Acute Care 360 ImageCo, Wakefield, Massachusetts, MA,

ImageCo, Wakefield, Massachusetts, MA,

Evolv Design logo designed by ImageCo, Wakefield, Massachusetts, MA,

Red Panda Publishers logo designed by ImageCo, Wakefield, Massachusetts, MA,

Wakefield, Massachusetts, MA,

ImageCo, Wakefield, Massachusetts, MA,
ImageCo, Wakefield, Massachusetts, MA,

Mid Valley Pathology logo designed by ImageCo, Wakefield, Massachusetts, MA,

FSA OK logo designed by ImageCo, Wakefield, Massachusetts, MA,

Emerald Heights logo designed by ImageCo, Wakefield, Massachusetts, MA,

Club Sapphire logo designed by ImageCo, Wakefield, Massachusetts, MA,

Downtown Dogs logo designed by ImageCo, Wakefield, Massachusetts, MA,

School board logo designed by ImageCo, Wakefield, Massachusetts, MA,

Ferry Street Coffee Company logo designed by ImageCo, Wakefield, Massachusetts, MA,

Stoney Forensic logo designed by ImageCo, Wakefield, Massachusetts, MA,

Smart kernels logo designed by ImageCo, Wakefield, Massachusetts, MA,

POINTERS FOR SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design agency presents a money back guarantee try to remember that they simply cannot reimburse the amount of time you invest which is eminently more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a designer can only be evaluated from the quality of their portfolio, if the work in their portfolio does not feature actual examples odds are they won’t be able to produce a top quality logo design.

VISION

A logo’s goal is to be recognized and be unforgettable, and it’s objective is to mirror your personal vision for your organization. If a logo designer isn’t focused on realizing your vision, the thing they are actually focused on is how quickly they can get paid.

Wakefield LOGO DESIGN​

For over two decades ImageCo has been helping entrepreneurs grow memorable brands. We’ve undertaken branding work for ranchers, colleges, heart surgeons, party planners, diners, retail stores, and practically every other kind of business you can envision. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every logo design project as if it will be utilized as an electrical sign. As a result of our sign first approach our brand identity designs can, and have been used in everything from clothing labels to neon signs. Our sign first method ensures that our logos are equally reliable whether they are used in television commercials or website headers, they are consistently recognizable, understood, and always remembered irrespective of size or use.

American Made ★ Design

The one difference which seriously sets ImageCo apart from other design companies that you might have found on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are brought on board to do, we perform ourselves. Regardless of the kind of project we undertake, brand identity design, website, trade show exhibit, or retail sign, we do not, and never will farm-out our client’s projects to contractors based outside the USA. Whenever you call us at 1-855-IMAGECO the individual that answers the telephone is ImageCo’s owner and designer, not a broker that increases the price of your project and dictates the terms of how you and I conduct business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

Nearly every new Wakefield entrepreneur realizes that they probably need a logo, but few new business owners fully comprehend the vital role their logo design can perform in their financial success, or why one business logo works more effectively than another. A logo has a critical and sustaining effect on the success of a company, choose the right one and it can make the door swing and phone ring, go with the wrong one and it will be a barrier and an impediment for the longevity of a company. The logos presented in the ImageCo portfolio help Wakefield companies prosper, they are effective in any given situation and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t need contemplation, they can be comprehended in just a glimpse.
  2. Scalability: from clothing labels to retail signs a scalable logo will continue to be legible and just as emotive at every dimension.
  3. Versatility: logos which operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or organization they represent.
  5. Relevance: a business logo should be lasting and should feel equally relevant today, tomorrow, and forty years from today.

understand your brand

Brand – It’s a verb as well as a noun, it’s an identifying mark and the process of marking something so that it could be identified, its genesis comes from the brand branded onto livestock. Today a brand represents basically anything with an objective, regardless of whether it be profit or government agencies, a brand is an inherent aspect of specifying the value of something in the public’s mind.

Branding – Is kind of like advertising and marketing’s attractive cousin, they are both from the same family, the distinction being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition targeted at a specific audience, it’s objective is to create an image that the target market will connect to.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When someone mentions the brand names Porsche or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and brand image is what makes people purchase those products. Brand image is why people get specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you look back at the origin of many branding firms you’ll discover that they are frequently re-branded marketing companies. When somebody says they are in advertising the majority of people will likely have an idea about what they do. But when somebody says “I am in branding”… it simply sounds much more attractive, maybe it’s due to the fact that the majority of people don’t recognize what it means to be in branding so it comes off as mysterious and attractive.

Brand Identity – Is an inclusive term that explains the visual elements of a product or company that influence perceptions. This mainly consists of the name, the logo, the product packaging, the colors used however can also consist of audio, lights, texture, signage, just about anything that can be seen, touched or heard are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that focuses on a type of visual design that helps form the perception of a business, a product or an organization. Brand identity designers develop logo designs, sign designs, product packaging, and collateral material such as business cards, stationery, as well as pamphlets. Some identity designers also develop web sites and user interfaces. The essential function of a brand identity designer is to establish the visual cues as well as an emotional tone with the objective of influencing actions, end results and also understandings.

Featured SIGNS & LOGOS

Retro logo layout of a bike developed for a Wakefield coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening up in an old section of the community and really wanted to cast a nostalgic atmosphere without appearing as stodgy or low energy. I accomplished both tasks by developing a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and also germs designed for Wakefield clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and consequences of diseases, mainly the field of medicine which works with the clinical evaluation of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I try not to be overly literal with a design and to a degree, this specific design approaches the company it serves rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more attention grabbing and more memorable.

logo design with a jumping environment-friendly frog designed for a family enjoyable center in Wakefield.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for doctors, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to include a some springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a trail, a stream, and a tree - developed for Wakefield travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche area due to the fact that travel photographers tend not to shoot places or things but instead convey emotional journeys through the pictures they capture. The idea behind this logo concept was to use negative space to project more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I attempted to do something similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Wakefield logo design but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Wakefield logo design with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I truly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the client, even though he loved the concept, didn’t care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his hatred for this particular breed of sea bird.

