Allen Park Logo Design

Each and every new Allen Park venture understands that they are in need of a logo, yet few entrepreneurs entirely are aware of the pivotal role their logo can perform in their becoming successful, or exactly why one logo performs more effectively than another. A business logo has an instant and long-term impact on the financial success of a business, go with the correct one and it will make the door swing and cash register ring, go with the incorrect one and it will be a barrier and an impediment for the life of a company. The logos presented in the ImageCo portfolio help Allen Park companies succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and just as emotive at every scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design must be timeless and will feel relevant today, tomorrow, and twenty five years from today.

Retro logo style of a bike developed for a Allen Park coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually launching in an old part of the area and hoped to cast a retro tone without appearing as monotonous or low energy. I fulfilled the two jobs via designing a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo style with a microscope slide and bacteria designed for Allen Park medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and effects of diseases, mainly the branch of healthcare that deals with the clinical examination of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Generally I try not to be overly literal with a design and to a degree, this specific design approaches the company it represents fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more attention grabbing and even more unforgettable.

logo style with a jumping environment-friendly frog created for a family enjoyable center in Allen Park.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for doctors, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo featuring a flock of birds, a hill, a route, a stream, and a tree - designed for Allen Park traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession because travel photographers tend not to capture places or things but instead communicate emotional journeys by means of the images they record. The idea behind this logo design was to make use of negative space to project more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be communicated with just words. I tried to do something comparable to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Allen Park logo but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 Allen Park logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I really savor and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the customer, while he liked the concept, really did not care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his contempt for this particular breed of sea bird.

When I turn a design over to a customer I urge them to discuss it with friends and family members as well as with individuals that they don’t actually know so as to get objective judgements on the worthiness of a design concept. Fortunately, he talked about it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a weird animal in the design world given that the people that have a tendency to hire a professional to design their business logo understand how crucial a logo is for their company so they are much more vested in the final result. Every logo design project has it’s portion of difficulties, but the most significant challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Allen Park book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, however it really is the most necessary part of a published book because it is often the primary thing a person views in the book store. For a publisher, it’s the most ideal opportunity that they will ever have to spotlight their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many instances one of the items folks usually tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service situated in LA and although I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a spirit of airline flight and it was definitely a success.

 Allen Park logo design used for advertising and marketing and a label style for Vintage Case includes an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that appeared to be antique cases. For this business logo concept I tried to come up with a logo that had a fluid vintage feel to it and could be used for every thing from a web site to an insignia on brand new cases that looked like they were from a different era.

Logo developed for an orthodontist in Allen Park, design include an arc with lines converging via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo design jobs because it appears that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to business advertising, if restaurants approached their advertising in the same way dentists do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo features 4 characters surprised in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate how individuals should think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo layout created for a hair layout studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that projected a spirit of simplicity and elegance for their new hair salon. I created a concept that did not go the obvious route of making simply a stylized orchid but instead delivered a company logo which implied an orchid in the pattern of a swirl featured in to the letter O in the name and by putting emphasis on the logo design along with the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a logo is generally the incorrect direction and in this case, the design ended up not being about the flower but instead put the main focus on the perception that they wanted to project to their customers.

Arabian horse logo layout developed for a horse cattle ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original company logo concept tailored to symbolize the unique physical traits of the Arabian kind of horses. With a distinctive head form and high tail posture, the Arabian is one of the very most easily recognizable horse lineages in the whole world.

Las Cafe logo layout a little dining establishment, style contains a modified script typeface which hovers over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, layout consists of a customized manuscript font which hovers over a group of luxuriant lines and dots.

Logo style for a software application designer the style features and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. But it intimated something to the owner of the company and in many cases the meaning behind a business logo is equally as important as how it serves the business it stands for.

Advance logo layout produced for a Allen Park indoor designer, layout function a series of red circles that intersect and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Allen Park interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, coordinates, and manages such tasks. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location examinations, programming, analysis, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V as well as A in middle of the word advanced have been changed to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Allen Park logo design job was done for a management specialist that helps business leaders to become more effective at managing people, expectations, and productivity.

A logo design featuring an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was ready for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of passions, a location to sell their previously owned equipment to other sports enthusiasts. I created their Allen Park business logo dsign utilizing a graphic which garners the attention of traffic and projects an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo layout has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really composed for an Allen Park regional farm it was in reality developed for an investments broker, and this company was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create an identity that projected self-confidence, success, and wealth.
Logo created for using an indication for the dining establishment (Brewgrrs), it is an ornate script font style that is similar to a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the business owner to produce a logo design that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.