Worcester, Massachusetts Logo Design

Nearly every new Worcester business person knows they require a logo, but few entrepreneurs entirely realize the pivotal role their logo will make in their becoming successful, or why one business logo works better than another. A company logo has an instant and sustaining impact on the success of a business, go with the correct one and it will make the door swing and phone ring, select the incorrect one and it can be a barrier and an impediment for the life span of a company.

The logos featured in the ImageCo portfolio help Worcester, Massachusetts businesses succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these five features in common.

  1. Simplicity: simple logo designs do not require consideration, they can be comprehended in merely a look.
  2. Scalability: from labels to movie screens a scalable logo design will stay legible and just as emotive at every dimension.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a business logo should be enduring and should feel as relevant today, tomorrow, and 20 years from today.
Retro logo layout of a bicycle created for a Worcester, Massachusetts coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were launching in an old part of town and really wanted to visualize a nostalgic tone without appearing as uninteresting or low energy. I fulfilled the two jobs by developing a custom logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and germs designed for Worcester, Massachusetts medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and effects of diseases, especially the field of medicine that deals with the laboratory examination of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it represents rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more focus grabbing and even more unforgettable.

logo layout with a leaping green frog developed for a family enjoyable center in Worcester, Massachusetts.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a route, a stream, and also a tree - made for Worcester, Massachusetts travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche field because travel photographers don’t capture places or things but instead convey emotional experiences through the images they capture. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be communicated with just words. I attempted to do something similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Worcester logo but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 Worcester logo style with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I really savor and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the client, even though he loved the concept, didn’t care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his contempt for this particular type of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with colleagues and family members as well as with other people that they don’t actually know so as to get neutral point of views on the merit of a design. Fortunately, he talked about it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world because the people that have a tendency to hire a professional to create their logo design comprehend how crucial a logo is for their business so they are way more vested in the end result. Every logo design job has it’s share of hurdles, however the greatest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Worcester, Massachusetts book publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it is the most important part of a published book because it is usually the initial thing a person sees in the bookstore. With regard to a publisher, it’s the optimal opportunity that they will ever have to publicize their brand and get their logo design in front of the people that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems like that in many occurrences one of the traits folks usually tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service based in LA and while I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a feeling of airline flight and it was undoubtedly a success.

 Worcester logo layout utilized for marketing as well as a label layout for Vintage Instance features an archaic font layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that seemed to be older cases. For this logo design I attempted to come up with a logo that had a fluid old style feel to it and could easily be used for every thing from a website to a label on brand new cases that appeared like they were from a different generation.

Logo design created for an orthodontist in Worcester, Massachusetts, design include an arc with lines converging through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo design jobs due to the fact that it appears that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to business advertising, if dining establishments approached their advertising in the same way dental practices do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dentist logos because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo features 4 personalities staggered in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe precisely how individuals should think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that illustrates itself will never have the likelihood to be comprehended.

Logo layout created for a hair design studio including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which conveyed an atmosphere of peace and class for their new hair studio. I came up with a concept which didn’t go the obvious direction of crafting just a stylized orchid but rather delivered a logo which suggested a flower in the pattern of a swirl blended in to the letter O in the name and by placing emphasis on the logo design with the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a company logo is generally the wrong path and in this case, the design ended up not being about the flower but alternately placed the importance on the emotion that they wanted to transmit to their clients.

Arabian steed logo layout created for an equine ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original logotype concept tailored to manifest the unique physical traits of the Arabian kind of equines. By having an unique head form and very high tail posture, the Arabian is one of the most immediately identifiable horse breeds in the entire world.

Las Cafe logo layout a tiny dining establishment, design contains a customized script typeface which hovers over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, style includes a changed script font style which hovers above a group of elaborate lines as well as dots.

Logo style for a software designer the design attributes and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in many cases the significance behind a logo is just as important as how it serves the organization it represents.

Advance logo layout created for a Worcester, Massachusetts interior designer, design function a series of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Worcester, Massachusetts interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, coordinates, and manages such ventures. Interior design is a diverse occupation that consists of conceptual development, space planning, location inspections, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words advanced have been changed to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Worcester, Massachusetts logo design job was completed for a leadership guide that enables business leaders to develop into more successful at overseeing people, expectations, and productivity.
A logo style featuring an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market place was primed for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a location to sell off their secondhand products to other sports enthusiasts. I designed their Worcester logo design dsign using a graphic that garners the attention of vehicles and projects an image that wakens the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo design has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually developed for an Worcester, Massachusetts area farm it was in reality devised for a commodities broker, and this brand was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to produce a graphic that projects esteem, success, and luxury.

 Worcester Logo design for a nonprofit, Transforming Point Solutions - the logo design feature for ostensibly dealing with arrowhead as well as the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it gives a designer the flexibility to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye without knowing where exactly the target is. Fortunately, in this instance, I struck a bullseye with the very first try.

Logo made for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate script typeface that is evocative a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the proprietor to design a logo design that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.