Springfield Logo Design

Nearly every new Springfield company understands that they require a logo, but few entrepreneurs fully realize the crucial role their logo will play in their success, or the reason that one logo works far better than another. A logo design has a critical and lasting influence on the growth of a company, select the right one and it will make the door swing and cash register ring, select the incorrect one and it will be a barrier and a hindrance for the longevity of an organization. The logos featured in the ImageCo portfolio help Springfield companies succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos do not demand contemplation, they can be understood in merely a glance.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and just as emotive at any scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design needs to be ageless and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo style of a bike created for a Springfield coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were opening in an older part of the town and wanted to project a nostalgic tone without coming across as uninteresting or low energy. I fulfilled each of the tasks by means of designing a sign concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo design with a microscope slide and germs created for Springfield medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and effects of diseases, especially the branch of healthcare that deals with the clinical examination of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the sole instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be extremely literal with a concept and to a point, this design approaches the company it represents rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more attention grabbing and a lot more memorable.

logo design with a jumping environment-friendly frog developed for a family members fun facility in Springfield.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for surgeons, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to feature a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a group of birds, a hill, a trail, a stream, as well as a tree - developed for Springfield traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector because travel photographers don’t shoot places or things but instead convey emotional journeys through the photos they capture. The idea behind this logo composition was to make use of negative space to project more than what was visible upon initial view, which I think is representative of most professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I made an effort to do something very similar to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Springfield logo design but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Springfield logo design with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I really enjoy and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the customer, while he loved the concept, really did not care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his scorn for this particular kind of sea bird.

When I turn a concept over to a client I encourage them to talk about it with friends and family as well as with individuals that they don’t actually know so as to get unbiased point of views on the merit of a design concept. Fortunately, he shared it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a weird creature in the design world given that the people that tend to hire a professional to create their logo design realize how essential a logo is for their company so they are way more invested in the end result. Every logo job has it’s portion of hurdles, however the greatest obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Springfield publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, however it is the most important part of a published book considering that it is usually the very first thing a person views in the bookstore. Concerning a publishing company, it’s the best opportunity that they will likely ever have to publicize their product and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many occurrences 1 of the aspects folks usually tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to affording a good sense of flight and it was certainly a winner.

 Springfield logo layout used for advertising and a label style for Vintage Situation includes an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which looked to be older cases. For this business logo design I strove to come up with a logo that provided a fluid nostalgic feel to it and could be utilized for everything from a web page to an insignia on brand new cases that looked like they were from another generation.

Logo design produced for an orthodontist in Springfield, design consist of an arc with lines converging via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging logo jobs considering that it seems that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to company marketing, if dining establishments approached their branding in the same way dentists do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo design features 4 characters startled in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize specifically how people ought to think or feel they don’t understand the objective of a logo. If viewers have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the likelihood to be understood.

Logo layout created for a hair design studio featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which projected a spirit of tranquility and elegance for their new hair salon. I created a concept which did not go the obvious route of designing merely a stylized orchid but instead designed a logo design which suggested an orchid in the formation of a swirl incorporated into the letter O in the title and by placing emphasis on the concept using the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a logo design is usually the wrong course and in this case, the design ended up not being about the orchid but alternately put the attention on the emotion that they wanted to project to their patrons.

Arabian steed logo design produced for a horse ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logo design styled to illustrate the unique physical traits of the Arabian pedigree of equines. With an identifiable head shape and higher tail posture, the Arabian is one of the highly quite easily identifiable horse breeds in the whole world.

Las Cafe logo layout a tiny restaurant, design includes a changed script font which hovers above a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, layout includes a changed script font which hovers above a team of luxuriant lines and also dots.

Logo style for a software programmer the layout features and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in many cases the significance behind a logo is equally as important as how it brands the enterprise it represents.

Develop logo design developed for a Springfield indoor designer, design attribute a collection of red circles that converge and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Springfield interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, collaborates, and manages such projects. Interior design is a multifaceted profession that involves conceptual development, area planning, site inspections, programming, study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V as well as A in middle of words progressed have been modified to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Springfield logo design job was completed for a leadership advisor that assists business professionals to develop into more efficient at overseeing people, expectations, and productivity.

A logo style featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a spot to sell off their pre-owned goods to other sports enthusiasts. I designed their Springfield logo dsign using an image which seizes the attention of vehicles and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo layout has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really developed for an Springfield regional farm it was really devised for a commodities broker, and this particular company logo was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to design a image that projected self-assurance, success, and luxury.
Logo design developed for making use of an indicator for the restaurant (Brewgrrs), it is an ornate script font style that is similar to a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the proprietor to design a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.