Norwood Logo Design

Each and every new Norwood venture realizes that they need a logo, yet few entrepreneurs thoroughly realize the crucial role their organization logo can make in their becoming successful, or precisely why one business logo functions better than another. A company logo has an immediate and long term impact on the financial success of a business, pick the right one and it can make the door swing and cash register ring, select the incorrect one and it can be a barrier and an impediment for the life span of a business. The logos presented in the ImageCo portfolio help Norwood businesses prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and just as emotive at virtually any size.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a company logo must be lasting and will feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bicycle developed for a Norwood coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were opening up in an older section of town and wanted to cast a retro feel without coming across as stodgy or low energy. I achieved the two tasks via designing a company logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide and germs made for Norwood medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and effects of diseases, especially the field of medicine which works with the clinical assessment of samples of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be overly literal with a design and to a degree, this specific design approaches the company it represents quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more interest grabbing and even more meaningful.

logo design with a jumping environment-friendly frog developed for a household fun center in Norwood.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to incorporate a some springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a mountain, a trail, a stream, as well as a tree - developed for Norwood travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche sector due to the fact that travel photographers don’t shoot locations or things but instead communicate emotional journeys through the photos they record. The thought behind this logo concept was to use negative space to communicate more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I tried to do something very similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Norwood logo design but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Norwood logo style with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I honestly enjoy and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my customer, even though he liked the concept, really did not care for my choice of birds. This particular guy seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his scorn for this specific variety of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with friends and family members as well as with folks that they don’t even know so as to get neutral judgements on the worthiness of a design. Fortunately, he discussed it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a weird creature in the design world because the people that are inclined to hire an expert to create their logo comprehend how crucial a logo is for their business so they are way more vested in the end result. Every logo job possesses it’s allotment of challenges, however the greatest challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Norwood book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, however it is the most crucial part of a published book because it is ordinarily the first thing a person sees in the book store. With regard to a publisher, it’s the best opportunity they will likely ever have to advertise their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many cases one of the traits consumers tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline located in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a sense of airline flight and it was definitely a victory.

 Norwood logo design used for advertising and marketing and also a tag design for Vintage Instance features an antiquated font style style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that looked to be antique cases. For this logo design I tried to come up with a logo that offered a fluid vintage feel to it and could be used for every thing from a web page to an insignia on brand new cases that seemed like they were from another point in time.

Logo produced for an orthodontist in Norwood, layout consist of an arc with lines intersecting with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most difficult logo design projects due to the fact that it seems that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to company branding, if dining establishments approached their advertising in the exact same way dentists do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo features 4 personalities surprised in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize how people ought to think or feel they don’t understand the objective of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself will never have the opportunity to be comprehended.

Logo layout created for a hair layout workshop featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that carried a sense of serenity and elegance for their new hair salon. I came up with a concept that did not go the obvious course of creating simply a stylized orchid but alternatively delivered a business logo which suggested a flower in the formation of a swirl integrated into the letter O in the name and by putting attention on the concept along with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a logo is more often than not the incorrect direction and in this case, the design ended up not being about the orchid but instead placed the focus on the feeling that they really wanted to project to their customers.

Arabian steed logo design produced for a horse cattle ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct creative logo concept tailored to symbolize the unique physical traits of the Arabian kind of equines. By having an identifiable head form and high tail posture, the Arabian is one of the most easily identifiable equine lineages in the entire world.

Las Cafe logo design a small dining establishment, style consists of a changed script typeface which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, style includes a changed script font style which hovers over a team of elaborate lines and also dots.

Logo design for a software application programmer the design attributes as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in quite a few cases the significance behind a company logo is equally as important as how it serves the enterprise it stands for.

Advance logo style created for a Norwood indoor developer, style attribute a collection of red circles that converge as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Norwood interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, coordinates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, space planning, location examinations, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and A in center of the word advanced have actually been changed to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Norwood logo design job was carried out for a management consultant that assists business leaders to develop into more successful at managing people, expectations, and profitability.

A logo layout featuring an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market was ready for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a location to sell off their pre-owned products to other sports enthusiasts. I tailored their Norwood logo design dsign utilizing an image that captures the interest of traffic and projects an image that evokes the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo design has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really composed for an Norwood area farm it was actually designed for a commodities broker, and this brand was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to design a graphic that projected self-assurance, financial success, and wealth.
Logo created for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the owner to produce a logo design which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.