Medford Logo Design

Every new Medford venture knows they need a logo, yet few entrepreneurs entirely recognize the pivotal role their business logo can play in their financial success, or precisely why one business logo performs better than another. A company logo has an instant and lasting impact on the growth of a business, pick the right one and it can make the door swing and cash register ring, choose the wrong one and it can be an obstacle and an impediment for the life span of a business. The logos presented in the ImageCo portfolio help Medford companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos do not demand deliberation, they can be comprehended in just a glance.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and equally emotive at any dimension.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a business logo should be timeless and should feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bike produced for a Medford coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening up in an older part of the town and wanted to visualize a retro vibe without coming across as uninteresting or low energy. I fulfilled the two jobs by means of developing a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo design with a microscope slide and also germs developed for Medford clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and consequences of diseases, mainly the branch of healthcare that works with the laboratory assessment of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recollect where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be extremely literal with a design and to a degree, this specific design approaches the company it represents quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more interest grabbing and even more memorable.

logo layout with a jumping environment-friendly frog made for a family members fun center in Medford.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a group of birds, a hill, a route, a stream, as well as a tree - developed for Medford traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche profession because travel photographers don’t capture places or things but rather reveal emotional experiences through the pictures they record. The idea behind this logo composition was to make use of negative space to communicate more than what was visible upon first view, which I think is representative of almost all good photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be revealed with just words. I tried to do something very similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Medford logo design but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 Medford logo style with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I seriously relish and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the customer, even though he liked the concept, really did not care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his aversion for this specific breed of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with friends and family members as well as with folks that they don’t actually know so as to get objective judgements on the benefit of a design concept. Fortunately, he shared it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a weird creature in the design world given that the people that have a tendency to hire a professional to create their business logo understand how essential a logo is for their company so they are way more invested in the result. Every logo design project has it’s share of challenges, but the greatest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Medford publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, however it is the most critical part of a printed book because it is often the initial thing a person views in the book shop. Concerning a publishing company, it’s the best opportunity they will likely ever have to spotlight their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many occurrences 1 of the things people usually tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service situated in LA and while I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of flight and it was definitely a winner.

 Medford logo layout made use of for advertising and marketing as well as a label style for Vintage Situation includes an old font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be antique cases. For this logo concept I strove to come up with a logo that provided a fluid retro feel to it and could be used for everything from a web site to a label on brand new cases that appeared like they were from another generation.

Logo design created for an orthodontist in Medford, style include an arc with lines intersecting with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo jobs considering that it seems that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to company marketing, if restaurants approached their advertising in the same way dental practices do every one of their logos would be a picture trying to explain anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dental care business logos because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo design includes 4 characters staggered in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe specifically how people ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the opportunity to be understood.

Logo layout developed for a hair design workshop including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which projected an atmosphere of calmness and class for their new hair salon. I created a design that did not go the obvious direction of designing simply a stylized orchid but alternatively crafted a company logo that implied an orchid in the formation of a swirl integrated into the letter O in the name and by placing emphasis on the concept with the figure of a hummingbird floating above the logo itself. The obvious path in designing a company logo is frequently the incorrect direction and in this case, the design ended up not being about the flower but alternately put the importance on the feeling that they wanted to project to their clients.

Arabian horse logo layout created for a horse cattle ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique creative logo concept customized to symbolize the unique physical traits of the Arabian pedigree of horses. With an unique head shape and very high tail carriage, the Arabian is one of the highly immediately identifiable equine types in the whole world.

Las Coffee shop logo layout a tiny dining establishment, design includes a modified script font style which floats above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, style consists of a customized manuscript font style which hovers over a team of elaborate lines and also dots.

Logo layout for a software program designer the design functions as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in many cases the symbolism supporting a logo design is equally as important as how it serves the company it stands for.

Progress logo style produced for a Medford interior designer, style attribute a series of red circles that converge as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Medford interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location evaluations, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and A in center of the word progressed have actually been changed to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Medford logo design project was done for a management consultant that enables business professionals to develop into more efficient at supervising people, expectations, and profitability.

A logo style including a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was primed for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a spot to sell off their pre-owned items to other sports enthusiasts. I tailored their Medford logo dsign using an illustration that grabs the attention of vehicles and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo style has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really designed for an Medford area farm it was really developed for a commodities broker, and this particular trademark was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to generate a brand mark that projects confidence, success, and wealth.
Logo design created for the use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked directly with the business owner to produce a logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.