Westfield, Massachusetts Logo Design

Every new Westfield business knows they require a logo, however few new business owners thoroughly realize the pivotal role their organization logo will take in their becoming successful, or exactly why one business logo works more effectively than another. A company logo has a critical and sustaining influence on the success of a company, pick the correct one and it will make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and an impediment for the longevity of an organization.

The logos included in the ImageCo portfolio help Westfield, Massachusetts companies prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logo designs don’t demand scrutiny, they can be realized in merely a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and just as emotive at virtually any size.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo design should be timeless and should feel relevant today, tomorrow, and twenty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike developed for a Westfield, Massachusetts coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening up in an old section of town and wished to project an old-fashioned tone without coming across as stodgy or low energy. I achieved each of the tasks via creating a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo style with a microscope slide and germs made for Westfield, Massachusetts medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the causes and consequences of diseases, mainly the branch of medicine which works with the laboratory assessment of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be extremely literal with a design and to a point, this specific design approaches the company it serves very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more focus grabbing and more memorable.

logo layout with a leaping green frog designed for a family members fun facility in Westfield, Massachusetts.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to feature a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a mountain, a trail, a stream, and also a tree - made for Westfield, Massachusetts travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area because travel photographers tend not to capture places or things but instead reveal emotional journeys by means of the photos they record. The thought behind this logo concept was to make use of negative space to project more than what was visible upon initial glance, which I think is representative of most good photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be communicated with just words. I tried to do something comparable to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Westfield logo design but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Westfield logo design with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I seriously savor and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the customer, even though he loved the concept, really did not care for my choice of birds. This particular man genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this specific variety of sea bird.

When I turn a design over to a customer I urge all of them to share it with colleagues and family members as well as with folks that they don’t even know so as to get objective judgements on the merit of a concept. Fortunately, he discussed it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world given that the people that tend to hire a professional to create their business logo realize how essential a logo is for their company so they are much more vested in the final result. Every logo design project has it’s share of obstacles, but the most significant challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Westfield, Massachusetts publication author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it really is the most essential part of a published book since it is usually the primary thing a person views in the bookstore. For a publisher, it’s the optimal opportunity that they will ever have to promote their label and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it seems like that in many instances one of the traits consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to confering a spirit of airline flight and it was surely a winner.

 Westfield logo layout utilized for advertising and marketing and also a label design for Vintage Instance includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which looked to be vintage cases. For this custom logo design I strove to come up with a logo that provided a fluid old style feel to it and could be utilized for every thing from a web page to an insignia on brand new cases that looked like they were from a different generation.

Logo created for an orthodontist in Westfield, Massachusetts, style include an arc with lines intersecting with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo design jobs because it appears that virtually every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to business marketing, if dining establishments approached their advertising in the exact same way dental offices do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo features 4 characters staggered in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe specifically how individuals should think or feel they don’t understand the purpose of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that illustrates itself will never have the opportunity to be understood.

Logo style created for a hair design studio including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that conveyed an atmosphere of simplicity and connection for their new hair salon. I created a design that did not go the obvious route of crafting just a stylized orchid but rather designed a business logo which implied an orchid in the formation of a swirl incorporated in to the letter O in the name and by putting emphasis on the logo design with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a business logo is generally the incorrect direction and in this case, the design ended up not being about the flower but alternately laid the importance on the perception that they wanted to forecast to their customers.

Arabian horse logo design developed for an equine cattle ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct company logo concept fashioned to illustrate the unique physical traits of the Arabian pedigree of equines. With a different head form and high tail posture, the Arabian is one of the most immediately recognizable equine types in the whole world.

Las Coffee shop logo design a small restaurant, style consists of a changed script font which hovers above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, design consists of a customized manuscript typeface which hovers above a group of luxuriant lines and also dots.

Logo layout for a software application designer the design features as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the company and in quite a few cases the symbolism supporting a logo design is just as important as how it serves the business it represents.

Develop logo design developed for a Westfield, Massachusetts interior developer, design function a series of red circles that intersect and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Westfield, Massachusetts interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, coordinates, and manages such ventures. Interior design is a multifaceted profession that involves conceptual development, area planning, site assessments, programming, study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and A in center of the word advanced have actually been modified to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Westfield, Massachusetts logo design project was carried out for a management guide that aids business professionals to develop into more effective at supervising people, expectations, and profitability.
A logo style featuring a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was ready for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a location to sell off their pre-owned products to other sports enthusiasts. I created their Westfield business logo dsign along with an image that garners the interest of traffic and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo layout has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really created for an Westfield, Massachusetts area farm it was actually designed for a commodities broker, and this trademark was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to develop a brand mark that projected trust, success, and opulence.

 Westfield Logo design for a not-for-profit, Transforming Factor Solutions - the logo style attribute for outwardly dealing with arrowhead and the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to delve into any idea that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where the target is. Luckily, in this particular instance, I struck a bullseye with the first shot.

Logo design designed for using an indication for the dining establishment (Brewgrrs), it is an elaborate script typeface that is evocative a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to develop a business logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.