Somerville, Massachusetts Logo Design

Each and every new Somerville business professional knows they require a logo, yet few new business owners thoroughly grasp the vital role their business logo can perform in their becoming successful, or precisely why one logo design works better than another. A logo has an immediate and lasting influence on the success of a business, pick the correct one and it can make the door swing and cash register ring, select the wrong one and it will be an obstacle and an impediment for the longevity of a business.

The logos included in the ImageCo portfolio help Somerville, Massachusetts businesses prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos don’t demand scrutiny, they can be grasped in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and equally emotive at every dimension.
  3. Versatility: logos which operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a logo design should be ageless and will feel as relevant today, tomorrow, and twenty five years from now.
Retro logo layout of a bicycle produced for a Somerville, Massachusetts coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were launching in an older part of town and really wanted to cast an old-fashioned feel without appearing as boring or low energy. I achieved both of these jobs via designing a symbol concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and also germs designed for Somerville, Massachusetts clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the triggers and consequences of diseases, especially the field of medicine that works with the clinical assessment of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be excessively literal with a design and to a point, this specific design approaches the company it serves quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more interest grabbing and more meaningful.

logo layout with a leaping environment-friendly frog designed for a household fun facility in Somerville, Massachusetts.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to feature a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a hill, a path, a stream, and a tree - created for Somerville, Massachusetts traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector because travel photographers tend not to capture locations or things but instead convey emotional journeys by means of the photos they record. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be communicated with just words. I attempted to do something very similar to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Somerville logo but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Somerville logo layout with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I honestly relish and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however my customer, even though he loved the concept, didn’t care for my choice of birds. This guy seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his scorn for this specific type of sea bird.

When I turn a design over to a client I encourage all of them to discuss it with friends and colleagues and family members as well as with other people that they don’t even know so as to get unbiased opinions on the benefit of a design. Fortunately, he discussed it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world because the people that have a tendency to hire a professional to design their logo design understand how important a logo design is for their organization so they are way more vested in the end result. Every logo project possesses it’s share of difficulties, however the biggest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Somerville, Massachusetts publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it is the most essential part of a printed book due to the fact that it is ordinarily the first thing a person sees in the book shop. With respect to a publishing company, it’s the optimal opportunity that they will likely ever have to promote their product and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many occurrences one of the traits people usually tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company based in LA and while I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a feeling of flight and it was surely a success.

 Somerville logo layout made use of for marketing and a label design for Vintage Situation features an old font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which seemed to be antique cases. For this custom logo concept I strove to come up with a logo that had a fluid old-fashioned feel to it and could easily be used for every thing from a web site to a label on brand new cases that seemed like they were from a different era.

Logo developed for an orthodontist in Somerville, Massachusetts, style consist of an arc with lines converging via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo design projects because it seems that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to company branding, if restaurants approached their branding in the exact same way dental professionals do every one of their logo designs would be a picture trying to explain something they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo design includes 4 personalities startled in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate how individuals should think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the likelihood to be comprehended.

Logo style developed for a hair design workshop including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that projected a sense of ease and elegance for their new hair salon. I came up with a design that didn’t go the obvious course of creating merely a stylized orchid but instead designed a logo that implied an orchid in the pattern of a swirl integrated into the letter O in the name and by putting emphasis on the concept along with the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a logo design is more often than not the incorrect course and in this case, the design ended up not being about the orchid but alternately put the focus on the emotion that they really wanted to transmit to their patrons.

Arabian equine logo style created for a horse cattle ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique business logo concept customized to manifest the unique physical traits of the Arabian type of horses. By having a different head form and higher tail carriage, the Arabian is one of the most quite easily identifiable equine lineages in the world.

Las Cafe logo design a tiny restaurant, layout includes a modified manuscript font style which floats above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, layout includes a modified script font style which floats over a team of luxuriant lines and dots.

Logo style for a software application designer the design features and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in quite a few cases the significance supporting a logo is equally as important as how it serves the business it represents.

Advance logo design produced for a Somerville, Massachusetts indoor developer, style attribute a series of red circles that converge and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Somerville, Massachusetts interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, investigates, collaborates, and oversees such ventures. Interior design is a diverse occupation that consists of conceptual development, area planning, location examinations, programming, research study, interacting with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of the word progressed have been changed to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Somerville, Massachusetts logo design assignment was completed for a leadership coach that aids business leaders to become more effective at handling people, expectations, and productivity.
A logo style including an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was primed for an outdoor sporting store that functions as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a location to sell their used equipment to other sports enthusiasts. I designed their Somerville logo dsign with an illustration that seizes the attention of vehicles and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo layout has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really created for an Somerville, Massachusetts regional farm it was in reality developed for a commodities broker, and this business logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to produce a graphic that projected self-confidence, financial success, and affluence.

 Somerville Logo design for a not-for-profit, Transforming Point Solutions - the logo style feature for ostensibly facing arrow and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it gives a designer the freedom to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye without realizing where exactly the target is. Thankfully, in this case, I hit a bullseye with the 1st try.

Logo designed for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the owner to develop a logo design that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.