Stoughton Logo Design

Nearly every new Stoughton venture realizes that they require a logo, yet few entrepreneurs thoroughly grasp the essential role their logo design can play in their becoming successful, or why one logo design functions better than another. A business logo has an instant and long term influence on the financial success of a business, select the right one and it can make the door swing and cash register ring, choose the wrong one and it can be a barrier and a hindrance for the life of an organization. The logos included in the ImageCo portfolio help Stoughton companies succeed, they are effective in any given situation and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be understood in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and just as emotive at virtually any size.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo needs to be enduring and should feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bicycle developed for a Stoughton coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening in an old part of the town and hoped to cast an old-fashioned feel without coming across as boring or low energy. I fulfilled each of the tasks by means of designing a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo layout with a microscopic lense slide as well as germs made for Stoughton medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and outcomes of diseases, especially the branch of medicine that works with the laboratory assessment of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it serves fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more interest grabbing and much more meaningful.

logo layout with a jumping environment-friendly frog developed for a household enjoyable center in Stoughton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to feature a few springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for promotion and marketing. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo featuring a flock of birds, a mountain, a route, a stream, and a tree - created for Stoughton traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche profession due to the fact that travel photographers tend not to shoot places or things but instead communicate emotional experiences by means of the images they capture. The idea behind this logo concept was to use negative space to convey more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I attempted to do something comparable to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Stoughton logo but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Stoughton logo style with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I really relish and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the client, even though he loved the concept, really did not care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this particular kind of sea bird.

When I turn a design over to a client I encourage them to discuss it with friends and colleagues and family members as well as with folks that they don’t even know so as to get unbiased judgements on the benefit of a design concept. Fortunately, he discussed it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world because the people that are inclined to hire an expert to design their business logo understand how vital a logo is for their business so they are much more invested in the end result. Every logo project has it’s portion of difficulties, but the most significant obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Stoughton book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it is the most critical part of a published book because it is in most cases the first thing a person views in the book store. For a publishing company, it’s the opportunity they will likely ever get to spotlight their brand and get their logo design in front of the people that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many instances one of the aspects consumers often tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to imparting a good sense of airline flight and it was certainly a success.

 Stoughton logo design made use of for marketing as well as a tag layout for Vintage Situation includes an old-fashioned font style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that looked to be much older cases. For this brand design I tried to come up with a logo that possessed a fluid nostalgic feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that looked like they were from a different point in time.

Logo design produced for an orthodontist in Stoughton, layout consist of an arc with lines intersecting via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo jobs due to the fact that it seems that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to business advertising, if restaurants approached their branding in the exact same way dentists do every one of their logo designs would be a picture trying to explain something they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo includes 4 characters surprised in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain precisely how people ought to think or feel they don’t understand the purpose of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that explains itself will never have the likelihood to be understood.

Logo style developed for a hair layout studio including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which carried a feeling of serenity and class for their new hair studio. I created a design that did not go the obvious course of making merely a stylized orchid but instead created a company logo that suggested a flower in the formation of a swirl blended in to the letter O in the name and by placing emphasis on the concept with the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a logo design is more often than not the wrong course and in this case, the design ended up not being about the flower but instead put the importance on the emotion that they really wanted to project to their clients.

Arabian horse logo style developed for a horse ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed an original logotype concept tailored to display the unique physical traits of the Arabian breed of horses. By having an unique head form and very high tail carriage, the Arabian is one of the most easily identifiable equine lineages in the entire world.

Las Coffee shop logo layout a little dining establishment, layout consists of a changed script typeface which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, layout includes a modified script font style which hovers over a team of elaborate lines as well as dots.

Logo design for a software program designer the layout features and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the company and in quite a few cases the substance supporting a logo design is just as important as how it brands the organization it stands for.

Develop logo layout produced for a Stoughton indoor designer, style attribute a collection of red circles that intersect and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Stoughton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, explores, collaborates, and manages such ventures. Interior design is a multifaceted profession that consists of conceptual development, space planning, site inspections, programming, analysis, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V as well as A in center of words progressed have actually been changed to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Stoughton logo design job was performed for a management specialist that helps business professionals to become more successful at overseeing people, expectations, and profitability.

A logo design including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was ready for an outdoor sporting store that functions as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a place to sell their secondhand goods to other sports enthusiasts. I created their Stoughton logo design dsign using a graphic that garners the attention of vehicles and sends an image that wakens the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo layout has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really produced for an Stoughton regional farm it was actually created for an investments broker, and this trademark was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to develop a graphic that projected self-confidence, success, and luxury.
Logo design designed for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the business owner to produce a business logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.