Wellesley Logo Design

Each and every new Wellesley business realizes that they need a logo, but few entrepreneurs thoroughly comprehend the crucial role their logo can make in their becoming successful, or the reason that one business logo functions far better than another. A business logo has an immediate and long term impact on the financial success of a business, select the right one and it will make the door swing and phone ring, go with the wrong one and it will be an obstacle and an impediment for the longevity of a company. The logos featured in the ImageCo portfolio help Wellesley companies succeed, they are effective in any given scenario and the reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be realized in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo will be legible and just as emotive at any size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo needs to be lasting and will feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bike created for a Wellesley coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were opening up in an older part of the town and wanted to project a vintage atmosphere without appearing as uninteresting or low energy. I achieved the two jobs via designing a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and also bacteria developed for Wellesley clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and effects of diseases, especially the branch of healthcare that deals with the laboratory assessment of samplings of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it serves rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more focus grabbing and a lot more unforgettable.

logo style with a leaping green frog designed for a family members enjoyable center in Wellesley.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design including a flock of birds, a mountain, a trail, a stream, and also a tree - created for Wellesley traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to shoot places or things but rather reveal emotional journeys by means of the pictures they capture. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon first glance, which I think is representative of most professional photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be revealed with just words. I tried to do something similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Wellesley logo but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 Wellesley logo style with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I honestly relish and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the client, while he liked the concept, didn’t care for my choice of birds. This particular man seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this particular variety of sea bird.

When I turn a design over to a client I urge all of them to talk about it with friends and family members as well as with people that they don’t even know so as to get impartial viewpoints on the benefit of a design concept. Fortunately, he discussed it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Custom logo designs are a strange animal in the design world because the people that are inclined to hire a professional to create their logo design comprehend how important a logo design is for their organization so they are way more invested in the outcome. Every logo project possesses it’s allotment of difficulties, however the most significant challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, design for Wellesley book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, yet it really is the most necessary part of a printed book since it is usually the initial thing a person views in the book store. For a publisher, it’s the absolute best opportunity that they will ever have to promote their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many cases one of the items individuals tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service situated in LA and although I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a feeling of airline flight and it was definitely a winner.

 Wellesley logo layout made use of for marketing as well as a tag style for Vintage Instance includes an old-fashioned font style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which appeared to be antique cases. For this logo design I tried to come up with a logo that offered a fluid nostalgic feel to it and could be used for every thing from a web site to an insignia on brand new cases that appeared like they were from a different era.

Logo design produced for an orthodontist in Wellesley, style consist of an arc with lines converging through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging logo design jobs considering that it appears that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to company marketing, if restaurants approached their advertising in the exact same way dentists do every one of their logos would definitely be a picture explaining anything they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo design features 4 characters startled in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that communicated that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize exactly how people should think or feel they don’t understand the purpose of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that explains itself will never have the likelihood to be understood.

Logo layout developed for a hair style workshop including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which projected an atmosphere of contentment and connection for their new hair salon. I created a concept that did not go the obvious path of crafting just a stylized orchid but rather delivered a company logo which implied a flower in the formation of a swirl integrated into the letter O in the name and by placing emphasis on the concept with the figure of a hummingbird floating above the image itself. The obvious path in creating a logo design is generally the incorrect course and in this case, the design ended up not being about the orchid but alternately laid the importance on the feeling that they really wanted to project to their clients.

Arabian horse logo layout produced for an equine ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed an original logotype concept styled to illustrate the unique physical traits of the Arabian breed of horses. With an identifiable head shape and higher tail posture, the Arabian is one of the highly quite easily recognizable equine types in the world.

Las Coffee shop logo style a tiny restaurant, style consists of a modified script font style which floats over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, design consists of a changed manuscript font style which hovers above a group of luxuriant lines and also dots.

Logo style for a software application designer the layout features and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the company and in many cases the meaning behind a company logo is equally as important as how it brands the business it stands for.

Evolve logo layout developed for a Wellesley interior designer, style feature a series of red circles that converge as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wellesley interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, coordinates, and oversees such ventures. Interior design is a multifaceted profession that consists of conceptual development, area planning, site assessments, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and also A in center of the word advanced have been changed to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Wellesley logo design assignment was carried out for a leadership specialist that helps business leaders to develop into more successful at managing people, expectations, and profitability.

A logo layout featuring an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was primed for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a location to sell their previously owned products to other sports enthusiasts. I tailored their Wellesley business logo dsign with a graphic that grabs the attention of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo style has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really designed for an Wellesley regional farm it was actually developed for an investments broker, and this particular company was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to make a brand mark that projected self-assurance, success, and affluence.
Logo design developed for using a sign for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the proprietor to develop a logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.