Acute Care 360 ImageCo, Westford, Massachusetts, MA,

ImageCo, Westford, Massachusetts, MA,

Evolv Design logo designed by ImageCo, Westford, Massachusetts, MA,

Red Panda Publishers logo designed by ImageCo, Westford, Massachusetts, MA,

Westford, Massachusetts, MA,

ImageCo, Westford, Massachusetts, MA,
ImageCo, Westford, Massachusetts, MA,

Mid Valley Pathology logo designed by ImageCo, Westford, Massachusetts, MA,

FSA OK logo designed by ImageCo, Westford, Massachusetts, MA,

Emerald Heights logo designed by ImageCo, Westford, Massachusetts, MA,

Club Sapphire logo designed by ImageCo, Westford, Massachusetts, MA,

Downtown Dogs logo designed by ImageCo, Westford, Massachusetts, MA,

School board logo designed by ImageCo, Westford, Massachusetts, MA,

Ferry Street Coffee Company logo designed by ImageCo, Westford, Massachusetts, MA,

Stoney Forensic logo designed by ImageCo, Westford, Massachusetts, MA,

Smart kernels logo designed by ImageCo, Westford, Massachusetts, MA,

POINTERS ON SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design company offers a money back guarantee try to remember that they can not refund the amount of time you invest which is much more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but ultimately a designer can only be determined from the quality of their portfolio, if the work in their design portfolio does not contain real world samples chances are they won’t be able to produce a top quality logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s purpose is to reflect your personal vision for your business. If a logo designer isn’t focused on actualizing your vision, the thing they are actually focused on is how soon they can get paid.

Westford LOGO DESIGN​

For over 20 years ImageCo has been helping start ups and entrepreneurs establish memorable brand identities. We’ve done brand identity design work for farmers, educational institutions, heart surgeons, wedding singers, cafes, retail stores, and virtually every other kind of business you can think of. What makes ImageCo unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every brand identity project as if it will be employed as an electrical sign. Because of our sign first strategy our logo designs can, and have been employed in everything from clothing labels to neon signs. Our sign first method insures that our logos are just as reliable whether they are used in television commercials or web headers, they are consistently identifiable, comprehended, and remembered no matter of size or application.

American Made ★ Design

The one difference which truly sets ImageCo apart from many of the design companies that you probably have stumbled upon in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are contracted to perform, we perform ourselves. Irrespective of the type of project we take on, logo design, web site, trade show exhibit, or electric sign, we do not, and never will farm-out our customer’s work to 3rd parties based outside the US. When you call us at 1-855-IMAGECO the person that picks up the phone is ImageCo’s owner and designer, not a broker that marks up the price of your design project and imposes the terms of how you and I do business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

Nearly every new Westford organization knows they need a logo, however few new business owners fully grasp the crucial role their company logo will play in their becoming successful, or exactly why one business logo works better than another. A logo has an instant and sustaining effect on the growth of a business, select the right one and it can make the door swing and cash register ring, go with the incorrect one and it will be a barrier and an impediment for the life span of an organization. The logos featured in the ImageCo portfolio help Westford companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be comprehended in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo will be legible and equally emotive at every size.
  3. Versatility: logos which function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or company they represent.
  5. Relevance: a company logo needs to be enduring and should feel equally relevant today, tomorrow, and twenty years from today.

understand your brand

Brand – It is a verb as well as a noun, it’s an identifying mark as well as the process of noting something to ensure that it can be identified, its foundation originates from the brand burned onto livestock. Nowadays a brand indicates virtually anything with an intention, regardless of whether it be revenue or politics, a brand is an intrinsic aspect of specifying the value of a specific thing in the consumer’s mind.

Branding – Is sort of like marketing and advertising’s attractive cousin, they are each from the same family, the distinction being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition aimed at a specific audience, it’s objective is to create a mental image that the audience will connect to.

Brand Image – An image planted and nurtured through advertising and marketing as well as identity design. When a person states the names Lamborghini or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and that is what makes individuals buy those products. Brand image is why individuals purchase specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Companies – If you look back at the origin of many branding agencies you’ll find that they are often re-branded marketing companies. When someone states they are in advertising the majority of people will likely have an idea about what they do. But when somebody says “I’m in branding”… it simply sounds much more attractive, maybe it’s because most people don’t know what it suggests to be in branding so it comes off as more mysterious and even sexy.

Brand Identity – Is a comprehensive term that explains the visual components of a product or company that influence understandings. This mainly consists of the name, the logo, the packaging, the different colors utilized however can additionally include sound, illumination, texture, signage, just about anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that specializes in a type of visual design that helps form the public image of a company, a product or a company. Brand identity designers produce logo designs, sign designs, product packaging, as well as collateral products such as business cards, stationery, and also sales brochures. Some visual designers also build sites as well as software interfaces. The necessary function of a brand identity designer is to create the visual cues and an emotional tone with the objective of influencing actions, outcomes and understandings.

select signs/logos

Retro logo design of a bike created for a Westford coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were launching in an old part of the area and hoped to project a retro vibe without appearing as stodgy or low energy. I achieved both jobs by designing a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo layout with a microscopic lense slide as well as germs created for Westford clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and effects of diseases, especially the field of medicine that deals with the clinical evaluation of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Generally I try not to be extremely literal with a concept and to a degree, this design approaches the company it serves rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more attention grabbing and a lot more memorable.

