Allen Park, Michigan Logo Design

Nearly every new Allen Park company understands that they are in need of a logo, yet few entrepreneurs entirely understand the essential role their logo design can perform in their financial success, or exactly why one logo works more effectively than another. A logo has an immediate and lasting effect on the growth of a company, pick the correct one and it will make the door swing and cash register ring, select the incorrect one and it will be an obstacle and a hindrance for the life span of a business.

The logos included in the ImageCo portfolio help Allen Park, Michigan businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs do not require scrutiny, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo design needs to be enduring and will feel relevant today, tomorrow, and twenty years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle developed for a Allen Park, Michigan coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were opening up in an older part of the area and hoped to visualize a nostalgic vibe without coming across as monotonous or low energy. I fulfilled both of these jobs by creating a sign concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo design with a microscope slide and germs created for Allen Park, Michigan clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the causes and consequences of diseases, mainly the branch of healthcare which deals with the clinical examination of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the only instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be extremely literal with a concept and to a degree, this specific design approaches the company it serves rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more interest grabbing and more memorable.

logo layout with a jumping environment-friendly frog created for a family members enjoyable center in Allen Park, Michigan.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to integrate a handful of springs into the design but Cool Springz is a fun location to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for promotion and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a hill, a route, a stream, and a tree - designed for Allen Park, Michigan travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t capture locations or things but rather convey emotional experiences through the photos they record. The idea behind this logo concept was to use negative space to convey more than what was visible upon first glance, which I think is representative of most professional photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I made an effort to do something similar to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Allen Park logo but also to reveal the depth of her work and in the way that she sees the world through the lens of her camera.

 Allen Park logo layout with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I truly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the client, while he liked the concept, didn’t care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his aversion for this specific type of sea bird.

When I turn a concept over to a customer I urge them to discuss it with friends and colleagues and family as well as with folks that they don’t actually know so as to get unbiased viewpoints on the benefit of a concept. Fortunately, he talked about it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a weird creature in the design world given that the people that are inclined to hire an expert to design their logo design realize how important a logo design is for their business so they are way more invested in the result. Every logo job has it’s portion of difficulties, however the biggest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Allen Park, Michigan book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, yet it really is the most necessary part of a published book since it is ordinarily the very first thing a person views in the book store. Regarding a publishing company, it’s the opportunity they will likely ever get to advertise their product and get their logo design in front of the people that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it looks like that in many occurrences one of the items consumers tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service based in LA and while I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a feeling of airline flight and it was definitely a victory.

 Allen Park logo design used for marketing as well as a tag layout for Vintage Instance includes an old typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which looked to be vintage cases. For this custom logo concept I tried to come up with a logo that had a fluid nostalgic feel to it and could be utilized for anything from a web page to an insignia on brand new cases that seemed like they were from a different point in time.

Logo design produced for an orthodontist in Allen Park, Michigan, layout consist of an arc with lines intersecting via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging logo design projects because it appears that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to business marketing, if restaurants approached their branding in the same way dental offices do every one of their company logos would be a picture trying to explain anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo includes 4 personalities startled in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo that communicated that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize how people ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that explains itself will never have the opportunity to be comprehended.

Logo style produced for a hair style studio featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which related a feeling of serenity and class for their new hair salon. I created a design that didn’t go the obvious direction of making merely a stylized orchid but instead created a logo design which implied a flower in the formation of a swirl blended in to the letter O in the title and by placing emphasis on the logo design along with the figure of a hummingbird floating above the logo design itself. The obvious path in creating a business logo is in most cases the incorrect route and in this case, the design ended up not being about the orchid but instead put the importance on the feeling that they wanted to transmit to their customers.

Arabian steed logo style developed for a horse ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created an original brand concept fashioned to illustrate the unique physical traits of the Arabian breed of horses. By having a different head shape and high tail carriage, the Arabian is one of the very most easily recognizable horse breeds in the world.

Las Coffee shop logo style a little dining establishment, layout consists of a modified script font which floats over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, layout includes a changed script font which floats above a team of elaborate lines and dots.

Logo style for a software application designer the style attributes and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in many cases the significance supporting a business logo is just as important as how it serves the company it stands for.

Evolve logo design developed for a Allen Park, Michigan interior developer, style attribute a series of red circles that converge as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Allen Park, Michigan interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, site inspections, programming, investigation, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words progressed have actually been customized to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Allen Park, Michigan logo design assignment was performed for a leadership specialist that enables business leaders to develop into more efficient at supervising people, expectations, and productivity.
A logo design including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was primed for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a location to market their pre-owned items to other sports enthusiasts. I created their Allen Park logo design dsign using an illustration that captures the interest of traffic and projects an image that wakens the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo design has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually produced for an Allen Park, Michigan area farm it was really devised for a commodities broker, and this creative logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to develop a brand mark that projects self-assurance, effectiveness, and opulence.

 Allen Park Logo design for a nonprofit, Turning Point Solutions - the logo design attribute for ostensibly facing arrow as well as the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they wanted, this can be a good thing or a bad thing. Good in that it grants a designer the freedom to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of knowing where the target is. Thankfully, in this particular case, I struck a bullseye with the very first shot.

Logo design made for using a sign for the dining establishment (Brewgrrs), it is an ornate script font style that is similar to a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the owner to produce a business logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.