Acute Care 360 ImageCo, Newton, Massachusetts, MA,

ImageCo, Newton, Massachusetts, MA,

Evolv Design logo designed by ImageCo, Newton, Massachusetts, MA,

Red Panda Publishers logo designed by ImageCo, Newton, Massachusetts, MA,

Newton, Massachusetts, MA,

ImageCo, Newton, Massachusetts, MA,
ImageCo, Newton, Massachusetts, MA,

Mid Valley Pathology logo designed by ImageCo, Newton, Massachusetts, MA,

FSA OK logo designed by ImageCo, Newton, Massachusetts, MA,

Emerald Heights logo designed by ImageCo, Newton, Massachusetts, MA,

Club Sapphire logo designed by ImageCo, Newton, Massachusetts, MA,

Downtown Dogs logo designed by ImageCo, Newton, Massachusetts, MA,

School board logo designed by ImageCo, Newton, Massachusetts, MA,

Ferry Street Coffee Company logo designed by ImageCo, Newton, Massachusetts, MA,

Stoney Forensic logo designed by ImageCo, Newton, Massachusetts, MA,

Smart kernels logo designed by ImageCo, Newton, Massachusetts, MA,

STRATEGIES FOR PICKING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design agency offers a money back guarantee try to remember that they can’t reimburse the amount of time you commit which is much more precious than your money is.

PORTFOLIO

Many designers talk a good game but in the end a design agency can only be determined by the quality of their portfolio, if the work in their design portfolio doesn’t feature real world examples odds are they will never be able to deliver a top quality logo design.

VISION

A logo’s objective is to be understood and remembered, and it’s purpose is to mirror your personal vision for your organization. If a designer is not focused on fulfilling your vision, the thing they are really focused on is how quickly they will get paid.

Newton LOGO DESIGN​

For over two decades ImageCo has been helping businesses of all kinds grow memorable brand identities. We’ve undertaken branding work for mechanics, universities, diamond miners, party planners, cafes, retailers, and practically every other kind of business concern you can think of. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every logo design project as though it will be used as an electrical sign. As a result of our sign first method our designs can, and have been employed in everything from clothing labels to neon signs. Our sign first method insures that our logo designs are equally reliable whether they are used in TV commercials or website applications, they are consistently identifiable, comprehended, and remembered regardless of scale or application.

American Made ★ Design

The one difference that truly sets ImageCo apart from other design firms that you might have come across online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are contracted to do, we do ourselves. No matter the type of design project we take on, business logo, website design, trade show exhibition, or retail sign, we do not, and never will farm-out our customer’s projects to organizations based outside the United States. Whenever you phone us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not a go-between that increases the cost of your design project and dictates the terms of how you and I conduct business.

QUALITIES OF A GOOD LOGO DESIGN

Virtually every new Newton business understands that they require a logo, but few start-ups fully understand the crucial role their business logo can perform in their becoming successful, or precisely why one business logo functions better than another. A company logo has an instant and lasting impact on the financial success of a company, go with the correct one and it can make the door swing and cash register ring, choose the incorrect one and it will be a barrier and a hindrance for the life span of an organization. The logos featured in the ImageCo portfolio help Newton businesses succeed, they are effective in any given situation and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t need deliberation, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and equally emotive at any size.
  3. Versatility: logos which operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or company they brand.
  5. Relevance: a business logo should be timeless and will feel equally relevant today, tomorrow, and forty years from now.

understanding branding

Brand – It is a verb and a noun, it is an identifying mark and also the act of denoting something to make sure that it can be recognized, its foundation originates from the brand burned onto animals. Nowadays a brand indicates practically anything with a motive, regardless if it be profit or politics, a brand is an innate aspect of specifying the value of a specific thing in the public’s mind.

Branding – Is kind of like advertising and marketing’s sexy cousin, they are each from the same family, the distinction being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest aimed at a specific audience, it’s objective is to develop a mental image that the target market will likely relate to.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When somebody states the names Porsche or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and sexy . That is brand image and brand image is what makes individuals buy those brands. Brand image is why people identify with specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Companies – If you reflect on the beginning of many branding firms you’ll discover that they are frequently rebranded marketing agencies. When somebody states they are in advertising and marketing most people will likely have an idea about what they do. Yet when somebody claims “I am in branding”… it simply sounds much more attractive, probably it’s since lots of people don’t recognize what it indicates to be in branding so it comes off as mysterious and maybe even sexy.

Brand Identity – Is an inclusive term that explains the visual elements of a product or business that affect view points. This primarily consists of the name, the logo design, the product packaging, the different colors used however can also consist of audio, lights, texture, signs, actually anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that specializes in a kind of visual design which helps shape the public image of a business, a product or an institution. Brand identity designers produce logo designs, signage designs, product packaging, as well as collateral material such as cards, stationery, and also sales brochures. Some identity designers also develop web sites and also software interfaces. The important role of a brand identity designer is to develop the visual cues as well as a psychological tone with the objective of influencing actions, outcomes as well as understandings.

Featured signs/logos

Retro logo layout of a bike produced for a Newton coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were launching in an older section of town and wanted to project a retro tone without coming across as boring or low energy. I fulfilled each of the jobs via designing a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo design with a microscopic lense slide and also germs designed for Newton medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the causes and effects of diseases, mainly the branch of medicine which works with the laboratory evaluation of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recollect where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be extremely literal with a design and to a degree, this design approaches the company it serves very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more attention grabbing and a lot more unforgettable.

logo design with a jumping eco-friendly frog made for a family enjoyable center in Newton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to include a few springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a mountain, a path, a stream, and a tree - made for Newton traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche area because travel photographers don’t shoot places or things but instead convey emotional journeys through the photos they capture. The thought behind this logo design was to make use of negative space to project more than what was visible upon initial view, which I think is representative of most good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I tried to do something much the same to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Newton logo design but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Newton logo layout with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I seriously relish and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the client, even though he loved the concept, really did not care for my choice of birds. This particular guy really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his contempt for this particular type of sea bird.