logo style with a leaping green frog created for a household enjoyable center in Westford.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for physicians, dentists, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to feature a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo featuring a group of birds, a mountain, a trail, a stream, as well as a tree - designed for Westford traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche speciality because travel photographers don’t shoot places or things but rather convey emotional journeys by means of the images they capture. The idea behind this logo composition was to utilize negative space to project more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I made an effort to do something similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Westford logo but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 Westford logo design with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I really take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the client, even though he liked the concept, didn’t care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his contempt for this particular kind of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get objective viewpoints on the worthiness of a concept. Fortunately, he discussed it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a weird animal in the design world given that the people that have a tendency to hire an expert to design their logo understand how crucial a logo design is for their organization so they are much more invested in the result. Every logo project has it’s portion of difficulties, but the largest obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Westford book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, nevertheless it is the most essential part of a printed book since it is often the very first thing a person views in the book shop. Regarding a publishing company, it’s the best opportunity that they will ever have to promote their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many cases one of the traits consumers tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service based in LA and although I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a sense of air travel and it was certainly a victory.

 Westford logo layout made use of for advertising and marketing and also a label design for Vintage Instance features an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which appeared to be antique cases. For this brand design I tried to come up with a logo that possessed a fluid retro feel to it and could easily be used for every thing from a web page to a label on brand new cases that appeared like they were from another generation.

Logo design created for an orthodontist in Westford, layout include an arc with lines converging with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo projects because it seems that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to company marketing, if dining establishments approached their branding in the exact same way dental practitioners do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo features 4 personalities startled in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which communicated that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe precisely how individuals should think or feel they don’t understand the purpose of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that describes itself won’t have the chance to be understood.

Logo layout created for a Westford hair style workshop featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which related a spirit of tranquility and elegance for their new hair salon. I created a design that didn’t go the obvious route of designing simply a stylized orchid but alternatively created a company logo that implied an orchid in the pattern of a swirl blended into the letter O in the title and by placing attention on the concept using the figure of a hummingbird hovering over the image itself. The obvious path in creating a logo design is generally the incorrect direction and in this case, the design ended up not being about the flower but instead placed the importance on the feeling that they wanted to forecast to their customers.

Arabian steed logo style developed for a steed ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct business logo design styled to symbolize the unique physical traits of the Arabian pedigree of equines. With an unique head shape and higher tail carriage, the Arabian is one of the highly quite easily identifiable horse types in the world.

Las Cafe, A Westford Coffee shop logo style a little dining establishment, style includes a changed manuscript font which floats above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, style includes a modified script typeface which hovers above a team of luxuriant lines and dots.

Logo layout for a software program developer the style functions and famous Westford component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. But it meant something to the business owner of the business and in quite a few cases the significance supporting a company logo is equally as important as how it brands the organization it represents.

Evolve logo style developed for a Westfordinterior developer, design function a collection of red circles that converge and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Westford interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, collaborates, and oversees such ventures. Interior design is a multifaceted profession that includes conceptual development, area planning, location examinations, programming, study, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Westford, the personalities for letter V and also A in middle of words progressed have actually been changed to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Westford logo design assignment was completed for a leadership coach that aids business professionals to develop into more effective at supervising people, expectations, and profitability.

A Westford business logo style featuring an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a place to sell their used items to other sports enthusiasts.

I created their Westford logo design design along with an illustration which garners the interest of vehicles and projects an image that arouses the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.

Logo design MQ ranches, this Westford company logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really produced for an Westford regional farm it was in reality developed for a products broker, and this particular logo design was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to generate a graphic that projected esteem, success, and opulence.

 Westford Logo design for a not-for-profit, Turning Point Solutions - the logo design feature for outwardly dealing with arrow and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to discover any concept that comes to mind, bad in that it’s challenging to hit a bullseye without realizing where exactly the target is. Thankfully, in this particular instance, I struck a bullseye with the first go.

Logo design developed for using an indication for the restaurant (Brewgrrs), it is an ornate script font style that is similar to a famous Westford sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the business owner to develop a business logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Westford, Massachusetts, MA,
Logo designed by ImageCo, Westford, Massachusetts, MA,
Logo designed by ImageCo, Westford, Massachusetts, MA,
Logo designed by ImageCo, Westford, Massachusetts, MA,
Electrical sign design for Westford restaurnat designed by Westford Sign Shop
Westford logo design and brand identity design for Westford businesses
Logo designed by ImageCo, Westford, Massachusetts, MA,
Logo designed by ImageCo, Westford, Massachusetts, MA,
Logo designed by ImageCo, Westford, Massachusetts, MA,
Logo designed by ImageCo, Westford, Massachusetts, MA,
Logo designed by ImageCo, Westford, Massachusetts, MA,

Logo designed by ImageCo, Westford, Massachusetts, MA,

Logo designed by ImageCo, Westford, Massachusetts, MA,

Logo designed by ImageCo, Westford, Massachusetts, MA,

Logo designed by ImageCo, Westford, Massachusetts, MA,

Logo designed by ImageCo, Westford, Massachusetts, MA,
Logo designed by ImageCo, Westford, Massachusetts, MA,
Logo designed by ImageCo, Westford, Massachusetts, MA,
Logo designed by ImageCo, Westford, Massachusetts, MA,
Logo designed by ImageCo, Westford, Massachusetts, MA,
Logo designed by ImageCo, Westford, Massachusetts, MA,
Logo designed by ImageCo, Westford, Massachusetts, MA,
Logo designed by ImageCo, Westford, Massachusetts, MA,
Logo designed by ImageCo, Westford, Massachusetts, MA,
Logo designed by ImageCo, Westford, Massachusetts, MA,