Acute Care 360 ImageCo, North Andover, Massachusetts, MA,

ImageCo, North Andover, Massachusetts, MA,

Evolv Design logo designed by ImageCo, North Andover, Massachusetts, MA,

Red Panda Publishers logo designed by ImageCo, North Andover, Massachusetts, MA,

North Andover, Massachusetts, MA,

ImageCo, North Andover, Massachusetts, MA,
ImageCo, North Andover, Massachusetts, MA,

Mid Valley Pathology logo designed by ImageCo, North Andover, Massachusetts, MA,

FSA OK logo designed by ImageCo, North Andover, Massachusetts, MA,

Emerald Heights logo designed by ImageCo, North Andover, Massachusetts, MA,

Club Sapphire logo designed by ImageCo, North Andover, Massachusetts, MA,

Downtown Dogs logo designed by ImageCo, North Andover, Massachusetts, MA,

School board logo designed by ImageCo, North Andover, Massachusetts, MA,

Ferry Street Coffee Company logo designed by ImageCo, North Andover, Massachusetts, MA,

Stoney Forensic logo designed by ImageCo, North Andover, Massachusetts, MA,

Smart kernels logo designed by ImageCo, North Andover, Massachusetts, MA,

POINTERS ON DETERMINING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design company offers a money back guarantee try to remember that they can not reimburse the time you commit which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but in the end a design firm can only be judged by the quality of their design work, if the work in their design portfolio doesn’t contain real world samples chances are they will never be able to deliver a top quality logo design.

VISION

A logo’s goal is to be recognized and remembered, and it’s purpose is to mirror your personal vision for your business. If a designer is not focused on realizing your vision, the thing they are really focused on is how fast they can get paid.

North Andover LOGO DESIGN​

For over 2 decades ImageCo has been helping business owners cultivate unforgettable brand identities. We’ve performed branding work for ranchers, schools, heart surgeons, wedding singers, cafes, retail stores, and just about every other kind of business concern you can envision. What makes ImageCo different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every logo design project as though it will be employed as an electric sign. Because of our sign first strategy our designs can, and have been utilized in everything from garment labels to electrical signs. Our sign first method guarantees that our logo designs are just as effective whether they are used in television commercials or web applications, they are consistently recognizable, understood, and always remembered no matter of size or use.

American Made ★ Design

Something that seriously sets ImageCo apart from other design companies that you might have stumbled upon online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are retained to do, we perform in-house. Irrespective of the type of project we undertake, logo, website, trade show booth, or electrical sign, we do not, and never will contract out our client’s work to agencies located outside the US. When you phone us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not a broker that marks up the cost of your design project and imposes the conditions of how we do business.

CHARACTERISTICS OF A GREAT LOGO DESIGN

Nearly every new North Andover entrepreneur knows they require a logo, yet few start-ups fully recognize the key role their business logo will play in their becoming successful, or why one business logo functions far better than another. A business logo has a critical and long-term influence on the growth of a business, choose the right one and it will make the door swing and cash register ring, select the wrong one and it will be a barrier and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help North Andover businesses prosper, they are effective in any given scenario and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t need scrutiny, they can be understood in just a glimpse.
  2. Scalability: from business cards to retail signs a scalable logo design will remain legible and just as emotive at every scale.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or company they brand.
  5. Relevance: a logo should be timeless and should feel equally relevant today, tomorrow, and forty years from today.

understanding branding

Brand – It is a verb and also a noun, it’s an identifying mark as well as the act of noting something so that it could be identified, its foundation comes from the brand burned onto livestock. These days a brand symbolizes practically anything with a motive, regardless if it be earnings or government agencies, a brand is an inherent aspect of defining the value of something in the customer’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are both from the very same family, the difference being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest targeted at a target audience, it’s goal is to develop a mental image that the target market will identify with.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When a person says the brand names Porsche or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and that is what makes individuals purchase those brands. Brand image is why people buy most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Companies – If you look back at the history of a lot of branding agencies you’ll discover that they are often re-branded advertising agencies. When someone states they are in advertising and marketing many people will likely have an idea about the type of work they do anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that concentrates on a kind of visual design which helps shape the perception of a business, a product or a business organization. Brand identity designers develop logo designs, sign designs, packaging, and also collateral products such as business cards, stationery, and also sales brochures. Some visual designers also develop websites as well as software interfaces. The important function of a brand identity designer is to create the visual cues and an emotional tone with the goal of influencing actions, outcomes as well as understandings.

Featured logos & signs

Retro logo layout of a bicycle produced for a North Andover coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were opening up in an older section of the town and really wanted to visualize a nostalgic feel without coming across as stodgy or low energy. I fulfilled both of these tasks by developing a sign design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscopic lense slide as well as germs developed for North Andover clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and effects of diseases, mainly the field of medicine which works with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide within a logo design.

Normally I try not to be excessively literal with a concept and to a point, this design approaches the company it serves rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more focus grabbing and much more unforgettable.

logo style with a leaping eco-friendly frog designed for a household enjoyable center in North Andover.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to include a handful of springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design featuring a flock of birds, a hill, a route, a stream, and a tree - created for North Andover travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession because travel photographers tend not to capture locations or things but instead communicate emotional journeys by means of the images they capture. The thought behind this logo composition was to utilize negative space to convey more than what was visible upon first glance, which I think is representative of most professional photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I attempted to do something much the same to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  North Andover logo but also to reveal the depth of her work and in the way that she sees the world through the lens of her camera.

