Bay City, Michigan Logo Design

Virtually every new Bay City venture understands that they need a logo, however few entrepreneurs are thoroughly aware of the essential role their logo will perform in their success, or the reason that one business logo functions better than another. A logo has an immediate and long-term influence on the financial success of a business, pick the correct one and it will make the door swing and cash register ring, select the incorrect one and it will be a barrier and a hindrance for the longevity of a business.

The logos presented in the ImageCo portfolio help Bay City, Michigan companies succeed, they are effective in any given situation and the reason why they are so effective is that they all have these five features in common.

  1. Simplicity: simple logos do not require deliberation, they can be realized in merely a glance.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and just as emotive at any size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a logo must be timeless and will feel relevant today, tomorrow, and twenty years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bike produced for a Bay City, Michigan coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were opening up in an old part of the city and wanted to project a retro atmosphere without appearing as uninteresting or low energy. I achieved both jobs via creating a trademark design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and bacteria created for Bay City, Michigan clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and consequences of diseases, mainly the branch of healthcare that deals with the laboratory assessment of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Usually I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it represents fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more focus grabbing and even more memorable.

logo layout with a jumping green frog created for a family enjoyable facility in Bay City, Michigan.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for surgeons, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to incorporate a few springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a mountain, a path, a stream, and also a tree - made for Bay City, Michigan travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t capture places or things but instead project emotional experiences through the images they capture. The idea behind this logo composition was to make use of negative space to convey more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be revealed with just words. I tried to do something much the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Bay City logo but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 Bay City logo style with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I truly take pleasure in and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my customer, while he loved the concept, really did not care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this particular kind of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with friends and family members as well as with folks that they don’t even know so as to get unprejudiced assessments on the value of a concept. Fortunately, he discussed it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a strange animal in the design world given that the people that have a tendency to hire a professional to design their business logo realize how important a logo design is for their organization so they are much more vested in the result. Every logo job has it’s allotment of challenges, but the largest obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Bay City, Michigan book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it really is the most necessary part of a published book due to the fact that it is ordinarily the primary thing a person sees in the book shop. With regard to a publisher, it’s the most ideal opportunity they will ever have to publicize their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many cases one of the traits folks tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service situated in LA and while I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to affording a good sense of air travel and it was certainly a winner.

 Bay City logo design utilized for advertising and a tag design for Vintage Case includes an old-fashioned font design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which seemed to be antique cases. For this custom logo design I strove to come up with a logo that had a fluid old style feel to it and could easily be utilized for anything from a web page to an insignia on brand new cases that appeared like they were from a different generation.

Logo design developed for an orthodontist in Bay City, Michigan, design include an arc with lines intersecting through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging logo design jobs due to the fact that it seems that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to business marketing, if restaurants approached their branding in the same way dental professionals do every one of their logo designs would be a picture explaining something they served, McDonalds would probably contain an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really really love doing dental logos because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo includes 4 personalities surprised in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate how people ought to think or feel they don’t understand the objective of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the opportunity to be understood.

Logo design created for a hair style studio including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that related a spirit of simplicity and elegance for their new hair studio. I created a concept that didn’t go the obvious route of creating just a stylized orchid but alternatively crafted a logo which suggested an orchid in the pattern of a swirl incorporated into the letter O in the name and by putting emphasis on the logo design using the figure of a hummingbird floating above the image itself. The obvious path in designing a business logo is frequently the incorrect direction and in this case, the design ended up not being about the orchid but alternately placed the main focus on the emotion that they wanted to forecast to their customers.

Arabian horse logo style developed for a horse cattle ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind organization logo design tailored to embody the unique physical traits of the Arabian kind of horses. By having an identifiable head form and higher tail posture, the Arabian is one of the highly immediately recognizable horse lineages in the world.

Las Cafe logo layout a tiny restaurant, style contains a customized manuscript font style which hovers above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, design includes a changed script typeface which hovers above a team of elaborate lines and dots.

Logo layout for a software application programmer the layout attributes and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in quite a few cases the significance behind a logo design is just as important as how it serves the company it represents.

Evolve logo style created for a Bay City, Michigan interior developer, style attribute a series of red circles that intersect and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Bay City, Michigan interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, coordinates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, space planning, site evaluations, programming, study, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and also A in center of the word progressed have been customized to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Bay City, Michigan logo design project was done for a leadership expert that enables business professionals to develop into more effective at managing people, expectations, and profitability.
A logo design including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market place was primed for an outdoor sporting store that operates as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a location to sell off their pre-owned equipment to other sports enthusiasts. I tailored their Bay City logo dsign with an illustration which captures the attention of traffic and projects an image that wakens the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo style has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really created for an Bay City, Michigan regional farm it was actually designed for a products broker, and this particular company was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to generate an identity that projects confidence, success, and wealth.

 Bay City Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout feature for ostensibly dealing with arrowhead and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it offers a designer the flexibility to delve into any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where exactly the target is. Thankfully, in this instance, I hit a bullseye with the very first go.

Logo design created for making use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is similar to a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the business owner to develop a logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.