When I turn a concept over to a customer I urge them to share it with friends and family members as well as with folks that they don’t even know so as to get neutral viewpoints on the value of a design concept. Fortunately, he shared it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a weird animal in the design world because the people that have a tendency to hire a professional to create their logo design understand how important a logo is for their business so they are much more invested in the final result. Every logo design project possesses it’s portion of obstacles, however the greatest challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Wakefield book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it really is the most critical part of a printed book considering that it is in most cases the first thing a person views in the bookstore. Regarding a publishing company, it’s the absolute best opportunity that they will likely ever have to promote their product and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many occurrences 1 of the aspects people usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline based in LA and although I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to affording a sense of flight and it was certainly a winner.

 Wakefield logo style made use of for advertising and marketing and a tag layout for Vintage Instance includes an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be vintage cases. For this brand design I strove to come up with a logo that possessed a fluid old-fashioned feel to it and could be utilized for every thing from a web page to a label on brand new cases that looked like they were from a different generation.

Logo design created for an orthodontist in Wakefield, layout include an arc with lines intersecting through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo jobs considering that it seems that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to business marketing, if restaurants approached their advertising in the very same way dental offices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentist business logos because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo design includes 4 characters staggered in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that communicated that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate how individuals should think or feel they don’t understand the purpose of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo style produced for a Wakefield hair style studio featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that conveyed a feeling of peace and connection for their new hair salon. I created a concept which didn’t go the obvious direction of designing simply a stylized orchid but alternatively crafted a logo design which implied a flower in the pattern of a swirl featured into the letter O in the name and by putting attention on the logo design along with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a business logo is more often than not the wrong direction and in this case, the design ended up not being about the flower but instead placed the importance on the perception that they wanted to project to their patrons.

Arabian steed logo layout created for a steed ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct creative logo design customized to display the unique physical traits of the Arabian kind of horses. With an unique head shape and higher tail posture, the Arabian is one of the very most quite easily identifiable equine types in the whole world.

Las Cafe, A Wakefield Coffee shop logo design a small dining establishment, layout contains a customized manuscript font style which hovers over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, layout includes a modified manuscript typeface which floats over a team of luxuriant lines and dots.

Logo style for a software program programmer the design attributes and famous Wakefield component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the business and in many cases the symbolism supporting a business logo is just as important as how it brands the company it stands for.

Evolve logo style developed for a Wakefieldindoor developer, style attribute a collection of red circles that intersect and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wakefield interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, explores, coordinates, and oversees such projects. Interior design is a multifaceted occupation that involves conceptual development, space planning, location inspections, programming, study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Wakefield, the personalities for letter V and A in center of the word advanced have actually been modified to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Wakefield logo design project was undertaken for a management advisor that aids business professionals to become more effective at managing people, expectations, and profitability.

A Wakefield business logo style featuring an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market place was primed for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a place to sell off their pre-owned products to other sports enthusiasts.

I tailored their Wakefield business logo design along with an image that pulls in the attention of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.

Logo layout MQ farms, this Wakefield company logo style has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually produced for an Wakefield area farm it was actually designed for a commodities broker, and this brand was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to generate a graphic that projected self-assurance, effectiveness, and prosperity.

 Wakefield Logo design for a not-for-profit, Transforming Point Solutions - the logo layout function for externally encountering arrow and also the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where exactly the target is. Luckily, in this particular case, I hit a bullseye with the 1st shot.

Logo made for using a sign for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is similar to a well-known Wakefield sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the owner to create a business logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Wakefield, Massachusetts, MA,
Logo designed by ImageCo, Wakefield, Massachusetts, MA,
Logo designed by ImageCo, Wakefield, Massachusetts, MA,
Logo designed by ImageCo, Wakefield, Massachusetts, MA,
Electrical sign design for Wakefield restaurnat designed by Wakefield Sign Company
Wakefield logo design and brand identity design for Wakefield companies
Logo designed by ImageCo, Wakefield, Massachusetts, MA,
Logo designed by ImageCo, Wakefield, Massachusetts, MA,
Logo designed by ImageCo, Wakefield, Massachusetts, MA,
Logo designed by ImageCo, Wakefield, Massachusetts, MA,
Logo designed by ImageCo, Wakefield, Massachusetts, MA,

Logo designed by ImageCo, Wakefield, Massachusetts, MA,

Logo designed by ImageCo, Wakefield, Massachusetts, MA,

Logo designed by ImageCo, Wakefield, Massachusetts, MA,

Logo designed by ImageCo, Wakefield, Massachusetts, MA,

Logo designed by ImageCo, Wakefield, Massachusetts, MA,
Logo designed by ImageCo, Wakefield, Massachusetts, MA,
Logo designed by ImageCo, Wakefield, Massachusetts, MA,
Logo designed by ImageCo, Wakefield, Massachusetts, MA,
Logo designed by ImageCo, Wakefield, Massachusetts, MA,
Logo designed by ImageCo, Wakefield, Massachusetts, MA,
Logo designed by ImageCo, Wakefield, Massachusetts, MA,
Logo designed by ImageCo, Wakefield, Massachusetts, MA,
Logo designed by ImageCo, Wakefield, Massachusetts, MA,
Logo designed by ImageCo, Wakefield, Massachusetts, MA,