Acute Care 360 ImageCo, Waltham, Massachusetts, MA,

ImageCo, Waltham, Massachusetts, MA,

Evolv Design logo designed by ImageCo, Waltham, Massachusetts, MA,

Red Panda Publishers logo designed by ImageCo, Waltham, Massachusetts, MA,

Waltham, Massachusetts, MA,

ImageCo, Waltham, Massachusetts, MA,
ImageCo, Waltham, Massachusetts, MA,

Mid Valley Pathology logo designed by ImageCo, Waltham, Massachusetts, MA,

FSA OK logo designed by ImageCo, Waltham, Massachusetts, MA,

Emerald Heights logo designed by ImageCo, Waltham, Massachusetts, MA,

Club Sapphire logo designed by ImageCo, Waltham, Massachusetts, MA,

Downtown Dogs logo designed by ImageCo, Waltham, Massachusetts, MA,

School board logo designed by ImageCo, Waltham, Massachusetts, MA,

Ferry Street Coffee Company logo designed by ImageCo, Waltham, Massachusetts, MA,

Stoney Forensic logo designed by ImageCo, Waltham, Massachusetts, MA,

Smart kernels logo designed by ImageCo, Waltham, Massachusetts, MA,

POINTERS ON SELECTING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design company presents a money back guarantee try to keep in mind that they can not reimburse the time you commit which is much more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a design firm can only be evaluated from the quality of their design work, if the work in their design portfolio doesn’t feature real world samples odds are they will never be able to deliver a premium logo design.

VISION

A logo’s objective is to be recognized and be unforgettable, and it’s objective is to reflect your personal vision for your business. If a designer is not focused on fulfilling your vision, the thing they are actually focused on is how soon they can get paid.

Waltham LOGO DESIGN​

For over two decades ImageCo has been helping business owners grow notable brands. We’ve done logo design work for farmers, schools, diamond miners, party planners, diners, retailers, and virtually every other kind of business concern you can imagine. What makes ImageCo different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every brand identity project as though it will be used as an electric sign. As a result of our sign first technique our designs can, and have been employed in everything from fashion labels to billboards. Our sign first approach guarantees that our logo designs are equally successful whether they are used in TV commercials or website applications, they are consistently recognizable, understood, and always remembered irrespective of scale or application.

American Made ★ Design

The thing that truly sets ImageCo apart from other design companies that you might possibly have come across in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are brought on board to do, we do in-house. Regardless of the type of design project we undertake, business logo, web site, trade show exhibition, or electric sign, we do not, and never will job-out our customer’s work to 3rd parties located outside the USA. Whenever you phone us at 1-855-IMAGECO the person that picks up the phone is ImageCo’s owner and designer, not a broker that marks up the cost of your design project and determines the terms of how my customers and I conduct business.

QUALITIES OF A POWERFUL LOGO DESIGN

Every new Waltham business understands that they probably need a logo, however few new business owners thoroughly comprehend the essential role their business logo can perform in their success, or exactly why one logo design functions more effectively than another. A logo design has a critical and lasting effect on the prosperity of a business, select the right one and it will make the door swing and cash register ring, choose the wrong one and it can be an obstacle and an impediment for the life span of a business. The logos included in the ImageCo portfolio help Waltham companies succeed, they are effective in any given scenario and the reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t need contemplation, they can be understood in just a glimpse.
  2. Scalability: from business cards to store signs a scalable logo will continue to be legible and just as emotive at every dimension.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or company they represent.
  5. Relevance: a business logo must be lasting and will feel equally relevant today, tomorrow, and forty years from now.

understanding branding

Brand – It is both a verb as well as a noun, it is an identifying mark as well as the process of noting something to make sure that it can be distinguished, its foundation originates from the mark branded onto livestock. These days a brand symbolizes pretty much anything with an intention, whether it be earnings or politics, a brand is an innate aspect of specifying the value of something in the public’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are all from the same family, the difference being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest targeted at a specific audience, it’s goal is to develop an image that the audience will likely identify with.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When a person mentions the names Lamborghini or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and brand image is what makes individuals want those brands. Brand image is why people buy most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you reflect on the beginning of many branding firms you’ll discover that they are often re-branded advertising and marketing agencies. When a person states they are in marketing many people will likely have an idea about the type of work they do anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that specializes in a type of visual design which helps shape the public image of a company, a product or an organization. Brand identity designers create logo designs, sign designs, packaging, as well as collateral material such as cards, stationery, and also pamphlets. Some identity designers also develop websites and also software interfaces. The necessary role of a brand identity designer is to develop the visual cues and also a psychological tone with the objective of affecting activities, end results as well as understandings.

Featured SIGNS & LOGOS

Retro logo style of a bicycle developed for a Waltham coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually launching in an old part of the community and wished to cast an old-fashioned atmosphere without appearing as boring or low energy. I fulfilled both of these jobs by creating a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo layout with a microscope slide and bacteria made for Waltham medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and consequences of diseases, especially the branch of medicine which works with the clinical assessment of samplings of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the only instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be excessively literal with a design and to a degree, this design approaches the company it represents quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more attention grabbing and much more memorable.

logo layout with a jumping green frog designed for a family members fun center in Waltham.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to include a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a trail, a stream, and a tree - made for Waltham travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to capture locations or things but instead convey emotional experiences through the pictures they record. The idea behind this logo composition was to use negative space to reveal more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be revealed with just words. I made an effort to do something comparable to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Waltham logo design but also to show the depth to her work and in the way that she sees the world through the lens of her camera.

