North Andover, Massachusetts Logo Design

Every new North Andover organization understands that they are in need of a logo, however few new business owners thoroughly grasp the key role their company logo can play in their becoming successful, or the reason that one business logo performs far better than another. A logo has an instant and lasting impact on the growth of a company, go with the correct one and it will make the door swing and cash register ring, choose the wrong one and it will be an obstacle and a hindrance for the life of a business.

The logos presented in the ImageCo portfolio help North Andover, Massachusetts businesses prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos do not require consideration, they can be comprehended in just a glance.
  2. Scalability: from business cards to posters a scalable logo design will be legible and just as emotive at any size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design should be lasting and will feel relevant today, tomorrow, and forty years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike created for a North Andover, Massachusetts coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening in an older part of town and really wanted to visualize an old-fashioned atmosphere without appearing as uninteresting or low energy. I accomplished each of the jobs by means of developing a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo design with a microscopic lense slide and also germs developed for North Andover, Massachusetts medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and consequences of diseases, mainly the field of healthcare which deals with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it represents very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more focus grabbing and a lot more meaningful.

logo design with a leaping eco-friendly frog developed for a family members fun center in North Andover, Massachusetts.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to include a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design including a group of birds, a hill, a path, a stream, as well as a tree - made for North Andover, Massachusetts travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche area due to the fact that travel photographers tend not to shoot places or things but instead reveal emotional experiences through the images they record. The thought behind this logo design was to make use of negative space to reveal more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I tried to do something the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  North Andover logo design but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 North Andover logo style with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I really savor and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my customer, while he liked the concept, didn’t care for my choice of birds. This particular man genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his aversion for this particular variety of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with friends and family as well as with other people that they don’t actually know so as to get unprejudiced judgements on the merit of a concept. Fortunately, he discussed it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world given that the people that tend to hire a professional to create their business logo realize how essential a logo is for their company so they are way more vested in the final result. Every logo project possesses it’s allotment of obstacles, however the biggest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, style for North Andover, Massachusetts publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it really is the most crucial part of a printed book since it is ordinarily the very first thing a person views in the bookstore. Concerning a publisher, it’s the opportunity they will likely ever get to spotlight their label and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many cases one of the aspects consumers often tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle air service based in LA and although I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to confering a feeling of flight and it was certainly a winner.

 North Andover logo layout made use of for marketing and a tag layout for Vintage Case features an antiquated font layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which looked to be much older cases. For this logo design I attempted to come up with a logo that provided a fluid nostalgic feel to it and could easily be used for everything from a web page to a label on brand new cases that looked like they were from a different generation.

Logo developed for an orthodontist in North Andover, Massachusetts, layout consist of an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo design projects considering that it appears that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to business marketing, if dining establishments approached their branding in the exact same way dental professionals do every one of their logos would be a picture explaining anything they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo includes 4 characters staggered in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate exactly how people should think or feel they don’t understand the goal of a logo. If people have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that explains itself will never have the opportunity to be comprehended.

Logo layout developed for a hair design studio including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that projected a spirit of simplicity and class for their new hair studio. I created a concept that didn’t go the obvious path of crafting merely a stylized orchid but instead designed a company logo which suggested an orchid in the pattern of a swirl integrated in to the letter O in the title and by putting emphasis on the concept using the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a logo is oftentimes the wrong direction and in this case, the design ended up not being about the flower but alternately laid the focus on the perception that they really wanted to project to their clients.

Arabian steed logo style produced for a steed ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct business logo design tailored to embody the unique physical traits of the Arabian type of horses. With a distinctive head shape and higher tail posture, the Arabian is one of the very most immediately identifiable horse breeds in the whole world.

Las Cafe logo layout a little dining establishment, layout contains a changed manuscript font style which floats over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, layout includes a customized script font which hovers above a team of elaborate lines and dots.

Logo design for a software programmer the layout features and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the business and in many cases the symbolism supporting a logo design is equally as important as how it serves the enterprise it represents.

Progress logo layout created for a North Andover, Massachusetts interior designer, style feature a collection of red circles that intersect and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a North Andover, Massachusetts interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, explores, coordinates, and manages such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, location inspections, programming, investigation, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V as well as A in center of words progressed have actually been modified to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular North Andover, Massachusetts logo design project was done for a management advisor that assists business professionals to develop into more efficient at managing people, expectations, and productivity.
A logo style featuring a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was ready for an outdoor sporting store that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a place to sell their used items to other sports enthusiasts. I tailored their North Andover logo design dsign with an image which captures the attention of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo design has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually composed for an North Andover, Massachusetts regional farm it was in reality created for an investments broker, and this logo was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to produce a graphic that projected self-assurance, effectiveness, and prosperity.

 North Andover Logo design for a nonprofit, Turning Point Solutions - the logo layout function for ostensibly encountering arrow as well as the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they preferred, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to investigate any idea that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where exactly the target is. Luckily, in this particular instance, I nailed a bullseye with the first go.

Logo designed for using a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is reminiscent of a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to create a logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.