When I turn a concept over to a client I encourage them to talk about it with friends and colleagues and family as well as with people that they don’t even know so as to get neutral opinions on the benefit of a design. Fortunately, he talked about it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a weird animal in the design world given that the people that are inclined to hire an expert to design their business logo comprehend how essential a logo design is for their business so they are way more vested in the end result. Every logo design job possesses it’s portion of obstacles, but the largest challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Newton book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it is the most important part of a published book due to the fact that it is often the initial thing a person sees in the book store. Concerning a publishing company, it’s the optimal opportunity they will likely ever have to spotlight their label and get their logo design in front of the people that purchase actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many occurrences 1 of the things consumers tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline based in LA and while I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a good sense of air travel and it was definitely a victory.

 Newton logo layout used for marketing and a label layout for Vintage Situation includes an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that looked to be antique cases. For this brand concept I attempted to come up with a logo that provided a fluid retro feel to it and could be used for anything from a website to an insignia on brand new cases that appeared like they were from another generation.

Logo created for an orthodontist in Newton, layout consist of an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo design projects because it appears that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to small business marketing, if restaurants approached their advertising in the exact same way dentists do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dentistry logo designs simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo features 4 characters staggered in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize precisely how individuals should think or feel they don’t understand the goal of a logo. If you have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that explains itself will never have the opportunity to be understood.

Logo style developed for a Newton hair layout studio featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that carried a spirit of simplicity and elegance for their new hair salon. I created a concept which did not go the obvious direction of making just a stylized orchid but instead designed a logo which suggested an orchid in the pattern of a swirl incorporated into the letter O in the name and by putting emphasis on the concept with the figure of a hummingbird floating above the logo design itself. The obvious path in designing a business logo is usually the wrong course and in this case, the design ended up not being about the flower but alternately placed the emphasis on the emotion that they wanted to project to their patrons.

Arabian steed logo layout created for a steed cattle ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique custom logo design styled to epitomize the unique physical traits of the Arabian type of horses. By having a distinctive head shape and high tail carriage, the Arabian is one of the very most quite easily identifiable horse lineages in the whole world.

Las Cafe, A Newton Coffee shop logo layout a tiny restaurant, layout consists of a customized manuscript typeface which hovers over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, style includes a modified manuscript typeface which floats above a team of luxuriant lines as well as dots.

Logo layout for a software programmer the layout functions and also iconic Newton element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding what business they are in or how it relates to their specific location. But it intimated something to the business owner of the company and in quite a few cases the symbolism behind a logo is equally as important as how it serves the organization it represents.

Advance logo layout created for a Newtonindoor developer, layout attribute a collection of red circles that converge and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Newton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, explores, collaborates, and manages such tasks. Interior design is a diverse occupation that includes conceptual development, space planning, location evaluations, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Newton, the personalities for letter V and A in center of words progressed have been changed to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Newton logo design project was performed for a management advisor that aids business leaders to become more efficient at handling people, expectations, and productivity.

A Newton business logo design featuring an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market was prepared for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a place to sell off their previously owned items to other sports enthusiasts.

I created their Newton logo design utilizing a graphic that grabs the attention of traffic and sends an image that arouses the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.

Logo layout MQ ranches, this Newton company logo style has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually composed for an Newton area farm it was in reality devised for a commodities broker, and this particular creative logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to produce a brand mark that projects trust, effectiveness, and prosperity.

 Newton Logo design for a nonprofit, Turning Point Solutions - the logo layout feature for outwardly dealing with arrowhead as well as the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to discover any concept that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where the target is. Luckily, in this particular instance, I hit a bullseye with the very first shot.

Logo design created for using an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a famous Newton sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the proprietor to create a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Newton, Massachusetts, MA,
Logo designed by ImageCo, Newton, Massachusetts, MA,
Logo designed by ImageCo, Newton, Massachusetts, MA,
Logo designed by ImageCo, Newton, Massachusetts, MA,
Electrical sign design for Newton restaurnat designed by Newton Sign Company
Newton logo design and brand identity design for Newton companies
Logo designed by ImageCo, Newton, Massachusetts, MA,
Logo designed by ImageCo, Newton, Massachusetts, MA,
Logo designed by ImageCo, Newton, Massachusetts, MA,
Logo designed by ImageCo, Newton, Massachusetts, MA,
Logo designed by ImageCo, Newton, Massachusetts, MA,

Logo designed by ImageCo, Newton, Massachusetts, MA,

Logo designed by ImageCo, Newton, Massachusetts, MA,

Logo designed by ImageCo, Newton, Massachusetts, MA,

Logo designed by ImageCo, Newton, Massachusetts, MA,

Logo designed by ImageCo, Newton, Massachusetts, MA,
Logo designed by ImageCo, Newton, Massachusetts, MA,
Logo designed by ImageCo, Newton, Massachusetts, MA,
Logo designed by ImageCo, Newton, Massachusetts, MA,
Logo designed by ImageCo, Newton, Massachusetts, MA,
Logo designed by ImageCo, Newton, Massachusetts, MA,
Logo designed by ImageCo, Newton, Massachusetts, MA,
Logo designed by ImageCo, Newton, Massachusetts, MA,
Logo designed by ImageCo, Newton, Massachusetts, MA,
Logo designed by ImageCo, Newton, Massachusetts, MA,