Westfield Logo Design

Nearly every new Westfield venture realizes that they are in need of a logo, yet few new business owners fully realize the pivotal role their logo can make in their financial success, or why one business logo works more effectively than another. A company logo has an immediate and long-term impact on the growth of a business, choose the right one and it can make the door swing and phone ring, select the incorrect one and it will be an obstacle and a hindrance for the life span of an organization. The logos presented in the ImageCo portfolio help Westfield companies prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be grasped in merely a look.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo needs to be lasting and will feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bike developed for a Westfield coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually opening up in an older part of town and hoped to visualize a retro feel without coming across as stodgy or low energy. I achieved both of these jobs by developing a business logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo design with a microscopic lense slide as well as germs developed for Westfield clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and consequences of diseases, mainly the field of healthcare that works with the laboratory examination of samplings of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be excessively literal with a concept and to a point, this specific design approaches the company it represents fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more interest grabbing and much more memorable.

logo layout with a jumping green frog made for a family members enjoyable facility in Westfield.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to include a couple of springs into the concept but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a flock of birds, a mountain, a route, a stream, as well as a tree - made for Westfield traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t shoot locations or things but rather project emotional journeys through the pictures they record. The idea behind this logo design was to use negative space to convey more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I tried to do something the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Westfield logo but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 Westfield logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I honestly enjoy and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the client, while he loved the concept, didn’t care for my choice of birds. This guy really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his scorn for this specific kind of sea bird.

When I turn a design over to a client I encourage them to talk about it with colleagues and family as well as with folks that they don’t actually know so as to get honest assessments on the benefit of a concept. Fortunately, he talked about it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a weird creature in the design world because the people that have a tendency to hire an expert to design their logo realize how important a logo is for their organization so they are much more invested in the outcome. Every logo job has it’s portion of obstacles, but the greatest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Westfield book publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, however it really is the most crucial part of a published book since it is ordinarily the first thing a person sees in the bookstore. For a publishing company, it’s the opportunity they will ever have to spotlight their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many occurrences one of the things individuals tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to affording a feeling of airline flight and it was certainly a victory.

 Westfield logo design made use of for advertising and marketing as well as a tag layout for Vintage Situation features an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be antique cases. For this custom logo concept I strove to come up with a logo that provided a fluid nostalgic feel to it and could be used for anything from a website to an insignia on brand new cases that looked like they were from another point in time.

Logo developed for an orthodontist in Westfield, layout include an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo design jobs due to the fact that it seems that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to small business marketing, if restaurants approached their branding in the exact same way dentists do every one of their company logos would be a picture trying to explain something they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo design includes 4 personalities startled in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to convey.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe precisely how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the opportunity to be understood.

Logo style produced for a hair style workshop including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which related an atmosphere of tranquility and class for their new hair studio. I came up with a design that did not go the obvious path of creating merely a stylized orchid but instead delivered a company logo that implied an orchid in the formation of a swirl featured in to the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a logo design is usually the incorrect course and in this case, the design ended up not being about the orchid but instead laid the importance on the perception that they really wanted to project to their customers.

Arabian horse logo design created for a horse cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind logotype design styled to embody the unique physical traits of the Arabian type of equines. By having an identifiable head form and very high tail posture, the Arabian is one of the very most quite easily recognizable horse breeds in the entire world.

Las Coffee shop logo layout a tiny dining establishment, style consists of a modified script font which floats over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, layout consists of a customized script font style which floats above a team of ornate lines as well as dots.

Logo layout for a software application designer the layout functions and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in quite a few cases the symbolism behind a logo design is equally as important as how it serves the organization it stands for.

Develop logo style developed for a Westfield interior designer, design function a series of red circles that intersect and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Westfield interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, collaborates, and manages such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location examinations, programming, analysis, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of words advanced have actually been customized to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Westfield logo design assignment was completed for a leadership specialist that assists business leaders to become more successful at managing people, expectations, and productivity.

A logo design including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was primed for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a spot to market their secondhand equipment to other sports enthusiasts. I created their Westfield business logo dsign along with an image that seizes the interest of traffic and projects an image that invokes the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo design has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really composed for an Westfield area farm it was actually devised for an investments broker, and this particular company logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate a graphic that projected trust, success, and prosperity.
Logo design designed for the use of a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is similar to a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the proprietor to design a logo design which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.