South Hadley Logo Design

Each and every new South Hadley company realizes that they are in need of a logo, yet few new business owners fully recognize the crucial role their company logo can make in their success, or the reason that one logo performs far better than another. A logo has an immediate and sustaining influence on the financial success of a business, select the correct one and it will make the door swing and phone ring, select the wrong one and it will be a barrier and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help South Hadley companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t demand contemplation, they can be understood in just a look.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and equally emotive at any scale.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo should be enduring and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo design of a bicycle produced for a South Hadley coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were opening up in an older part of the city and wanted to cast a vintage feel without coming across as boring or low energy. I fulfilled both jobs via designing a symbol design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo design with a microscope slide as well as germs designed for South Hadley clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and effects of diseases, mainly the branch of medicine which works with the clinical evaluation of samplings of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more focus grabbing and a lot more meaningful.

logo layout with a jumping eco-friendly frog made for a family members enjoyable facility in South Hadley.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to feature a few springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo featuring a flock of birds, a hill, a path, a stream, and also a tree - designed for South Hadley travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession because travel photographers tend not to capture places or things but instead convey emotional journeys through the images they record. The idea behind this logo design was to use negative space to convey more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I attempted to do something much the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  South Hadley logo design but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 South Hadley logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I really enjoy and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however my customer, even though he liked the concept, didn’t care for my choice of birds. This particular man really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his contempt for this specific variety of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with friends and family members as well as with people that they don’t actually know so as to get unbiased assessments on the benefit of a design. Fortunately, he talked about it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world given that the people that tend to hire a professional to design their logo comprehend how essential a logo design is for their business so they are much more invested in the outcome. Every logo design project possesses it’s portion of obstacles, but the largest challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for South Hadley book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, however it really is the most vital part of a printed book since it is in most cases the very first thing a person views in the book shop. Concerning a publisher, it’s the most ideal opportunity they will likely ever have to spotlight their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many instances one of the items folks usually tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company based in LA and although I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of airline flight and it was definitely a victory.

 South Hadley logo layout made use of for advertising and marketing and also a label layout for Vintage Instance includes an old font style style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which seemed to be vintage cases. For this logo design I tried to come up with a logo that offered a fluid vintage feel to it and could be used for anything from a website to a label on brand new cases that seemed like they were from another era.

Logo developed for an orthodontist in South Hadley, layout include an arc with lines intersecting through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo design projects because it appears that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to business branding, if restaurants approached their branding in the same way dentists do every one of their logos would be a picture explaining anything they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo design includes 4 characters surprised in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which communicated that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain precisely how individuals ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that describes itself will never have the chance to be comprehended.

Logo style produced for a hair design studio including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which communicated a spirit of peace and elegance for their new hair salon. I created a design that didn’t go the obvious direction of creating simply a stylized orchid but alternatively created a business logo which implied an orchid in the pattern of a swirl incorporated in to the letter O in the name and by putting emphasis on the logo design along with the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a logo is usually the incorrect path and in this case, the design ended up not being about the orchid but alternately placed the attention on the perception that they wanted to forecast to their patrons.

Arabian equine logo design produced for an equine ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logo design fashioned to embody the unique physical traits of the Arabian type of horses. By having an identifiable head shape and high tail posture, the Arabian is one of the highly immediately recognizable horse breeds in the entire world.

Las Cafe logo layout a tiny dining establishment, layout includes a customized manuscript font which hovers above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, layout contains a changed manuscript typeface which floats over a group of elaborate lines and also dots.

Logo layout for a software application designer the style functions and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the company and in many cases the symbolism supporting a logo is equally as important as how it serves the organization it represents.

Advance logo layout produced for a South Hadley indoor developer, style attribute a collection of red circles that converge and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a South Hadley interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, investigates, coordinates, and manages such ventures. Interior design is a diverse profession that includes conceptual development, space planning, site inspections, programming, research study, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and A in center of the word progressed have actually been changed to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This South Hadley logo design assignment was done for a leadership advisor that assists business professionals to become more efficient at overseeing people, expectations, and profitability.

A logo style including a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market was prepared for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a place to sell off their secondhand goods to other sports enthusiasts. I created their South Hadley logo dsign along with an illustration which pulls in the attention of traffic and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually designed for an South Hadley regional farm it was in reality developed for an investments broker, and this trademark was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make a graphic that projects trust, success, and opulence.
Logo made for using an indication for the restaurant (Brewgrrs), it is an ornate script font that is evocative a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the owner to produce a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.