Michigan Logo Design

Virtually every new Michigan business realizes that they require a logo, but few entrepreneurs entirely recognize the crucial role their business logo will make in their financial success, or precisely why one logo design performs more effectively than another. A logo has an immediate and sustaining influence on the success of a company, select the correct one and it will make the door swing and cash register ring, select the wrong one and it can be an obstacle and a hindrance for the life of a company.

The logos featured in the ImageCo portfolio help Michigan businesses prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos don’t require contemplation, they can be realized in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo will remain legible and just as emotive at any dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a logo must be timeless and should feel relevant today, tomorrow, and thirty years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle developed for a Michigan coffee cafe and also a coffee roaster.

Ferry Street Coffee Company

This start-up coffee roaster and coffeehouse were actually opening up in an older part of the area and really wanted to project a retro tone without appearing as monotonous or low energy. I accomplished both tasks by creating a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo design with a microscope slide as well as germs created for Michigan medical facility.

Mid-Valley Pathology | Logo Design Project

Pathology is the scientific discipline that investigates the root causes and effects of diseases, especially the branch of medicine that deals with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the only instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it represents very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more attention grabbing and more unforgettable.

logo layout with a leaping green frog designed for a family members fun facility in Michigan.

Cool Springs | Retail Branding Project

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for physicians, dental practices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to include a couple of springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design featuring a group of birds, a mountain, a trail, a stream, as well as a tree - made for Michigan traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers don’t shoot places or things but rather reveal emotional experiences through the photos they capture. The idea behind this logo concept was to make use of negative space to project more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I tried to do something very similar to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Michigan logo but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Michigan logo design with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design Project

The majority of custom logo design projects that I take on I honestly take pleasure in and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the client, while he liked the concept, really did not care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his contempt for this particular breed of sea bird.

When I turn a concept over to a customer I encourage all of them to talk about it with friends and family members as well as with individuals that they don’t even know so as to get impartial viewpoints on the benefit of a concept. Fortunately, he shared it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world given that the people that tend to hire a professional to create their logo design realize how vital a logo is for their business so they are much more invested in the final result. Every logo job has it’s allotment of difficulties, but the greatest challenge is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Michigan book publisher

Red Panda Publishers | Logo Design Project

The book spine is a thin slice of real estate to work with, but it is the most vital part of a printed book due to the fact that it is usually the very first thing a person sees in the bookstore. For a publishing company, it’s the optimal opportunity that they will likely ever have to advertise their label and get their logo design in front of the people that shop for actual books. This 3 color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design Project

Airlines arrive and depart nevertheless it seems like that in many instances 1 of the things folks tend to recollect the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline situated in LA and while I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to affording a good sense of flight and it was definitely a success.

 Michigan logo layout made use of for advertising as well as a tag layout for Vintage Case includes an archaic typeface layout.

Vintage Case | Logo Design Project

Vintage case specialized in all new cases for music instruments, that appeared to be vintage cases. For this business logo concept I sought to come up with a logo that provided a fluid old-fashioned feel to it and could easily be utilized for anything from a web site to a label on brand new cases that seemed like they were from a different generation.

Logo design developed for an orthodontist in Michigan, layout consist of an arc with lines intersecting through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design Project

Dentistry business logos can be one of the most difficult logo projects considering that it seems that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to company branding, if dining establishments approached their branding in the same way dental practices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry. I actually love doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on. Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.
William McNally logo design created for a household not-for-profit, the logo design features 4 characters startled in elevation to stand for a family unit with in the design.

William McNally | Logo Design Project

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to project. The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain precisely how people should think or feel they don’t understand the purpose of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that illustrates itself will never have the likelihood to be comprehended.
Logo style produced for a hair design studio featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which projected a spirit of calmness and elegance for their new hair salon. I came up with a design which didn’t go the obvious direction of creating merely a stylized orchid but alternatively created a company logo which suggested a flower in the pattern of a swirl blended in to the letter O in the name and by placing emphasis on the concept along with the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a company logo is in most cases the incorrect route and in this case, the design ended up not being about the flower but alternately put the main focus on the feeling that they wanted to transmit to their patrons.
Arabian steed logo style developed for a steed ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design Project

ImageCo created an original logo design styled to embody the unique physical traits of the Arabian type of horses. By having an identifiable head shape and very high tail posture, the Arabian is one of the very most quite easily recognizable equine types in the world.
Las Coffee shop logo style a tiny dining establishment, layout consists of a changed script font which hovers above a team of ornate lines and also dots.

Las Cafe | Logo Design Project

Las Coffee shop logo layout a little restaurant, design contains a changed script font which hovers above a team of luxuriant lines and also dots.

Logo design for a software application designer the design attributes as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design Project

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the business and in many cases the substance behind a company logo is equally as important as how it brands the company it stands for.

Evolve logo style created for a Michigan interior designer, style attribute a collection of red circles that intersect as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design Project

Evolv Design is a Michigan interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, investigates, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that includes conceptual development, space planning, site inspections, programming, analysis, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V and also A in center of words progressed have been changed to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Michigan logo design assignment was carried out for a leadership expert that helps business leaders to become more successful at supervising people, expectations, and profitability.
A logo style including a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly knew the market was primed for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a location to sell their secondhand equipment to other sports enthusiasts.

I designed their Michigan logo design using an image which seizes the interest of traffic and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.

Logo layout MQ farms, this logo layout has actually an area included into the letter Q.

MQ Farms | Logo Design

The MQ farms business logo idea wasn’t actually produced for an Michigan regional farm it was actually developed for a products broker, and this particular trademark was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to create a graphic that projected esteem, financial success, and luxury.

 Michigan Logo design for a not-for-profit, Transforming Point Solutions - the logo layout function for externally encountering arrow as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it offers a designer the freedom to investigate any concept that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where the target is. Fortunately, in this particular instance, I struck a bullseye with the 1st go.

Logo designed for the use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is evocative a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Branding

I have designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the owner to develop a logo design which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.