Watertown Logo Design

Every new Watertown venture understands that they need a logo, but few entrepreneurs fully realize the pivotal role their logo design will perform in their becoming successful, or the reason that one logo works better than another. A logo design has an immediate and lasting impact on the success of a business, choose the right one and it can make the door swing and cash register ring, go with the incorrect one and it can be a barrier and an impediment for the life span of a company. The logos presented in the ImageCo portfolio help Watertown companies prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs do not demand deliberation, they can be grasped in just a glance.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and equally emotive at every dimension.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo needs to be lasting and should feel relevant today, tomorrow, and forty years from today.

Retro logo style of a bike produced for a Watertown coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening up in an old part of the town and really wanted to cast an old-fashioned feel without coming across as monotonous or low energy. I accomplished each of the jobs via creating a trademark design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo design with a microscope slide and germs made for Watertown clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and effects of diseases, mainly the branch of medicine that deals with the clinical evaluation of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it serves fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more interest grabbing and a lot more meaningful.

logo style with a leaping eco-friendly frog developed for a family enjoyable facility in Watertown.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to feature a few springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for advertising. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a route, a stream, as well as a tree - developed for Watertown travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche field due to the fact that travel photographers don’t shoot places or things but instead project emotional experiences by means of the photos they record. The idea behind this logo concept was to utilize negative space to communicate more than what was visible upon first glance, which I think is representative of almost all good photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I attempted to do something comparable to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Watertown logo design but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 Watertown logo layout with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I genuinely relish and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my customer, while he liked the concept, didn’t care for my choice of birds. This particular man genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this particular type of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and family members as well as with other people that they don’t even know so as to get unbiased opinions on the merit of a concept. Fortunately, he shared it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a weird creature in the design world because the people that are inclined to hire an expert to design their logo comprehend how important a logo is for their organization so they are way more vested in the final result. Every logo project has it’s share of challenges, however the largest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, design for Watertown book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, however it is the most necessary part of a published book because it is usually the initial thing a person views in the bookstore. With regard to a publisher, it’s the absolute best opportunity that they will likely ever have to publicize their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many instances one of the aspects individuals often tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline situated in LA and while I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to affording a feeling of airline flight and it was surely a victory.

 Watertown logo design used for advertising and a tag design for Vintage Case includes an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which looked to be vintage cases. For this custom logo design I tried to come up with a logo that possessed a fluid vintage feel to it and could easily be used for every thing from a website to an insignia on brand new cases that appeared like they were from another generation.

Logo developed for an orthodontist in Watertown, design consist of an arc with lines intersecting with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo jobs due to the fact that it appears that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to company marketing, if restaurants approached their branding in the very same way dental professionals do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo design includes 4 characters surprised in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate exactly how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that explains itself will never have the chance to be understood.

Logo style developed for a hair design studio featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which carried a spirit of simplicity and class for their new hair salon. I came up with a concept which did not go the obvious path of crafting simply a stylized orchid but instead designed a logo design that implied an orchid in the formation of a swirl integrated in to the letter O in the name and by placing attention on the concept using the figure of a hummingbird hovering above the image itself. The obvious path in designing a company logo is oftentimes the incorrect route and in this case, the design ended up not being about the orchid but alternately laid the main focus on the emotion that they really wanted to project to their customers.

Arabian steed logo style created for a steed ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a unique custom logo concept customized to illustrate the unique physical traits of the Arabian breed of equines. With a distinctive head shape and higher tail posture, the Arabian is one of the very most easily recognizable equine types in the world.

Las Coffee shop logo design a small restaurant, style includes a customized manuscript font which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, design contains a customized manuscript font style which floats above a team of luxuriant lines as well as dots.

Logo layout for a software application designer the style functions and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in quite a few cases the significance supporting a company logo is equally as important as how it serves the business it stands for.

Progress logo style developed for a Watertown indoor developer, layout feature a series of red circles that intersect and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Watertown interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, investigates, coordinates, and manages such ventures. Interior design is a multifaceted profession that consists of conceptual development, space planning, location examinations, programming, research study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and A in middle of words advanced have been modified to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Watertown logo design project was done for a management coach that enables business professionals to develop into more successful at managing people, expectations, and productivity.

A logo layout including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was ready for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a location to sell their secondhand items to other sports enthusiasts. I tailored their Watertown logo dsign along with an image which garners the attention of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo design has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually designed for an Watertown area farm it was actually devised for a products broker, and this creative logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to design a image that projects self-assurance, success, and prosperity.
Logo design developed for using an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font that is similar to a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the proprietor to develop a logo design which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.