 Waltham logo layout with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I truly relish and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however my customer, even though he liked the concept, really did not care for my choice of birds. This particular guy really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this particular breed of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with friends and colleagues and family as well as with folks that they don’t actually know so as to get impartial point of views on the value of a design concept. Fortunately, he talked about it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a strange animal in the design world given that the people that tend to hire an expert to create their logo design recognize how important a logo design is for their business so they are way more invested in the end result. Every logo design job possesses it’s portion of hurdles, but the most significant obstacle is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Waltham publication author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it is the most important part of a printed book since it is usually the very first thing a person sees in the book store. Regarding a publishing company, it’s the opportunity that they will ever get to publicize their brand and get their logo design in front of the people that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it looks like that in many occurrences 1 of the aspects individuals often tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline company situated in LA and although I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of flight and it was certainly a success.

 Waltham logo layout used for advertising as well as a label design for Vintage Case features an old font style design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that appeared to be older cases. For this custom logo concept I attempted to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for anything from a website to a label on brand new cases that looked like they were from another era.

Logo produced for an orthodontist in Waltham, layout consist of an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo projects due to the fact that it seems that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to business branding, if restaurants approached their advertising in the exact same way dental practices do every one of their logos would be a picture explaining anything they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family nonprofit, the logo design includes 4 characters surprised in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which conveyed that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize specifically how people should think or feel they don’t understand the goal of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that explains itself won’t have the likelihood to be understood.

Logo style created for a Waltham hair design workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that carried a spirit of contentment and class for their new hair salon. I came up with a design which did not go the obvious route of crafting simply a stylized orchid but alternatively delivered a business logo which implied a flower in the pattern of a swirl integrated in to the letter O in the name and by placing emphasis on the concept with the figure of a hummingbird hovering above the logo itself. The obvious path in designing a business logo is generally the wrong direction and in this case, the design ended up not being about the flower but alternately placed the focus on the feeling that they really wanted to transmit to their clients.

Arabian steed logo design produced for a steed cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique brand design fashioned to epitomize the unique physical traits of the Arabian breed of horses. With an identifiable head shape and very high tail posture, the Arabian is one of the highly easily recognizable horse breeds in the entire world.

Las Cafe, A Waltham Coffee shop logo style a tiny dining establishment, layout contains a modified manuscript font style which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, style consists of a customized script font which hovers over a group of luxuriant lines as well as dots.

Logo style for a software designer the design features and famous Waltham aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in many cases the symbolism supporting a company logo is just as important as how it brands the company it stands for.

Advance logo layout created for a Walthaminterior developer, layout attribute a series of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Waltham interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site inspections, programming, study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions in Waltham, the personalities for letter V and A in center of words advanced have been modified to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Waltham logo design assignment was performed for a leadership expert that enables business professionals to develop into more efficient at supervising people, expectations, and profitability.

A Waltham business logo style including a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was ready for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a location to sell off their pre-owned goods to other sports enthusiasts.

I designed their Waltham business logo design along with a graphic that garners the attention of vehicles and sends an image that wakens the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.

Logo layout MQ farms, this Waltham company logo layout has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really created for an Waltham regional farm it was really developed for a products broker, and this particular logo design was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to produce a graphic that projected confidence, success, and affluence.

 Waltham Logo design for a not-for-profit, Turning Point Solutions - the logo layout attribute for externally encountering arrowhead as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to discover any idea that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where exactly the target is. Luckily, in this instance, I struck a bullseye with the first shot.

Logo design designed for using an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a popular Waltham sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the business owner to produce a logo design which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Waltham, Massachusetts, MA,
Logo designed by ImageCo, Waltham, Massachusetts, MA,
Logo designed by ImageCo, Waltham, Massachusetts, MA,
Logo designed by ImageCo, Waltham, Massachusetts, MA,
Electrical sign design for Waltham restaurnat designed by Waltham Sign Company
Waltham logo design and brand identity design for Waltham companies
Logo designed by ImageCo, Waltham, Massachusetts, MA,
Logo designed by ImageCo, Waltham, Massachusetts, MA,
Logo designed by ImageCo, Waltham, Massachusetts, MA,
Logo designed by ImageCo, Waltham, Massachusetts, MA,
Logo designed by ImageCo, Waltham, Massachusetts, MA,

Logo designed by ImageCo, Waltham, Massachusetts, MA,

Logo designed by ImageCo, Waltham, Massachusetts, MA,

Logo designed by ImageCo, Waltham, Massachusetts, MA,

Logo designed by ImageCo, Waltham, Massachusetts, MA,

Logo designed by ImageCo, Waltham, Massachusetts, MA,
Logo designed by ImageCo, Waltham, Massachusetts, MA,
Logo designed by ImageCo, Waltham, Massachusetts, MA,
Logo designed by ImageCo, Waltham, Massachusetts, MA,
Logo designed by ImageCo, Waltham, Massachusetts, MA,
Logo designed by ImageCo, Waltham, Massachusetts, MA,
Logo designed by ImageCo, Waltham, Massachusetts, MA,
Logo designed by ImageCo, Waltham, Massachusetts, MA,
Logo designed by ImageCo, Waltham, Massachusetts, MA,
Logo designed by ImageCo, Waltham, Massachusetts, MA,