Northampton Logo Design

Each and every new Northampton company knows they need a logo, however few new business owners entirely recognize the vital role their logo design will make in their financial success, or exactly why one logo functions far better than another. A logo has a critical and long-term effect on the growth of a company, choose the correct one and it can make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and an impediment for the life span of an organization. The logos presented in the ImageCo portfolio help Northampton businesses succeed, they are effective in any given situation and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs do not demand contemplation, they can be realized in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and just as emotive at any scale.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a logo should be enduring and should feel relevant today, tomorrow, and twenty years from now.

Retro logo style of a bicycle developed for a Northampton coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening up in an older part of town and really wanted to project a nostalgic tone without coming across as boring or low energy. I accomplished each of the tasks by designing a company logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo style with a microscopic lense slide as well as germs created for Northampton clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and consequences of diseases, mainly the branch of medicine that deals with the laboratory evaluation of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be excessively literal with a design and to a point, this design approaches the company it represents quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more interest grabbing and much more meaningful.

logo design with a leaping green frog created for a family fun center in Northampton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for surgeons, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to feature a handful of springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a group of birds, a mountain, a trail, a stream, as well as a tree - designed for Northampton travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche field due to the fact that travel photographers tend not to shoot places or things but rather convey emotional journeys by means of the photos they record. The thought behind this logo composition was to use negative space to communicate more than what was visible upon first view, which I think is representative of almost all professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I attempted to do something much the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Northampton logo design but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Northampton logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly savor and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the customer, while he liked the concept, didn’t care for my choice of birds. This man really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this particular kind of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with friends and family as well as with folks that they don’t actually know so as to get unprejudiced point of views on the benefit of a design concept. Fortunately, he talked about it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a weird creature in the design world because the people that are inclined to hire a professional to create their logo design recognize how vital a logo design is for their company so they are much more vested in the result. Every logo project has it’s allotment of hurdles, but the most significant challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Northampton book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, nevertheless it really is the most vital part of a printed book considering that it is in most cases the initial thing a person views in the book store. For a publishing company, it’s the optimal opportunity that they will ever get to advertise their brand and get their logo design in front of the people that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many occurrences 1 of the traits consumers tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a spirit of flight and it was certainly a success.

 Northampton logo layout utilized for marketing and a label style for Vintage Case features an old font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which appeared to be vintage cases. For this custom logo concept I strove to come up with a logo that had a fluid vintage feel to it and could be utilized for everything from a web page to an insignia on brand new cases that appeared like they were from a different era.

Logo design created for an orthodontist in Northampton, style consist of an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo design projects considering that it appears that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to company advertising, if restaurants approached their advertising in the very same way dental practitioners do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo includes 4 characters startled in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to project.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain how people ought to think or feel they don’t understand the objective of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the likelihood to be comprehended.

Logo style developed for a hair style workshop featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that projected an atmosphere of relaxation and class for their new hair studio. I came up with a concept that didn’t go the obvious direction of creating just a stylized orchid but rather designed a business logo that suggested a flower in the pattern of a swirl featured in to the letter O in the title and by placing attention on the concept using the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a logo design is frequently the incorrect route and in this case, the design ended up not being about the orchid but alternately put the focus on the feeling that they wanted to forecast to their customers.

Arabian equine logo style developed for a horse cattle ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed an original company logo design customized to epitomize the unique physical traits of the Arabian type of equines. By having a different head form and very high tail posture, the Arabian is one of the highly immediately recognizable horse lineages in the entire world.

Las Cafe logo design a tiny restaurant, design consists of a customized manuscript typeface which floats over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, layout contains a changed manuscript typeface which floats over a team of elaborate lines and dots.

Logo style for a software application developer the style attributes and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the business and in quite a few cases the significance behind a company logo is just as important as how it serves the company it represents.

Advance logo style produced for a Northampton interior developer, style attribute a series of red circles that converge and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Northampton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, coordinates, and manages such ventures. Interior design is a multifaceted occupation that includes conceptual development, area planning, location assessments, programming, research, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word progressed have been changed to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Northampton logo design job was done for a management guide that enables business professionals to develop into more efficient at supervising people, expectations, and productivity.

A logo design featuring an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market place was prepared for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a place to sell their secondhand goods to other sports enthusiasts. I tailored their Northampton logo design dsign using an illustration that captures the interest of traffic and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo design has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually created for an Northampton area farm it was really created for an investments broker, and this logo design was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to create a brand mark that projects esteem, effectiveness, and prosperity.
Logo developed for making use of an indication for the restaurant (Brewgrrs), it is a luxuriant script font style that is reminiscent of a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the owner to produce a business logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very legible from over a block away.