Waltham, Massachusetts Logo Design

Every new Waltham organization understands that they are in need of a logo, but few entrepreneurs entirely recognize the essential role their logo design will play in their becoming successful, or precisely why one business logo works far better than another. A company logo has an instant and long term effect on the prosperity of a business, select the right one and it will make the door swing and phone ring, go with the wrong one and it can be a barrier and an impediment for the life span of a company.

The logos presented in the ImageCo portfolio help Waltham, Massachusetts companies prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logos do not demand consideration, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a company logo should be enduring and should feel relevant today, tomorrow, and twenty years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle created for a Waltham, Massachusetts coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening in an older part of the community and wanted to visualize a nostalgic feel without appearing as uninteresting or low energy. I accomplished both jobs by developing a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo layout with a microscopic lense slide as well as germs designed for Waltham, Massachusetts medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and consequences of diseases, especially the field of healthcare which works with the clinical evaluation of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the only instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it represents very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more attention grabbing and even more meaningful.

logo layout with a leaping green frog made for a family fun center in Waltham, Massachusetts.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for physicians, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to feature a few springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a hill, a path, a stream, and a tree - developed for Waltham, Massachusetts travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field because travel photographers tend not to capture places or things but instead convey emotional experiences by means of the pictures they record. The idea behind this logo concept was to make use of negative space to project more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I attempted to do something comparable to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Waltham logo design but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Waltham logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I seriously savor and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the client, while he loved the concept, really did not care for my choice of birds. This particular man really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this particular kind of sea bird.

When I turn a concept over to a client I encourage them to talk about it with colleagues and family as well as with folks that they don’t actually know so as to get unprejudiced judgements on the merit of a concept. Fortunately, he talked about it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a weird creature in the design world given that the people that have a tendency to hire a professional to create their business logo understand how essential a logo is for their company so they are much more vested in the end result. Every logo job possesses it’s portion of obstacles, but the greatest obstacle is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Waltham, Massachusetts book publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it is the most vital part of a printed book given that it is often the primary thing a person sees in the book shop. Concerning a publisher, it’s the absolute best opportunity they will ever have to spotlight their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many cases one of the aspects folks tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to affording a good sense of air travel and it was certainly a winner.

 Waltham logo style used for advertising as well as a tag layout for Vintage Case includes an old font style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which appeared to be vintage cases. For this custom logo concept I strove to come up with a logo that provided a fluid vintage feel to it and could easily be utilized for every thing from a website to a label on brand new cases that looked like they were from a different generation.

Logo design produced for an orthodontist in Waltham, Massachusetts, design consist of an arc with lines converging via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging logo design projects because it appears that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to company marketing, if restaurants approached their branding in the very same way dental professionals do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really really love doing dental logo designs simply because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo features 4 personalities staggered in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which conveyed that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize precisely how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that describes itself will never have the opportunity to be comprehended.

Logo design created for a hair design workshop featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that carried an atmosphere of contentment and connection for their new hair salon. I created a concept which did not go the obvious route of crafting simply a stylized orchid but instead created a logo design which implied an orchid in the pattern of a swirl incorporated into the letter O in the title and by putting attention on the logo design using the figure of a hummingbird hovering over the image itself. The obvious path in designing a logo is usually the wrong course and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the perception that they wanted to project to their patrons.

Arabian equine logo layout created for a horse cattle ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logotype concept customized to display the unique physical traits of the Arabian type of horses. With an identifiable head form and high tail carriage, the Arabian is one of the highly quite easily recognizable horse lineages in the whole world.

Las Cafe logo style a tiny restaurant, layout includes a customized manuscript font style which floats over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, layout consists of a changed script font which floats above a team of luxuriant lines and dots.

Logo style for a software application developer the style attributes as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in many cases the symbolism behind a logo is equally as important as how it brands the company it stands for.

Develop logo style created for a Waltham, Massachusetts indoor designer, design attribute a collection of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Waltham, Massachusetts interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, coordinates, and oversees such tasks. Interior design is a multifaceted profession that involves conceptual development, area planning, site assessments, programming, study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and also A in center of the word advanced have been customized to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Waltham, Massachusetts logo design project was carried out for a leadership expert that helps business leaders to become more successful at handling people, expectations, and productivity.
A logo layout including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly realized the market place was ready for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a location to sell their pre-owned products to other sports enthusiasts. I designed their Waltham logo dsign with a graphic that garners the attention of vehicles and sends an image that calls to mind the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo style has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really created for an Waltham, Massachusetts regional farm it was really designed for a commodities broker, and this trademark was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to make a brand mark that projects esteem, success, and luxury.

 Waltham Logo design for a nonprofit, Transforming Factor Solutions - the logo design function for externally encountering arrow and the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the flexibility to delve into any idea that comes to mind, bad in that it’s difficult to hit a bullseye without knowing where the target is. Luckily, in this particular instance, I hit a bullseye with the first go.

Logo designed for making use of an indicator for the restaurant (Brewgrrs), it is an ornate script typeface that is reminiscent of a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the owner to develop a business logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.