Michigan Logo Design

Nearly every new Michigan business person understands that they need a logo, however few new business owners thoroughly recognize the key role their company logo can make in their becoming successful, or why one business logo performs far better than another. A logo has an instant and sustaining impact on the success of a business, pick the correct one and it can make the door swing and phone ring, select the wrong one and it will be an obstacle and a hindrance for the life span of an organization.

The logos presented in the ImageCo portfolio help Michigan  businesses prosper, they are effective in any given situation and the reason why they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos don’t require deliberation, they can be grasped in merely a glimpse.
  2. Scalability: from labels to movie screens a scalable logo will be legible and just as emotive at every dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo needs to be lasting and should feel as relevant today, tomorrow, and 20 years from today.
Retro logo design of a bicycle developed for a Michigan, Michigan coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually launching in an old part of the community and hoped to cast a vintage feel without coming across as stodgy or low energy. I fulfilled both of these jobs via developing a custom logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo design with a microscope slide and germs created for Michigan, Michigan medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and outcomes of diseases, especially the branch of healthcare that deals with the clinical evaluation of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be excessively literal with a concept and to a degree, this design approaches the company it represents quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more focus grabbing and even more meaningful.

logo layout with a jumping environment-friendly frog made for a household fun center in Michigan, Michigan.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to include a few springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design featuring a group of birds, a mountain, a path, a stream, and a tree - developed for Michigan, Michigan travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche sector because travel photographers tend not to capture locations or things but rather convey emotional journeys by means of the photos they capture. The thought behind this logo concept was to make use of negative space to project more than what was visible upon first glance, which I think is representative of most professional photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I attempted to do something similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Michigan logo design but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Michigan logo design with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however my customer, while he liked the concept, really did not care for my choice of birds. This guy seriously loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his aversion for this specific type of sea bird.

When I turn a design over to a customer I encourage them to share it with colleagues and family members as well as with other people that they don’t actually know so as to get neutral viewpoints on the merit of a design. Fortunately, he talked about it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Custom logo designs are a weird animal in the design world because the people that tend to hire a professional to design their logo understand how important a logo design is for their business so they are much more invested in the outcome. Every logo design project has it’s portion of obstacles, however the most significant obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Michigan, Michigan book publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it is the most critical part of a published book since it is in most cases the initial thing a person sees in the book store. Concerning a publisher, it’s the best opportunity that they will ever have to spotlight their label and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many cases 1 of the things folks usually tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service situated in LA and although I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to affording a sense of airline flight and it was certainly a victory.

 Michigan logo layout used for advertising and marketing and also a tag style for Vintage Case includes an archaic font style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that appeared to be antique cases. For this custom logo concept I tried to come up with a logo that provided a fluid nostalgic feel to it and could be used for everything from a web page to a label on brand new cases that seemed like they were from another era.

Logo design developed for an orthodontist in Michigan, Michigan, style consist of an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo design jobs considering that it appears that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to business branding, if dining establishments approached their advertising in the exact same way dental professionals do every one of their logos would be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo design features 4 personalities startled in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being overtly corny about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize how people ought to think or feel they don’t understand the mission of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself won’t have the likelihood to be comprehended.

Logo design created for a hair style studio including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which communicated a sense of calmness and connection for their new hair salon. I created a concept which did not go the obvious direction of making merely a stylized orchid but instead crafted a business logo that suggested a flower in the formation of a swirl integrated into the letter O in the title and by placing attention on the logo design using the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a company logo is usually the incorrect route and in this case, the design ended up not being about the flower but instead put the attention on the feeling that they really wanted to transmit to their customers.

Arabian equine logo design developed for an equine ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique logo design styled to symbolize the unique physical traits of the Arabian kind of equines. With an unique head form and high tail carriage, the Arabian is one of the most quite easily recognizable horse breeds in the world.

Las Coffee shop logo design a little dining establishment, design includes a customized script font style which hovers over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, style consists of a modified script font style which floats above a group of elaborate lines as well as dots.

Logo layout for a software program designer the design features and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the business and in quite a few cases the symbolism behind a business logo is equally as important as how it serves the organization it represents.

Progress logo design developed for a Michigan, Michigan indoor developer, style feature a collection of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Michigan, Michigan interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, explores, collaborates, and oversees such projects. Interior design is a multifaceted profession that includes conceptual development, area planning, location inspections, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and A in middle of words progressed have actually been customized to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Michigan, Michigan logo design assignment was completed for a management guide that enables business leaders to become more successful at supervising people, expectations, and profitability.
A logo style including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market was primed for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of passions, a place to sell their previously owned equipment to other sports enthusiasts. I designed their Michigan business logo dsign using an illustration that grabs the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo style has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really designed for an Michigan, Michigan area farm it was actually developed for a commodities broker, and this particular brand was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to design a brand mark that projects esteem, financial success, and prosperity.

 Michigan Logo design for a nonprofit, Turning Factor Solutions - the logo layout feature for outwardly dealing with arrow and also the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to delve into any idea that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where the target is. Fortunately, in this case, I struck a bullseye with the 1st try.

Logo developed for the use of an indicator for the restaurant (Brewgrrs), it is a luxuriant script font style that is similar to a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to develop a business logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.