 North Andover logo layout with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my client, while he liked the concept, didn’t care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his aversion for this specific variety of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with friends and colleagues and family as well as with folks that they don’t actually know so as to get unprejudiced point of views on the value of a design concept. Fortunately, he discussed it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world because the people that have a tendency to hire an expert to create their logo realize how important a logo is for their organization so they are much more vested in the outcome. Every logo design project has it’s portion of challenges, but the largest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for North Andover publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it is the most critical part of a published book given that it is ordinarily the first thing a person sees in the book store. Concerning a publishing company, it’s the opportunity they will ever have to promote their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many instances one of the things individuals usually tend to remember the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company based in LA and while I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a good sense of flight and it was definitely a victory.

 North Andover logo layout made use of for advertising as well as a tag style for Vintage Instance features an antiquated typeface design.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which seemed to be much older cases. For this logo concept I tried to come up with a logo that offered a fluid vintage feel to it and could easily be used for everything from a web site to an insignia on brand new cases that looked like they were from a different generation.

Logo developed for an orthodontist in North Andover, layout include an arc with lines converging through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo projects considering that it seems that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to business advertising, if dining establishments approached their advertising in the very same way dental practitioners do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo features 4 personalities staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which communicated that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate how people ought to think or feel they don’t understand the goal of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the chance to be comprehended.

Logo design created for a North Andover hair design studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which communicated a sense of peace and elegance for their new hair studio. I came up with a concept that did not go the obvious route of crafting simply a stylized orchid but alternatively created a company logo which suggested an orchid in the pattern of a swirl incorporated into the letter O in the name and by putting attention on the logo design along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a company logo is in most cases the incorrect course and in this case, the design ended up not being about the orchid but instead put the importance on the perception that they really wanted to transmit to their clients.

Arabian horse logo layout produced for a horse cattle ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique business logo design fashioned to display the unique physical traits of the Arabian kind of horses. By having a different head shape and higher tail carriage, the Arabian is one of the highly quite easily identifiable equine breeds in the whole world.

Las Cafe, A North Andover Coffee shop logo style a tiny dining establishment, design includes a changed manuscript font style which hovers over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, layout contains a customized script font style which hovers over a group of luxuriant lines and also dots.

Logo style for a software application developer the style features as well as renowned North Andover element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in many cases the meaning supporting a logo is just as important as how it serves the enterprise it stands for.

Develop logo design produced for a North Andoverinterior developer, style function a collection of red circles that converge as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a North Andover interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, collaborates, and oversees such ventures. Interior design is a diverse profession that involves conceptual development, area planning, site examinations, programming, research, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions in North Andover, the personalities for letter V and also A in middle of the word progressed have been modified to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This North Andover logo design assignment was undertaken for a leadership consultant that helps business professionals to become more efficient at handling people, expectations, and profitability.

A North Andover business logo style featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market was prepared for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a location to sell off their previously owned items to other sports enthusiasts.

I designed their North Andover logo design with an illustration that pulls in the interest of traffic and sends an image that arouses the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.

Logo style MQ farms, this North Andover company logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually composed for an North Andover regional farm it was really designed for a products broker, and this logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to produce a brand mark that projects assurance, effectiveness, and luxury.

 North Andover Logo design for a nonprofit, Turning Factor Solutions - the logo layout feature for outwardly encountering arrowhead and the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they wanted, this can be a good thing or a bad thing. Good in that it grants a designer the flexibility to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of realizing where exactly the target is. Thankfully, in this instance, I nailed a bullseye with the first shot.

Logo developed for the use of an indicator for the restaurant (Brewgrrs), it is an ornate script typeface that is similar to a renowned North Andover sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the business owner to produce a business logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, North Andover, Massachusetts, MA,
Logo designed by ImageCo, North Andover, Massachusetts, MA,
Logo designed by ImageCo, North Andover, Massachusetts, MA,
Logo designed by ImageCo, North Andover, Massachusetts, MA,
Electrical sign design for North Andover restaurnat designed by North Andover Sign Company
North Andover logo design and brand identity design for North Andover commercial businesses
Logo designed by ImageCo, North Andover, Massachusetts, MA,
Logo designed by ImageCo, North Andover, Massachusetts, MA,
Logo designed by ImageCo, North Andover, Massachusetts, MA,
Logo designed by ImageCo, North Andover, Massachusetts, MA,
Logo designed by ImageCo, North Andover, Massachusetts, MA,

Logo designed by ImageCo, North Andover, Massachusetts, MA,

Logo designed by ImageCo, North Andover, Massachusetts, MA,

Logo designed by ImageCo, North Andover, Massachusetts, MA,

Logo designed by ImageCo, North Andover, Massachusetts, MA,

Logo designed by ImageCo, North Andover, Massachusetts, MA,
Logo designed by ImageCo, North Andover, Massachusetts, MA,
Logo designed by ImageCo, North Andover, Massachusetts, MA,
Logo designed by ImageCo, North Andover, Massachusetts, MA,
Logo designed by ImageCo, North Andover, Massachusetts, MA,
Logo designed by ImageCo, North Andover, Massachusetts, MA,
Logo designed by ImageCo, North Andover, Massachusetts, MA,
Logo designed by ImageCo, North Andover, Massachusetts, MA,
Logo designed by ImageCo, North Andover, Massachusetts, MA,
Logo designed by ImageCo, North Andover, Massachusetts, MA,