Melrose Logo Design

Virtually every new Melrose company understands that they are in need of a logo, however few new business owners entirely realize the vital role their business logo will perform in their becoming successful, or why one business logo performs better than another. A logo design has an immediate and sustaining impact on the growth of a business, pick the right one and it can make the door swing and cash register ring, select the incorrect one and it can be an obstacle and an impediment for the life span of a business. The logos included in the ImageCo portfolio help Melrose businesses prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos do not require consideration, they can be understood in just a look.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and equally emotive at every size.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a logo should be timeless and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo style of a bicycle developed for a Melrose coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening up in an old section of the community and hoped to project an old-fashioned feel without coming across as uninteresting or low energy. I accomplished each of the tasks via developing a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo style with a microscopic lense slide as well as germs made for Melrose clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the causes and consequences of diseases, especially the field of healthcare that deals with the clinical assessment of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be overly literal with a concept and to a point, this design approaches the company it serves very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more attention grabbing and a lot more meaningful.

logo layout with a jumping eco-friendly frog made for a family members fun facility in Melrose.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to integrate a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo including a flock of birds, a mountain, a path, a stream, as well as a tree - created for Melrose travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche profession due to the fact that travel photographers don’t capture locations or things but instead communicate emotional experiences through the photos they record. The idea behind this logo concept was to make use of negative space to project more than what was visible upon initial view, which I think is quintessential of most good photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I attempted to do something comparable to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Melrose logo but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Melrose logo design with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however my customer, while he liked the concept, didn’t care for my choice of birds. This particular man genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his aversion for this specific kind of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and colleagues and family as well as with other people that they don’t even know so as to get impartial judgements on the worthiness of a design. Fortunately, he discussed it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a strange animal in the design world because the people that tend to hire a professional to create their logo design comprehend how essential a logo design is for their organization so they are much more invested in the outcome. Every logo design project possesses it’s share of challenges, but the largest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Melrose book publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, but it is the most important part of a printed book because it is often the very first thing a person sees in the bookstore. With respect to a publisher, it’s the absolute best opportunity that they will likely ever get to promote their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many occurrences 1 of the traits consumers tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service based in LA and although I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a sense of flight and it was definitely a winner.

 Melrose logo design made use of for marketing as well as a label layout for Vintage Situation features an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which appeared to be much older cases. For this custom logo concept I tried to come up with a logo that had a fluid nostalgic feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that appeared like they were from a different era.

Logo produced for an orthodontist in Melrose, style consist of an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most difficult logo jobs due to the fact that it seems that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to company advertising, if restaurants approached their branding in the exact same way dental practices do every one of their logo designs would be a picture explaining anything they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo includes 4 personalities staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that describes itself will never have the opportunity to be comprehended.

Logo style developed for a hair design workshop featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that related a feeling of simplicity and class for their new hair studio. I came up with a design which did not go the obvious route of making just a stylized orchid but rather designed a company logo that suggested a flower in the formation of a swirl integrated in to the letter O in the title and by putting emphasis on the logo design using the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a business logo is usually the incorrect course and in this case, the design ended up not being about the orchid but instead put the emphasis on the perception that they really wanted to forecast to their patrons.

Arabian horse logo design developed for an equine ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct brand concept fashioned to display the unique physical traits of the Arabian kind of equines. By having an unique head form and very high tail posture, the Arabian is one of the highly easily identifiable equine lineages in the whole world.

Las Cafe logo style a tiny dining establishment, layout consists of a modified script font which hovers over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, design consists of a customized manuscript typeface which hovers above a group of ornate lines as well as dots.

Logo layout for a software program designer the style functions and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in many cases the substance behind a logo design is just as important as how it brands the enterprise it represents.

Advance logo style developed for a Melrose interior designer, style function a series of red circles that converge and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Melrose interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, coordinates, and oversees such tasks. Interior design is a diverse profession that involves conceptual development, space planning, site assessments, programming, research, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and A in middle of words progressed have been changed to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Melrose logo design project was performed for a leadership advisor that assists business leaders to develop into more efficient at handling people, expectations, and profitability.

A logo layout featuring an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was primed for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a place to market their used items to other sports enthusiasts. I tailored their Melrose logo dsign utilizing a graphic which seizes the interest of vehicles and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo style has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really produced for an Melrose regional farm it was actually developed for a commodities broker, and this particular logo design was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop a graphic that projects esteem, financial success, and opulence.
Logo design made for the use of a sign for the restaurant (Brewgrrs), it is a luxuriant script typeface that is evocative a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked directly with the business owner to design a logo design which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.