborough, Massachusetts, MA,

School board logo designed by ImageCo, Marlborough, Massachusetts, MA,

Ferry Street Coffee Company logo designed by ImageCo, Marlborough, Massachusetts, MA,

Stoney Forensic logo designed by ImageCo, Marlborough, Massachusetts, MA,

Smart kernels logo designed by ImageCo, Marlborough, Massachusetts, MA,

STRATEGIES ON PICKING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design company presents a money back guarantee try to remember that they simply cannot refund the time you invest which is eminently more precious than your money is.

PORTFOLIO

Many designers talk a good game but inevitably a designer can only be evaluated from the quality of their design work, if the work in their portfolio doesn’t contain actual examples odds are they won’t be able to deliver a top quality logo design.

VISION

A logo’s aim is to be recognized and remembered, and it’s goal is to reflect your personal vision for your organization. If a logo designer is not focused on fulfilling your vision, the thing they are really focused on is how quickly they will get paid.

Marlborough LOGO DESIGN​

For over 20 years ImageCo has been helping businesses of all kinds cultivate unforgettable brand identities. We have done brand identity design work for ranchers, schools, heart surgeons, wedding singers, coffee shops, retailers, and just about every other kind of business you can imagine. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every logo design project as though it will be utilized as an electric sign. Because of our sign first method our logo designs can, and have been utilized in everything from clothing labels to neon signs. Our sign first approach guarantees that our logo designs are equally effective whether they are used in television commercials or web apps, they are consistently identifiable, comprehended, and always remembered no matter of scale or use.

American Made ★ Design

The one difference which seriously sets ImageCo apart from many of the design firms that you probably have encountered in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are contracted to perform, we perform in-house. Regardless of the type of design project we undertake, brand identity design, web page, trade show display, or retail sign, we do not, and never will contract out our customer’s work to companies located outside the United States. Whenever you phone us at 1-855-IMAGECO the party that picks up the phone is ImageCo’s owner and designer, not a broker that increases the price of your project and imposes the terms of how we do business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

It’s likely that every new Marlborough entrepreneur realizes that they probably need a logo, but few start-ups fully comprehend the pivotal role their logo design will perform in their becoming successful, or precisely why one logo design performs more effectively than another. A logo has an instant and lasting influence on the success of a business, go with the right one and it will make the door swing and cash register ring, select the incorrect one and it can be an obstacle and an impediment for the longevity of a business. The logos featured in the ImageCo portfolio help Marlborough businesses prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t need deliberation, they can be comprehended in merely a glimpse.
  2. Scalability: from label to store signs a scalable business logo will remain legible and equally emotive at any scale.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or company they represent.
  5. Relevance: a logo needs to be lasting and will feel equally relevant today, tomorrow, and thirty years from today.

understanding branding

Brand – It’s a verb and also a noun, it’s an identifying mark as well as the act of marking something to make sure that it could be distinguished, its foundation comes from the mark burned onto livestock. Today a brand signifies basically anything with a motive, regardless if it be revenue or government agencies, a brand is an inherent aspect of specifying the worth of something in the customer’s mind.

Branding – Is kind of like marketing and advertising’s sexy sister, they are both from the exact same family, the distinction being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition directed at a specific audience, it’s objective is to develop a mental image that the audience can relate to.

Brand Image – An image planted and nurtured by advertising and marketing as well as identity design. When someone states the names Ferrari or Mustang what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and unique . That is brand image and brand image is what makes people buy those brands. Brand image is why people acquire most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you look back at the origin of most branding companies you’ll discover that they are often rebranded marketing and advertising firms. When someone states they are in advertising and marketing the majority of people will likely have a preconceived notion about what they do. Yet when a person says “I am in branding”… it just sounds much more impressive, perhaps it’s due to the fact that the majority of people don’t know what it suggests to be in branding so it comes off as more mysterious and even attractive.

Brand Identity – Is a comprehensive term that explains the visual aspects of a product or business that influence perceptions. This primarily consists of the name, the logo, the product packaging, the colors utilized however can likewise consist of sound, lights, texture, signage, just about anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that focuses on a kind of visual design which helps shape the perception of a company, a product or an organization. Brand identity designers create logo designs, sign designs, product packaging, as well as collateral products such as cards, stationery, and also pamphlets. Some visual designers also build websites as well as software interfaces. The essential function of a brand identity designer is to create the visual cues and also an emotional tone with the goal of affecting activities, end results and also understandings.

select signs/logos

Retro logo style of a bicycle produced for a Marlborough coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening in an older section of town and wanted to project an old-fashioned feel without appearing as stodgy or low energy. I fulfilled the two tasks by creating a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo layout with a microscope slide and also bacteria created for Marlborough clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and effects of diseases, mainly the field of medicine that deals with the clinical examination of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it represents very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more interest grabbing and a lot more unforgettable.

logo design with a jumping eco-friendly frog created for a family fun center in Marlborough.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for physicians, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo including a flock of birds, a mountain, a trail, a stream, and a tree - developed for Marlborough travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession because travel photographers tend not to shoot places or things but instead communicate emotional journeys by means of the images they capture. The idea behind this logo composition was to use negative space to project more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be revealed with just words. I made an effort to do something similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Marlborough logo design but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 Marlborough logo layout with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I truly take pleasure in and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the customer, while he liked the concept, didn’t care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his hatred for this specific type of sea bird.

