Woburn Logo Design

Virtually every new Woburn business knows they are in need of a logo, yet few entrepreneurs fully are aware of the pivotal role their organization logo will make in their success, or why one logo design performs better than another. A logo design has a critical and lasting effect on the success of a business, pick the correct one and it can make the door swing and phone ring, choose the wrong one and it can be a barrier and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help Woburn companies succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not demand scrutiny, they can be understood in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo will be legible and just as emotive at virtually any size.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design should be ageless and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo style of a bicycle created for a Woburn coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening in an older part of the city and wished to cast a retro atmosphere without appearing as stodgy or low energy. I achieved the two jobs by creating a custom logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo style with a microscope slide and germs made for Woburn medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the causes and outcomes of diseases, mainly the field of medicine which deals with the clinical evaluation of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I recollect in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it serves very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more focus grabbing and a lot more meaningful.

logo layout with a leaping green frog designed for a family enjoyable facility in Woburn.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to include a handful of springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design including a flock of birds, a hill, a path, a stream, and a tree - made for Woburn traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area because travel photographers tend not to shoot places or things but rather communicate emotional journeys by means of the photos they capture. The thought behind this logo composition was to use negative space to communicate more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I made an effort to do something similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Woburn logo design but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Woburn logo layout with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I seriously enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the customer, while he liked the concept, didn’t care for my choice of birds. This guy truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his contempt for this specific variety of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with friends and family as well as with folks that they don’t actually know so as to get honest viewpoints on the value of a design concept. Fortunately, he shared it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a strange creature in the design world because the people that are inclined to hire an expert to create their business logo recognize how essential a logo is for their company so they are way more vested in the result. Every logo job has it’s share of hurdles, but the most significant challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Woburn book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, but it really is the most critical part of a published book because it is usually the primary thing a person views in the book store. Concerning a publisher, it’s the best opportunity they will ever have to publicize their brand and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many instances 1 of the items people often tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service based in LA and while I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to imparting a sense of flight and it was definitely a victory.

 Woburn logo layout made use of for marketing as well as a label design for Vintage Case features an old font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which looked to be much older cases. For this logo design I attempted to come up with a logo that had a fluid old-fashioned feel to it and could easily be utilized for everything from a web page to an insignia on brand new cases that looked like they were from another point in time.

Logo design developed for an orthodontist in Woburn, style include an arc with lines converging with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging logo projects considering that it seems that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to company branding, if restaurants approached their advertising in the exact same way dental professionals do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo design features 4 personalities staggered in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that communicated that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe precisely how people ought to think or feel they don’t understand the objective of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the chance to be comprehended.

Logo style produced for a hair style studio featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which related a feeling of ease and elegance for their new hair salon. I came up with a design that didn’t go the obvious route of making just a stylized orchid but alternatively crafted a logo that implied a flower in the formation of a swirl blended into the letter O in the name and by placing emphasis on the concept using the figure of a hummingbird floating above the image itself. The obvious path in creating a logo is oftentimes the incorrect route and in this case, the design ended up not being about the flower but instead put the importance on the feeling that they wanted to project to their clients.

Arabian horse logo style produced for a horse ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique company logo concept tailored to epitomize the unique physical traits of the Arabian pedigree of equines. With an unique head form and higher tail posture, the Arabian is one of the most easily recognizable equine types in the whole world.

Las Cafe logo style a little restaurant, design consists of a changed manuscript font style which floats over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, design contains a modified manuscript font which hovers over a group of luxuriant lines and also dots.

Logo design for a software application programmer the style attributes as well as renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in quite a few cases the substance behind a business logo is equally as important as how it serves the business it represents.

Progress logo style produced for a Woburn indoor designer, design attribute a collection of red circles that intersect and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Woburn interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, collaborates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location examinations, programming, research study, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V as well as A in middle of the word progressed have been modified to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Woburn logo design job was performed for a leadership expert that enables business professionals to develop into more successful at overseeing people, expectations, and productivity.

A logo style featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was primed for an outdoor sporting store that operates as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a location to sell off their previously owned goods to other sports enthusiasts. I designed their Woburn business logo dsign utilizing an image that grabs the interest of traffic and projects an image that arouses the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo layout has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t actually created for an Woburn regional farm it was really created for a products broker, and this business logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to design an identity that projects trust, effectiveness, and luxury.
Logo developed for making use of an indication for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the business owner to produce a logo design that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.