Tewksbury Logo Design

Each and every new Tewksbury business realizes that they are in need of a logo, yet few new business owners fully understand the key role their business logo will take in their success, or the reason that one logo design performs more effectively than another. A company logo has an immediate and long-term influence on the prosperity of a company, choose the correct one and it can make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and an impediment for the life span of a company. The logos featured in the ImageCo portfolio help Tewksbury companies prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos don’t require consideration, they can be understood in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and equally emotive at any size.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a logo design must be timeless and will feel relevant today, tomorrow, and 20 years from today.

Retro logo style of a bike produced for a Tewksbury coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening up in an old part of the area and wanted to cast an old-fashioned vibe without appearing as uninteresting or low energy. I accomplished each of the jobs by means of developing a company logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo style with a microscopic lense slide as well as germs developed for Tewksbury medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and effects of diseases, especially the branch of medicine that works with the laboratory evaluation of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Typically I try not to be extremely literal with a design and to a degree, this design approaches the company it serves rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more attention grabbing and a lot more unforgettable.

logo style with a leaping eco-friendly frog developed for a family members fun center in Tewksbury.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design including a flock of birds, a mountain, a path, a stream, as well as a tree - created for Tewksbury traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche field due to the fact that travel photographers tend not to capture locations or things but rather communicate emotional journeys through the photos they record. The idea behind this logo design was to make use of negative space to convey more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I attempted to do something very similar to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Tewksbury logo but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Tewksbury logo layout with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I really take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the client, even though he loved the concept, didn’t care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this specific variety of sea bird.

When I turn a concept over to a customer I urge them to talk about it with colleagues and family members as well as with folks that they don’t even know so as to get unbiased judgements on the benefit of a design concept. Fortunately, he talked about it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a weird creature in the design world given that the people that are inclined to hire a professional to create their business logo understand how important a logo design is for their business so they are much more invested in the result. Every logo design project possesses it’s share of difficulties, but the largest challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Tewksbury publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, but it is the most important part of a printed book considering that it is in most cases the first thing a person sees in the book store. Regarding a publishing company, it’s the best opportunity that they will ever get to advertise their product and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many occurrences one of the aspects individuals usually tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company located in LA and although I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a feeling of air travel and it was certainly a success.

 Tewksbury logo design utilized for advertising and marketing and also a label style for Vintage Situation features an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that looked to be antique cases. For this business logo design I attempted to come up with a logo that had a fluid vintage feel to it and could easily be used for everything from a web site to an insignia on brand new cases that appeared like they were from a different point in time.

Logo design created for an orthodontist in Tewksbury, layout include an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo projects because it appears that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to company marketing, if dining establishments approached their branding in the same way dentists do every one of their company logos would be a picture explaining something they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo created for a family nonprofit, the logo design features 4 characters startled in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo that communicated that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe precisely how people should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that describes itself will never have the opportunity to be comprehended.

Logo layout developed for a hair design studio including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which projected a sense of relaxation and class for their new hair salon. I came up with a concept that didn’t go the obvious path of making just a stylized orchid but alternatively delivered a logo that implied an orchid in the formation of a swirl integrated into the letter O in the name and by placing attention on the logo design along with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in designing a business logo is in most cases the wrong course and in this case, the design ended up not being about the flower but alternately placed the importance on the feeling that they really wanted to forecast to their customers.

Arabian equine logo style developed for a steed cattle ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique logotype design customized to embody the unique physical traits of the Arabian type of equines. With an identifiable head shape and higher tail posture, the Arabian is one of the very most quite easily identifiable equine types in the whole world.

Las Coffee shop logo layout a little dining establishment, design includes a modified script font which floats over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, design consists of a modified script typeface which floats above a group of luxuriant lines as well as dots.

Logo layout for a software program developer the style attributes and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in many cases the meaning supporting a logo is equally as important as how it serves the business it stands for.

Evolve logo style created for a Tewksbury interior developer, layout function a collection of red circles that converge as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Tewksbury interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, collaborates, and oversees such projects. Interior design is a multifaceted profession that involves conceptual development, area planning, location examinations, programming, investigation, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and A in middle of the word progressed have been customized to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Tewksbury logo design assignment was undertaken for a leadership specialist that enables business professionals to develop into more successful at overseeing people, expectations, and productivity.

A logo style featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was prepared for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a location to market their previously owned items to other sports enthusiasts. I created their Tewksbury business logo dsign with an illustration that garners the attention of traffic and projects an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really produced for an Tewksbury area farm it was actually devised for a products broker, and this particular trademark was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to develop a brand mark that projects self-assurance, financial success, and prosperity.
Logo created for the use of a sign for the restaurant (Brewgrrs), it is a luxuriant script font that is similar to a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked closely with the business owner to produce a logo design that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.