When I turn a concept over to a customer I urge all of them to talk about it with colleagues and family as well as with individuals that they don’t even know so as to get honest viewpoints on the benefit of a concept. Fortunately, he talked about it with his whole family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a weird creature in the design world given that the people that tend to hire an expert to create their logo realize how essential a logo is for their organization so they are way more invested in the end result. Every logo design project has it’s share of challenges, but the most significant obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Marlborough publication author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, but it is the most crucial part of a printed book considering that it is in most cases the initial thing a person sees in the bookstore. For a publisher, it’s the opportunity they will likely ever get to publicize their label and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many instances 1 of the aspects consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to affording a feeling of airline flight and it was undoubtedly a victory.

 Marlborough logo layout used for advertising and marketing and a tag style for Vintage Instance includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which appeared to be antique cases. For this business logo design I strove to come up with a logo that had a fluid old-fashioned feel to it and could be used for everything from a web site to an insignia on brand new cases that appeared like they were from another era.

Logo created for an orthodontist in Marlborough, style consist of an arc with lines intersecting with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most difficult logo projects due to the fact that it seems that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to company advertising, if dining establishments approached their advertising in the same way dental offices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo features 4 personalities startled in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to summarize precisely how people ought to think or feel they don’t understand the objective of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself will never have the opportunity to be comprehended.

Logo style produced for a Marlborough hair design studio featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that carried a feeling of relaxation and class for their new hair salon. I came up with a design which didn’t go the obvious direction of crafting merely a stylized orchid but rather delivered a business logo which suggested a flower in the pattern of a swirl blended into the letter O in the title and by placing emphasis on the logo design with the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a business logo is more often than not the wrong route and in this case, the design ended up not being about the flower but instead put the importance on the feeling that they really wanted to forecast to their customers.

Arabian steed logo layout created for a horse cattle ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct custom logo concept tailored to illustrate the unique physical traits of the Arabian breed of equines. By having a different head shape and higher tail carriage, the Arabian is one of the very most easily recognizable horse types in the whole world.

Las Cafe, A Marlborough restaurant logo design a tiny dining establishment, style contains a customized script font style which hovers above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, style includes a changed script typeface which floats over a team of elaborate lines and dots.

Logo layout for a software application designer the style features as well as iconic Marlborough component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the business and in many cases the significance supporting a logo design is just as important as how it serves the business it stands for.

Advance logo design created for a Marlboroughinterior developer, layout feature a series of red circles that intersect and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Marlborough interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, collaborates, and oversees such ventures. Interior design is a diverse profession that includes conceptual development, space planning, site inspections, programming, study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions in Marlborough, the personalities for letter V and also A in center of the word progressed have actually been customized to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Marlborough logo design job was completed for a leadership expert that enables business leaders to become more efficient at handling people, expectations, and profitability.

A Marlborough business logo design including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market place was primed for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a spot to market their previously owned equipment to other sports enthusiasts.

I designed their Marlborough logo design with an image that pulls in the attention of traffic and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ ranches, this Marlborough company logo style has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually designed for an Marlborough regional farm it was actually designed for an investments broker, and this particular company logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop an identity that projected self-assurance, success, and prosperity.

 Marlborough Logo design for a not-for-profit, Turning Factor Solutions - the logo layout function for outwardly dealing with arrow and also the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where exactly the target is. Fortunately, in this particular instance, I struck a bullseye with the first try.

Logo designed for the use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript font that is similar to a famous Marlborough sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the proprietor to develop a logo design which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, Marlborough, Massachusetts, MA,
Logo designed by ImageCo, Marlborough, Massachusetts, MA,
Logo designed by ImageCo, Marlborough, Massachusetts, MA,
Logo designed by ImageCo, Marlborough, Massachusetts, MA,
Electrical sign design for Marlborough restaurnat designed by Marlborough Sign Shop
Marlborough logo design and brand identity design for Marlborough companies
Logo designed by ImageCo, Marlborough, Massachusetts, MA,
Logo designed by ImageCo, Marlborough, Massachusetts, MA,
Logo designed by ImageCo, Marlborough, Massachusetts, MA,
Logo designed by ImageCo, Marlborough, Massachusetts, MA,
Logo designed by ImageCo, Marlborough, Massachusetts, MA,

Logo designed by ImageCo, Marlborough, Massachusetts, MA,

Logo designed by ImageCo, Marlborough, Massachusetts, MA,

Logo designed by ImageCo, Marlborough, Massachusetts, MA,

Logo designed by ImageCo, Marlborough, Massachusetts, MA,

Logo designed by ImageCo, Marlborough, Massachusetts, MA,
Logo designed by ImageCo, Marlborough, Massachusetts, MA,
Logo designed by ImageCo, Marlborough, Massachusetts, MA,
Logo designed by ImageCo, Marlborough, Massachusetts, MA,
Logo designed by ImageCo, Marlborough, Massachusetts, MA,
Logo designed by ImageCo, Marlborough, Massachusetts, MA,
Logo designed by ImageCo, Marlborough, Massachusetts, MA,
Logo designed by ImageCo, Marlborough, Massachusetts, MA,
Logo designed by ImageCo, Marlborough, Massachusetts, MA,
Logo designed by ImageCo, Marlborough, Massachusetts, MA,