Shrewsbury Logo Design

Nearly every new Shrewsbury organization understands that they need a logo, however few entrepreneurs entirely are aware of the key role their company logo will make in their success, or precisely why one logo design works better than another. A company logo has an instant and sustaining impact on the growth of a business, select the right one and it will make the door swing and cash register ring, choose the wrong one and it will be an obstacle and a hindrance for the longevity of a business. The logos featured in the ImageCo portfolio help Shrewsbury companies prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos don’t require contemplation, they can be comprehended in just a look.
  2. Scalability: from business cards to posters a scalable logo will be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a business logo should be enduring and should feel relevant today, tomorrow, and 20 years from now.

Retro logo layout of a bike produced for a Shrewsbury coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually opening up in an old part of the community and hoped to cast a retro tone without appearing as boring or low energy. I fulfilled each of the jobs by creating a custom logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo layout with a microscope slide and bacteria developed for Shrewsbury medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the causes and effects of diseases, mainly the branch of healthcare which works with the laboratory examination of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the sole instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Normally I try not to be excessively literal with a concept and to a degree, this design approaches the company it represents fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more interest grabbing and much more unforgettable.

logo design with a jumping eco-friendly frog made for a household enjoyable center in Shrewsbury.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for doctors, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to integrate a few springs into the design but Cool Springz is a fun place to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a flock of birds, a hill, a route, a stream, and also a tree - created for Shrewsbury traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession because travel photographers don’t shoot places or things but instead convey emotional journeys through the photos they record. The thought behind this logo concept was to use negative space to project more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I made an effort to do something comparable to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Shrewsbury logo design but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Shrewsbury logo layout with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I genuinely enjoy and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my client, while he loved the concept, didn’t care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his aversion for this particular kind of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with friends and colleagues and family members as well as with other people that they don’t even know so as to get impartial opinions on the merit of a design concept. Fortunately, he talked about it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a strange creature in the design world because the people that tend to hire an expert to design their business logo understand how vital a logo design is for their company so they are way more vested in the result. Every logo design job possesses it’s portion of hurdles, however the largest challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Shrewsbury book author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, nevertheless it is the most crucial part of a printed book due to the fact that it is often the first thing a person views in the book store. Concerning a publishing company, it’s the most ideal opportunity they will ever have to spotlight their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many cases 1 of the items people usually tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline located in LA and while I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a feeling of airline flight and it was surely a victory.

 Shrewsbury logo layout used for advertising and marketing and a label style for Vintage Case includes an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which appeared to be much older cases. For this business logo design I attempted to come up with a logo that had a fluid retro feel to it and could easily be utilized for anything from a website to a label on brand new cases that seemed like they were from a different era.

Logo created for an orthodontist in Shrewsbury, style consist of an arc with lines converging with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo design jobs because it appears that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to company branding, if dining establishments approached their advertising in the same way dental professionals do every one of their logos would be a picture trying to explain anything they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dental logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo features 4 characters startled in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain precisely how individuals should think or feel they don’t understand the goal of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that illustrates itself won’t have the chance to be comprehended.

Logo style developed for a hair design workshop featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which projected a sense of calmness and elegance for their new hair studio. I came up with a concept which didn’t go the obvious course of crafting simply a stylized orchid but rather designed a business logo which implied an orchid in the formation of a swirl blended in to the letter O in the title and by putting emphasis on the concept with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a logo is usually the wrong path and in this case, the design ended up not being about the orchid but alternately put the emphasis on the feeling that they really wanted to project to their clients.

Arabian steed logo style developed for a horse ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind brand design tailored to symbolize the unique physical traits of the Arabian kind of equines. With an identifiable head form and higher tail posture, the Arabian is one of the very most quite easily recognizable horse breeds in the whole world.

Las Coffee shop logo design a tiny restaurant, style consists of a modified manuscript typeface which hovers over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, layout includes a customized script font style which floats over a group of elaborate lines and dots.

Logo design for a software program designer the layout features as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in quite a few cases the symbolism behind a logo design is equally as important as how it serves the enterprise it stands for.

Advance logo design created for a Shrewsbury interior developer, layout feature a series of red circles that intersect and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Shrewsbury interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, explores, collaborates, and manages such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, location inspections, programming, investigation, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Management Solutions, the personalities for letter V as well as A in middle of words advanced have been customized to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Shrewsbury logo design job was performed for a leadership consultant that enables business leaders to become more efficient at supervising people, expectations, and productivity.

A logo layout featuring an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market place was primed for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a location to sell their pre-owned items to other sports enthusiasts. I created their Shrewsbury logo dsign along with a graphic that garners the attention of vehicles and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo design has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually produced for an Shrewsbury regional farm it was actually developed for an investments broker, and this particular brand was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to design a brand mark that projects confidence, success, and prosperity.
Logo created for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is evocative a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the business owner to produce a logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.