Marlborough Logo Design

Virtually every new Marlborough company realizes that they are in need of a logo, yet few entrepreneurs entirely realize the crucial role their logo can take in their becoming successful, or precisely why one logo performs far better than another. A logo design has an immediate and lasting effect on the prosperity of a company, select the right one and it will make the door swing and phone ring, select the incorrect one and it will be a barrier and an impediment for the life of a business. The logos included in the ImageCo portfolio help Marlborough companies succeed, they are effective in any given situation and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t require consideration, they can be understood in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and equally emotive at every dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a company logo must be enduring and will feel relevant today, tomorrow, and 20 years from now.

Retro logo design of a bike produced for a Marlborough coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were opening up in an older part of the community and hoped to cast a vintage atmosphere without appearing as stodgy or low energy. I achieved both of these tasks by creating a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo layout with a microscopic lense slide as well as bacteria made for Marlborough medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and outcomes of diseases, mainly the field of healthcare that works with the laboratory examination of samplings of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it serves quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more attention grabbing and much more meaningful.

logo design with a leaping green frog created for a family members fun center in Marlborough.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to include a handful of springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design featuring a group of birds, a hill, a path, a stream, and a tree - developed for Marlborough traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche area because travel photographers tend not to shoot places or things but instead communicate emotional journeys by means of the images they capture. The idea behind this logo composition was to make use of negative space to convey more than what was visible upon first view, which I think is representative of almost all good photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I made an effort to do something much the same to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Marlborough logo design but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Marlborough logo layout with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I genuinely enjoy and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my client, while he loved the concept, really did not care for my choice of birds. This particular man genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his contempt for this specific breed of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with friends and family members as well as with people that they don’t even know so as to get unprejudiced viewpoints on the merit of a design concept. Fortunately, he talked about it with his whole family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logos are a strange animal in the design world because the people that tend to hire an expert to create their logo understand how essential a logo design is for their organization so they are much more invested in the result. Every logo design project has it’s allotment of obstacles, but the biggest challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Marlborough publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, nevertheless it is the most essential part of a published book given that it is in most cases the very first thing a person sees in the bookstore. For a publisher, it’s the optimal opportunity they will likely ever get to spotlight their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many instances one of the aspects consumers often tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline located in LA and although I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a sense of air travel and it was undoubtedly a success.

 Marlborough logo design made use of for advertising and marketing as well as a label style for Vintage Situation includes an old font layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which seemed to be antique cases. For this custom logo design I tried to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for every thing from a website to an insignia on brand new cases that looked like they were from another generation.

Logo developed for an orthodontist in Marlborough, design include an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo projects because it appears that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to company branding, if dining establishments approached their branding in the very same way dental practices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dental logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo includes 4 characters staggered in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which conveyed that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate exactly how people ought to think or feel they don’t understand the goal of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself will never have the opportunity to be comprehended.

Logo style developed for a hair design workshop including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that projected a spirit of tranquility and elegance for their new hair studio. I created a concept that did not go the obvious course of creating simply a stylized orchid but instead created a business logo which suggested a flower in the pattern of a swirl integrated into the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a logo design is oftentimes the wrong route and in this case, the design ended up not being about the orchid but instead put the focus on the emotion that they really wanted to transmit to their customers.

Arabian equine logo layout produced for an equine cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct custom logo concept customized to symbolize the unique physical traits of the Arabian pedigree of horses. By having an identifiable head shape and very high tail posture, the Arabian is one of the very most easily recognizable horse types in the whole world.

Las Cafe logo layout a tiny restaurant, style contains a changed manuscript font style which floats over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, style includes a modified script font which hovers over a team of ornate lines and dots.

Logo design for a software designer the style features and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the company and in many cases the significance supporting a business logo is just as important as how it brands the enterprise it represents.

Progress logo design produced for a Marlborough indoor developer, layout attribute a series of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Marlborough interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, investigates, collaborates, and oversees such tasks. Interior design is a diverse occupation that includes conceptual development, area planning, location examinations, programming, research study, communicating with the stakeholders of a project, construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word progressed have been modified to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Marlborough logo design project was carried out for a management advisor that helps business leaders to become more efficient at handling people, expectations, and profitability.

A logo design featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a spot to market their pre-owned equipment to other sports enthusiasts. I tailored their Marlborough logo design dsign utilizing an image that garners the interest of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo layout has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually composed for an Marlborough regional farm it was actually devised for a commodities broker, and this particular company logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to develop a brand mark that projects trust, effectiveness, and wealth.
Logo design designed for making use of an indicator for the restaurant (Brewgrrs), it is a luxuriant script font style that is similar to a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the business owner to create a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very legible from over a block away.