Taunton, Massachusetts Logo Design

Virtually every new Taunton venture knows they need a logo, but few entrepreneurs entirely realize the essential role their business logo will take in their success, or exactly why one logo design functions more effectively than another. A logo design has an immediate and sustaining impact on the success of a company, select the right one and it can make the door swing and phone ring, go with the incorrect one and it will be a barrier and an impediment for the longevity of an organization.

The logos included in the ImageCo portfolio help Taunton, Massachusetts businesses succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logos don’t demand deliberation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and equally emotive at virtually any scale.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo design must be enduring and should feel relevant today, tomorrow, and twenty years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle produced for a Taunton, Massachusetts coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening in an old part of the area and really wanted to visualize a retro atmosphere without coming across as boring or low energy. I fulfilled the two jobs by means of developing a logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo layout with a microscope slide and germs designed for Taunton, Massachusetts clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the causes and consequences of diseases, especially the field of healthcare that works with the clinical examination of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the sole instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it serves quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more interest grabbing and more meaningful.

logo design with a leaping green frog created for a family fun center in Taunton, Massachusetts.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for physicians, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to incorporate a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a route, a stream, and a tree - designed for Taunton, Massachusetts travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to capture places or things but rather communicate emotional experiences by means of the photos they record. The thought behind this logo composition was to use negative space to project more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I attempted to do something similar to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Taunton logo design but also to show the depth to her work and in the way that she sees the world through the lens of her camera.

 Taunton logo style with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I really savor and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the client, while he loved the concept, really did not care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this specific kind of sea bird.

When I turn a design over to a customer I encourage them to share it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get unprejudiced viewpoints on the benefit of a design. Fortunately, he shared it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a weird animal in the design world given that the people that are inclined to hire an expert to design their business logo understand how important a logo design is for their company so they are much more vested in the result. Every logo job has it’s portion of hurdles, but the greatest obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Taunton, Massachusetts book author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, however it is the most necessary part of a published book given that it is often the very first thing a person views in the book shop. Regarding a publisher, it’s the absolute best opportunity they will likely ever get to spotlight their label and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many cases 1 of the aspects folks tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to imparting a good sense of flight and it was undoubtedly a success.

 Taunton logo style used for advertising and marketing and also a tag layout for Vintage Situation features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that looked to be older cases. For this logo design I strove to come up with a logo that had a fluid vintage feel to it and could easily be used for anything from a website to an insignia on brand new cases that appeared like they were from another point in time.

Logo design developed for an orthodontist in Taunton, Massachusetts, design include an arc with lines intersecting through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo design projects due to the fact that it appears that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to small business branding, if dining establishments approached their branding in the very same way dental practitioners do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care business logos because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family nonprofit, the logo design includes 4 characters surprised in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which communicated that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe specifically how people should think or feel they don’t understand the mission of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that illustrates itself will never have the opportunity to be understood.

Logo design developed for a hair design workshop including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which conveyed a feeling of ease and class for their new hair salon. I came up with a design that did not go the obvious direction of creating merely a stylized orchid but rather crafted a business logo which suggested an orchid in the pattern of a swirl blended in to the letter O in the title and by placing attention on the logo design with the figure of a hummingbird floating over the logo itself. The obvious path in designing a business logo is more often than not the wrong course and in this case, the design ended up not being about the orchid but instead placed the main focus on the feeling that they wanted to transmit to their patrons.

Arabian steed logo design developed for a horse ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind logo concept fashioned to illustrate the unique physical traits of the Arabian type of horses. By having an unique head form and higher tail carriage, the Arabian is one of the most easily identifiable equine lineages in the world.

Las Coffee shop logo layout a little dining establishment, design contains a modified script typeface which hovers over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, design consists of a changed manuscript typeface which floats above a team of luxuriant lines and also dots.

Logo style for a software designer the style functions and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. But it meant something to the business owner of the business and in quite a few cases the symbolism supporting a logo design is just as important as how it brands the business it represents.

Evolve logo style produced for a Taunton, Massachusetts interior designer, style attribute a series of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Taunton, Massachusetts interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, investigates, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that includes conceptual development, area planning, site inspections, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and also A in middle of words advanced have been changed to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Taunton, Massachusetts logo design assignment was carried out for a management advisor that enables business leaders to become more effective at supervising people, expectations, and productivity.
A logo layout featuring an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market was primed for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a place to market their secondhand equipment to other sports enthusiasts. I tailored their Taunton logo design dsign with a graphic which garners the interest of vehicles and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo style has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really designed for an Taunton, Massachusetts area farm it was really created for a products broker, and this creative logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to produce a brand mark that projected self-assurance, success, and prosperity.

 Taunton Logo design for a nonprofit, Transforming Point Solutions - the logo design attribute for outwardly encountering arrow and the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it gives a designer the freedom to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye without understanding where exactly the target is. Luckily, in this particular case, I struck a bullseye with the 1st try.

Logo developed for using a sign for the restaurant (Brewgrrs), it is a luxuriant script font that is reminiscent of a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the owner to develop a business logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.