Methuen Logo Design

Every new Methuen company realizes that they require a logo, however few new business owners entirely realize the vital role their business logo can play in their financial success, or precisely why one logo design performs more effectively than another. A logo has an immediate and sustaining effect on the growth of a business, go with the correct one and it can make the door swing and cash register ring, go with the incorrect one and it can be a barrier and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help Methuen companies succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be realized in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and just as emotive at every dimension.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo design must be ageless and will feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bicycle created for a Methuen coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were opening up in an old part of the city and wished to cast a vintage atmosphere without appearing as boring or low energy. I achieved each of the tasks by developing a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo design with a microscope slide and bacteria developed for Methuen medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and outcomes of diseases, mainly the branch of healthcare that deals with the clinical examination of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it represents rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more interest grabbing and a lot more memorable.

logo layout with a jumping eco-friendly frog created for a family fun facility in Methuen.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to feature a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a hill, a trail, a stream, as well as a tree - created for Methuen travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area because travel photographers tend not to capture locations or things but instead reveal emotional experiences by means of the pictures they record. The idea behind this logo composition was to make use of negative space to convey more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I tried to do something the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Methuen logo design but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Methuen logo style with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my client, even though he loved the concept, really did not care for my choice of birds. This man genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his hatred for this particular kind of sea bird.

When I turn a concept over to a client I urge all of them to share it with colleagues and family members as well as with people that they don’t actually know so as to get impartial viewpoints on the worthiness of a design. Fortunately, he shared it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a weird animal in the design world given that the people that have a tendency to hire an expert to create their logo recognize how important a logo design is for their business so they are way more vested in the end result. Every logo design job possesses it’s portion of hurdles, but the most significant obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Methuen publication author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, but it is the most critical part of a published book since it is usually the very first thing a person sees in the book store. Concerning a publisher, it’s the optimal opportunity that they will ever get to spotlight their product and get their logo design in front of the people that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many cases one of the aspects folks usually tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline based in LA and although I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to imparting a feeling of flight and it was certainly a victory.

 Methuen logo style used for advertising and marketing as well as a label design for Vintage Case includes an antiquated font style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that seemed to be much older cases. For this custom logo design I tried to come up with a logo that possessed a fluid nostalgic feel to it and could be utilized for anything from a website to an insignia on brand new cases that looked like they were from another generation.

Logo design developed for an orthodontist in Methuen, design consist of an arc with lines converging through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo projects due to the fact that it seems that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to business branding, if dining establishments approached their branding in the exact same way dentists do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo includes 4 personalities staggered in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate precisely how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that illustrates itself will never have the chance to be comprehended.

Logo layout created for a hair design workshop including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that carried a spirit of ease and class for their new hair salon. I created a concept that didn’t go the obvious path of designing just a stylized orchid but alternatively delivered a logo design which suggested a flower in the pattern of a swirl integrated in to the letter O in the title and by putting emphasis on the logo design using the figure of a hummingbird hovering above the image itself. The obvious path in designing a logo design is frequently the incorrect course and in this case, the design ended up not being about the flower but alternately placed the focus on the emotion that they really wanted to transmit to their patrons.

Arabian equine logo design produced for a horse cattle ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct company logo design tailored to display the unique physical traits of the Arabian pedigree of equines. By having a different head form and higher tail posture, the Arabian is one of the most quite easily identifiable equine lineages in the whole world.

Las Coffee shop logo style a little dining establishment, design contains a changed manuscript typeface which floats above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, design consists of a modified script font style which floats over a group of ornate lines as well as dots.

Logo layout for a software application developer the layout functions and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However it represented something to the owner of the business and in quite a few cases the symbolism behind a logo is equally as important as how it brands the business it represents.

Progress logo layout developed for a Methuen interior developer, style function a collection of red circles that converge as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Methuen interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, investigates, coordinates, and oversees such ventures. Interior design is a diverse profession that includes conceptual development, space planning, site evaluations, programming, research study, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo design done for Advanced Management Solutions, the personalities for letter V as well as A in middle of words advanced have actually been changed to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Methuen logo design assignment was done for a leadership guide that helps business professionals to develop into more effective at overseeing people, expectations, and productivity.

A logo layout featuring an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly knew the market place was prepared for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a spot to sell their used equipment to other sports enthusiasts. I created their Methuen logo dsign with an image which garners the attention of traffic and projects an image that arouses the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo layout has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really designed for an Methuen area farm it was in reality created for an investments broker, and this particular logo design was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to design an identity that projects assurance, success, and affluence.
Logo developed for making use of an indication for the restaurant (Brewgrrs), it is an elaborate script font style that is evocative a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the owner to produce a business logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.