Bay City Logo Design

Virtually every new Bay City venture knows they are in need of a logo, however few entrepreneurs entirely realize the pivotal role their organization logo will take in their success, or precisely why one business logo functions far better than another. A business logo has an immediate and long term influence on the success of a company, go with the correct one and it can make the door swing and cash register ring, select the incorrect one and it can be a barrier and a hindrance for the life span of a business. The logos featured in the ImageCo portfolio help Bay City businesses succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos don’t require deliberation, they can be grasped in just a look.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and just as emotive at any scale.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design needs to be timeless and should feel relevant today, tomorrow, and thirty years from today.

Retro logo layout of a bicycle produced for a Bay City coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening up in an older section of town and wanted to visualize a vintage feel without appearing as stodgy or low energy. I fulfilled the two tasks by means of developing a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo layout with a microscope slide as well as germs designed for Bay City medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the root causes and consequences of diseases, mainly the branch of healthcare that works with the clinical examination of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recall in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be excessively literal with a concept and to a point, this design approaches the company it serves quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more attention grabbing and much more meaningful.

logo layout with a leaping eco-friendly frog made for a family enjoyable center in Bay City.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for physicians, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to feature a handful of springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo featuring a group of birds, a hill, a trail, a stream, and also a tree - created for Bay City traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche sector due to the fact that travel photographers don’t capture locations or things but instead project emotional experiences by means of the photos they capture. The idea behind this logo composition was to use negative space to reveal more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I attempted to do something similar to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Bay City logo design but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 Bay City logo style with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I honestly take pleasure in and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my client, even though he loved the concept, really did not care for my choice of birds. This guy really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his scorn for this specific type of sea bird.

When I turn a design over to a customer I encourage them to talk about it with friends and family as well as with folks that they don’t actually know so as to get unbiased point of views on the merit of a design concept. Fortunately, he shared it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a weird creature in the design world given that the people that have a tendency to hire a professional to design their logo realize how important a logo is for their company so they are way more invested in the outcome. Every logo project possesses it’s share of obstacles, but the biggest challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Bay City book author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it really is the most important part of a printed book due to the fact that it is usually the first thing a person sees in the bookstore. With regard to a publisher, it’s the most ideal opportunity they will likely ever have to spotlight their label and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many instances 1 of the aspects folks tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of airline flight and it was surely a success.

 Bay City logo design utilized for advertising and marketing as well as a tag layout for Vintage Instance features an old typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that appeared to be antique cases. For this logo design I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could be utilized for anything from a web page to a label on brand new cases that appeared like they were from another generation.

Logo design produced for an orthodontist in Bay City, layout include an arc with lines intersecting through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging logo design jobs because it appears that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to company advertising, if dining establishments approached their branding in the same way dental practitioners do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo design includes 4 characters surprised in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization wants to convey.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate exactly how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that explains itself won’t have the chance to be understood.

Logo layout produced for a hair design workshop featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which projected a sense of ease and elegance for their new hair studio. I came up with a concept that didn’t go the obvious course of creating simply a stylized orchid but alternatively created a logo that suggested an orchid in the pattern of a swirl blended in to the letter O in the name and by placing emphasis on the concept along with the figure of a hummingbird floating above the image itself. The obvious path in creating a logo is usually the wrong course and in this case, the design ended up not being about the flower but alternately laid the importance on the perception that they really wanted to transmit to their clients.

Arabian equine logo design created for an equine ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique company logo concept tailored to symbolize the unique physical traits of the Arabian type of equines. With a different head shape and higher tail posture, the Arabian is one of the most easily identifiable horse lineages in the whole world.

Las Coffee shop logo style a little dining establishment, layout includes a customized manuscript typeface which hovers over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, style consists of a customized manuscript font which floats above a group of elaborate lines and also dots.

Logo design for a software program programmer the layout features and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in quite a few cases the significance supporting a logo is equally as important as how it brands the organization it stands for.

Progress logo design developed for a Bay City indoor designer, style function a collection of red circles that intersect as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bay City interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, researches, collaborates, and manages such projects. Interior design is a diverse profession that includes conceptual development, area planning, site evaluations, programming, research, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V as well as A in middle of words progressed have been modified to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Bay City logo design job was carried out for a management consultant that helps business professionals to become more successful at managing people, expectations, and profitability.

A logo design including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was prepared for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a place to sell their previously owned equipment to other sports enthusiasts. I designed their Bay City logo dsign utilizing a graphic that seizes the attention of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really produced for an Bay City regional farm it was in reality developed for an investments broker, and this company logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to produce a graphic that projected trust, success, and affluence.
Logo design developed for the use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is similar to a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the proprietor to design a business logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.