Acute Care 360 ImageCo, Shrewsbury, Massachusetts, MA,

ImageCo, Shrewsbury, Massachusetts, MA,

Evolv Design logo designed by ImageCo, Shrewsbury, Massachusetts, MA,

Red Panda Publishers logo designed by ImageCo, Shrewsbury, Massachusetts, MA,

Shrewsbury, Massachusetts, MA,

ImageCo, Shrewsbury, Massachusetts, MA,
ImageCo, Shrewsbury, Massachusetts, MA,

Mid Valley Pathology logo designed by ImageCo, Shrewsbury, Massachusetts, MA,

FSA OK logo designed by ImageCo, Shrewsbury, Massachusetts, MA,

Emerald Heights logo designed by ImageCo, Shrewsbury, Massachusetts, MA,

Club Sapphire logo designed by ImageCo, Shrewsbury, Massachusetts, MA,

Downtown Dogs logo designed by ImageCo, Shrewsbury, Massachusetts, MA,

School board logo designed by ImageCo, Shrewsbury, Massachusetts, MA,

Ferry Street Coffee Company logo designed by ImageCo, Shrewsbury, Massachusetts, MA,

Stoney Forensic logo designed by ImageCo, Shrewsbury, Massachusetts, MA,

Smart kernels logo designed by ImageCo, Shrewsbury, Massachusetts, MA,

TIPS FOR IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design company presents a money back guarantee try to remember that they can not reimburse the time you commit which is eminently more valuable than your money is.

PORTFOLIO

Many designers talk a good game but in the end a designer can only be evaluated by the quality of their portfolio, if the work in their portfolio doesn’t feature real world examples chances are they won’t be able to deliver a top quality logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s objective is to echo your personal vision for your organization. If a designer isn’t focused on fulfilling your vision, the thing they are really focused on is how fast they can get paid.

Shrewsbury LOGO DESIGN​

For over 20 years ImageCo has been helping entrepreneurs establish memorable brand identities. We have performed brand design work for builders, colleges, diamond miners, party planners, restaurants, retailers, and virtually every other kind of business concern you can imagine. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every design as though it will be used as an electrical sign. As a result of our sign first technique our logo designs can, and have been utilized in everything from garment labels to billboards. Our sign first approach ensures that our logos are just as effective whether they are used in TV commercials or web applications, they are consistently recognizable, comprehended, and always remembered irrespective of scale or use.

American Made ★ Design

Something that seriously sets ImageCo apart from many of the design companies that you may have come across online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are contracted to perform, we perform in-house. Irrespective of the kind of design project we undertake, business logo, website, trade show exhibition, or retail sign, we do not, and never will farm out our client’s work to organizations located outside the USA. When you contact us at 1-855-IMAGECO the individual that answers the telephone is ImageCo’s owner and designer, not an agent that marks up the cost of your design project and imposes the conditions of how my customers and I do business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

Every new Shrewsbury organization knows they need a logo, yet few new business owners thoroughly realize the crucial role their company logo will play in their becoming successful, or exactly why one business logo works better than another. A company logo has a critical and long-term impact on the viability of a company, select the correct one and it can make the door swing and phone ring, choose the wrong one and it will be a barrier and a hindrance for the life span of a business. The logos featured in the ImageCo portfolio help Shrewsbury businesses prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not need consideration, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to store signs a scalable logo will be legible and equally emotive at every size.
  3. Versatility: logos which function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or business they brand.
  5. Relevance: a logo should be enduring and will feel equally relevant today, tomorrow, and 20 years from now.

understand your brand

Brand – It’s both a verb as well as a noun, it’s an identifying mark and also the act of noting something to ensure that it could be identified, its foundation originates from the brand branded onto livestock. These days a brand signifies practically anything with a motive, regardless of whether it be revenue or political parties, a brand is an innate aspect of specifying the value of something in the public’s mind.

Branding – Is sort of like marketing and advertising’s sexy sister, they are both from the same family, the difference being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest aimed at a target audience, it’s objective is to develop an image that the target market will identify with.

Brand Image – An image planted and nurtured by advertising and marketing and identity design. When somebody states the names Ferrari or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and that is what makes people want those brands. Brand image is why people buy most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Firms – If you look back at the beginning of a lot of branding firms you’ll find that they are frequently re-branded marketing companies. When someone says they are in marketing most individuals will likely have a preconceived notion about the type of work they do anything that can be seen, touched or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that concentrates on a type of visual design which helps shape the image of a company, a product or an organization. Brand identity designers develop logo designs, signage designs, packaging, and collateral material such as business cards, stationery, and also sales brochures. Some visual designers also develop sites and also user interfaces. The crucial function of a brand identity designer is to establish the visual cues and also an emotional tone with the goal of influencing actions, results and also perceptions.

Featured SIGNS & LOGOS

Retro logo style of a bike developed for a Shrewsbury coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were opening in an older part of the community and really wanted to project a nostalgic atmosphere without coming across as boring or low energy. I achieved the two tasks via developing a symbol design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo layout with a microscope slide and also germs made for Shrewsbury clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the causes and consequences of diseases, mainly the branch of healthcare that works with the clinical examination of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind where I was able to integrate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it serves fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more interest grabbing and more unforgettable.

logo layout with a leaping eco-friendly frog designed for a household fun center in Shrewsbury.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for physicians, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a hill, a trail, a stream, and also a tree - made for Shrewsbury traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to capture locations or things but rather convey emotional journeys through the pictures they capture. The thought behind this logo concept was to make use of negative space to convey more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I tried to do something comparable to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Shrewsbury logo but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Shrewsbury logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I genuinely enjoy and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the customer, while he liked the concept, really did not care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this particular type of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with colleagues and family as well as with other people that they don’t even know so as to get honest point of views on the worthiness of a design concept. Fortunately, he talked about it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a strange creature in the design world because the people that have a tendency to hire a professional to design their business logo understand how essential a logo design is for their business so they are much more vested in the outcome. Every logo project possesses it’s share of difficulties, however the largest obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Shrewsbury publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, nevertheless it really is the most essential part of a printed book since it is often the very first thing a person sees in the book store. With regard to a publisher, it’s the most ideal opportunity they will likely ever get to promote their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many occurrences one of the traits consumers tend to recollect the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company based in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of air travel and it was certainly a winner.

