Medford, Massachusetts Logo Design

Virtually every new Medford business person knows they require a logo, however few entrepreneurs entirely grasp the key role their company logo can play in their success, or the reason that one logo performs far better than another. A logo has a critical and sustaining impact on the success of a business, go with the correct one and it can make the door swing and cash register ring, go with the incorrect one and it will be a barrier and a hindrance for the life of a business.

The logos featured in the ImageCo portfolio help Medford, Massachusetts companies prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logos don’t demand consideration, they can be grasped in just a look.
  2. Scalability: from labels to signboards a scalable logo will stay legible and equally emotive at virtually any size.
  3. Versatility: logos which function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a logo design must be enduring and should feel as relevant today, tomorrow, and twenty years from now.
Retro logo design of a bicycle developed for a Medford, Massachusetts coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually launching in an older part of the town and hoped to visualize a vintage tone without appearing as uninteresting or low energy. I accomplished each of the tasks by means of designing a company logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo design with a microscope slide as well as germs designed for Medford, Massachusetts medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the causes and effects of diseases, mainly the branch of healthcare that works with the laboratory evaluation of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be overly literal with a design and to a point, this specific design approaches the company it represents very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more interest grabbing and a lot more meaningful.

logo design with a jumping environment-friendly frog developed for a family members enjoyable center in Medford, Massachusetts.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to integrate a couple springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design including a flock of birds, a hill, a path, a stream, and also a tree - created for Medford, Massachusetts travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t capture places or things but rather reveal emotional journeys by means of the pictures they capture. The thought behind this logo composition was to use negative space to reveal more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I attempted to do something comparable to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Medford logo but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Medford logo style with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I honestly enjoy and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the client, even though he liked the concept, didn’t care for my choice of birds. This man really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his contempt for this particular breed of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and colleagues and family as well as with other people that they don’t actually know so as to get objective opinions on the merit of a design. Fortunately, he talked about it with his whole family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a weird animal in the design world given that the people that have a tendency to hire a professional to create their logo recognize how essential a logo is for their company so they are much more vested in the result. Every logo project has it’s share of hurdles, but the largest challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Medford, Massachusetts publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it is the most crucial part of a published book due to the fact that it is usually the first thing a person views in the book shop. Regarding a publisher, it’s the absolute best opportunity that they will likely ever have to publicize their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many occurrences 1 of the traits people tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline situated in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of flight and it was definitely a victory.

 Medford logo design utilized for marketing and also a tag style for Vintage Case features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that seemed to be much older cases. For this brand concept I tried to come up with a logo that had a fluid old style feel to it and could easily be utilized for every thing from a website to a label on brand new cases that appeared like they were from a different era.

Logo design created for an orthodontist in Medford, Massachusetts, layout consist of an arc with lines intersecting through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo projects because it seems that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business advertising, if dining establishments approached their advertising in the same way dental practices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dentistry logos because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo made for a family nonprofit, the logo features 4 personalities staggered in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that communicated that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize precisely how individuals should think or feel they don’t understand the purpose of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself won’t have the likelihood to be understood.

Logo design created for a hair design workshop featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that related a spirit of contentment and connection for their new hair studio. I came up with a concept which didn’t go the obvious route of creating just a stylized orchid but rather delivered a logo that implied an orchid in the formation of a swirl incorporated into the letter O in the name and by placing emphasis on the concept along with the figure of a hummingbird floating above the logo itself. The obvious path in designing a company logo is more often than not the incorrect direction and in this case, the design ended up not being about the flower but alternately placed the emphasis on the feeling that they wanted to project to their patrons.

Arabian horse logo style produced for an equine cattle ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed an original logotype concept styled to embody the unique physical traits of the Arabian breed of equines. By having an unique head form and higher tail posture, the Arabian is one of the most easily recognizable equine lineages in the entire world.

Las Cafe logo style a small dining establishment, layout contains a customized manuscript font style which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, design includes a changed script font style which floats over a group of ornate lines as well as dots.

Logo layout for a software program programmer the style functions and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. But it meant something to the business owner of the business and in many cases the significance behind a logo is equally as important as how it serves the organization it stands for.

Develop logo layout produced for a Medford, Massachusetts indoor developer, layout function a collection of red circles that converge and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Medford, Massachusetts interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, coordinates, and manages such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, location examinations, programming, research, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and also A in middle of words advanced have actually been changed to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Medford, Massachusetts logo design assignment was completed for a leadership guide that helps business professionals to become more efficient at managing people, expectations, and productivity.
A logo design including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly realized the market place was ready for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a spot to sell their used goods to other sports enthusiasts. I created their Medford business logo dsign using a graphic which pulls in the interest of traffic and projects an image that invokes the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really produced for an Medford, Massachusetts area farm it was really devised for an investments broker, and this particular company was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate a brand mark that projects self-assurance, success, and affluence.

 Medford Logo design for a nonprofit, Transforming Point Solutions - the logo style function for ostensibly dealing with arrow and the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to discover any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where exactly the target is. Fortunately, in this particular instance, I nailed a bullseye with the 1st try.

Logo design developed for the use of a sign for the restaurant (Brewgrrs), it is an elaborate script font style that is reminiscent of a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the owner to produce a business logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very easy to read from over a block away.