Salem, Massachusetts Logo Design

Each and every new Salem business person understands that they require a logo, however few new business owners entirely recognize the vital role their company logo can perform in their becoming successful, or why one logo performs more effectively than another. A logo has an instant and sustaining impact on the financial success of a company, select the right one and it will make the door swing and cash register ring, select the incorrect one and it will be an obstacle and an impediment for the longevity of an organization.

The logos included in the ImageCo portfolio help Salem, Massachusetts businesses prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logo designs do not require deliberation, they can be understood in just a look.
  2. Scalability: from business cards to movie screens a scalable logo design will continue to be legible and equally emotive at any scale.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo should be ageless and will feel as relevant today, tomorrow, and thirty years from today.
Retro logo design of a bike developed for a Salem, Massachusetts coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were launching in an older part of the city and hoped to cast a retro feel without coming across as monotonous or low energy. I achieved both of these tasks by means of developing a logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo style with a microscopic lense slide as well as germs created for Salem, Massachusetts clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the root causes and consequences of diseases, especially the branch of healthcare which deals with the clinical assessment of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be extremely literal with a design and to a point, this design approaches the company it serves rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more interest grabbing and even more memorable.

logo design with a leaping eco-friendly frog made for a household enjoyable facility in Salem, Massachusetts.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for surgeons, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to integrate a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design including a group of birds, a hill, a trail, a stream, and a tree - created for Salem, Massachusetts traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche field due to the fact that travel photographers don’t shoot places or things but rather convey emotional experiences through the photos they record. The idea behind this logo concept was to utilize negative space to communicate more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be communicated with just words. I attempted to do something comparable to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Salem logo but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Salem logo design with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I seriously relish and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my customer, while he liked the concept, really did not care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his hatred for this specific breed of sea bird.

When I turn a concept over to a client I urge them to share it with colleagues and family as well as with people that they don’t even know so as to get unbiased assessments on the value of a design concept. Fortunately, he shared it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world because the people that have a tendency to hire an expert to design their logo design understand how essential a logo design is for their business so they are much more vested in the end result. Every logo project has it’s portion of obstacles, however the most significant challenge is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Salem, Massachusetts publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, but it is the most necessary part of a published book given that it is often the primary thing a person views in the book store. For a publishing company, it’s the optimal opportunity they will ever get to spotlight their label and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many instances one of the things folks tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company located in LA and while I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of flight and it was definitely a success.

 Salem logo style utilized for advertising as well as a tag layout for Vintage Situation includes an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that seemed to be antique cases. For this brand design I sought to come up with a logo that had a fluid retro feel to it and could be utilized for everything from a web site to an insignia on brand new cases that looked like they were from a different generation.

Logo produced for an orthodontist in Salem, Massachusetts, style include an arc with lines converging with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo jobs because it seems that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to business advertising, if dining establishments approached their branding in the very same way dental professionals do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dentist business logos because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo design includes 4 characters surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which communicated that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to summarize precisely how individuals ought to think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself will never have the chance to be comprehended.

Logo design created for a hair style workshop featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which communicated a sense of tranquility and elegance for their new hair studio. I came up with a design that did not go the obvious path of designing merely a stylized orchid but alternatively created a company logo that suggested an orchid in the pattern of a swirl incorporated in to the letter O in the name and by placing attention on the logo design with the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a business logo is generally the incorrect course and in this case, the design ended up not being about the flower but alternately laid the attention on the emotion that they wanted to forecast to their customers.

Arabian equine logo style created for a steed ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed an original brand concept styled to exemplify the unique physical traits of the Arabian type of horses. With an unique head shape and higher tail carriage, the Arabian is one of the highly easily recognizable equine breeds in the whole world.

Las Coffee shop logo style a little dining establishment, layout contains a changed manuscript typeface which floats above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, design consists of a changed script font style which hovers over a team of luxuriant lines and also dots.

Logo layout for a software program designer the style features and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in quite a few cases the meaning behind a logo design is equally as important as how it brands the company it stands for.

Develop logo style developed for a Salem, Massachusetts interior designer, style feature a series of red circles that converge and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Salem, Massachusetts interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, coordinates, and oversees such ventures. Interior design is a diverse occupation that consists of conceptual development, space planning, site evaluations, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and A in center of words advanced have actually been changed to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Salem, Massachusetts logo design job was completed for a management specialist that enables business leaders to become more efficient at supervising people, expectations, and productivity.
A logo style featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was ready for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a location to market their secondhand items to other sports enthusiasts. I tailored their Salem logo design dsign using an image that captures the interest of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo layout has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually developed for an Salem, Massachusetts regional farm it was in reality created for a products broker, and this particular brand was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create an identity that projects confidence, effectiveness, and opulence.

 Salem Logo design for a not-for-profit, Turning Point Solutions - the logo layout function for externally encountering arrow as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to investigate any idea that comes to mind, bad in that it’s hard to hit a bullseye without knowing where the target is. Luckily, in this particular instance, I struck a bullseye with the very first go.

Logo design created for the use of an indication for the restaurant (Brewgrrs), it is an elaborate script typeface that is reminiscent of a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the business owner to develop a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.