Newton, Massachusetts Logo Design

Nearly every new Newton venture understands that they are in need of a logo, yet few new business owners are thoroughly aware of the pivotal role their business logo can play in their becoming successful, or exactly why one logo design functions far better than another. A logo has an instant and long-term influence on the financial success of a company, select the correct one and it will make the door swing and cash register ring, go with the incorrect one and it will be a barrier and a hindrance for the life span of a company.

The logos included in the ImageCo portfolio help Newton, Massachusetts companies prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logos do not require deliberation, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo will stay legible and just as emotive at any scale.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo needs to be timeless and will feel relevant today, tomorrow, and twenty years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bike created for a Newton, Massachusetts coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening in an older part of the city and wished to visualize a retro vibe without appearing as boring or low energy. I fulfilled both jobs by creating a sign design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo style with a microscopic lense slide and also bacteria designed for Newton, Massachusetts clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and consequences of diseases, especially the branch of healthcare which deals with the clinical examination of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect where I was able to incorporate a bacteria-laden microscope slide within a logo design.

Typically I try not to be overly literal with a design and to a point, this specific design approaches the company it serves fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more interest grabbing and a lot more unforgettable.

logo layout with a jumping green frog developed for a family members enjoyable facility in Newton, Massachusetts.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a group of birds, a hill, a path, a stream, as well as a tree - created for Newton, Massachusetts travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t capture locations or things but rather convey emotional experiences through the photos they capture. The thought behind this logo composition was to make use of negative space to convey more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I attempted to do something similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Newton logo design but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Newton logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I genuinely relish and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the client, even though he loved the concept, really did not care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his aversion for this specific variety of sea bird.

When I turn a concept over to a client I encourage them to talk about it with friends and colleagues and family as well as with other people that they don’t actually know so as to get neutral opinions on the merit of a design. Fortunately, he talked about it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a weird animal in the design world because the people that have a tendency to hire a professional to create their logo design realize how vital a logo design is for their business so they are much more invested in the end result. Every logo project has it’s allotment of hurdles, however the biggest challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, style for Newton, Massachusetts book publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, nevertheless it really is the most vital part of a printed book due to the fact that it is ordinarily the very first thing a person sees in the book shop. With respect to a publisher, it’s the optimal opportunity they will likely ever have to promote their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many instances 1 of the items people usually tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline based in LA and although I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to confering a sense of airline flight and it was definitely a victory.

 Newton logo layout used for advertising and marketing and also a tag layout for Vintage Situation features an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be older cases. For this brand design I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could be used for anything from a website to an insignia on brand new cases that appeared like they were from a different generation.

Logo produced for an orthodontist in Newton, Massachusetts, style consist of an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most difficult logo design projects due to the fact that it seems that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to small business branding, if dining establishments approached their advertising in the exact same way dental professionals do every one of their company logos would be a picture trying to explain anything they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually enjoy doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family nonprofit, the logo features 4 personalities staggered in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate exactly how people ought to think or feel they don’t understand the purpose of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that explains itself will never have the chance to be understood.

Logo design developed for a hair style workshop including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which projected a feeling of tranquility and class for their new hair salon. I came up with a design which didn’t go the obvious path of making merely a stylized orchid but rather crafted a logo design which suggested a flower in the formation of a swirl integrated into the letter O in the name and by placing attention on the logo design along with the figure of a hummingbird floating over the logo itself. The obvious path in designing a logo is frequently the wrong direction and in this case, the design ended up not being about the orchid but instead laid the attention on the perception that they wanted to project to their patrons.

Arabian horse logo style created for a steed cattle ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique business logo design fashioned to illustrate the unique physical traits of the Arabian pedigree of horses. With a different head shape and very high tail posture, the Arabian is one of the very most quite easily identifiable equine types in the world.

Las Cafe logo design a small dining establishment, design includes a changed script font which hovers over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, design includes a changed script typeface which hovers above a team of ornate lines and also dots.

Logo design for a software application programmer the design features and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the business and in quite a few cases the symbolism behind a business logo is just as important as how it brands the company it represents.

Evolve logo design created for a Newton, Massachusetts indoor designer, layout attribute a collection of red circles that converge as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Newton, Massachusetts interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, explores, coordinates, and oversees such projects. Interior design is a multifaceted occupation that involves conceptual development, area planning, site inspections, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and also A in middle of the word advanced have been modified to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Newton, Massachusetts logo design project was performed for a leadership expert that assists business leaders to become more effective at supervising people, expectations, and productivity.
A logo style featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market was prepared for an outdoor sporting store that operates as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their previously owned equipment to other sports enthusiasts. I tailored their Newton logo dsign utilizing an image that captures the attention of vehicles and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo style has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really composed for an Newton, Massachusetts area farm it was really designed for a products broker, and this brand was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to generate a brand mark that projected self-confidence, effectiveness, and luxury.

 Newton Logo design for a not-for-profit, Transforming Point Solutions - the logo style attribute for externally dealing with arrow and the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of understanding where exactly the target is. Thankfully, in this particular instance, I struck a bullseye with the first go.

Logo created for using an indication for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is evocative a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the business owner to create a logo design which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.