Salem, Massachusetts Logo Design

Each and every new Salem company realizes that they need a logo, however few new business owners thoroughly recognize the crucial role their logo can make in their becoming successful, or exactly why one logo design works far better than another. A logo design has an immediate and lasting effect on the financial success of a business, pick the correct one and it can make the door swing and cash register ring, choose the wrong one and it will be a barrier and an impediment for the life span of an organization.

The logos presented in the ImageCo portfolio help Salem, Massachusetts companies succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logo designs do not require scrutiny, they can be grasped in just a glance.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and just as emotive at every scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design needs to be enduring and should feel relevant today, tomorrow, and forty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike created for a Salem, Massachusetts coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening in an old part of the town and wished to visualize a nostalgic feel without appearing as uninteresting or low energy. I achieved both tasks by developing a company logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo style with a microscope slide as well as bacteria developed for Salem, Massachusetts medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the root causes and consequences of diseases, especially the branch of medicine which works with the laboratory assessment of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the only instance I recall where I was able to integrate a bacteria-laden microscope slide into a logo design.

Usually I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it serves quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more attention grabbing and even more unforgettable.

logo layout with a jumping green frog designed for a family fun center in Salem, Massachusetts.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for physicians, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo featuring a group of birds, a mountain, a trail, a stream, as well as a tree - designed for Salem, Massachusetts traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector because travel photographers tend not to shoot locations or things but instead convey emotional journeys by means of the photos they capture. The idea behind this logo composition was to make use of negative space to communicate more than what was visible upon first view, which I think is quintessential of most professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I made an effort to do something much the same to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Salem logo but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Salem logo style with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I really savor and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the client, even though he loved the concept, didn’t care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this specific variety of sea bird.

When I turn a design over to a client I encourage them to talk about it with colleagues and family as well as with folks that they don’t even know so as to get unprejudiced point of views on the benefit of a design. Fortunately, he talked about it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a weird animal in the design world given that the people that are inclined to hire an expert to create their logo design comprehend how important a logo is for their company so they are much more vested in the final result. Every logo design project possesses it’s share of difficulties, however the largest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for Salem, Massachusetts book publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, however it is the most vital part of a published book since it is in most cases the initial thing a person views in the book store. For a publishing company, it’s the best opportunity they will likely ever have to publicize their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many instances one of the things individuals usually tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline based in LA and while I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a sense of air travel and it was surely a winner.

 Salem logo layout used for advertising and also a label design for Vintage Case features an archaic typeface style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which looked to be much older cases. For this custom logo design I attempted to come up with a logo that provided a fluid vintage feel to it and could easily be used for anything from a website to an insignia on brand new cases that looked like they were from another generation.

Logo developed for an orthodontist in Salem, Massachusetts, layout include an arc with lines converging through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging and difficult logo design jobs considering that it seems that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to small business marketing, if dining establishments approached their branding in the exact same way dentists do every one of their logos would be a picture trying to explain something they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really really love doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo design features 4 characters startled in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo which communicated that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain specifically how people ought to think or feel they don’t understand the objective of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that explains itself will never have the chance to be understood.

Logo style developed for a hair style studio including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which projected a sense of tranquility and connection for their new hair studio. I came up with a design which didn’t go the obvious direction of making just a stylized orchid but alternatively delivered a logo design which suggested a flower in the formation of a swirl featured in to the letter O in the name and by placing emphasis on the concept using the figure of a hummingbird floating above the image itself. The obvious path in creating a logo is more often than not the wrong course and in this case, the design ended up not being about the orchid but instead laid the attention on the feeling that they really wanted to project to their patrons.

Arabian steed logo layout created for an equine ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed an original creative logo design styled to manifest the unique physical traits of the Arabian kind of equines. By having a distinctive head shape and high tail carriage, the Arabian is one of the highly quite easily recognizable horse types in the entire world.

Las Cafe logo design a tiny restaurant, design contains a changed script font style which floats over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, design includes a customized manuscript typeface which floats over a group of elaborate lines and also dots.

Logo design for a software application developer the layout features and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in quite a few cases the symbolism supporting a company logo is equally as important as how it brands the business it represents.

Advance logo design created for a Salem, Massachusetts interior designer, layout function a collection of red circles that intersect as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Salem, Massachusetts interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, coordinates, and manages such tasks. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location assessments, programming, study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of the word progressed have actually been customized to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Salem, Massachusetts logo design project was completed for a leadership advisor that helps business professionals to become more effective at managing people, expectations, and productivity.
A logo layout including a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market was ready for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a spot to market their previously owned items to other sports enthusiasts. I tailored their Salem logo design dsign with a graphic that garners the attention of traffic and sends an image that arouses the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo style has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really composed for an Salem, Massachusetts regional farm it was in reality created for an investments broker, and this trademark was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to make a graphic that projects self-confidence, financial success, and affluence.

 Salem Logo design for a nonprofit, Transforming Point Solutions - the logo style attribute for outwardly dealing with arrowhead and also the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it gives a designer the opportunity to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where the target is. Fortunately, in this particular instance, I nailed a bullseye with the very first try.

Logo made for the use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is reminiscent of a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the business owner to develop a logo design which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.