Bay City, Michigan Logo Design

Each and every new Bay City company understands that they require a logo, however few new business owners entirely understand the essential role their company logo can play in their financial success, or why one logo works more effectively than another. A company logo has an instant and long-term impact on the growth of a company, go with the correct one and it can make the door swing and phone ring, select the incorrect one and it can be a barrier and a hindrance for the life span of a company.

The logos included in the ImageCo portfolio help Bay City, Michigan companies prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logo designs don’t require scrutiny, they can be comprehended in just a glance.
  2. Scalability: from labels to movie screens a scalable logo design will remain legible and equally emotive at every dimension.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a logo design must be timeless and should feel as relevant today, tomorrow, and twenty five years from today.
Retro logo layout of a bicycle produced for a Bay City, Michigan coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening up in an older section of the area and wished to project a retro vibe without coming across as stodgy or low energy. I accomplished the two tasks by creating a logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo style with a microscope slide and germs designed for Bay City, Michigan medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and consequences of diseases, mainly the branch of medicine which works with the clinical examination of samplings of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be overly literal with a design and to a degree, this design approaches the company it serves rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more attention grabbing and more unforgettable.

logo layout with a leaping green frog created for a family fun center in Bay City, Michigan.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for physicians, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to feature a few springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a hill, a path, a stream, and a tree - designed for Bay City, Michigan travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche sector because travel photographers tend not to shoot places or things but rather reveal emotional experiences by means of the photos they record. The thought behind this logo composition was to use negative space to reveal more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I attempted to do something similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Bay City logo design but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.

 Bay City logo style with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the client, while he loved the concept, didn’t care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this particular type of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and colleagues and family members as well as with other people that they don’t even know so as to get honest judgements on the value of a concept. Fortunately, he discussed it with his family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world given that the people that are inclined to hire a professional to create their business logo recognize how important a logo design is for their organization so they are way more vested in the end result. Every logo project has it’s allotment of difficulties, but the largest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Bay City, Michigan book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, but it is the most crucial part of a published book due to the fact that it is ordinarily the initial thing a person sees in the book store. Regarding a publisher, it’s the best opportunity they will likely ever get to advertise their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it looks like that in many instances 1 of the aspects people usually tend to recollect the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle air service located in LA and although I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a spirit of air travel and it was certainly a success.

 Bay City logo design used for marketing and a label design for Vintage Instance includes an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that appeared to be much older cases. For this custom logo concept I attempted to come up with a logo that possessed a fluid retro feel to it and could easily be utilized for everything from a website to a label on brand new cases that seemed like they were from another point in time.

Logo developed for an orthodontist in Bay City, Michigan, design include an arc with lines converging via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging and difficult logo jobs because it appears that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to company marketing, if dining establishments approached their branding in the same way dental professionals do every one of their logos would be a picture explaining anything they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dentist logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo includes 4 characters surprised in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate precisely how individuals ought to think or feel they don’t understand the goal of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the chance to be understood.

Logo design developed for a hair layout studio featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which projected a spirit of serenity and class for their new hair salon. I created a concept which did not go the obvious path of crafting merely a stylized orchid but rather crafted a business logo that suggested an orchid in the pattern of a swirl incorporated in to the letter O in the name and by placing attention on the concept along with the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a logo design is more often than not the incorrect path and in this case, the design ended up not being about the orchid but alternately put the importance on the perception that they really wanted to project to their patrons.

Arabian horse logo design developed for an equine cattle ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct creative logo design customized to symbolize the unique physical traits of the Arabian type of horses. By having a different head form and high tail carriage, the Arabian is one of the highly easily recognizable horse breeds in the world.

Las Coffee shop logo layout a little dining establishment, style contains a changed script font which floats over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, style includes a changed script typeface which floats above a team of luxuriant lines and also dots.

Logo design for a software application developer the style attributes and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the business and in many cases the symbolism supporting a logo is just as important as how it serves the company it represents.

Evolve logo style produced for a Bay City, Michigan indoor designer, design feature a series of red circles that converge as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bay City, Michigan interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, investigates, collaborates, and oversees such projects. Interior design is a multifaceted profession that involves conceptual development, area planning, site assessments, programming, analysis, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V as well as A in center of words advanced have been modified to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Bay City, Michigan logo design assignment was carried out for a management expert that aids business professionals to become more successful at managing people, expectations, and profitability.
A logo style including a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was ready for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a place to sell their previously owned items to other sports enthusiasts. I tailored their Bay City logo dsign using an illustration which garners the attention of vehicles and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo layout has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really created for an Bay City, Michigan regional farm it was actually designed for a products broker, and this particular trademark was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to make a graphic that projected self-assurance, effectiveness, and luxury.

 Bay City Logo design for a nonprofit, Transforming Factor Solutions - the logo layout feature for ostensibly encountering arrowhead and also the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to discover any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of realizing where the target is. Thankfully, in this particular instance, I struck a bullseye with the 1st shot.

Logo developed for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant script typeface that is reminiscent of a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the owner to create a business logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.