 Shrewsbury logo design utilized for advertising and marketing as well as a label style for Vintage Instance features an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which appeared to be antique cases. For this custom logo design I strove to come up with a logo that had a fluid old style feel to it and could easily be utilized for anything from a web page to an insignia on brand new cases that appeared like they were from another point in time.

Logo produced for an orthodontist in Shrewsbury, style include an arc with lines converging via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo design projects due to the fact that it appears that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to company advertising, if restaurants approached their branding in the very same way dental professionals do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo includes 4 personalities staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo which communicated that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate precisely how people ought to think or feel they don’t understand the purpose of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the chance to be understood.

Logo layout produced for a Shrewsbury hair layout workshop featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which projected a spirit of simplicity and elegance for their new hair salon. I created a design which didn’t go the obvious route of creating merely a stylized orchid but rather designed a logo which suggested an orchid in the pattern of a swirl incorporated in to the letter O in the title and by putting emphasis on the logo design with the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a logo design is frequently the wrong path and in this case, the design ended up not being about the orchid but alternately laid the attention on the emotion that they really wanted to forecast to their customers.

Arabian equine logo layout produced for a horse ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct brand concept styled to embody the unique physical traits of the Arabian breed of horses. With a different head shape and higher tail carriage, the Arabian is one of the most immediately recognizable horse breeds in the entire world.

Las Cafe, A Shrewsbury Coffee shop logo style a small dining establishment, design includes a changed manuscript typeface which hovers over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, design contains a customized manuscript typeface which floats above a team of elaborate lines and dots.

Logo style for a software developer the layout features and legendary Shrewsbury aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in quite a few cases the substance behind a logo is equally as important as how it serves the organization it stands for.

Progress logo style developed for a Shrewsburyinterior designer, style feature a collection of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Shrewsbury interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, coordinates, and oversees such tasks. Interior design is a diverse occupation that involves conceptual development, area planning, location inspections, programming, research study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Leadership Solutions in Shrewsbury, the personalities for letter V and also A in center of the word advanced have actually been modified to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Shrewsbury logo design project was undertaken for a management advisor that helps business professionals to become more effective at supervising people, expectations, and profitability.

A Shrewsbury business logo layout including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market place was prepared for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a location to market their used items to other sports enthusiasts.

I designed their Shrewsbury logo design using a graphic that grabs the attention of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.

Logo design MQ ranches, this Shrewsbury company logo design has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really produced for an Shrewsbury regional farm it was actually created for a commodities broker, and this logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to generate an identity that projects assurance, success, and opulence.

 Shrewsbury Logo design for a nonprofit, Transforming Factor Solutions - the logo style feature for outwardly encountering arrowhead as well as the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to investigate any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of recognizing where the target is. Fortunately, in this particular instance, I nailed a bullseye with the 1st shot.

Logo design made for using an indicator for the dining establishment (Brewgrrs), it is an ornate script font style that is evocative a famous Shrewsbury sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the owner to create a business logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Shrewsbury, Massachusetts, MA,
Logo designed by ImageCo, Shrewsbury, Massachusetts, MA,
Logo designed by ImageCo, Shrewsbury, Massachusetts, MA,
Logo designed by ImageCo, Shrewsbury, Massachusetts, MA,
Electrical sign design for Shrewsbury restaurnat designed by Shrewsbury Sign Company
Shrewsbury logo design and brand identity design for Shrewsbury businesses
Logo designed by ImageCo, Shrewsbury, Massachusetts, MA,
Logo designed by ImageCo, Shrewsbury, Massachusetts, MA,
Logo designed by ImageCo, Shrewsbury, Massachusetts, MA,
Logo designed by ImageCo, Shrewsbury, Massachusetts, MA,
Logo designed by ImageCo, Shrewsbury, Massachusetts, MA,

Logo designed by ImageCo, Shrewsbury, Massachusetts, MA,

Logo designed by ImageCo, Shrewsbury, Massachusetts, MA,

Logo designed by ImageCo, Shrewsbury, Massachusetts, MA,

Logo designed by ImageCo, Shrewsbury, Massachusetts, MA,

Logo designed by ImageCo, Shrewsbury, Massachusetts, MA,
Logo designed by ImageCo, Shrewsbury, Massachusetts, MA,
Logo designed by ImageCo, Shrewsbury, Massachusetts, MA,
Logo designed by ImageCo, Shrewsbury, Massachusetts, MA,
Logo designed by ImageCo, Shrewsbury, Massachusetts, MA,
Logo designed by ImageCo, Shrewsbury, Massachusetts, MA,
Logo designed by ImageCo, Shrewsbury, Massachusetts, MA,
Logo designed by ImageCo, Shrewsbury, Massachusetts, MA,
Logo designed by ImageCo, Shrewsbury, Massachusetts, MA,
Logo designed by ImageCo, Shrewsbury, Massachusetts, MA,