Pittsfield, Massachusetts Logo Design

Virtually every new Pittsfield company understands that they are in need of a logo, yet few new business owners thoroughly comprehend the key role their logo design will perform in their success, or why one business logo functions better than another. A business logo has an instant and long-term impact on the success of a business, choose the correct one and it will make the door swing and cash register ring, go with the wrong one and it can be a barrier and an impediment for the life of an organization.

The logos presented in the ImageCo portfolio help Pittsfield, Massachusetts businesses succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logo designs do not demand contemplation, they can be comprehended in merely a glance.
  2. Scalability: from labels to billboards a scalable logo will be legible and equally emotive at every scale.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo design needs to be ageless and should feel as relevant today, tomorrow, and forty years from today.
Retro logo layout of a bicycle created for a Pittsfield, Massachusetts coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were opening up in an older part of the city and wanted to visualize a nostalgic atmosphere without coming across as stodgy or low energy. I fulfilled both of these jobs by means of developing a symbol concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo style with a microscope slide as well as germs developed for Pittsfield, Massachusetts medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and consequences of diseases, mainly the branch of healthcare which works with the laboratory examination of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I recollect in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it represents fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more focus grabbing and a lot more memorable.

logo layout with a leaping green frog developed for a household fun facility in Pittsfield, Massachusetts.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to feature a some springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo including a group of birds, a mountain, a trail, a stream, and a tree - created for Pittsfield, Massachusetts traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to capture locations or things but instead communicate emotional journeys by means of the photos they record. The thought behind this logo design was to use negative space to project more than what was visible upon first view, which I think is representative of most professional photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I made an effort to do something the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Pittsfield logo but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Pittsfield logo layout with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I honestly savor and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my client, even though he loved the concept, didn’t care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his scorn for this particular type of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with colleagues and family as well as with people that they don’t actually know so as to get unbiased opinions on the value of a design. Fortunately, he talked about it with his whole family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a strange creature in the design world because the people that have a tendency to hire a professional to design their business logo realize how important a logo design is for their organization so they are much more vested in the outcome. Every logo project possesses it’s share of obstacles, but the greatest challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Pittsfield, Massachusetts book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it is the most necessary part of a published book given that it is ordinarily the first thing a person sees in the book store. With regard to a publisher, it’s the best opportunity they will likely ever get to advertise their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many occurrences one of the things folks usually tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of airline flight and it was certainly a success.

 Pittsfield logo style made use of for advertising and marketing and a label style for Vintage Instance features an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which appeared to be vintage cases. For this brand design I attempted to come up with a logo that provided a fluid old style feel to it and could easily be used for everything from a web site to an insignia on brand new cases that appeared like they were from a different era.

Logo design produced for an orthodontist in Pittsfield, Massachusetts, style consist of an arc with lines intersecting with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most difficult logo projects considering that it appears that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to small business advertising, if restaurants approached their advertising in the exact same way dentists do every one of their logo designs would be a picture trying to explain something they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo design includes 4 personalities staggered in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate how individuals ought to think or feel they don’t understand the objective of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that explains itself will never have the chance to be comprehended.

Logo layout produced for a hair style studio featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that communicated an atmosphere of contentment and elegance for their new hair studio. I created a design that didn’t go the obvious route of designing simply a stylized orchid but rather designed a logo that suggested an orchid in the formation of a swirl integrated into the letter O in the name and by placing emphasis on the logo design with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a business logo is oftentimes the incorrect path and in this case, the design ended up not being about the orchid but instead put the focus on the feeling that they wanted to project to their customers.

Arabian steed logo style developed for a horse ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique creative logo design customized to exemplify the unique physical traits of the Arabian pedigree of equines. By having a distinctive head shape and very high tail carriage, the Arabian is one of the highly quite easily identifiable horse breeds in the whole world.

Las Coffee shop logo layout a tiny dining establishment, style contains a modified script typeface which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, layout includes a modified manuscript typeface which floats above a group of ornate lines as well as dots.

Logo design for a software application developer the design features and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in many cases the symbolism behind a company logo is equally as important as how it serves the enterprise it stands for.

Evolve logo style produced for a Pittsfield, Massachusetts indoor developer, layout function a series of red circles that converge as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Pittsfield, Massachusetts interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, coordinates, and manages such projects. Interior design is a diverse occupation that consists of conceptual development, area planning, location evaluations, programming, research, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V and also A in middle of the word advanced have been modified to link straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Pittsfield, Massachusetts logo design project was done for a leadership expert that assists business leaders to become more efficient at managing people, expectations, and profitability.
A logo design featuring an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market was prepared for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a location to sell their pre-owned equipment to other sports enthusiasts. I created their Pittsfield logo dsign with an image which pulls in the interest of vehicles and projects an image that evokes the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo design has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually created for an Pittsfield, Massachusetts regional farm it was really devised for a products broker, and this trademark was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to develop a brand mark that projected confidence, financial success, and affluence.

 Pittsfield Logo design for a not-for-profit, Turning Factor Solutions - the logo layout feature for ostensibly facing arrowhead as well as the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it gives a designer the opportunity to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of knowing where the target is. Thankfully, in this particular instance, I struck a bullseye with the very first go.

Logo created for the use of an indicator for the restaurant (Brewgrrs), it is an ornate script font style that is evocative a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the proprietor to create a logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.