New Bedford, Massachusetts Logo Design

Virtually every new New Bedford business realizes that they need a logo, yet few entrepreneurs fully realize the vital role their logo design can take in their success, or precisely why one logo design works more effectively than another. A business logo has an immediate and lasting influence on the financial success of a company, choose the right one and it will make the door swing and cash register ring, select the wrong one and it can be an obstacle and an impediment for the life of a company.

The logos included in the ImageCo portfolio help New Bedford, Massachusetts companies prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t require contemplation, they can be comprehended in merely a glimpse.
  2. Scalability: from labels to billboards a scalable business logo will be legible and equally emotive at every dimension.
  3. Versatility: logos which work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a business logo must be ageless and should feel as relevant today, tomorrow, and twenty years from today.
Retro logo design of a bike developed for a New Bedford, Massachusetts coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were launching in an old section of the community and wished to cast a nostalgic atmosphere without appearing as stodgy or low energy. I fulfilled both of these jobs via creating a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo design with a microscopic lense slide and bacteria designed for New Bedford, Massachusetts medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and outcomes of diseases, mainly the field of medicine which works with the laboratory assessment of samplings of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I recall where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be overly literal with a design and to a point, this design approaches the company it serves quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more attention grabbing and much more memorable.

logo style with a leaping green frog designed for a household enjoyable center in New Bedford, Massachusetts.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to feature a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a route, a stream, and also a tree - designed for New Bedford, Massachusetts travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche sector because travel photographers tend not to capture locations or things but instead project emotional journeys through the pictures they record. The thought behind this logo concept was to utilize negative space to convey more than what was visible upon initial view, which I think is representative of most good photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I made an effort to do something the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  New Bedford logo but also to reveal the depth to her art and in the way that she sees the world through the lens of her camera.

 New Bedford logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I seriously savor and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the customer, while he loved the concept, really did not care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his contempt for this specific type of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with friends and family as well as with other people that they don’t actually know so as to get honest assessments on the value of a design concept. Fortunately, he discussed it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a weird animal in the design world given that the people that are inclined to hire a professional to create their logo design understand how vital a logo is for their business so they are much more vested in the end result. Every logo design job has it’s share of difficulties, however the greatest challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for New Bedford, Massachusetts publication author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it is the most essential part of a printed book considering that it is usually the initial thing a person views in the book shop. Concerning a publishing company, it’s the best opportunity that they will likely ever get to publicize their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many occurrences one of the aspects individuals tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company located in LA and while I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a good sense of airline flight and it was undoubtedly a victory.

 New Bedford logo layout made use of for marketing and a label style for Vintage Instance features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that looked to be older cases. For this brand design I tried to come up with a logo that offered a fluid old-fashioned feel to it and could be utilized for anything from a web site to an insignia on brand new cases that seemed like they were from another point in time.

Logo design produced for an orthodontist in New Bedford, Massachusetts, style include an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo jobs due to the fact that it seems that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to small business marketing, if restaurants approached their advertising in the very same way dental offices do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo design includes 4 characters staggered in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain specifically how individuals should think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself will never have the chance to be comprehended.

Logo design developed for a hair layout workshop including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that projected a feeling of simplicity and class for their new hair studio. I created a concept which didn’t go the obvious path of making just a stylized orchid but rather delivered a logo which implied an orchid in the formation of a swirl blended into the letter O in the title and by putting attention on the concept along with the figure of a hummingbird floating above the logo design itself. The obvious path in creating a business logo is more often than not the wrong course and in this case, the design ended up not being about the flower but instead laid the focus on the perception that they really wanted to project to their customers.

Arabian equine logo style produced for an equine cattle ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct custom logo design fashioned to display the unique physical traits of the Arabian type of horses. With an unique head form and very high tail posture, the Arabian is one of the highly easily identifiable equine breeds in the world.

Las Coffee shop logo style a small dining establishment, design includes a modified script font style which floats over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, design includes a changed script typeface which floats above a team of ornate lines and also dots.

Logo design for a software designer the layout features and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the company and in many cases the symbolism behind a company logo is equally as important as how it brands the business it represents.

Develop logo style developed for a New Bedford, Massachusetts indoor developer, design function a series of red circles that intersect as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a New Bedford, Massachusetts interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, investigates, coordinates, and manages such projects. Interior design is a diverse occupation that consists of conceptual development, area planning, location evaluations, programming, analysis, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and A in center of the word advanced have been changed to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This New Bedford, Massachusetts logo design job was carried out for a management guide that enables business leaders to develop into more successful at supervising people, expectations, and productivity.
A logo style featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was primed for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a location to sell off their previously owned equipment to other sports enthusiasts. I created their New Bedford logo design dsign along with an illustration that seizes the interest of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo style has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really produced for an New Bedford, Massachusetts area farm it was actually created for a products broker, and this particular business logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to generate a graphic that projected assurance, success, and luxury.

 New Bedford Logo design for a not-for-profit, Turning Point Solutions - the logo design attribute for ostensibly encountering arrow and the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to investigate any idea that comes to mind, bad in that it’s hard to hit a bullseye without understanding where the target is. Thankfully, in this case, I hit a bullseye with the first shot.

Logo made for the use of a sign for the dining establishment (Brewgrrs), it is a luxuriant script font style that is similar to a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the proprietor to produce a business logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.