Wilmington Logo Design

Every new Wilmington company understands that they require a logo, but few entrepreneurs entirely understand the pivotal role their company logo will make in their success, or why one logo works far better than another. A logo has an immediate and long term influence on the success of a company, go with the right one and it can make the door swing and phone ring, choose the incorrect one and it can be an obstacle and an impediment for the life of a company. The logos included in the ImageCo portfolio help Wilmington companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos do not require contemplation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and just as emotive at every dimension.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo needs to be timeless and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bike created for a Wilmington coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually launching in an older part of town and hoped to project a vintage vibe without coming across as monotonous or low energy. I fulfilled both of these tasks by developing a business logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo style with a microscope slide and germs made for Wilmington clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the root causes and consequences of diseases, mainly the field of healthcare that deals with the clinical examination of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the only instance I recollect where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Usually I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it serves quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more attention grabbing and a lot more meaningful.

logo style with a jumping eco-friendly frog designed for a household enjoyable facility in Wilmington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for physicians, dentists, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for marketing. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a group of birds, a mountain, a path, a stream, and also a tree - developed for Wilmington travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche area due to the fact that travel photographers tend not to capture locations or things but instead project emotional experiences by means of the photos they capture. The thought behind this logo composition was to utilize negative space to project more than what was visible upon first glance, which I think is quintessential of most good photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be revealed with just words. I tried to do something comparable to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Wilmington logo design but also to illustrate the depth to her work and in the way that she perceives the world through the lens of her camera.

 Wilmington logo style with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the customer, while he liked the concept, really did not care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his contempt for this specific type of sea bird.

When I turn a design over to a client I urge all of them to talk about it with friends and colleagues and family as well as with other people that they don’t even know so as to get neutral viewpoints on the merit of a design. Fortunately, he talked about it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a strange animal in the design world given that the people that have a tendency to hire an expert to design their business logo realize how important a logo design is for their company so they are much more invested in the result. Every logo project has it’s portion of difficulties, however the largest obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Wilmington book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, but it is the most crucial part of a published book considering that it is ordinarily the primary thing a person sees in the bookstore. Regarding a publishing company, it’s the optimal opportunity they will likely ever have to spotlight their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many cases 1 of the traits consumers tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service located in LA and while I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of airline flight and it was surely a victory.

 Wilmington logo style used for marketing as well as a tag layout for Vintage Case features an antiquated font design.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which appeared to be older cases. For this business logo design I sought to come up with a logo that provided a fluid old-fashioned feel to it and could be used for everything from a website to an insignia on brand new cases that seemed like they were from another point in time.

Logo created for an orthodontist in Wilmington, design consist of an arc with lines converging via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging and difficult logo design jobs due to the fact that it seems that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to company branding, if restaurants approached their advertising in the same way dental offices do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo features 4 personalities staggered in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo which communicated that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe precisely how people ought to think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that illustrates itself won’t have the likelihood to be understood.

Logo design created for a hair layout studio including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which carried an atmosphere of serenity and elegance for their new hair salon. I created a design which did not go the obvious route of designing just a stylized orchid but instead created a company logo which suggested an orchid in the pattern of a swirl blended into the letter O in the title and by placing emphasis on the concept using the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a logo is generally the incorrect path and in this case, the design ended up not being about the flower but instead placed the attention on the feeling that they really wanted to project to their patrons.

Arabian steed logo design produced for an equine ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct logo design customized to illustrate the unique physical traits of the Arabian type of equines. With an identifiable head shape and very high tail posture, the Arabian is one of the very most quite easily recognizable equine breeds in the world.

Las Coffee shop logo layout a small restaurant, design consists of a customized script font which floats above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, layout contains a customized script font style which hovers over a team of elaborate lines as well as dots.

Logo layout for a software application developer the layout attributes and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the business and in quite a few cases the significance supporting a business logo is just as important as how it brands the business it stands for.

Evolve logo style produced for a Wilmington indoor developer, style function a collection of red circles that intersect and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wilmington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, coordinates, and oversees such ventures. Interior design is a multifaceted profession that includes conceptual development, area planning, site assessments, programming, research study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V as well as A in middle of words progressed have been customized to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Wilmington logo design job was carried out for a leadership advisor that enables business professionals to develop into more effective at supervising people, expectations, and productivity.

A logo design featuring an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly realized the market was prepared for an outdoor sporting store that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a place to sell off their secondhand items to other sports enthusiasts. I created their Wilmington business logo dsign along with a graphic that captures the attention of vehicles and sends an image that evokes the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo style has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really designed for an Wilmington regional farm it was actually created for an investments broker, and this logo design was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to generate an identity that projected assurance, financial success, and opulence.
Logo design designed for the use of a sign for the restaurant (Brewgrrs), it is a luxuriant script font that is evocative a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the proprietor to design a business logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.