Michigan Logo Design

Each and every new Michigan  business understands that they are in need of a logo, yet few entrepreneurs thoroughly are aware of the essential role their logo can play in their becoming successful, or why one logo design works far better than another. A company logo has an immediate and long term influence on the prosperity of a business, go with the correct one and it will make the door swing and phone ring, select the incorrect one and it can be an obstacle and a hindrance for the life span of a business.

The logos presented in the ImageCo portfolio help Michigan businesses succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logo designs do not require contemplation, they can be realized in just a look.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and just as emotive at virtually any dimension.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a business logo needs to be lasting and will feel relevant today, tomorrow, and forty years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle produced for a Michigan coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were opening up in an old section of the town and really wanted to cast a vintage feel without appearing as monotonous or low energy. I fulfilled both tasks by creating a custom logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo design with a microscopic lense slide and also germs designed for Michigan medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and effects of diseases, mainly the field of healthcare that works with the clinical assessment of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the only instance I recall in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be excessively literal with a concept and to a point, this design approaches the company it represents quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more attention grabbing and more memorable.

logo style with a leaping green frog made for a family members enjoyable facility in Michigan.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to integrate a some springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for marketing. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a flock of birds, a hill, a path, a stream, and a tree - developed for Michigan travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche speciality because travel photographers don’t capture places or things but rather reveal emotional experiences through the photos they record. The thought behind this logo design was to make use of negative space to reveal more than what was visible upon first view, which I think is quintessential of almost all good photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I attempted to do something much the same to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Michigan  logo but also to reveal the depth in her art and in the way that she perceives the world through the lens of her camera.

Michigan logo style with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I really enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my client, while he liked the concept, didn’t care for my choice of birds. This guy seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his scorn for this specific variety of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with colleagues and family as well as with people that they don’t even know so as to get unprejudiced judgements on the worthiness of a design concept. Fortunately, he shared it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world given that the people that have a tendency to hire a professional to design their logo realize how vital a logo is for their company so they are much more invested in the end result. Every logo job has it’s share of hurdles, but the largest challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Michigan book publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, but it is the most crucial part of a printed book since it is in most cases the first thing a person sees in the book shop. For a publishing company, it’s the absolute best opportunity they will ever get to publicize their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many instances one of the aspects consumers tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service situated in LA and while I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to confering a good sense of air travel and it was certainly a victory.

Michigan logo design utilized for advertising and marketing and a tag style for Vintage Case features an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that seemed to be vintage cases. For this brand design I attempted to come up with a logo that offered a fluid old-fashioned feel to it and could be utilized for every thing from a web site to a label on brand new cases that looked like they were from a different generation.

Logo created for an orthodontist in Michigan, layout consist of an arc with lines intersecting with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo design jobs due to the fact that it appears that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to small business marketing, if restaurants approached their branding in the very same way dental practices do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually really love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo design includes 4 characters surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe specifically how people should think or feel they don’t understand the mission of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that illustrates itself won’t have the chance to be understood.

Logo style developed for a hair layout workshop featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which carried a spirit of simplicity and class for their new hair salon. I created a concept that did not go the obvious route of making merely a stylized orchid but alternatively created a logo that implied an orchid in the formation of a swirl featured in to the letter O in the name and by placing attention on the logo design using the figure of a hummingbird hovering above the logo itself. The obvious path in creating a logo is more often than not the wrong course and in this case, the design ended up not being about the orchid but alternately put the emphasis on the feeling that they wanted to forecast to their patrons.

Arabian steed logo style developed for an equine ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct business logo concept tailored to manifest the unique physical traits of the Arabian pedigree of horses. With an unique head form and high tail carriage, the Arabian is one of the very most quite easily identifiable horse breeds in the whole world.

Las Coffee shop logo style a little restaurant, design includes a modified manuscript font style which hovers over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, design consists of a changed manuscript font which floats above a group of elaborate lines and also dots.

Logo design for a software application developer the layout functions and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However it represented something to the owner of the company and in quite a few cases the significance behind a logo design is just as important as how it brands the business it represents.

Advance logo layout created for a Michigan indoor developer, design feature a collection of red circles that intersect and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Michigan  interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, coordinates, and manages such projects. Interior design is a multifaceted profession that involves conceptual development, area planning, site assessments, programming, research study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and A in middle of words advanced have actually been customized to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Michigan logo design project was performed for a management coach that aids business leaders to become more successful at managing people, expectations, and profitability.

A logo layout featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a spot to market their pre-owned equipment to other sports enthusiasts.

I created their Michigan business logo design utilizing a graphic that seizes the interest of vehicles and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.

Logo design MQ farms, this logo design has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really designed for an Michigan  farm it was really devised for an investments broker, and this particular company was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to design a graphic that projects trust, success, and wealth.

 Michigan  Logo design for a not-for-profit, Turning Point Solutions - the logo layout feature for outwardly facing arrowhead as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye without knowing where exactly the target is. Fortunately, in this instance, I struck a bullseye with the first shot.

Logo made for using a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is evocative a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the proprietor to design a business logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.