Westford Logo Design

Virtually every new Westford venture knows they require a logo, however few entrepreneurs entirely realize the pivotal role their organization logo can take in their becoming successful, or why one logo performs far better than another. A business logo has an immediate and long term influence on the financial success of a company, pick the correct one and it will make the door swing and cash register ring, go with the incorrect one and it can be a barrier and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help Westford companies succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be grasped in merely a glance.
  2. Scalability: from business cards to posters a scalable logo will stay legible and just as emotive at any dimension.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a company logo should be lasting and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo style of a bicycle created for a Westford coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually opening in an older section of the community and wished to cast an old-fashioned feel without coming across as boring or low energy. I fulfilled both of these tasks by creating a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo design with a microscopic lense slide and also germs designed for Westford medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and consequences of diseases, especially the field of healthcare that works with the clinical assessment of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be excessively literal with a concept and to a point, this design approaches the company it represents rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more interest grabbing and much more unforgettable.

logo layout with a jumping green frog created for a household enjoyable facility in Westford.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to incorporate a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a route, a stream, as well as a tree - created for Westford travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t shoot locations or things but rather convey emotional journeys through the images they capture. The thought behind this logo concept was to make use of negative space to project more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I made an effort to do something very similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Westford logo but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 Westford logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I honestly take pleasure in and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the customer, while he loved the concept, didn’t care for my choice of birds. This particular man really despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his aversion for this specific kind of sea bird.

When I turn a design over to a client I encourage them to share it with colleagues and family members as well as with folks that they don’t actually know so as to get impartial opinions on the worthiness of a design. Fortunately, he discussed it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world because the people that tend to hire a professional to design their logo understand how important a logo is for their company so they are way more invested in the end result. Every logo project possesses it’s share of obstacles, but the biggest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Westford book author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it really is the most critical part of a published book given that it is ordinarily the primary thing a person views in the book shop. For a publishing company, it’s the opportunity they will likely ever get to advertise their product and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many cases one of the things individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle air service situated in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to affording a feeling of air travel and it was definitely a victory.

 Westford logo style used for advertising and marketing as well as a tag style for Vintage Situation features an old font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be much older cases. For this custom logo concept I attempted to come up with a logo that provided a fluid old style feel to it and could easily be utilized for everything from a web site to an insignia on brand new cases that appeared like they were from another point in time.

Logo design developed for an orthodontist in Westford, design consist of an arc with lines intersecting through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo design jobs due to the fact that it appears that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to small business advertising, if restaurants approached their branding in the very same way dental offices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo design includes 4 personalities surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that communicated that they were about families without being overtly corny about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe exactly how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself will never have the opportunity to be comprehended.

Logo design developed for a hair layout workshop featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which conveyed a spirit of calmness and elegance for their new hair salon. I created a design which didn’t go the obvious route of designing simply a stylized orchid but alternatively delivered a logo which suggested a flower in the pattern of a swirl featured into the letter O in the title and by putting attention on the logo design with the silhouette of a hummingbird floating above the image itself. The obvious path in designing a logo design is in most cases the wrong direction and in this case, the design ended up not being about the flower but instead put the focus on the emotion that they wanted to transmit to their customers.

Arabian horse logo layout produced for a horse ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct logotype concept styled to symbolize the unique physical traits of the Arabian kind of equines. By having a different head shape and higher tail posture, the Arabian is one of the highly immediately identifiable horse lineages in the entire world.

Las Coffee shop logo design a little restaurant, design contains a modified manuscript font style which hovers above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, layout contains a modified manuscript font which floats above a team of ornate lines as well as dots.

Logo layout for a software designer the design features and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it represented something to the owner of the business and in quite a few cases the substance behind a company logo is just as important as how it serves the organization it represents.

Progress logo style created for a Westford indoor designer, design function a series of red circles that intersect and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Westford interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, investigates, collaborates, and manages such projects. Interior design is a diverse profession that involves conceptual development, space planning, location assessments, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and A in middle of the word advanced have been changed to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Westford logo design assignment was undertaken for a leadership guide that helps business professionals to become more efficient at managing people, expectations, and productivity.

A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was primed for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a spot to sell their used products to other sports enthusiasts. I designed their Westford business logo dsign along with an illustration which captures the attention of traffic and projects an image that wakens the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo style has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually composed for an Westford area farm it was really developed for a commodities broker, and this particular business logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to make a graphic that projects confidence, success, and opulence.
Logo design designed for the use of an indication for the restaurant (Brewgrrs), it is an elaborate script font that is evocative a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the owner to create a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.