Acute Care 360 ImageCo, Medford, Massachusetts, MA,

ImageCo, Medford, Massachusetts, MA,

Evolv Design logo designed by ImageCo, Medford, Massachusetts, MA,

Red Panda Publishers logo designed by ImageCo, Medford, Massachusetts, MA,

Medford, Massachusetts, MA,

ImageCo, Medford, Massachusetts, MA,
ImageCo, Medford, Massachusetts, MA,

Mid Valley Pathology logo designed by ImageCo, Medford, Massachusetts, MA,

FSA OK logo designed by ImageCo, Medford, Massachusetts, MA,

Emerald Heights logo designed by ImageCo, Medford, Massachusetts, MA,

Club Sapphire logo designed by ImageCo, Medford, Massachusetts, MA,

Downtown Dogs logo designed by ImageCo, Medford, Massachusetts, MA,

School board logo designed by ImageCo, Medford, Massachusetts, MA,

Ferry Street Coffee Company logo designed by ImageCo, Medford, Massachusetts, MA,

Stoney Forensic logo designed by ImageCo, Medford, Massachusetts, MA,

Smart kernels logo designed by ImageCo, Medford, Massachusetts, MA,

STRATEGIES ON CHOOSING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design firm presents a money back guarantee try to keep in mind that they simply cannot reimburse the amount of time you commit which is eminently more precious than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a design firm can only be judged from the quality of their portfolio, if the work in their design portfolio doesn’t feature actual examples odds are they will not be able to deliver a top quality logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s goal is to echo your unique vision for your organization. If a logo designer isn’t focused on realizing your vision, the thing they are actually focused on is how soon they will get paid.

Medford LOGO DESIGN​

For over two decades ImageCo has been helping entrepreneurs cultivate unforgettable brands. We have undertaken logo design work for ranchers, universities, diamond miners, party planners, cafes, retailers, and virtually every other kind of business concern you can envision. What makes us different compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every brand identity project as though it will be used as an electrical sign. As a result of our sign first method our logo designs can, and have been employed in everything from garment labels to billboards. Our sign first approach ensures that our logos are just as effective whether they are used in television commercials or website headers, they are consistently identifiable, understood, and remembered irrespective of scale or function.

American Made ★ Design

The one difference which really sets ImageCo apart from other design companies that you may have found in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are retained to do, we do in-house. No matter the type of project we undertake, brand identity design, website, trade show display, or electric sign, we do not, and never will farm-out our customer’s work to companies located outside the USA. When you call us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not an agent that increases the price of your project and determines the conditions of how you and I do business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

Every new Medford business understands that they require a logo, however few new business owners fully comprehend the crucial role their organization’s logo will play in their financial success, or why one business logo functions better than another. A logo has an immediate and long-term influence on the viability of a business, go with the right one and it can make the door swing and phone ring, select the incorrect one and it can be a barrier and an impediment for the life span of a company. The logos featured in the ImageCo portfolio help Medford companies succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos do not require deliberation, they can be understood in just a glance.
  2. Scalability: from label to billboards a scalable logo design will continue to be legible and equally emotive at any scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or business they represent.
  5. Relevance: a logo needs to be lasting and should feel equally relevant today, tomorrow, and forty years from now.

understand your brand

Brand – It’s both a verb and a noun, it’s an identifying mark as well as the process of marking something to ensure that it can be recognized, its genesis originates from the brand branded onto livestock. Nowadays a brand represents virtually anything with an objective, whether it be revenue or politics, a brand is an innate aspect of defining the worth of something in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are all from the exact same family, the difference being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition aimed at a target market, it’s goal is to develop an image that the target market will connect to.

Brand Image – An image planted and cultivated by advertising and marketing and identity design. When somebody states the brand names Ferrari or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and unique . That is brand image and that is what makes individuals buy those brands. Brand image is why individuals get specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you reflect on the history of many branding companies you’ll find that they are often re-branded advertising firms. When a person states they are in marketing the majority of people will likely have an idea about the type of work they do anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that specializes in a type of visual design which helps form the perception of a company, a product or a company. Brand identity designers produce logo designs, signage designs, packaging, and also collateral material such as business cards, stationery, and pamphlets. Some visual designers also build web sites and also software interfaces. The important duty of a brand identity designer is to create the visual cues as well as a psychological tone with the objective of influencing actions, end results and understandings.

Featured SIGNS & LOGOS

Retro logo design of a bike created for a Medford coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening in an old section of the city and hoped to project a vintage atmosphere without coming across as boring or low energy. I achieved both of these jobs by developing a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo style with a microscope slide and germs designed for Medford clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and effects of diseases, especially the field of medicine that works with the laboratory examination of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I recall where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it represents fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more interest grabbing and much more memorable.

logo layout with a jumping green frog designed for a family enjoyable facility in Medford.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to feature a couple of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design including a group of birds, a mountain, a path, a stream, and also a tree - created for Medford travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche field because travel photographers tend not to shoot locations or things but rather communicate emotional journeys by means of the images they record. The idea behind this logo concept was to utilize negative space to communicate more than what was visible upon initial view, which I think is representative of most professional photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I tried to do something very similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Medford logo but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Medford logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I really relish and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my client, while he liked the concept, didn’t care for my choice of birds. This guy seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his aversion for this specific type of sea bird.

