Salem Logo Design

Virtually every new Salem organization knows they require a logo, but few entrepreneurs fully comprehend the essential role their organization logo can perform in their becoming successful, or the reason that one logo design performs better than another. A company logo has a critical and lasting effect on the prosperity of a company, go with the right one and it will make the door swing and cash register ring, go with the incorrect one and it will be a barrier and an impediment for the life span of a business. The logos included in the ImageCo portfolio help Salem companies succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t demand contemplation, they can be realized in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and just as emotive at any scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo should be lasting and will feel relevant today, tomorrow, and twenty years from now.

Retro logo style of a bicycle developed for a Salem coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were launching in an old section of the town and wished to project an old-fashioned feel without coming across as monotonous or low energy. I achieved both of these jobs by means of designing a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo layout with a microscopic lense slide and bacteria designed for Salem clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the triggers and effects of diseases, mainly the branch of medicine that deals with the laboratory evaluation of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be extremely literal with a design and to a degree, this specific design approaches the company it serves quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more interest grabbing and much more memorable.

logo style with a jumping eco-friendly frog made for a family enjoyable center in Salem.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for physicians, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a mountain, a route, a stream, as well as a tree - made for Salem traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t shoot places or things but instead project emotional journeys by means of the photos they capture. The thought behind this logo design was to make use of negative space to convey more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be revealed with just words. I tried to do something the same to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Salem logo design but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 Salem logo design with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I honestly relish and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the customer, even though he liked the concept, really did not care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this specific type of sea bird.

When I turn a concept over to a customer I urge them to discuss it with friends and family as well as with other people that they don’t even know so as to get unbiased opinions on the worthiness of a design. Fortunately, he discussed it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world given that the people that are inclined to hire an expert to create their logo design realize how crucial a logo is for their organization so they are much more vested in the result. Every logo job possesses it’s portion of hurdles, however the biggest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Salem publication author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, however it is the most vital part of a printed book because it is usually the primary thing a person sees in the book store. With regard to a publishing company, it’s the optimal opportunity that they will ever get to publicize their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many instances 1 of the aspects people usually tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service located in LA and although I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a good sense of air travel and it was surely a winner.

 Salem logo style used for advertising and also a tag style for Vintage Situation includes an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that looked to be antique cases. For this business logo design I attempted to come up with a logo that provided a fluid nostalgic feel to it and could easily be utilized for everything from a web site to a label on brand new cases that looked like they were from another generation.

Logo design created for an orthodontist in Salem, design consist of an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging and difficult logo design jobs because it seems that every single dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to business branding, if restaurants approached their branding in the exact same way dental offices do every one of their company logos would be a picture explaining something they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo design includes 4 characters startled in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe how people should think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that explains itself won’t have the likelihood to be understood.

Logo design created for a hair layout studio including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that carried a spirit of relaxation and elegance for their new hair salon. I came up with a concept that didn’t go the obvious route of making merely a stylized orchid but rather designed a logo design that suggested a flower in the formation of a swirl integrated into the letter O in the name and by putting attention on the logo design along with the figure of a hummingbird floating over the logo itself. The obvious path in creating a company logo is in most cases the wrong direction and in this case, the design ended up not being about the orchid but alternately laid the focus on the perception that they really wanted to project to their clients.

Arabian horse logo design developed for a steed cattle ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct organization logo design customized to epitomize the unique physical traits of the Arabian pedigree of equines. By having an identifiable head shape and higher tail carriage, the Arabian is one of the most easily identifiable equine types in the world.

Las Coffee shop logo design a small dining establishment, design includes a modified script font style which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, design consists of a modified script font style which floats over a group of luxuriant lines as well as dots.

Logo design for a software application programmer the style functions and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in many cases the significance supporting a logo design is equally as important as how it brands the enterprise it stands for.

Develop logo design developed for a Salem interior developer, design function a collection of red circles that converge and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Salem interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, investigates, coordinates, and manages such projects. Interior design is a multifaceted occupation that includes conceptual development, area planning, site inspections, programming, analysis, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and also A in center of words advanced have been modified to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Salem logo design assignment was carried out for a leadership guide that enables business professionals to develop into more efficient at overseeing people, expectations, and productivity.

A logo design featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market was ready for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a place to sell off their pre-owned equipment to other sports enthusiasts. I designed their Salem logo dsign with an image that grabs the attention of vehicles and sends an image that wakens the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo design has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really produced for an Salem area farm it was really developed for a commodities broker, and this particular trademark was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to develop an identity that projects self-assurance, success, and wealth.
Logo designed for the use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script font that is evocative a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the owner to develop a logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.