Peabody, Massachusetts Logo Design

Every new Peabody organization knows they need a logo, however few entrepreneurs entirely are aware of the vital role their logo design can play in their becoming successful, or precisely why one business logo works more effectively than another. A logo has an instant and lasting effect on the prosperity of a business, go with the right one and it can make the door swing and phone ring, choose the incorrect one and it can be a barrier and a hindrance for the life span of a business.

The logos presented in the ImageCo portfolio help Peabody, Massachusetts companies succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logos don’t require deliberation, they can be understood in merely a glance.
  2. Scalability: from business cards to posters a scalable business logo will be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo needs to be ageless and will feel relevant today, tomorrow, and twenty years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle produced for a Peabody, Massachusetts coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were opening in an old part of the community and hoped to visualize a nostalgic tone without appearing as monotonous or low energy. I fulfilled each of the tasks by means of creating a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo layout with a microscope slide and also bacteria created for Peabody, Massachusetts clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and outcomes of diseases, especially the field of medicine which works with the laboratory assessment of samplings of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recall in which I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be overly literal with a concept and to a point, this design approaches the company it serves fairly literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more interest grabbing and a lot more unforgettable.

logo style with a leaping environment-friendly frog made for a family fun center in Peabody, Massachusetts.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design including a flock of birds, a hill, a trail, a stream, and also a tree - created for Peabody, Massachusetts travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t capture locations or things but instead communicate emotional journeys by means of the photos they record. The idea behind this logo composition was to use negative space to convey more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I made an effort to do something the same to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Peabody logo design but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Peabody logo style with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I seriously relish and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my customer, while he loved the concept, really did not care for my choice of birds. This particular man truly loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his scorn for this specific variety of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get impartial point of views on the merit of a design. Fortunately, he talked about it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Business logos are a strange animal in the design world because the people that have a tendency to hire an expert to design their logo design recognize how essential a logo design is for their organization so they are much more invested in the outcome. Every logo design job has it’s allotment of hurdles, however the most significant challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Peabody, Massachusetts book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, but it is the most essential part of a printed book since it is usually the first thing a person sees in the book shop. With respect to a publisher, it’s the most ideal opportunity they will ever get to publicize their label and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many cases 1 of the aspects consumers usually tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a spirit of airline flight and it was certainly a victory.

 Peabody logo design made use of for marketing and a tag layout for Vintage Instance includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that appeared to be vintage cases. For this custom logo design I attempted to come up with a logo that offered a fluid retro feel to it and could be used for anything from a website to an insignia on brand new cases that seemed like they were from another era.

Logo design created for an orthodontist in Peabody, Massachusetts, design include an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most difficult logo jobs due to the fact that it seems that every single dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to company marketing, if dining establishments approached their branding in the same way dental offices do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo features 4 personalities staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo design which communicated that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain exactly how people ought to think or feel they don’t understand the purpose of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that explains itself will never have the likelihood to be comprehended.

Logo layout created for a hair style studio including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which carried a feeling of tranquility and connection for their new hair studio. I came up with a design that didn’t go the obvious route of crafting simply a stylized orchid but instead created a company logo that implied a flower in the formation of a swirl incorporated into the letter O in the title and by putting attention on the concept using the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a logo design is generally the incorrect path and in this case, the design ended up not being about the flower but instead placed the emphasis on the feeling that they wanted to transmit to their customers.

Arabian horse logo design developed for a steed ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind logotype concept styled to symbolize the unique physical traits of the Arabian breed of horses. With a different head form and high tail carriage, the Arabian is one of the very most immediately identifiable equine types in the whole world.

Las Cafe logo layout a little dining establishment, layout includes a modified manuscript font which hovers above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, layout includes a modified script font style which hovers over a team of elaborate lines as well as dots.

Logo style for a software program developer the style functions and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the company and in quite a few cases the substance behind a logo design is equally as important as how it brands the business it represents.

Evolve logo layout created for a Peabody, Massachusetts indoor designer, layout feature a collection of red circles that converge as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Peabody, Massachusetts interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, collaborates, and manages such projects. Interior design is a diverse occupation that consists of conceptual development, area planning, location assessments, programming, research, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word advanced have been modified to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Peabody, Massachusetts logo design assignment was carried out for a management specialist that aids business professionals to become more effective at overseeing people, expectations, and productivity.
A logo design featuring an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was prepared for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a location to sell off their used equipment to other sports enthusiasts. I tailored their Peabody logo design dsign along with a graphic which seizes the attention of traffic and projects an image that calls to mind the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really created for an Peabody, Massachusetts regional farm it was in reality created for an investments broker, and this business logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to generate a graphic that projects trust, financial success, and luxury.

 Peabody Logo design for a nonprofit, Turning Point Solutions - the logo style attribute for ostensibly encountering arrow and also the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it offers a designer the opportunity to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of knowing where the target is. Thankfully, in this particular case, I struck a bullseye with the very first shot.

Logo design developed for making use of an indicator for the restaurant (Brewgrrs), it is a luxuriant script typeface that is evocative a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the proprietor to create a business logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.