When I turn a concept over to a client I urge them to share it with friends and family members as well as with other people that they don’t actually know so as to get neutral judgements on the benefit of a design. Fortunately, he talked about it with his whole family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Business logos are a strange animal in the design world because the people that have a tendency to hire an expert to create their business logo recognize how crucial a logo is for their business so they are much more invested in the final result. Every logo job possesses it’s portion of difficulties, however the biggest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Medford book author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, however it is the most important part of a printed book since it is ordinarily the initial thing a person sees in the book shop. With regard to a publishing company, it’s the best opportunity they will ever get to spotlight their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many instances one of the traits individuals usually tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company based in LA and although I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to conferring a sense of airline flight and it was definitely a winner.

 Medford logo design used for advertising and marketing and also a label design for Vintage Case features an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which looked to be older cases. For this business logo design I tried to come up with a logo that possessed a fluid vintage feel to it and could be utilized for everything from a website to an insignia on brand new cases that appeared like they were from another era.

Logo design developed for an orthodontist in Medford, design include an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo design jobs due to the fact that it appears that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to company branding, if restaurants approached their branding in the same way dental practitioners do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a family members nonprofit, the logo includes 4 personalities staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo which communicated that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain exactly how individuals ought to think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that illustrates itself will never have the chance to be comprehended.

Logo design produced for a Medford hair style studio including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which related an atmosphere of calmness and connection for their new hair salon. I created a concept which did not go the obvious course of creating just a stylized orchid but instead designed a logo design which implied a flower in the pattern of a swirl incorporated in to the letter O in the name and by putting emphasis on the logo design using the figure of a hummingbird floating above the logo design itself. The obvious path in creating a logo is usually the wrong course and in this case, the design ended up not being about the orchid but instead put the focus on the perception that they really wanted to transmit to their patrons.

Arabian horse logo layout produced for an equine cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original custom logo concept fashioned to manifest the unique physical traits of the Arabian type of equines. By having a different head shape and high tail carriage, the Arabian is one of the highly easily identifiable horse types in the world.

Las Cafe, A Medford Coffee shop logo design a little dining establishment, design includes a customized script font style which floats over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, design consists of a modified manuscript typeface which hovers above a team of ornate lines and also dots.

Logo design for a software application developer the design attributes and also iconic Medford component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the business and in quite a few cases the meaning behind a logo is just as important as how it serves the company it represents.

Progress logo design developed for a Medfordinterior designer, style attribute a collection of red circles that converge as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Medford interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, coordinates, and manages such ventures. Interior design is a multifaceted profession that consists of conceptual development, space planning, site evaluations, programming, research study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in Medford, the characters for letter V and A in middle of words progressed have been customized to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Medford logo design project was carried out for a leadership expert that helps business professionals to develop into more efficient at managing people, expectations, and profitability.

A Medford business logo layout including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly understood the market place was prepared for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a spot to sell their pre-owned items to other sports enthusiasts.

I tailored their Medford logo design design along with an illustration that garners the interest of traffic and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.

Logo style MQ ranches, this Medford company logo design has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really composed for an Medford regional farm it was really designed for a commodities broker, and this particular brand was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to produce a brand mark that projected self-confidence, success, and opulence.

 Medford Logo design for a not-for-profit, Turning Point Solutions - the logo design feature for ostensibly facing arrowhead as well as the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of knowing where the target is. Fortunately, in this particular instance, I hit a bullseye with the 1st go.

Logo designed for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script font style that is similar to a famous Medford sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the business owner to develop a logo design which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Medford, Massachusetts, MA,
Logo designed by ImageCo, Medford, Massachusetts, MA,
Logo designed by ImageCo, Medford, Massachusetts, MA,
Logo designed by ImageCo, Medford, Massachusetts, MA,
Electrical sign design for Medford restaurnat designed by Medford Sign Company
Medford logo design and brand identity design for Medford commercial businesses
Logo designed by ImageCo, Medford, Massachusetts, MA,
Logo designed by ImageCo, Medford, Massachusetts, MA,
Logo designed by ImageCo, Medford, Massachusetts, MA,
Logo designed by ImageCo, Medford, Massachusetts, MA,
Logo designed by ImageCo, Medford, Massachusetts, MA,

Logo designed by ImageCo, Medford, Massachusetts, MA,

Logo designed by ImageCo, Medford, Massachusetts, MA,

Logo designed by ImageCo, Medford, Massachusetts, MA,

Logo designed by ImageCo, Medford, Massachusetts, MA,

Logo designed by ImageCo, Medford, Massachusetts, MA,
Logo designed by ImageCo, Medford, Massachusetts, MA,
Logo designed by ImageCo, Medford, Massachusetts, MA,
Logo designed by ImageCo, Medford, Massachusetts, MA,
Logo designed by ImageCo, Medford, Massachusetts, MA,
Logo designed by ImageCo, Medford, Massachusetts, MA,
Logo designed by ImageCo, Medford, Massachusetts, MA,
Logo designed by ImageCo, Medford, Massachusetts, MA,
Logo designed by ImageCo, Medford, Massachusetts, MA,
Logo designed by ImageCo, Medford, Massachusetts, MA,