Somerville, Massachusetts Logo Design

Each and every new Somerville business person understands that they need a logo, however few entrepreneurs fully realize the vital role their business logo will play in their success, or why one business logo performs better than another. A logo has an instant and long term effect on the financial success of a business, go with the right one and it will make the door swing and phone ring, go with the wrong one and it can be an obstacle and an impediment for the longevity of a company.

The logos featured in the ImageCo portfolio help Somerville, Massachusetts businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs do not require contemplation, they can be understood in merely a glance.
  2. Scalability: from labels to signboards a scalable business logo will be legible and just as emotive at virtually any size.
  3. Versatility: logos which operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a company logo must be enduring and should feel as relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bicycle produced for a Somerville, Massachusetts coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were opening in an older section of the area and really wanted to cast a retro atmosphere without coming across as uninteresting or low energy. I achieved both of these tasks via creating a sign design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo design with a microscope slide and bacteria designed for Somerville, Massachusetts clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the root causes and outcomes of diseases, mainly the branch of healthcare that works with the laboratory examination of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Usually I try not to be overly literal with a design and to a degree, this design approaches the company it serves fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more attention grabbing and much more meaningful.

logo design with a jumping eco-friendly frog made for a household enjoyable center in Somerville, Massachusetts.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for medical professionals, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to integrate a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design including a group of birds, a hill, a trail, a stream, and also a tree - designed for Somerville, Massachusetts traveling professional photographer.

Travel Don't Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession because travel photographers tend not to shoot locations or things but rather reveal emotional journeys through the pictures they capture. The idea behind this logo concept was to use negative space to communicate more than what was visible upon initial view, which I think is representative of most professional photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be revealed with just words. I made an effort to do something much the same to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable ┬áSomerville logo design but also to reveal the depth to her art and in the way that she sees the world through the lens of her camera.

 Somerville logo style with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I honestly enjoy and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the client, while he loved the concept, didn’t care for my choice of birds. This man really loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his contempt for this particular type of sea bird.

When I turn a concept over to a client I encourage them to talk about it with colleagues and family as well as with other people that they don’t actually know so as to get neutral point of views on the value of a design concept. Fortunately, he talked about it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a weird animal in the design world given that the people that are inclined to hire an expert to design their logo design recognize how important a logo is for their company so they are way more invested in the outcome. Every logo project has it’s allotment of obstacles, but the largest challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Somerville, Massachusetts book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it is the most vital part of a published book due to the fact that it is ordinarily the primary thing a person views in the book shop. For a publishing company, it’s the opportunity that they will ever have to promote their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many cases one of the traits people tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline based in LA and although I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a spirit of flight and it was undoubtedly a success.

 Somerville logo style made use of for marketing as well as a label design for Vintage Case includes an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which seemed to be older cases. For this brand concept I tried to come up with a logo that provided a fluid vintage feel to it and could be utilized for anything from a website to a label on brand new cases that seemed like they were from another generation.

Logo design produced for an orthodontist in Somerville, Massachusetts, design consist of an arc with lines converging via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging logo design projects because it appears that every single dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to company advertising, if restaurants approached their advertising in the exact same way dental offices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo design includes 4 characters staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which communicated that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate specifically how people should think or feel they don’t understand the goal of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself will never have the opportunity to be understood.

Logo design created for a hair style workshop including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that projected a feeling of contentment and elegance for their new hair studio. I created a concept that did not go the obvious course of crafting just a stylized orchid but instead crafted a business logo that implied a flower in the formation of a swirl blended into the letter O in the name and by putting emphasis on the logo design along with the figure of a hummingbird floating above the logo itself. The obvious path in creating a business logo is oftentimes the incorrect path and in this case, the design ended up not being about the flower but alternately laid the focus on the feeling that they wanted to project to their customers.

Arabian equine logo style created for a horse cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique logo design customized to display the unique physical traits of the Arabian type of horses. With an identifiable head form and high tail posture, the Arabian is one of the highly quite easily identifiable horse lineages in the whole world.

Las Coffee shop logo layout a small dining establishment, style consists of a changed script font style which hovers above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, design contains a modified script font which hovers above a group of luxuriant lines as well as dots.

Logo layout for a software developer the design functions as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the business owner of the company and in quite a few cases the significance behind a logo is equally as important as how it brands the organization it represents.

Progress logo layout developed for a Somerville, Massachusetts interior developer, design feature a collection of red circles that converge and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Somerville, Massachusetts interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, researches, coordinates, and oversees such projects. Interior design is a multifaceted profession that consists of conceptual development, space planning, location inspections, programming, research, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and also A in middle of words advanced have been customized to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Somerville, Massachusetts logo design assignment was completed for a leadership guide that helps business leaders to become more successful at managing people, expectations, and productivity.

A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was prepared for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a place to market their pre-owned items to other sports enthusiasts.
I designed their Somerville logo dsign utilizing an image which pulls in the attention of traffic and projects an image that invokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.

Logo style MQ ranches, this logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually composed for an Somerville, Massachusetts regional farm it was in reality devised for a products broker, and this logo design was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to generate a brand mark that projected assurance, financial success, and wealth.

 Somerville Logo design for a not-for-profit, Transforming Point Solutions - the logo design attribute for ostensibly facing arrowhead and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where the target is. Thankfully, in this particular case, I nailed a bullseye with the first try.

Logo designed for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the owner to develop a business logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.