Springfield, Massachusetts Logo Design

Every new Springfield organization knows they need a logo, but few new business owners thoroughly comprehend the key role their organization’s logo will make in their becoming successful, or why one logo performs far better than another. A business logo has a critical and sustaining influence on the financial success of a business, select the right one and it will make the door swing and phone ring, choose the incorrect one and it will be a barrier and an impediment for the life span of a business.

The logos featured in the ImageCo portfolio help Springfield, Massachusetts companies succeed, they are effective in any given situation and the reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t demand contemplation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and just as emotive at any dimension.
  3. Versatility: logos which function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a business logo needs to be timeless and will feel as relevant today, tomorrow, and 20 years from now.
Retro logo design of a bicycle developed for a Springfield, Massachusetts coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were launching in an old part of the town and hoped to visualize an old-fashioned feel without appearing as stodgy or low energy. I achieved each of the jobs by creating a company logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo design with a microscope slide and bacteria developed for Springfield, Massachusetts medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and effects of diseases, especially the field of healthcare which works with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it represents fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more interest grabbing and a lot more meaningful.

logo design with a jumping environment-friendly frog created for a household enjoyable center in Springfield, Massachusetts.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to integrate a few springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a hill, a path, a stream, and also a tree - created for Springfield, Massachusetts traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to shoot places or things but instead communicate emotional journeys by means of the photos they record. The idea behind this logo concept was to make use of negative space to reveal more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I tried to do something similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Springfield logo but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Springfield logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the customer, even though he loved the concept, didn’t care for my choice of birds. This particular man genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his contempt for this specific variety of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with friends and family as well as with other people that they don’t even know so as to get unprejudiced point of views on the benefit of a design. Fortunately, he discussed it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a weird animal in the design world given that the people that are inclined to hire an expert to create their business logo comprehend how essential a logo is for their business so they are way more invested in the end result. Every logo project has it’s portion of challenges, however the biggest obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Springfield, Massachusetts book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, but it really is the most essential part of a published book considering that it is ordinarily the first thing a person views in the book shop. Regarding a publishing company, it’s the absolute best opportunity they will ever have to advertise their product and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many occurrences one of the things consumers usually tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline based in LA and while I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a spirit of flight and it was undoubtedly a victory.

 Springfield logo layout used for marketing and a label design for Vintage Instance features an old font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that looked to be older cases. For this logo design I strove to come up with a logo that provided a fluid nostalgic feel to it and could be utilized for anything from a web site to an insignia on brand new cases that seemed like they were from a different point in time.

Logo design developed for an orthodontist in Springfield, Massachusetts, design include an arc with lines converging through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo projects because it appears that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to small business advertising, if dining establishments approached their advertising in the exact same way dentists do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo includes 4 characters staggered in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which communicated that they were about families without being overtly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe exactly how people ought to think or feel they don’t understand the purpose of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that describes itself won’t have the chance to be understood.

Logo layout produced for a hair style studio featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which conveyed a sense of contentment and class for their new hair salon. I came up with a concept which didn’t go the obvious path of designing simply a stylized orchid but alternatively created a logo that implied a flower in the formation of a swirl incorporated into the letter O in the title and by placing emphasis on the concept with the figure of a hummingbird floating above the image itself. The obvious path in designing a business logo is generally the incorrect course and in this case, the design ended up not being about the orchid but instead put the importance on the perception that they really wanted to forecast to their customers.

Arabian equine logo design produced for a steed ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct creative logo design tailored to manifest the unique physical traits of the Arabian kind of horses. By having a distinctive head shape and higher tail posture, the Arabian is one of the most immediately identifiable equine breeds in the entire world.

Las Coffee shop logo layout a little restaurant, style consists of a changed script typeface which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, design includes a modified manuscript font style which floats over a group of ornate lines as well as dots.

Logo layout for a software application developer the style attributes as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the company and in many cases the substance behind a logo is just as important as how it brands the organization it stands for.

Develop logo design produced for a Springfield, Massachusetts interior designer, design function a series of red circles that intersect and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Springfield, Massachusetts interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, researches, collaborates, and oversees such ventures. Interior design is a multifaceted profession that consists of conceptual development, area planning, location assessments, programming, analysis, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V and also A in middle of words progressed have been modified to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Springfield, Massachusetts logo design job was undertaken for a leadership consultant that aids business professionals to develop into more efficient at overseeing people, expectations, and productivity.
A logo style featuring an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market was primed for an outdoor sporting store that operates as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a location to sell off their secondhand goods to other sports enthusiasts. I created their Springfield logo design dsign with a graphic which pulls in the attention of traffic and sends an image that evokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo layout has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually composed for an Springfield, Massachusetts area farm it was really developed for a commodities broker, and this particular logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to design an identity that projects assurance, financial success, and wealth.

 Springfield Logo design for a nonprofit, Turning Factor Solutions - the logo style attribute for outwardly encountering arrowhead as well as the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye without understanding where the target is. Thankfully, in this particular instance, I struck a bullseye with the very first go.

Logo design designed for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script font style that is reminiscent of a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the business owner to produce a business logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.